Music Trade Review
Issue: 1940 Vol. 99 N. 11 - Page 18
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW, NOVEMBER, 19U0
18
Krakauer Electone One of the First
Magnatone
(Continued from Page 13)
While the tone created in the amplified Mag-
natone has the full power and volume of the
amplification unit, the electronic or radio speaker
type of tone is not accentuated. Thus a very
life-like, deep and sparkling quality is the re-
sult, inasmuch as the speaker is not depended
upon entirely to create the complex tonal pat-
tern of which organ sounds are made up.
Another unusual feature about the Magna-
tone is the fact that even though it is a one-
manual instrument, many effects assimilating
the two-manual and pedal instrument can be
obtained.
The Magnatone has gone through an evolu-
tion of three different models; the early model
using a regular pipe organ magnet, having 12
stops (see photograph Page 14). Secondly, an im-
proved magnet, tonal scale and stop action was
developed for a new 14-stop instrument which
included a full-organ stop and other features.
The third and latest model was designed with
a more organ-like case to appeal more to the
organ-buying public (see photograph Page 14).
The latter has a newly designed mechanism
which completely eliminates the stop action, and
incorporates a new magnet quite different than
anything ever used in an organ before. This
mechanism gives maximum efficiency and yet
because of its simplicity makes possible the
manufacture of the Magnatone at a lower price
than before, even though more real organ quality
is available.
A further interesting development in connec-
tion with the Magnatone is that provision is
made for addition of amplification on every in-
strument, wherein this equipment can be added
with a minimum of effort at a later date, when
it is desired to keep down first cost or invest-
ment by the purchaser.
Recently Mr. Walter Flandorf, well known
The Electone was one of the first electronic
pianos to be produced. It is manufactured by
Krakauer Bros., New York and was first displayed
at the Convention in New York in 1937. It is built
on the electro static principle and produced in
an attractive console design. It also combines
the radio and radio phonograph the latter being
installed in a bench which goes with the piano.
Minipiano Electronic Heard on Stage;
Widely Exploited
Another electronic piano which has attracted
much attention since its introduction in April
1938 is the Minipiano Electronic manufactured
by Hardman Peck & Co., New York. The Mini-
piano itself which was introduced in 1935 had
won a wide popularity and when the electronic
Minipiano was announced it also created un-
usual interest and has been used in many
orchestras, large assembly halls, skating rinks
and theaters as well as in numerous homes. The
volume of tone which can be produced on this
diminutive instrument through the use of ampli-
fication has been particularly emphasized in such
places as the Music Hall in Radio City, New York,
the Chicago Theater in Chicago and other large
theaters where it has been used as a solo in-
strument on various occasions. This instrument
is also not only an electronic piano but contains
the radio and radio phonograph which is in-
stalled in the bench delivered with the piano.
Storytone Promoted Through Recitals
In May 1939 the Story
tor" and since that time has been devoting much
time and effort to its merchandising. The in-
strument is an electro magnetic type and has
been manufactured in two most attracive models.
It has been widely publicized over the radio
and was displayed at the New York World's
Fair at the exhibit of the RCA Mfg. Co. where
it was demonstrated daily. Besides this, recitals
have been held throughout the country by the
large number of dealer handling Story & Clark
pianos in which the piano and its principle have
been explained to the public by Miss Martha
Sherman who has traveled from dealer to dealer
for the purpose of not only educating the dealer
and his staff to the importance of this develop-
ment but also to acquaint the public with its
possibilities.
organist and concert artist, prepared a book of
instructions for the Magnatone. It is so written
that the reader will have little difficulty in fol-
lowing instructions for playing the Magnatone
and obtaining the varied two-manual and pedal
effects.
The Storytone was developed jointly by the
Story & Clark Piano Co., Chicago, and the RCA
Manufacturing Co., Camden, N. J.
ucmms&i
MAGNATONE ORGAN
opens a new
world of
The Storytone is designed for high-fidelity
amplification. It has no sounding board. Beneath
each string is an electromagnetic pick-up which
gathers the voice of that particular string and
carries it, intact with every overtone and every
harmonic to specially-designed amplifying equip-
ment. The result is a new clarity of tone that
can be controlled from a mere whisper to full
concert volume. This, together with the use of
the Storytone's three pedals—soft, sustaining and
swell—increases the pianist's powers of ex-
pression. A pianist may also achieve organ-like
effects and can simulate the harpischord, the old-
fashioned music box, chimes—can easily secure
a tremolo effect, or can switch off the volume
entirely, to make a practice piano whose voice
can hardly be heard in the next rooml
Many Story & Clark dealers throughout the
country, have reported a lively interest in the
Storytone .both for orchestration work and in
the home.
music
Ansley Dynatone
Publicized
and a new vista of profit . . .
Magnificence of appearance and magnificence of tone are ,
firmly interwoven in this new all electric Magnatone Organ
/
l>y Gulhransen. Ft is so versatile in tonal effects it enriches /
the church, mortuary, radio station or school; so adaptahlc /
it fits into any modern home; yet so modestly priced it opens /
a new world of heautifid organ music to everyone and a new / r
vista of profit for you.
/
GULBRANSEN COMPANY 816 N. Kedzic Avc, Chicago
In 1938 Arthur Ansley founder and president
of the Ansley Radio Corp., New York who had
built up a splendid reputation with the Dyna-
phone announced the Ansley DynaTone an elec-
tronic piano which is built in its entirety in the
Ansley plant. This instrument was first displayed
at the Convention in Chicago in 1938. Instead
of having the radio phonograph in the bench it
is built into the case of piano the radio controls
being at the right of the keybed and the phono-
graph at the left in a drawer. This instrument
is furnished in two models with special finish.
Since its inception the DynaTone has received
a large amount of publicity in such mediums as
"Business Week," "Retailing," "Popular Science."
and Fortune Magazine. The latter included it
in their selection of outstanding developments
for the year 1939.
In Washington, D. C. a young Finnish pianist
THE MUSIC TRADE REVIEW, NOVEMBER, 19U0
18
Krakauer Electone One of the First
Magnatone
(Continued from Page 13)
While the tone created in the amplified Mag-
natone has the full power and volume of the
amplification unit, the electronic or radio speaker
type of tone is not accentuated. Thus a very
life-like, deep and sparkling quality is the re-
sult, inasmuch as the speaker is not depended
upon entirely to create the complex tonal pat-
tern of which organ sounds are made up.
Another unusual feature about the Magna-
tone is the fact that even though it is a one-
manual instrument, many effects assimilating
the two-manual and pedal instrument can be
obtained.
The Magnatone has gone through an evolu-
tion of three different models; the early model
using a regular pipe organ magnet, having 12
stops (see photograph Page 14). Secondly, an im-
proved magnet, tonal scale and stop action was
developed for a new 14-stop instrument which
included a full-organ stop and other features.
The third and latest model was designed with
a more organ-like case to appeal more to the
organ-buying public (see photograph Page 14).
The latter has a newly designed mechanism
which completely eliminates the stop action, and
incorporates a new magnet quite different than
anything ever used in an organ before. This
mechanism gives maximum efficiency and yet
because of its simplicity makes possible the
manufacture of the Magnatone at a lower price
than before, even though more real organ quality
is available.
A further interesting development in connec-
tion with the Magnatone is that provision is
made for addition of amplification on every in-
strument, wherein this equipment can be added
with a minimum of effort at a later date, when
it is desired to keep down first cost or invest-
ment by the purchaser.
Recently Mr. Walter Flandorf, well known
The Electone was one of the first electronic
pianos to be produced. It is manufactured by
Krakauer Bros., New York and was first displayed
at the Convention in New York in 1937. It is built
on the electro static principle and produced in
an attractive console design. It also combines
the radio and radio phonograph the latter being
installed in a bench which goes with the piano.
Minipiano Electronic Heard on Stage;
Widely Exploited
Another electronic piano which has attracted
much attention since its introduction in April
1938 is the Minipiano Electronic manufactured
by Hardman Peck & Co., New York. The Mini-
piano itself which was introduced in 1935 had
won a wide popularity and when the electronic
Minipiano was announced it also created un-
usual interest and has been used in many
orchestras, large assembly halls, skating rinks
and theaters as well as in numerous homes. The
volume of tone which can be produced on this
diminutive instrument through the use of ampli-
fication has been particularly emphasized in such
places as the Music Hall in Radio City, New York,
the Chicago Theater in Chicago and other large
theaters where it has been used as a solo in-
strument on various occasions. This instrument
is also not only an electronic piano but contains
the radio and radio phonograph which is in-
stalled in the bench delivered with the piano.
Storytone Promoted Through Recitals
In May 1939 the Story
tor" and since that time has been devoting much
time and effort to its merchandising. The in-
strument is an electro magnetic type and has
been manufactured in two most attracive models.
It has been widely publicized over the radio
and was displayed at the New York World's
Fair at the exhibit of the RCA Mfg. Co. where
it was demonstrated daily. Besides this, recitals
have been held throughout the country by the
large number of dealer handling Story & Clark
pianos in which the piano and its principle have
been explained to the public by Miss Martha
Sherman who has traveled from dealer to dealer
for the purpose of not only educating the dealer
and his staff to the importance of this develop-
ment but also to acquaint the public with its
possibilities.
organist and concert artist, prepared a book of
instructions for the Magnatone. It is so written
that the reader will have little difficulty in fol-
lowing instructions for playing the Magnatone
and obtaining the varied two-manual and pedal
effects.
The Storytone was developed jointly by the
Story & Clark Piano Co., Chicago, and the RCA
Manufacturing Co., Camden, N. J.
ucmms&i
MAGNATONE ORGAN
opens a new
world of
The Storytone is designed for high-fidelity
amplification. It has no sounding board. Beneath
each string is an electromagnetic pick-up which
gathers the voice of that particular string and
carries it, intact with every overtone and every
harmonic to specially-designed amplifying equip-
ment. The result is a new clarity of tone that
can be controlled from a mere whisper to full
concert volume. This, together with the use of
the Storytone's three pedals—soft, sustaining and
swell—increases the pianist's powers of ex-
pression. A pianist may also achieve organ-like
effects and can simulate the harpischord, the old-
fashioned music box, chimes—can easily secure
a tremolo effect, or can switch off the volume
entirely, to make a practice piano whose voice
can hardly be heard in the next rooml
Many Story & Clark dealers throughout the
country, have reported a lively interest in the
Storytone .both for orchestration work and in
the home.
music
Ansley Dynatone
Publicized
and a new vista of profit . . .
Magnificence of appearance and magnificence of tone are ,
firmly interwoven in this new all electric Magnatone Organ
/
l>y Gulhransen. Ft is so versatile in tonal effects it enriches /
the church, mortuary, radio station or school; so adaptahlc /
it fits into any modern home; yet so modestly priced it opens /
a new world of heautifid organ music to everyone and a new / r
vista of profit for you.
/
GULBRANSEN COMPANY 816 N. Kedzic Avc, Chicago
In 1938 Arthur Ansley founder and president
of the Ansley Radio Corp., New York who had
built up a splendid reputation with the Dyna-
phone announced the Ansley DynaTone an elec-
tronic piano which is built in its entirety in the
Ansley plant. This instrument was first displayed
at the Convention in Chicago in 1938. Instead
of having the radio phonograph in the bench it
is built into the case of piano the radio controls
being at the right of the keybed and the phono-
graph at the left in a drawer. This instrument
is furnished in two models with special finish.
Since its inception the DynaTone has received
a large amount of publicity in such mediums as
"Business Week," "Retailing," "Popular Science."
and Fortune Magazine. The latter included it
in their selection of outstanding developments
for the year 1939.
In Washington, D. C. a young Finnish pianist
Future scanning projects are planned by the International Arcade Museum Library (IAML).