Music Trade Review
Issue: 1940 Vol. 99 N. 11 - Page 10
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Creates Entirely New
Market for You
THE N E W
I ovox
H A M M 0 N D
For the FIRST Time— A Musical
Accessory for the Nation's 5 Million Pianos!
The N E W H a m m o n d Solovox is a
natural business builder for you! The
owner of every piano you've sold . . . of
every piano you sell in the future . . . of
every piano in the neighborhood . . . is a
prospect for the Solovox.
Remarkable ease of playing lets the
Solovox broaden your appeal as a music
dealer. For even the avocational musician
—as well as the accomplished pianist—
will be able to master the Solovox quickly
. . . without learning new techniques!
Immediate, enthusiastic acceptance by
the public . . . by the professional
musician . . . and by the trade . . . proves
the Solovox as a business builder for the
piano dealer. And, in addition to the vast,
natural appeal of the Solovox, it is given
prestige by the name of Hammond —
made famous by the Hammond Organ
and the Hammond Novachord. Imagine
the great sales potential in a Hammond
instrument, retailing for only $190 com-
plete!
You attach the Solovox to the piano — any
piano — quickly, easily! Then, as you play
regular piano accompaniment with your left
hand, you play the melody with your right
hand—one note at a time—on the compact
Solovox keyboard, bringing in its beautiful,
sustained tones: effects of strings, brasses,
woodwinds! The Solovox does not interfere
with customary use of the piano; and it can
not affect piano tone.
NATIONALLY ADVERTISED - - I \
COLOR! A continuous, consistent pro-
gram of national advertising in the
Saturday Evening Post—IN COLOR—
will carry more than 12,000,000 adver-
tising messages to prospective Solovox
owners.
YOUR INQUIRY WELCOMED.
Inquiries and applications for dealerships
from piano dealers are most cordially
invited.
NEW TRAFFIC - NEW PIANO BUSINESS - NEW MARKETS - NEW SALES
HAMMOND INSTRUMENT COMPANY
2969
N.
Western
venue.
Chi
cago
Read What "(he Trade" Writes
about the NEW Hammond Solovox!
stimulates the piano business. Not only have I
sold one and contracted another Solovox but I
sold a piano in each instance. Another feature not
to be overlooked. They tie up perfectly."
Fowler Piano Co.—Joliet, Illinois:
"We are trying to use it purely to increase the
sales of the the piano and are selling the majority
of them on new pianos. We have sold a great
number to people in this way who did not have
a piano in their home at the present time or traded
in the old piano. The people that we are selling
them to are of the highest type of persons; fine
musicians, professional people and business people,
and the cash sales have been remarkably high."
C. E. Goodenough—Goodenough Piano Co., Beth-
lehem, Pa.:
"Our newspaper announcement and subsequent
publicity created more interest and visitors than we
have had in years. Many of these were better class
customers to whom we had sold Steinway and other
high grade pianos who came in in response to an
invitation in which we included the smaller Solo-
vox catalog."
•
Earl Billings—Morgan Piano Company—Miami,
Florida:
"In my opinion there will be few silent pianos
in this country after Solovoxes are attached to them.
"We actually have taken many orders for Solo-
voxes with a sample only on hand a few days. This
was done without solicitation or advertising and be-
fore the Frank Black introduction over the radio
tonight (August 16)."
Daly Music Company, Wisconsin Rapids:
"You will no doubt be surprised to know that
I not only sold the first Solovox, but also sold
a fine new Wurlitzer bleached walnut Kordevon
covered piano with it to the Dixon Hotel."
Hessel Music House, Manitowoc, Wisconsin:
"It is without a doubt, the most amazing instru-
ment of today. We have received numerous com-
ments of the highest degree, the short time we have
demonstrated the Solovox and feel that we are
going to get a large volume of orders for this in-
strument in a short time. Permit us to congratulate
you for bringing this valuable instrument into ex-
istence. It is a God-send to the piano dealers of
America."
Creates Entirely New
Market for You
THE N E W
I ovox
H A M M 0 N D
For the FIRST Time— A Musical
Accessory for the Nation's 5 Million Pianos!
The N E W H a m m o n d Solovox is a
natural business builder for you! The
owner of every piano you've sold . . . of
every piano you sell in the future . . . of
every piano in the neighborhood . . . is a
prospect for the Solovox.
Remarkable ease of playing lets the
Solovox broaden your appeal as a music
dealer. For even the avocational musician
—as well as the accomplished pianist—
will be able to master the Solovox quickly
. . . without learning new techniques!
Immediate, enthusiastic acceptance by
the public . . . by the professional
musician . . . and by the trade . . . proves
the Solovox as a business builder for the
piano dealer. And, in addition to the vast,
natural appeal of the Solovox, it is given
prestige by the name of Hammond —
made famous by the Hammond Organ
and the Hammond Novachord. Imagine
the great sales potential in a Hammond
instrument, retailing for only $190 com-
plete!
You attach the Solovox to the piano — any
piano — quickly, easily! Then, as you play
regular piano accompaniment with your left
hand, you play the melody with your right
hand—one note at a time—on the compact
Solovox keyboard, bringing in its beautiful,
sustained tones: effects of strings, brasses,
woodwinds! The Solovox does not interfere
with customary use of the piano; and it can
not affect piano tone.
NATIONALLY ADVERTISED - - I \
COLOR! A continuous, consistent pro-
gram of national advertising in the
Saturday Evening Post—IN COLOR—
will carry more than 12,000,000 adver-
tising messages to prospective Solovox
owners.
YOUR INQUIRY WELCOMED.
Inquiries and applications for dealerships
from piano dealers are most cordially
invited.
NEW TRAFFIC - NEW PIANO BUSINESS - NEW MARKETS - NEW SALES
HAMMOND INSTRUMENT COMPANY
2969
N.
Western
venue.
Chi
cago
Read What "(he Trade" Writes
about the NEW Hammond Solovox!
stimulates the piano business. Not only have I
sold one and contracted another Solovox but I
sold a piano in each instance. Another feature not
to be overlooked. They tie up perfectly."
Fowler Piano Co.—Joliet, Illinois:
"We are trying to use it purely to increase the
sales of the the piano and are selling the majority
of them on new pianos. We have sold a great
number to people in this way who did not have
a piano in their home at the present time or traded
in the old piano. The people that we are selling
them to are of the highest type of persons; fine
musicians, professional people and business people,
and the cash sales have been remarkably high."
C. E. Goodenough—Goodenough Piano Co., Beth-
lehem, Pa.:
"Our newspaper announcement and subsequent
publicity created more interest and visitors than we
have had in years. Many of these were better class
customers to whom we had sold Steinway and other
high grade pianos who came in in response to an
invitation in which we included the smaller Solo-
vox catalog."
•
Earl Billings—Morgan Piano Company—Miami,
Florida:
"In my opinion there will be few silent pianos
in this country after Solovoxes are attached to them.
"We actually have taken many orders for Solo-
voxes with a sample only on hand a few days. This
was done without solicitation or advertising and be-
fore the Frank Black introduction over the radio
tonight (August 16)."
Daly Music Company, Wisconsin Rapids:
"You will no doubt be surprised to know that
I not only sold the first Solovox, but also sold
a fine new Wurlitzer bleached walnut Kordevon
covered piano with it to the Dixon Hotel."
Hessel Music House, Manitowoc, Wisconsin:
"It is without a doubt, the most amazing instru-
ment of today. We have received numerous com-
ments of the highest degree, the short time we have
demonstrated the Solovox and feel that we are
going to get a large volume of orders for this in-
strument in a short time. Permit us to congratulate
you for bringing this valuable instrument into ex-
istence. It is a God-send to the piano dealers of
America."
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