Music Trade Review
Issue: 1940 Vol. 99 N. 10 - Page 20
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
20
THE MUSIC TRADE REVIEW,
OCTOBER, 19U0
Advertising Managers Club Plans
New Shoninger
Greater Spring Peak Campaign
Model Announced
William Perlman, president of the
and Quarterly Mats for Dealers National
iPano Corp., New York, has just
The regular fall meeting of the Adver-
tising Managers Club of the National Piano
Manufacturers Association was held at
the Hotel New Yorker, New York on Octo-
ber 1st. Joseph L. Seltzer of Winter & Co.,
the new president presided. Plans were
discussed for a greater effort than even
previously to aid the dealer in promoting
a Spring Peak campaign next year dur-
ing National Music Week. In addition to
the Spring Peak kit which has been fur-
nished each year for $1.00 a recommen-
dation was made to provide a quarterly
mat service for dealers at a nominal cost.
It is also planned to include in the kit this
year advertisements which can be used
at other times during the year. A poster
will also be printed which may be dis-
played on the moving vans which deliver
pianos. All these matters were referred to
a committee appointed by President Selt-
zer. The committee is composed of C. R.
Hogen, N. W. Ayer & Son, chairman.
KRANICH
"' BACH
i)PIANOS
/
Since 1864
^S/ary only in Mge
y^e manufacture one
quality -the finest. -
cfivm the new Arnall
console to the nine foot
concert grand every
Kranich&Bcich piano ib
perfect inevery detail
237EAST23RD.STREET,NY.
Clarence S. Hammond, manager of the
Frederick W. Loeser piano department in
Brooklyn and Treasurer of the National
Association of Music Merchants, C. W.
Freeman of the Federal Advertising
Agency and Helen H. Bryant of Barton &
Gould.
In order to assist Lawrence H. Selz, pub-
licity counsel for the National Piano Manu-
facturers Association in promoting the
sales clinics this year. President Seltzer
appointed the following committee:
George W. Lawrence, vice president of
the Baldwin Piano Co., Chairman, Earl O.
Fay, advertising manager of the Rudolph
Wurlitzer Co., and David W. Kimball,
treasurer of W. W. Kimball Co., Chicago.
It was decided to distribute the an-
nouncements regarding the Spring Peak
campaign as early as March 1st next year.
This year over 650 kits were used by
dealers and it is expected that more than
this will be in demand in 1941.
Storytone for
artist # evangelist
The Andrews Music Co., Charlotte,
N. C. announce they have sold two Story-
tones within the last month, one to Paul
W. Norris, Staff Artist of Radio Station
WSOC, an NBC outlet in Charlotte, and
an another to Rev. J. A. Dobbins, of Gaff-
ney, S. C an evangelist.
Tone volume control from a
mere whisper to that even
greater then in a concert
grand piano.
Consult your piano manufacturer
MIESSNER INVENTIONS, Inc.
18 MAIN ST.
MILLBURN. N. I.
BRAMBACH GRANDS
Original Scales
Modern Designs
announced a new Shoninger model to be
known as Style 35.
Shoninger Style 35—This is an 88 note instrument
with special fallboard
This new instrument is 37" high 56"
wide and 23" deep, and is furnished in
mahogany and stiped walnut. It is one
more addition to a line which has proved
popular with a long list of dealers through-
out the country and conforms with the
modern trend in designing. Production at
the National plant has been steadily in-
creasing throughout the year.
Clarence Hammond Honored
Clarence S. Hammond, manager of the
Frederick Loeser & Co. piano department
in Brooklyn, N. Y., was presented, on
September 30th, with a silver tray by the
officials of the company as an award for
the success of his department which
showed the greatest increase in business
of any department in the store for Sep-
tember.
Btuvv
CONSOLE and GRAND PIANOS
offer dealers and purchasers
alike, the ultimate in fine pianos—
truly "star" value in design and
construction.
We Invite Inquiry
STARR PIANO COMPANY.
Richmond, Indiana
KOHLER & CAMPBELL
Grands — Consoles
Studio Uprights
T
W r
A wide variety of modern designs — Lowest Prices —
— Write for Details —
The Piano the Public Asks For
MATHUSHEK PIANO MFG. CO.
132nd St. and Alexander Ave., New York
KOHLER & CAMPBELL, INC.
629 WEST 50th STREET
NEW YORK
20
THE MUSIC TRADE REVIEW,
OCTOBER, 19U0
Advertising Managers Club Plans
New Shoninger
Greater Spring Peak Campaign
Model Announced
William Perlman, president of the
and Quarterly Mats for Dealers National
iPano Corp., New York, has just
The regular fall meeting of the Adver-
tising Managers Club of the National Piano
Manufacturers Association was held at
the Hotel New Yorker, New York on Octo-
ber 1st. Joseph L. Seltzer of Winter & Co.,
the new president presided. Plans were
discussed for a greater effort than even
previously to aid the dealer in promoting
a Spring Peak campaign next year dur-
ing National Music Week. In addition to
the Spring Peak kit which has been fur-
nished each year for $1.00 a recommen-
dation was made to provide a quarterly
mat service for dealers at a nominal cost.
It is also planned to include in the kit this
year advertisements which can be used
at other times during the year. A poster
will also be printed which may be dis-
played on the moving vans which deliver
pianos. All these matters were referred to
a committee appointed by President Selt-
zer. The committee is composed of C. R.
Hogen, N. W. Ayer & Son, chairman.
KRANICH
"' BACH
i)PIANOS
/
Since 1864
^S/ary only in Mge
y^e manufacture one
quality -the finest. -
cfivm the new Arnall
console to the nine foot
concert grand every
Kranich&Bcich piano ib
perfect inevery detail
237EAST23RD.STREET,NY.
Clarence S. Hammond, manager of the
Frederick W. Loeser piano department in
Brooklyn and Treasurer of the National
Association of Music Merchants, C. W.
Freeman of the Federal Advertising
Agency and Helen H. Bryant of Barton &
Gould.
In order to assist Lawrence H. Selz, pub-
licity counsel for the National Piano Manu-
facturers Association in promoting the
sales clinics this year. President Seltzer
appointed the following committee:
George W. Lawrence, vice president of
the Baldwin Piano Co., Chairman, Earl O.
Fay, advertising manager of the Rudolph
Wurlitzer Co., and David W. Kimball,
treasurer of W. W. Kimball Co., Chicago.
It was decided to distribute the an-
nouncements regarding the Spring Peak
campaign as early as March 1st next year.
This year over 650 kits were used by
dealers and it is expected that more than
this will be in demand in 1941.
Storytone for
artist # evangelist
The Andrews Music Co., Charlotte,
N. C. announce they have sold two Story-
tones within the last month, one to Paul
W. Norris, Staff Artist of Radio Station
WSOC, an NBC outlet in Charlotte, and
an another to Rev. J. A. Dobbins, of Gaff-
ney, S. C an evangelist.
Tone volume control from a
mere whisper to that even
greater then in a concert
grand piano.
Consult your piano manufacturer
MIESSNER INVENTIONS, Inc.
18 MAIN ST.
MILLBURN. N. I.
BRAMBACH GRANDS
Original Scales
Modern Designs
announced a new Shoninger model to be
known as Style 35.
Shoninger Style 35—This is an 88 note instrument
with special fallboard
This new instrument is 37" high 56"
wide and 23" deep, and is furnished in
mahogany and stiped walnut. It is one
more addition to a line which has proved
popular with a long list of dealers through-
out the country and conforms with the
modern trend in designing. Production at
the National plant has been steadily in-
creasing throughout the year.
Clarence Hammond Honored
Clarence S. Hammond, manager of the
Frederick Loeser & Co. piano department
in Brooklyn, N. Y., was presented, on
September 30th, with a silver tray by the
officials of the company as an award for
the success of his department which
showed the greatest increase in business
of any department in the store for Sep-
tember.
Btuvv
CONSOLE and GRAND PIANOS
offer dealers and purchasers
alike, the ultimate in fine pianos—
truly "star" value in design and
construction.
We Invite Inquiry
STARR PIANO COMPANY.
Richmond, Indiana
KOHLER & CAMPBELL
Grands — Consoles
Studio Uprights
T
W r
A wide variety of modern designs — Lowest Prices —
— Write for Details —
The Piano the Public Asks For
MATHUSHEK PIANO MFG. CO.
132nd St. and Alexander Ave., New York
KOHLER & CAMPBELL, INC.
629 WEST 50th STREET
NEW YORK
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