Music Trade Review
Issue: 1940 Vol. 99 N. 10 - Page 18
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW, OCTOBER, 1H0
18
Demand for "The Virginian"
proves worth of truly American design
Hammond National
Adv. Campaign
To Include Color Displays In
Magazines On Organ, No-
vachord and Solovox
The
Popular
Virginian
Console
Piano
by
Krakauer
Bros.
New York
The value of an appealing American
design and one that fits in with American
ideas of furnishing has been manifested
in the marked popularity "The Virginian"
console piano -which was recently intro-
duced by Krakauer Bros., New York. Not
only has the general public evidenced its
acceptance but interior decorators have
praised it highly as being truly American
design.
In addition to the design which was
created after much study and thought on
the part of the designing and engineering
staff as well as the executives of Krakauer
Bros., this piano is equipped with a
modern tone chamber, concealed, but re-
markably effective. Although only 36
inches in height this piano has received
innumerable commendations for its re-
strikingly
markable volume and resonance of tone
for such a small instrument.
Regarding its design Krakauer Bros.
states:
"During the early days of America, two
creative elements met in Old Virginia and
united the strong traditions and beauties
of the Old World with the fresh vigors of
the New World. From this combination
came a truly "Great American Style."
One of the Virginia heirlooms has served
as the inspiration in designing this charm-
ing new 'Virginian' style by Krakauer
Bros."
The Krakauer plant in New York is
working to capacity. Several new outlets
have been established during the past
few months according to Arthur Hahn,
president.
simple 'Player Console, 40 inches high of exquisite tone and beauty
"The only Console
P L A Y E R
P I A N O
manufactured
and the only
Company devoted exclusively
to
the marketing of
Player Pianos".
Available in rich -Dlahogany and Walnut
Dealers interested in ADDED PROFIT and ADDED IMPETUS to
their business and the joy that comes in selling merchandise that will
give continued happiness to their customers should ask for the most
valuable FRANCHISE offered the piano trade in two decades.
THE CRIPPEN COMPANY
^
llfCOJRgOKATED
WESTPO%T TOINT,
The Purchase of a Player Piano Js an Investment in Happiness
A nationwide advertising campaign
for the Hammond Instrument Co., manu-
facturers of the Hammond electric organ,
the Novachord, and the Solovox, was
launched last month by the George H.
Hartman agency in Chicago. One of the
most comprehensive campaigns ever un-
dertaken in the music industry, it will
utilize color advertisements in the Satur-
day Evening Post and Newsweek, as well
as black and 'white ads for trade publi-
cations and dealer advertising, based on
the theme, "The Hammond Organ is
easy to buy, easy to learn, easy to play."
A radical departure from the previous
advertising policy of the Hammond com-
pany, the campaign is using color ad-
vertisements in mass media for the first
time. The initial insertion in two colors
appeared in the September 14th issue of
the Saturday Evening Post and will be
followed by color insertions in Newsweek,
starting Sept. 21. Advertisements are
scheduled in both publications for the
balance of the year.
Mass media advertising will be sup-
ported by ads in trade and religious pub-
lications as well as by point of sale dis-
play and promotional material. Adver-
tising of the Novachord will continue in
the New Yorker magazine as previously
scheduled with additional media being
employed to bolster this campaign.
The major objective of the new Ham-
mond Organ campaign according to
George Hartman, agency president, is
to stress the ease of purchase of the com-
pact electrical organ for home use. A
$150 down purchase and payment plan,
the.advertisement read, places the instru-
ment within easy reach of the average
pocketbook. Insertions will also stress
the fact that free lessons are offered by
Hammond dealers to organ purchasers.
20 Wurlitzers in Recital
According to Mr. E. E. Woods, presi-
dent, the Roat Music Company, Battle
Creek, Mich., will sponsor a huge piano
recital in conjunction with the State Music
Teachers Convention. The affair is to be
held Thursday evening, October 17, and
it is expected that thousands of people will
attend. Twenty Wurlitzer Pianos will be
used in a recital. They will be played
simultaneously under the direction of a
prominent guest conductor.
lerry Donnelly of the Donnelly Music
Co., Blackwell, Okla., recently sold a Wur-
litzer Spinette finished in White Kordevon
for one of the finest homes in that city.
The piano was chosen to fit the luxurious
furnishings.
THE MUSIC TRADE REVIEW, OCTOBER, 1H0
18
Demand for "The Virginian"
proves worth of truly American design
Hammond National
Adv. Campaign
To Include Color Displays In
Magazines On Organ, No-
vachord and Solovox
The
Popular
Virginian
Console
Piano
by
Krakauer
Bros.
New York
The value of an appealing American
design and one that fits in with American
ideas of furnishing has been manifested
in the marked popularity "The Virginian"
console piano -which was recently intro-
duced by Krakauer Bros., New York. Not
only has the general public evidenced its
acceptance but interior decorators have
praised it highly as being truly American
design.
In addition to the design which was
created after much study and thought on
the part of the designing and engineering
staff as well as the executives of Krakauer
Bros., this piano is equipped with a
modern tone chamber, concealed, but re-
markably effective. Although only 36
inches in height this piano has received
innumerable commendations for its re-
strikingly
markable volume and resonance of tone
for such a small instrument.
Regarding its design Krakauer Bros.
states:
"During the early days of America, two
creative elements met in Old Virginia and
united the strong traditions and beauties
of the Old World with the fresh vigors of
the New World. From this combination
came a truly "Great American Style."
One of the Virginia heirlooms has served
as the inspiration in designing this charm-
ing new 'Virginian' style by Krakauer
Bros."
The Krakauer plant in New York is
working to capacity. Several new outlets
have been established during the past
few months according to Arthur Hahn,
president.
simple 'Player Console, 40 inches high of exquisite tone and beauty
"The only Console
P L A Y E R
P I A N O
manufactured
and the only
Company devoted exclusively
to
the marketing of
Player Pianos".
Available in rich -Dlahogany and Walnut
Dealers interested in ADDED PROFIT and ADDED IMPETUS to
their business and the joy that comes in selling merchandise that will
give continued happiness to their customers should ask for the most
valuable FRANCHISE offered the piano trade in two decades.
THE CRIPPEN COMPANY
^
llfCOJRgOKATED
WESTPO%T TOINT,
The Purchase of a Player Piano Js an Investment in Happiness
A nationwide advertising campaign
for the Hammond Instrument Co., manu-
facturers of the Hammond electric organ,
the Novachord, and the Solovox, was
launched last month by the George H.
Hartman agency in Chicago. One of the
most comprehensive campaigns ever un-
dertaken in the music industry, it will
utilize color advertisements in the Satur-
day Evening Post and Newsweek, as well
as black and 'white ads for trade publi-
cations and dealer advertising, based on
the theme, "The Hammond Organ is
easy to buy, easy to learn, easy to play."
A radical departure from the previous
advertising policy of the Hammond com-
pany, the campaign is using color ad-
vertisements in mass media for the first
time. The initial insertion in two colors
appeared in the September 14th issue of
the Saturday Evening Post and will be
followed by color insertions in Newsweek,
starting Sept. 21. Advertisements are
scheduled in both publications for the
balance of the year.
Mass media advertising will be sup-
ported by ads in trade and religious pub-
lications as well as by point of sale dis-
play and promotional material. Adver-
tising of the Novachord will continue in
the New Yorker magazine as previously
scheduled with additional media being
employed to bolster this campaign.
The major objective of the new Ham-
mond Organ campaign according to
George Hartman, agency president, is
to stress the ease of purchase of the com-
pact electrical organ for home use. A
$150 down purchase and payment plan,
the.advertisement read, places the instru-
ment within easy reach of the average
pocketbook. Insertions will also stress
the fact that free lessons are offered by
Hammond dealers to organ purchasers.
20 Wurlitzers in Recital
According to Mr. E. E. Woods, presi-
dent, the Roat Music Company, Battle
Creek, Mich., will sponsor a huge piano
recital in conjunction with the State Music
Teachers Convention. The affair is to be
held Thursday evening, October 17, and
it is expected that thousands of people will
attend. Twenty Wurlitzer Pianos will be
used in a recital. They will be played
simultaneously under the direction of a
prominent guest conductor.
lerry Donnelly of the Donnelly Music
Co., Blackwell, Okla., recently sold a Wur-
litzer Spinette finished in White Kordevon
for one of the finest homes in that city.
The piano was chosen to fit the luxurious
furnishings.
Future scanning projects are planned by the International Arcade Museum Library (IAML).