Music Trade Review
Issue: 1932 Vol. 91 N. 8 - Page 8
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
8
THE
HERE'S A NICE CLEAN AD
THAT BROUGHT QUICK SALES
Bargain advertising and hard-hitting sales
talks are not the only means of putting pianos
into homes, as was proven recently by the
Birkel Music Co., of Los Angeles, when a
campaign of strictly selling copy was stopped
JiotL rs an
kJOU Know the importance of music in the home'
Every child should play some kind of musical
instrument
Muue 3Up, 'PlupiaJL, . . .
If your son has athletic aspirations, training in
musical rhythm will help his timing in athletic
competition.
Harry Carr in the L. A. Times of August 8. 1932
states "Nearly all great athletes are musical."
Thomas Carlyle said, "Give us the man who
sings at his work. He will do more in the same
time. He will do it better."
. • . ^Muitc Zjtetpt -Morally . . .
"The states of Ohio and Pennsylvania reports show
that 90% of delinquent girls in these states had
no piano or musical advantage in their home."
"The state penitentiaries of Folsom and San
Quentin report that not one of the convicts taking
part in their orchestra or band ever came back
for a second sentence '
There is an old saying which seems to'hold true
Teach your boy to blow a horn and he will not
have time to blow a safe.
*The man who hath not music in himself and is
not moved with concord of sweet sounds is fit for
treasons, stratagems and spoils, let no man trust
him"—William Shakespeare
Huuc 3L,l/» J/mtelly . .
Actual tests show that children who have been
taught to play some musical instrument capture
more school pri:es and scholarships than those
without musical education. Many of the great
men of the world are musical. Chas M. Schwab
plays the piano
Former Vice-President
Dawes plays the violin . . Einstein . . . Edison
and many others played some musical instrument
Dr Charles W Eliot said "Music is the best
mind trainer
-Mmie ^Ttclpt SJXMIL/ .
No matter where they go the boy or girl who plays
a musical instrument is popular and usually
commands the
er of interest.
'Let the love of lite
, sculpture, architecture.
7 heodore Roosevell
C/\OW ii the time to buy your son or daughter
good piano or a violin or a trumpet or som
other musical instrument at closing out price
Gompanu
Go
R E T I R I N G FROM BUSINESS
446 South Broadway
Phone VAndUc: I2tl
Stfinuay Piano Rcprtsentaiivf for 51 YTtirs in Spnthtrn California
long enough to use in an advertisement de-
signed primarily to stimulate the desire for
music. The advertisement, which is repro-
duced herewith, simply presents some inter-
esting musical facts and was looked upon
as institutional and prestige building rather
than as a means for direct sales. Much to
the surprise of the company officials, however,
the response was immediate, the company
receiving favorable comments from conserva-
tories and teachers as well as private citizens.
Many of the letters were accompanied by
MUSIC
TRADE
names of those that should have a piano or
other musical instrument. The ad was so
good, in fact, that the company plans to use
others of the same general type.
SCHOOL MUSIC COURSES
POPULAR IN MILWAUKEE
Milwaukee musical instrument dealers, who
have been cooperating in building up the
public school music courses, are finding an
increased interest among pupils in instru-
ments with the reopening of schools. The
courses are in charge of Herman F. Smith,
superintendent of the music department of
public schools. Three thousand pupils of
grade and high schools participate in the
school bands and orchestra, according to Mr.
Smith. Forty-three elementary schools have
their own orchestras, averaging twenty musi-
cians. The eight high schools and five junior
high schools have both orchestra and band.
Most of them also have junior orchestras and
bands, made up of beginners or musicians
unable to qualify for the senior organizations.
Trained instructors give instruction on any
band or orchestra instrument for the nominal
fee of $2 yearly. String instrument lessons
are given throughout the w T eek, and wind
instrument instruction is generally offered on
Saturday. Classes in the less popular instru-
ments may be made up of students from sev-
eral schools.
The Milwaukee school board has distributed
a large supply of instruments in the various
schools to aid those students who are unable
to buy their own instruments. Some of the
senior schools have been made repositories
for a complete assortment of the instruments,
w 7 hich are lent at the request of students- The
ultimate result, however, is that students
who show progress purchase their own instru-
ments from local musical instrument dealers
just as soon as their finances permit.
Two local schools are now equipped with
pipe organs. Some time ago one was in-
stalled in the Washington High School and
is used in connection with the music course
as well as for concert and entertainment
events at the school. The Wangerin Organ
Co. is completing the installation of another
pipe organ in the Boys' Technical High
School, the pupils of which gathered the
money to pay the bills. The instrument
was particularly schemed for the require-
ments of the large school auditorium.
W . H. ALFRING ACTING O N
UNEMPLOYMENT COMMITTEE
W. H. Alfring, president of the Aeolian
Co., has been appointed chairman of the
REVIEW,
October,
1932
Music Division group of the Emergency Un-
employment Relief Committee of New York
City, charged with the work of raising funds
for unemployment relief this winter. Last
year the committee raised a total of more
than nineteen million dollars and will make
an effort to reach that mark again this year.
E. T. DAAB TO MANAGE
PEARSON PIANO CO.
Announcement has been made of the ap-
pointment of Edgar T. Daab as vice-presi-
dent and general manager of the Pearson
Piano Co., 128 North Pennsylvania street,
Indianapolis, Ind. Mr. Daab, for thirteen
EDGAR T. DAAB
years, has acted as local branch manager
and direct traveling representative for Stein-
way & Sons. His experience also includes
six years with the Pearson organization, hav-
ing had charge of its Steinway department
in that time. Mr. Daab has a record of the
most Steinway sales in Indiana.
Others officers of the Pearson Piano Co.
remain the same. George C. Pearson, who
founded the firm in 1873, fifty-nine years ago,
continues as its president. John S. Pearson,
his son, is secretary-treasurer.
The Collins Music Co., Wichita Falls, Tex.,
has been sold to A. L. Cox and the firm
name has been changed to the Cox Music
Co. The business will be continued at the
present address, 913 Scott avenue. The new
owner was manager of the store for a num-
ber of vears.
STARR PIANOS
STARR ELECTRIC REFRIGERATORS
CHAMPION and GENNETT RECORDS
ELECTRICAL TRANSCRIPTIONS Sor RADIO BROADCASTING
THE STARR PIANO COMPANY
ESTABLISHED 1872
RICHMOND, INDIANA
8
THE
HERE'S A NICE CLEAN AD
THAT BROUGHT QUICK SALES
Bargain advertising and hard-hitting sales
talks are not the only means of putting pianos
into homes, as was proven recently by the
Birkel Music Co., of Los Angeles, when a
campaign of strictly selling copy was stopped
JiotL rs an
kJOU Know the importance of music in the home'
Every child should play some kind of musical
instrument
Muue 3Up, 'PlupiaJL, . . .
If your son has athletic aspirations, training in
musical rhythm will help his timing in athletic
competition.
Harry Carr in the L. A. Times of August 8. 1932
states "Nearly all great athletes are musical."
Thomas Carlyle said, "Give us the man who
sings at his work. He will do more in the same
time. He will do it better."
. • . ^Muitc Zjtetpt -Morally . . .
"The states of Ohio and Pennsylvania reports show
that 90% of delinquent girls in these states had
no piano or musical advantage in their home."
"The state penitentiaries of Folsom and San
Quentin report that not one of the convicts taking
part in their orchestra or band ever came back
for a second sentence '
There is an old saying which seems to'hold true
Teach your boy to blow a horn and he will not
have time to blow a safe.
*The man who hath not music in himself and is
not moved with concord of sweet sounds is fit for
treasons, stratagems and spoils, let no man trust
him"—William Shakespeare
Huuc 3L,l/» J/mtelly . .
Actual tests show that children who have been
taught to play some musical instrument capture
more school pri:es and scholarships than those
without musical education. Many of the great
men of the world are musical. Chas M. Schwab
plays the piano
Former Vice-President
Dawes plays the violin . . Einstein . . . Edison
and many others played some musical instrument
Dr Charles W Eliot said "Music is the best
mind trainer
-Mmie ^Ttclpt SJXMIL/ .
No matter where they go the boy or girl who plays
a musical instrument is popular and usually
commands the
er of interest.
'Let the love of lite
, sculpture, architecture.
7 heodore Roosevell
C/\OW ii the time to buy your son or daughter
good piano or a violin or a trumpet or som
other musical instrument at closing out price
Gompanu
Go
R E T I R I N G FROM BUSINESS
446 South Broadway
Phone VAndUc: I2tl
Stfinuay Piano Rcprtsentaiivf for 51 YTtirs in Spnthtrn California
long enough to use in an advertisement de-
signed primarily to stimulate the desire for
music. The advertisement, which is repro-
duced herewith, simply presents some inter-
esting musical facts and was looked upon
as institutional and prestige building rather
than as a means for direct sales. Much to
the surprise of the company officials, however,
the response was immediate, the company
receiving favorable comments from conserva-
tories and teachers as well as private citizens.
Many of the letters were accompanied by
MUSIC
TRADE
names of those that should have a piano or
other musical instrument. The ad was so
good, in fact, that the company plans to use
others of the same general type.
SCHOOL MUSIC COURSES
POPULAR IN MILWAUKEE
Milwaukee musical instrument dealers, who
have been cooperating in building up the
public school music courses, are finding an
increased interest among pupils in instru-
ments with the reopening of schools. The
courses are in charge of Herman F. Smith,
superintendent of the music department of
public schools. Three thousand pupils of
grade and high schools participate in the
school bands and orchestra, according to Mr.
Smith. Forty-three elementary schools have
their own orchestras, averaging twenty musi-
cians. The eight high schools and five junior
high schools have both orchestra and band.
Most of them also have junior orchestras and
bands, made up of beginners or musicians
unable to qualify for the senior organizations.
Trained instructors give instruction on any
band or orchestra instrument for the nominal
fee of $2 yearly. String instrument lessons
are given throughout the w T eek, and wind
instrument instruction is generally offered on
Saturday. Classes in the less popular instru-
ments may be made up of students from sev-
eral schools.
The Milwaukee school board has distributed
a large supply of instruments in the various
schools to aid those students who are unable
to buy their own instruments. Some of the
senior schools have been made repositories
for a complete assortment of the instruments,
w 7 hich are lent at the request of students- The
ultimate result, however, is that students
who show progress purchase their own instru-
ments from local musical instrument dealers
just as soon as their finances permit.
Two local schools are now equipped with
pipe organs. Some time ago one was in-
stalled in the Washington High School and
is used in connection with the music course
as well as for concert and entertainment
events at the school. The Wangerin Organ
Co. is completing the installation of another
pipe organ in the Boys' Technical High
School, the pupils of which gathered the
money to pay the bills. The instrument
was particularly schemed for the require-
ments of the large school auditorium.
W . H. ALFRING ACTING O N
UNEMPLOYMENT COMMITTEE
W. H. Alfring, president of the Aeolian
Co., has been appointed chairman of the
REVIEW,
October,
1932
Music Division group of the Emergency Un-
employment Relief Committee of New York
City, charged with the work of raising funds
for unemployment relief this winter. Last
year the committee raised a total of more
than nineteen million dollars and will make
an effort to reach that mark again this year.
E. T. DAAB TO MANAGE
PEARSON PIANO CO.
Announcement has been made of the ap-
pointment of Edgar T. Daab as vice-presi-
dent and general manager of the Pearson
Piano Co., 128 North Pennsylvania street,
Indianapolis, Ind. Mr. Daab, for thirteen
EDGAR T. DAAB
years, has acted as local branch manager
and direct traveling representative for Stein-
way & Sons. His experience also includes
six years with the Pearson organization, hav-
ing had charge of its Steinway department
in that time. Mr. Daab has a record of the
most Steinway sales in Indiana.
Others officers of the Pearson Piano Co.
remain the same. George C. Pearson, who
founded the firm in 1873, fifty-nine years ago,
continues as its president. John S. Pearson,
his son, is secretary-treasurer.
The Collins Music Co., Wichita Falls, Tex.,
has been sold to A. L. Cox and the firm
name has been changed to the Cox Music
Co. The business will be continued at the
present address, 913 Scott avenue. The new
owner was manager of the store for a num-
ber of vears.
STARR PIANOS
STARR ELECTRIC REFRIGERATORS
CHAMPION and GENNETT RECORDS
ELECTRICAL TRANSCRIPTIONS Sor RADIO BROADCASTING
THE STARR PIANO COMPANY
ESTABLISHED 1872
RICHMOND, INDIANA
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