Music Trade Review
Issue: 1932 Vol. 91 N. 8 - Page 12
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
12
THE
MUSIC
M. HOHNER, INC., INTRODUCE NEW LINE
OF PIANO ACCORDIONS AT LOWER PRICES
T
HERE is much big news in the piano
accordion field these days, with this new
development and that, but certainly lit-
tle of more widespread importance than the
recent announcement of M. Hohner, Inc., of
complete new lines of their Hohner and Car-
men piano accordions, all embodying a va-
riety of improvements and all offered at
substantial price reductions.
In a letter to the trade, the Hohner house
announced that the steadily increasing de-
mand for piano accordions of quality had
dions three factors are stressed. First, fine
musical qualities; second, attractive appear-
ance; and finally, and most important, expert
workmanship. As a result, the modern in-
struments of this make are practically fool-
proof, with the result that the problem of
servicing by the dealer is reduced to a
minimum.
All these factors are particularly important
in view of the growth in popularity of the
piano accordion, particularly within the past
few years. From a novelty instrument,
TRADE
REVIEW,
October, 1932
for both grown-ups and youngsters been or-
ganized in hundreds of towns and cities but
the instrument is being heard to an increas-
ing extent over the radio both for solo and
ensemble work.
MANY WORKMEN ADDED
TO EAST ROCHESTER FORCE
The Aeolian-American Piano Corp. re-
cently broke into the news in a very pleasant
way when the Associated Press broadcast the
report that the company had added several
hundred workmen to the force at its factories
in East Rochester, New York. The story
reflected to the credit of the whole trade in
most cases because it carried the head that
the piano business was improving.
BALDWIN CO. MESSAGE
SOUNDS NOTE OF OPTIMISM
ONE OF THE
POPULAR
HOHNER
ACCORDION
In a letter to its sales organization and
retail representatives last month, the Baldwin
Piano Co. sounded a most optimistic note,
declaring that August sales had shown a dis-
tinct up-turn and that business generally had
turned the corner for the better. The letter
read:
WE'VE TURNED THE CORNER
MODELS
made possible a broad expansion of the
company's factory facilities in Germany and
with it a consequent saving in overhead
through larger production and more efficient
methods.
In connection with the announcement the
company has prepared and distributed two
new folders, one illustrating and describing
in detail fourteen of the popular accordion
models in the Hohner line ranging from the
small twelve-bass Junior Model to the elab-
orate Stage Model with its 120 bass keys
and four sets of extra reeds. This last
model is now listed at $300 retail and lacks
nothing either in fine workmanship or equip-
ment to make it a noteworthy instrument.
The fourteen models illustrated in the folder
offer to the dealer an unusual range of types
and prices to meet the demands of both the
amateur and professional accordionist.
The other folder is devoted to the lower-
priced but likewise highly efficient Carmen
line of piano accordions, illustrating and
describing five of the most popular instru-
ments presented under that name.
M. Hohner, Inc., having made piano ac-
cordions in one form or another for close to
a quarter century, ranks among the pioneers
in the field and accordions of their make
are to be found in use throughout the world,
both on the stage, professionally and by in-
dividuals and groups among the amateurs.
During this quarter of a century constant
improvements have been made in the com-
pany's instruments with the result that the
new lines just announced represent a com-
posite of this quarter century of experience
and progress.
In the production of Hohner piano accor-
The sales of our Retail Stores in August
clearly show that the bottom has been
passed—that business is on the up-grade.
Here are a few highlights of last month's
retail business
Sales in dollars exceeded August, 1931.
Twice as many Baldwins sold as in
August, 1931.
Sales of all pianos exceeded August, 1931,
heard only occasionally, it has developed to
a point where it has become a recognized by 15%.
Percentage of cash on August sales showed
feature of a majority of the modern dance
orchestras and bands both here and abroad. a marked improvement.
Piano sales can be made. Alert salesmen,
It has even found a place in the realm of
more serious music, with the result that some and there are many in our organization, are
of the finer European orchestras are using materially increasing their income. Failure
piano accordions to give a desirable back- to produce can no longer be attributed to
ground and body to their music, and success- economic conditions but to a salesman's own
ful experiments have been made in the use lack of ability.
If you want to share fully this New
of that instrument with small opera orches-
Prosperity, your policy should be—Pianos
tras to round out the tonal volume.
The popular appeal of the piano accordion can be sold—there are salesmen who can
in the United States is already much in evi- sell them—and ive are going to have only
dence. Not only have piano accordion bands such salesmen in our organization.
Hill, Bieth & Company
130 West 42nd Street
HERBERT W. HILL
CHAS. E. BIETH, C.P.A. -
R. W. MACNAUCHTON, C.P.A.
J. A. MCILREATH -
NEW YORK, N. Y.
New York, N. Y.
Syracuse, N. Y.
Red Bank, N. J.
AUDITORS
ACCOUNTANTS
TAX CONSULTANTS
Telephone: Wisconsin 7-2273
Specialists to the Music Trade
12
THE
MUSIC
M. HOHNER, INC., INTRODUCE NEW LINE
OF PIANO ACCORDIONS AT LOWER PRICES
T
HERE is much big news in the piano
accordion field these days, with this new
development and that, but certainly lit-
tle of more widespread importance than the
recent announcement of M. Hohner, Inc., of
complete new lines of their Hohner and Car-
men piano accordions, all embodying a va-
riety of improvements and all offered at
substantial price reductions.
In a letter to the trade, the Hohner house
announced that the steadily increasing de-
mand for piano accordions of quality had
dions three factors are stressed. First, fine
musical qualities; second, attractive appear-
ance; and finally, and most important, expert
workmanship. As a result, the modern in-
struments of this make are practically fool-
proof, with the result that the problem of
servicing by the dealer is reduced to a
minimum.
All these factors are particularly important
in view of the growth in popularity of the
piano accordion, particularly within the past
few years. From a novelty instrument,
TRADE
REVIEW,
October, 1932
for both grown-ups and youngsters been or-
ganized in hundreds of towns and cities but
the instrument is being heard to an increas-
ing extent over the radio both for solo and
ensemble work.
MANY WORKMEN ADDED
TO EAST ROCHESTER FORCE
The Aeolian-American Piano Corp. re-
cently broke into the news in a very pleasant
way when the Associated Press broadcast the
report that the company had added several
hundred workmen to the force at its factories
in East Rochester, New York. The story
reflected to the credit of the whole trade in
most cases because it carried the head that
the piano business was improving.
BALDWIN CO. MESSAGE
SOUNDS NOTE OF OPTIMISM
ONE OF THE
POPULAR
HOHNER
ACCORDION
In a letter to its sales organization and
retail representatives last month, the Baldwin
Piano Co. sounded a most optimistic note,
declaring that August sales had shown a dis-
tinct up-turn and that business generally had
turned the corner for the better. The letter
read:
WE'VE TURNED THE CORNER
MODELS
made possible a broad expansion of the
company's factory facilities in Germany and
with it a consequent saving in overhead
through larger production and more efficient
methods.
In connection with the announcement the
company has prepared and distributed two
new folders, one illustrating and describing
in detail fourteen of the popular accordion
models in the Hohner line ranging from the
small twelve-bass Junior Model to the elab-
orate Stage Model with its 120 bass keys
and four sets of extra reeds. This last
model is now listed at $300 retail and lacks
nothing either in fine workmanship or equip-
ment to make it a noteworthy instrument.
The fourteen models illustrated in the folder
offer to the dealer an unusual range of types
and prices to meet the demands of both the
amateur and professional accordionist.
The other folder is devoted to the lower-
priced but likewise highly efficient Carmen
line of piano accordions, illustrating and
describing five of the most popular instru-
ments presented under that name.
M. Hohner, Inc., having made piano ac-
cordions in one form or another for close to
a quarter century, ranks among the pioneers
in the field and accordions of their make
are to be found in use throughout the world,
both on the stage, professionally and by in-
dividuals and groups among the amateurs.
During this quarter of a century constant
improvements have been made in the com-
pany's instruments with the result that the
new lines just announced represent a com-
posite of this quarter century of experience
and progress.
In the production of Hohner piano accor-
The sales of our Retail Stores in August
clearly show that the bottom has been
passed—that business is on the up-grade.
Here are a few highlights of last month's
retail business
Sales in dollars exceeded August, 1931.
Twice as many Baldwins sold as in
August, 1931.
Sales of all pianos exceeded August, 1931,
heard only occasionally, it has developed to
a point where it has become a recognized by 15%.
Percentage of cash on August sales showed
feature of a majority of the modern dance
orchestras and bands both here and abroad. a marked improvement.
Piano sales can be made. Alert salesmen,
It has even found a place in the realm of
more serious music, with the result that some and there are many in our organization, are
of the finer European orchestras are using materially increasing their income. Failure
piano accordions to give a desirable back- to produce can no longer be attributed to
ground and body to their music, and success- economic conditions but to a salesman's own
ful experiments have been made in the use lack of ability.
If you want to share fully this New
of that instrument with small opera orches-
Prosperity, your policy should be—Pianos
tras to round out the tonal volume.
The popular appeal of the piano accordion can be sold—there are salesmen who can
in the United States is already much in evi- sell them—and ive are going to have only
dence. Not only have piano accordion bands such salesmen in our organization.
Hill, Bieth & Company
130 West 42nd Street
HERBERT W. HILL
CHAS. E. BIETH, C.P.A. -
R. W. MACNAUCHTON, C.P.A.
J. A. MCILREATH -
NEW YORK, N. Y.
New York, N. Y.
Syracuse, N. Y.
Red Bank, N. J.
AUDITORS
ACCOUNTANTS
TAX CONSULTANTS
Telephone: Wisconsin 7-2273
Specialists to the Music Trade
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