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Music Trade Review

Issue: 1932 Vol. 91 N. 5 - Page 3

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P I A N O S
R A D I O S
ORGANS
SUPPLIES
Review
Music
Industry
Serving
the National
Vol. 91
T HE Grim Reaper has found a fertile
field in the music trade during the
past month and has taken from its
ranks several men of outstanding
prominence. Just as THE REVIEW goes
to pTess comes the news of the sudden
death of Henry B. Tremaine, chairman
of the board and for years president
of the Aeolian Co., while earlier in the
month William J. Haussler, of M.
Hohner & Co., the man largely respon-
sible for gaining recognition for the
harmonica as a musical instrument,
passed on, as did Charles C. Kilgen,
noted organ manufacturer of St. Louis;
Joseph N. Courtade, prominent piano
supply man, and a half-score of others.
£USTOMER good-will is not some-
thing intangible to be cultivated
simply as a hobby and for the purpose
of forestalling complaints. On the con-
trary, properly appreciated and devel-
oped, it can be made a constant pro-
ducer of new sales to those same cus-
tomers and their friends. As an ex-
ample, read in THE REVIEW this
month of the manner in which the
Flanner-Hafsoos Music House in Mil-
waukee has added 1,800 customers to
its sales staff and by that means saved
much of the cost and worry of can-
vassing for new prospects.
A SECOND-HAND piano brought
* * $3,500 at auction in New York
last month which, apparently, sets a
new high for that type of instrument
in this day of new lows in other com-
modities, including new pianos. It
happened that the instrument in the
auction was an inlaid and decorated
mahogany and satinwood square made
by John Geib & Son, New York, in
1805 and was offered as part of a lot
of nineteenth centurv furniture.
No. 5
MAY, 1932
MUSICAL
MERCHANDISE
SHEET MUSIC
ACCESSORIES
TABLE OF CONTENTS
1800 Customers Help Sell for Flanner-Hafsoos
A
By M. M. McGillivray
Shepherd Sells Pianos Because He Talks and Thinks Pianos
5
Editorially Speaking
6
Annual Meeting of Music Merchants' Board of Control in
New York, June 9
9
The SpinetGrand in the Washington Bicentennial
15
Important Developments in Radio to Be Seen in Chicago
16
Convention Plans of Music Publishers and Sheet Music
Dealers
20
REGULAR DEPARTMENTS
In the Field of Radio
16
Piano Factory and Piano Servicing
18
(Dr. Wm, Braid White, Technical Editor)
Sheet Music and Books
20
Musical Merchandise
21
B. BRITTAIN WILSON, Editor
EDWARD LYMAN BILL, Publisher
RAY BILL, Associate Editor
M. L WULFROST, Circulation Manager
WESTERN DIVISION: FRANK W . KIRK, Manager
333 No. Michigan Ave., Chicago
Published on the First of the Month by Federated Business Publications, Inc.
at 420 Lexington Avenue, New York
President, Raymond Bill; Vice-presidents, J. B. Spillane, Randolph Brown; Secretary and Treasurer, Edward Lyman Bill; Comptroller, T. J.
Kelly; Assistant Treasurer, W r m. A. Low.
Publishers of Automotive Electricity, The Fine Arts, India Rubber World, Materials Handling & Distribution, Music Trade Review,
Novelty News, Premium and Specialty Advertising. Rug Profits, Sales Management, Soda Fountain, Radio Digest, Radio Merchant, Tires; and
operates in association with Building Investment, Draperies and Tire Rate-Book.

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