Music Trade Review
Issue: 1932 Vol. 91 N. 3 - Page 8
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC
ENGLAND IS NOT BEHIND THE UNITED STATES
IN ATTRACTIVE PIANO WAREROOMS
LL the fine piano warerooms are not
in the United States despite the fact
that some very attractive quarters
are provided here for the housing of pianos.
England, for example, has gone modern so
far as the display of pianos is concerned, as
is evidenced by the accompanying illustration
which offer views of the interior nf the
A
room are several audition chambers, and by
a clever manipulation of partitions these
chambers can be converted into a concert
room to hold ISO people comfortably.
There is one room which ought to be in-
spected by every music trade visitor. Some
of you might call it a stunt room. From
across the Atlantic someone might describe
TRADE
REVIEW,
March.
1932
is ushered into the room of mystery, where,
instead of the expected human artist, there is
a player-piano!
Music rolls were stocked behind sliding
panels—a neat arrangement. Similarly, the
sheet music section is a tidy part of the
department. Members of the provincial trade
should make a point of inspecting theee new
showrooms. Mr. Aird will be just too happy
to show all visitors round. He believes in
the future of the piano industry, a belief
which is shared by his directors by their
£20,000 investment in the department.
While chatting with Mr. Aird, he men-
tioned that last year the pianoforte depart-
ment showed the second highest increase in
trading, the fur department taking first place.
That is instructive information. It was the
experience of Harrods, too, that well-to-do
customers who, some five years ago, sold their
pianos, were now re-buying and the number
is increasing.
Personally, I should like to congratulate
the directors on their tribute to the pianoforte
industry. They have created something that
will be a daily reminder to all the clientele
who have to pass through the department
that the pianoforte is still an essential in the
well-furnished home. Harrods' new show-
rooms are the finest po^ible advertisement
for the pianoforte.
TWO VIEWS OF THE EXTENSIVE PIANO
DEPARTMENT OF HARRODS, LONDON
piano department of Harrod's, in London,
installed at a cost of $100,000. In describ-
ing the showrooms, the Pianomaker of Lon-
don, says:
In these days, when short-visioned people
bemoan the passing of the pianoforte, such
optimism as has been displayed by the
directors of Harrods materially backs up
those of us who hold the view that, with
improvement in trade generally, the piano
industry will get into its stride again. Re-
cently I made a personal inspection of the
new pianoforte showrooms, on the equipment
of which Harrods have spent about £20,000.
There is an atmosphere that lends itself to
selling pianos. The display is impressive.
There is no similar showroom in the country.
Altogether, the floor space runs to 30,000
square feet, of which 20,000 are absorbed by
the piano department; the balance is allotted
to the gramophone and wireless departments,
which adjoin the main showroom, but which
are kept entirely separate.
The walls of the showroom have been
fitted with walnut paneling. The resultant
effect is very fine. At one side of the show-
it as a psychological reaction consif ting mom !
When the outer door is opened by the sales-
man the customer finds a little lobby, and
beyond that is the mystery room, the windowi
of which are draped with curtains. The
shutting of the first door by electrical con-
tact starts a player-piano, and while the
salesman pauses at the door sufficiently long
to secure the desired effect on the customer's
mind, the idea is put across that the player-
grand is not mechanical. Then the customer
N. Stetson & Co. Election
At the recent stockholders' meeting of N.
Stetson &: Co., Philadelphia, the following
directors were elected to succeed themselves:
Theodore E. Steinway, Frederick J. Ziegler,
Henry Junge, August von Bernuth, Luke H.
Moore, J. C. Povey and W. Ernest Voltz,
and later at the directors' meeting August von
Bernuth was again elected president, with
Luke H. Moore, vice-president and treasurer,
and Henry Junge, secretary.
JESSE FRENCH
and SONS
PIANOS—RADIOS
"A name well known since 1875"
New Castle
Indiana
JESS RENCH A SONS
THE
MUSIC
ENGLAND IS NOT BEHIND THE UNITED STATES
IN ATTRACTIVE PIANO WAREROOMS
LL the fine piano warerooms are not
in the United States despite the fact
that some very attractive quarters
are provided here for the housing of pianos.
England, for example, has gone modern so
far as the display of pianos is concerned, as
is evidenced by the accompanying illustration
which offer views of the interior nf the
A
room are several audition chambers, and by
a clever manipulation of partitions these
chambers can be converted into a concert
room to hold ISO people comfortably.
There is one room which ought to be in-
spected by every music trade visitor. Some
of you might call it a stunt room. From
across the Atlantic someone might describe
TRADE
REVIEW,
March.
1932
is ushered into the room of mystery, where,
instead of the expected human artist, there is
a player-piano!
Music rolls were stocked behind sliding
panels—a neat arrangement. Similarly, the
sheet music section is a tidy part of the
department. Members of the provincial trade
should make a point of inspecting theee new
showrooms. Mr. Aird will be just too happy
to show all visitors round. He believes in
the future of the piano industry, a belief
which is shared by his directors by their
£20,000 investment in the department.
While chatting with Mr. Aird, he men-
tioned that last year the pianoforte depart-
ment showed the second highest increase in
trading, the fur department taking first place.
That is instructive information. It was the
experience of Harrods, too, that well-to-do
customers who, some five years ago, sold their
pianos, were now re-buying and the number
is increasing.
Personally, I should like to congratulate
the directors on their tribute to the pianoforte
industry. They have created something that
will be a daily reminder to all the clientele
who have to pass through the department
that the pianoforte is still an essential in the
well-furnished home. Harrods' new show-
rooms are the finest po^ible advertisement
for the pianoforte.
TWO VIEWS OF THE EXTENSIVE PIANO
DEPARTMENT OF HARRODS, LONDON
piano department of Harrod's, in London,
installed at a cost of $100,000. In describ-
ing the showrooms, the Pianomaker of Lon-
don, says:
In these days, when short-visioned people
bemoan the passing of the pianoforte, such
optimism as has been displayed by the
directors of Harrods materially backs up
those of us who hold the view that, with
improvement in trade generally, the piano
industry will get into its stride again. Re-
cently I made a personal inspection of the
new pianoforte showrooms, on the equipment
of which Harrods have spent about £20,000.
There is an atmosphere that lends itself to
selling pianos. The display is impressive.
There is no similar showroom in the country.
Altogether, the floor space runs to 30,000
square feet, of which 20,000 are absorbed by
the piano department; the balance is allotted
to the gramophone and wireless departments,
which adjoin the main showroom, but which
are kept entirely separate.
The walls of the showroom have been
fitted with walnut paneling. The resultant
effect is very fine. At one side of the show-
it as a psychological reaction consif ting mom !
When the outer door is opened by the sales-
man the customer finds a little lobby, and
beyond that is the mystery room, the windowi
of which are draped with curtains. The
shutting of the first door by electrical con-
tact starts a player-piano, and while the
salesman pauses at the door sufficiently long
to secure the desired effect on the customer's
mind, the idea is put across that the player-
grand is not mechanical. Then the customer
N. Stetson & Co. Election
At the recent stockholders' meeting of N.
Stetson &: Co., Philadelphia, the following
directors were elected to succeed themselves:
Theodore E. Steinway, Frederick J. Ziegler,
Henry Junge, August von Bernuth, Luke H.
Moore, J. C. Povey and W. Ernest Voltz,
and later at the directors' meeting August von
Bernuth was again elected president, with
Luke H. Moore, vice-president and treasurer,
and Henry Junge, secretary.
JESSE FRENCH
and SONS
PIANOS—RADIOS
"A name well known since 1875"
New Castle
Indiana
JESS RENCH A SONS
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