Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
P I A N O S
R A D I O S
ORGANS
SUPPLIES
MnsicTrade Review
Vol. 91
D E F F E R , of Stockton, Cal., is not
only a good piano m a n but a
clever stock trader, proven by the fact
that he took bank stock selling a t $3.75
on a basis of $5.00 per share in ex-
change for pianos and other musical
instruments.
It is pleasant to relate
[hat this gambler not only got his full
$5.00 worth, but made an additional
profit of 75 cents p e r share when the
stock went up some time later. T h e
question is whether he w a s t a k i n g any
more chance with the bank stock than
he is with his installment paper. It
certainly would not be a good policy
to follow generally as, for instance,
t a k i n g United States Steel a t $100.00
per share a year ago.
No. 3
MARCH, 1932
TABLE OF CONTENTS
Advertising Has Made and Kept Cameron's Sales Alive
4
By Ralph H. Butz
Strong Medicine for That Sick Account
5
By Fred E. Kunkel
The Mission of Music in the Modern Home
7
By Edwin R. Weeks, President, National Association of
Music Merchants
T R I P S to Europe and ocean cruises
h a v e been a d d e d to t h e many items
to be bought on the installment plan,
which means that the music merchant
must be able to offer something more
than terms if he plans to compete. It
all tends to make the fight for t h e
ultimate consumer's dollar just that
much h a r d e r for the retailer.
England
Not
Behind
United
States
in
Attractive
Warerooms
Piano
•......;......,;;.-.
'.
The New Wheelock Piano Styles
- i 1 '
*
•
8
»•
.".;......y:^?:.;....:..
12
REGULAR DEPARTMENTS
C H O W M E N are always optimists.
T h e i r slogan is ''Rain or shine the
show goes on." A n d those w h o a r e
sponsoring the Century of Progress
Exposition in Chicago next year a r e
r u n n i n g true to form. T h e y h a v e sug-
gested that the piano t r a d e raise a
m i n i m u m of $100,000.00 to sponsor a n
exhibit that will do credit to the in-
dustry.
U p to the time of writing,
this $100,000.00 is so f a r in the future
as to be invisible, a n d the probabili-
ties a r e that the t r a d e will not dazzle
any of the exhibition visitors with its
display. W h a t the industry itself could
do with $100,000.00 cash just n o w is
nobody's business.
•>
Chicago and the Middle West
15
Piano Factory and Piano Servicing
17
(Dr. W m . Braid White, Technical Editor)
Sheet Music and Books
,
Musical Merchandise
'
EDWARD LYMAN BILL, Publisher
MUSICAL
MERCHANDISE
SHEET MUSIC
ACCESSORIES
Music
Industry
Serving
the National
19
,
20
B. BRITTAIN WILSON, Editor
RAY BILL, Associate Editor
P, F. SIEBER. Circulation Manager
WESTERN DIVISION: FRANK W . KIRK. Manager
333 No. Michigan Ave.. Chicago
'
Published on the First of the Month by Federated Business Publications, Inc.
at 420 Lexington Avenue, New York
President. Raymond Bill; Vice-Presidents, J. B. SpiUane, Randolph Brown; Secretary and Treasurer. Edward Lyman Bill; Comptroller, T. J.
Kelly; Assistant Treasurer, Wm. A. Low.
Publishers of Antiquarian, Automotive Electricity, India Rubber World, Materials Handling & Distribution, Music Trade Review, Novelty
News, Premium and Specialty Advertising, Rug Profits, Sale* Management, Soda Fountain, Radio Digest, Radio-Music Merchant, Tires; and operate*
in association with Building Investment. Draperies and Tire Rate-Book.