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Music Trade Review

Issue: 1932 Vol. 91 N. 3 - Page 18

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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
18
MUSIC
TRADE
REVIEW,
March, 1932
supply of amateur players of the pianoforte to at least a humble corner of that land of
and of other instruments; especially of the beauty. The finest radio set that money can
pianoforte, which is by all odds the finest buy constitutes a poor substitute.
and most efficient. But if this supply is once
It is amateur music which we of the music
more to be rendered available, the American
industries must now set ourselves to revive.
people will have to learn that the pursuit of
Here my brethren of the tuning art have a
music as an end in itself, for the pure pleas- task before them worthy of their best ef-
forts. Every man who hopes to see his well-
ure it gives, is worth the highest endeavor
and the most constant effort. It is a grave loved and hard-won skill again honored, and
defect of our American civilization that we himself again busy and prosperous, should
hold any effort of brain or hand to be use- lend his utmost strength to the movement for
less unless it can be directed to some im- reviving amateur pianoforte playing. Then,
mediately material end. Business men play as Dr. Miller says, the artist tuner will once
AMATEUR MUSIC IS THE ANSWER
golf; but golf is a business ritual. Every- more come into what after all is his verv own.
Dr. Miller tells me that this possibility body apparently plays bridge; but bridge is
is constantly before his mind, and that he has a social necessity. Music unhappily is neither C. W. GEISER JOINS
come to see that the duty of all musicians, a business ritual nor a social necessity. Its
musical technologists, music lovers, is to en- cultivation nevertheless furnishes the most SPARTON RADIO STAFF
exquisite of all occupations. It provides for
courage and revive the amateur playing of
C. W. Geiser, well known in the music
musical instruments. In this I am sure he is its worshiper nothing material, nothing trade with his long connection with the Old
quite right. It seems to me that the tuners tangible, but it gives to him a key to that Victor Talking Machine Co., and more re-
and the manufacturers of musical instruments fairyland where all is brightness and cently as the district sales manager of the
can here meet on common ground. I am rea- warmth, and where harmony, beauty and
Atwater Kent Mfg. Co., has joined the sales
sweetness forever fill the souls of its happy department of the Sparks-Withington Co.,
sonably sure that there is quite enough of
musical talent among the millions of our great citizens. Every amateur pianist who can Jackson, Mich., manufacturers of the Sparton
land to afford a rich and constantly growing strum out a few tunes has the right and title radio.
somehow be effectively maintained in their
due relations to each other, and even if this
should be done automatically, it would not
be done unless the players of musical instru-
ments, and the listening public as well, were
endowed with understanding to know the
difference between in-tuneness and out-of-
tuneness. If, meanwhile, as is very likely,
the public car continues to degenerate their
musical art, in its higher manifestations, must
inevitably degenerate also, until as an art it
shall have ceased to be.
BENCHES
AMCO
ARE BUILT
on quality Standards
He Did
a
Houdini!
To Match any Piano
Prompt Shipments
Write for folder and price list.
COWEN Furniture Company
415 W. Superior Street
Chicago
BADGER BRAND
PLATES
are far more
than
merely
good p l a t e s .
They are built
correctly of the
best material and finish and are spe-
cified by builders of quality pianos.
American Piano Plate Co.
Manufacturers BADGER BRAND Grand
and Upright Piano Plates
Racine, Wisconsin
Service
Price
For
Quality
Reliability
There were always
three men on his
deliveries until he
bought
MODERN X-70 REFRIGERATOR TRUCKS
Then one was made to disappear and there were but two—but the same work was done, even
^_ ^_
better and easier. Resolve today to eliminate one man on deliveries, heavy lifting, damaged 6^)
^9
cabinets, floors and woodwork. Light, all steel frame; 4" rubber tired wheels; top casters tor V ^ ^ 9 ^ f c
tilting and rolling into delivery truck. Only pads touoh cabinet. Fit all cabinets, with or M V ^ ^ F
without legs.
^"^
Rubber tired, ball-bearing swivel casters on one end $5 extra.
SELF-LIFTING PIANO TRUCK COMPANY
Continuous Hinges
Grand Hinges
IN Pedals and Rods
Bearing Bars
Casters, etc., etc.
FINDLAY, OHIO
CHAS. RAMSEY CORP.
KINGSTON, N. Y.
THE COMSTOCK, CHENEY & CO,
IVORYTON, CONN.
Ivory Cutters Since 1834
MANUFACTURERS OF GRAND KEYS, ACTIONS, AND HAMMERS, UPRIGHT KEYS,
ACTIONS AND HAMMERS, PIPE ORGAN KEYS, PIANOFORTE IVORY FOR THE TRADE

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