Music Trade Review
Issue: 1932 Vol. 91 N. 10 - Page 3
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Tke Mnsiclrade Review
P I A N O S
R A D I O S
ORGANS
SUPPLIES
Music
Industry
Serving
the National
Vol. 91
CELDOM has a piano man felt free
to discuss the past errors and
future possibilities of his chosen busi-
ness with the frankness with which
Walter L. Bond, treasurer of the
Weaver Piano Co., expresses himself
in his article in this issue of THE
REVIEW on "What Is the Future for
the Piano Retailer?" There are prob-
ably those who will disagree with
Mr. Bond to some extent, but he cer-
tainly gives the average trade member
much food for thought. Mr. Bond's
experience in both the manufacturing
and retailing divisions of the business
well qualify him to talk with author-
ity. Comments from other members
of the trade will be welcomed for
publication.
THE radio microphone does not offer
an open sesame to the minds and
hearts of millions of listeners unless
the material presented through that
microphone is worthy of attention.
Many music men and others have been
disappointed with the results of their
broadcasts largely because of the fact
that the program offered was not of
sufficient interest to impress the lis-
tener. It is worth while to give
thought to continuity and diversifica-
tion and the sample program of the
Schmidt Music Co., published else-
where, tells how. It has proved very
successful and might well be studied
by those who plan similar broadcasts.
THOSE who mourned the passing of
the ukulele a couple of years ago
evidently spoke too soon. There were
60,000 more ukuleles made in 1931
than in 1929, being the only instru-
ment to show a plus sign in produc-
tion over that period. Good old
ukulele.
DECEMBER, 1932
No.
10
MUSICAL
MERCHANDISE
SHEET MUSIC
ACCESSORIES
TABLE OF CONTENTS
When That Fire Comes, Are Your Records Safe?
4
By Robert K. Doran
What Is the Future of the Piano Retailer?
5
By Walter L. Bond, Secretary and Treasurer, Weaver Piano Co.
Editorially Speaking
6
Telling the Sales Story on Music via Radio
9
Steinway Pianos Official Instruments for Radio City
10
Obituary Notices
12
REGULAR DEPARTMENTS
Piano Factory and Piano Servicing
15
(Dr. W m . Braid White, Technical Editor)
Musical Merchandise
17
Sheet Music and Books
18
B. BRITTAIN WILSON, Editor
EDWARD LYMAN BILL, Publisher
RAY BILL. Associate Editor
M.
L. WULFROST, Circulation Manager
WESTERN DIVISION: FRANK W . KIRK, Manager
333 No. Michigan Ave., Chicago
Published on the First of the Month by Federated Business Publications, Inc.
at 420 Lexington Avenue, New York
President, Raymond Bill; Vice-presidents, J. B. Spillane, Randolph Brown; Secretary and Treasurer, Edward Lyman Bill; Comptroller, T. J.
Kelly; Assistant Treasurer, Wm. A. Low.
Publishers of Automotive Electricity, The Fine Arts, India Rubber World, Materials Handling; & Distribution, Music Trade Review
Novelty News, Premium and Specialty Advertising, Rug Profits, Sales Management, Soda Fountain, Radio Digest, Radio Merchant, Tires; and;
operates in association with Building Investment, Draperies and Tire Rate-Book.
Tke Mnsiclrade Review
P I A N O S
R A D I O S
ORGANS
SUPPLIES
Music
Industry
Serving
the National
Vol. 91
CELDOM has a piano man felt free
to discuss the past errors and
future possibilities of his chosen busi-
ness with the frankness with which
Walter L. Bond, treasurer of the
Weaver Piano Co., expresses himself
in his article in this issue of THE
REVIEW on "What Is the Future for
the Piano Retailer?" There are prob-
ably those who will disagree with
Mr. Bond to some extent, but he cer-
tainly gives the average trade member
much food for thought. Mr. Bond's
experience in both the manufacturing
and retailing divisions of the business
well qualify him to talk with author-
ity. Comments from other members
of the trade will be welcomed for
publication.
THE radio microphone does not offer
an open sesame to the minds and
hearts of millions of listeners unless
the material presented through that
microphone is worthy of attention.
Many music men and others have been
disappointed with the results of their
broadcasts largely because of the fact
that the program offered was not of
sufficient interest to impress the lis-
tener. It is worth while to give
thought to continuity and diversifica-
tion and the sample program of the
Schmidt Music Co., published else-
where, tells how. It has proved very
successful and might well be studied
by those who plan similar broadcasts.
THOSE who mourned the passing of
the ukulele a couple of years ago
evidently spoke too soon. There were
60,000 more ukuleles made in 1931
than in 1929, being the only instru-
ment to show a plus sign in produc-
tion over that period. Good old
ukulele.
DECEMBER, 1932
No.
10
MUSICAL
MERCHANDISE
SHEET MUSIC
ACCESSORIES
TABLE OF CONTENTS
When That Fire Comes, Are Your Records Safe?
4
By Robert K. Doran
What Is the Future of the Piano Retailer?
5
By Walter L. Bond, Secretary and Treasurer, Weaver Piano Co.
Editorially Speaking
6
Telling the Sales Story on Music via Radio
9
Steinway Pianos Official Instruments for Radio City
10
Obituary Notices
12
REGULAR DEPARTMENTS
Piano Factory and Piano Servicing
15
(Dr. W m . Braid White, Technical Editor)
Musical Merchandise
17
Sheet Music and Books
18
B. BRITTAIN WILSON, Editor
EDWARD LYMAN BILL, Publisher
RAY BILL. Associate Editor
M.
L. WULFROST, Circulation Manager
WESTERN DIVISION: FRANK W . KIRK, Manager
333 No. Michigan Ave., Chicago
Published on the First of the Month by Federated Business Publications, Inc.
at 420 Lexington Avenue, New York
President, Raymond Bill; Vice-presidents, J. B. Spillane, Randolph Brown; Secretary and Treasurer, Edward Lyman Bill; Comptroller, T. J.
Kelly; Assistant Treasurer, Wm. A. Low.
Publishers of Automotive Electricity, The Fine Arts, India Rubber World, Materials Handling; & Distribution, Music Trade Review
Novelty News, Premium and Specialty Advertising, Rug Profits, Sales Management, Soda Fountain, Radio Digest, Radio Merchant, Tires; and;
operates in association with Building Investment, Draperies and Tire Rate-Book.
Future scanning projects are planned by the International Arcade Museum Library (IAML).