Music Trade Review

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THE
14
MUSIC
TRADE
WINDOW DISPLAY OF MATHUSHEK
SPINETCRAND STOPS TRAFFIC IN NEWARK
REVIEW,
December,
1932
CARLIN MUSIC CO. SUFFERS
HEAVY FIRE LOSS
The Carlin Music Co., 143 East Washing-
ton street, Indianapolis, suffered a loss esti-
mated at over $25,000 by a fire which swept
through the company's building recently. The
origin of the fire has not been determined
though incendiarism was suspected.
The
Carlin Music Co., one of the oldest music
houses in the city, has been in the hands of
a receiver for some time past.
NEW PACKARD PIANO CO.
IS INCORPORATED
Wilbert B. Marshall, who, with Paul E.
Gallmeier, recently purchased the assets of
the Packard Piano Co., Fort Wayne, Ind.,
t roin the receiver, have incorporated the
Packard Piano Co., Inc., for the purpose of
manufacturing and dealing in pianos and all
forms of musical instruments and merchan-
dise.
MUSIC DEALERS DAUGHTER
GIVES VIEWS OF EUROPE
Miss Jeannette Kesselman, daughter of L.
M. Kesselman, prominent music dealer of
Milwaukee, Wis., went to Germany this fall
Above—SpinetGrand
Display
in Window of
Baker Piano Co., Newark, N. J.—At
Right—
The Crowd That It Attracted
A
GRAPHIC illustration of the value
of the Mathushek SpinetGrand as a
window attraction, which has been
so often commented upon in the last year
or so, was offered in Newark, N. J., last
month, when the Baker Piano Co., at 225
Washington street, in the business center of
the city, presented the SpinetGrand in a
special display.
The instrument was shown in a window
against a typical colonial background. By
itself it served to attract scores of passersby,
but its pulling power was greatly empha-
sized when a competent pianist, a Mrs.
Douglas, dressed in appropriate colonial cos-
tume, gave short recitals. On such occasions
the sidewalk was jammed to a point where
local police were forced at times to inter-
fere. So that the crowd in the street might
appreciate the fine tone of the SpinetGrand,
a microphone was placed near the instru-
ment in the window and carried the tones
to the outer air through the medium of a
loud speaker.
Upon preparing the display, Mr. Baker
placed a large sign over the front of the
store, calling attention to the tone qualities
of the SpinetGrand, and he reports that the
success of the display, not only in the num-
ber of prospects listed but in the actual sales
booked, was so satisfactory that the demon-
stration will be repeated again at a later
date. The accompanying illustrations afford
an idea of the attractive arrangement of the
window and of a typical crowd gathered to
hear the playing of the instrument.
The Baker Piano Co. is only one of a
number of piano houses that have found
the SpinetGrand of exceptional value, not
alone for its sales appeal but also for its
strong pulling power as an unusual window
attraction.
The Year-End Luncheon
Agreeable to long-established custom the
annual Year-End Luncheon of the New York
Piano Trade will be held at the national
Republican Club on December 29.
Albert
Behning, together with A. Dalrymple, are,
as usual, looking after the arrangements and
reservations can be made through Mr. Behn-
ing at his office, 1935 Madison avenue, New
York. The luncheon is set for 12.30 p.m.
and the total fee is only $2.50, covering
everything.
for the purpose of studying music. Judging
from her letters, however, which have been
reprinted in the Milivaukcr Journal at fre-
quent intervals, she would be well fitted for
a literary career, having the gift of describ-
ing her impressions of Europe in a highly
interesting manner.
Paul II. Rinne, formerly connected with the
Rinne Music Co. and C. G. Conn, Inc., is
manager of the new store of the Indiana
Music Co., at 143 East Ohio street, In-
dianapolis, Ind.