Music Trade Review
Issue: 1932 Vol. 91 N. 10 - Page 11
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC
TRADE
REVIEW,
December, 1932
If
of the Mississippi River . . . 38,000
copies always in stock. If you want some-
thing new for Armistice Day . . . some-
thing different for Thanksgiving, address
a card of letter to Schmidt Music Co.,
Davenport, Iowa, and your needs will be
supplied. Schmidt Music Co., established
when Lincoln was president, is familiar
with all sheet music, both old and new.
When you want anything in the line of
music, try Schmidt's First. Remember,
your Armistice Day and Thanksgiving Day
programs will be different if you get your
music at Schmidt Music Co., Davenport,
Iowa. There will be another Schmidt pro-
gram next Monday evening, November 14,
at this same time. Be sure to listen in.
There IS no finer piano than a
KRANICH & BACH
Made under one family's supervision
since 1864
RANICH f BACH
< 0
*
237 EAST 2 3 " STREET
New York
TELLING THE SALES STORY
ON MUSIC VIA RADIO
{Continued from page 9)
Jack: All right. Just for that, I'm going
to get real melancholy and sing "Some-
where a Voice Is Calling." Mother Wake-
field . . . you play for me this time.
Mother: All right.
Singer: "Somewhere a Voice Is Calling."
Mother: There isn't anything very melan-
choly about that Jack. It sounds rather
reassuring to me.
Girl: It does, doesn't it, mother. It is a
comfort to know that, though you're gone,
there's someone back home that cares
enough to call through the dusk and
shadows.
Jack: I believe we're all getting sentimental.
I say . . . what's the book over there
on the table.
Mother: Ohhh, that's a book of duet music
I picked up at Schmidt's today. There are
a lot of things, you know, so let's sing them.
(Leaves of book rattle.) Look here! "Be-
cause You're You," from "The Red Mill."
I saw the original play in New York.
Sing it, please.
Singers: "Because You're You."
Girl: I've always liked that song.
Mother: So have I.
Jack: It is tuneful.
Girl: Oh, see there. We know that, too.
Mother: Another Herbert number "Sweet
Mystery of Life." You know, I saw that
play, too. . . . "Naughty Marietta."
Singers: "Siueet Mystery of Life."
Mother: (Sighs.)
Ahhhhh! That takes
me back to the old days when all the good
stage shows traveled the road and the
theatre was the theatre.
Jack: I'm afraid those days are gone for-
ever, mother Wakefield. Really, we ought
to leave this dandy grand piano here with
you . . . you'd get so much pleasure
from it.
Girl: Leave it here . . . indeed! Why,
father is going to see Mr. Schmidt about
trading in the old upright piano in part
payment on a new Everett grand for
mother.
Jack: He's a brick, isn't he.
Girl: I'm afraid he's still in love with
mother, Jack.
Jack: (Laughingly.) I'm afraid so. It's
just another case of "Love's Old Sweet
Song."
Singers: "Love's Old Siueet Song."
Mother: I'll bet you sang that for me,
didn't you.
Jack: All for you, mother.
Girl: For the best mother in the world.
Jack, you don't know how wonderful
mother is.
Jack: Oh, yes I do. . . .
Girl: No, you don't. I've been holding back
on you, and now I'm going to let you in on
a big secret. Come into the library . . .
look over there in the corner.
Jack: Hmmmmm, new radio.
Girl: That's mother's wedding gift to us
. . . a Howard radio with a cabinet to
match the Everett grand piano.
Mother: It's just a little remembrance.
Jack: It's proof that you're just what Mary
says you are . . . the best mother in
the world!
Announcer: Schmidt Music Co., of Dav-
enport, Iowa, home of the Everett
piano and the Howard radio, also has
the greatest supply of sheet music west
NATIONAL PLAYER PIANO
WEEK HELD IN ENGLAND
Over twoscore piano manufacturing con-
cerns in England participated in the Na-
tional Player Piano Week which was cele-
brated throughout Great Britain during the
week of November 21. During the course
of the week several player piano programs
were broadcast by the British Broadcasting
Co., a feature of the week being a half-hour
player piano recital on November 24.
Local dealers in player pianos cooperated
to the extent of having special window dis-
plays, getting out special promotion matter
and holding player piano recitals in their
warerooms or neighboring halls. It was re-
ported that the campaign not only resulted in
immediate sales of many player pianos but
also opened the way for future sales by re-
arousing the interest of the public in that
instrument.
Matt Kennedy Doing Well
Matt J. Kennedy, formerly well known as
a piano dealer in Chicago and for a number
of years secretary of the National Associa-
tion of Music Merchants, is now winning
success in another neld. At the present time
he is selling a new type of porous bandage
and has built up a wide following in his
territory.
Mrs. Florence Waggoner has opened a new
music store in Canon City, Col., to be known
as "Virgil's Place." She was formerly con-
nected with the Canon Music Store.
Ray Lammers' Music Shop, formerly lo-
cated at 123 East 6th street, Cincinnati, has
been moved to 534 Walnut street, that city,
where an entire building has been leased.
STARR PIANOS
STARR ELECTRIC REFRIGERATORS
CHAMPION and GENNETT RECORDS
ELECTRICAL TRANSCRIPTIONS tor RADIO BROADCASTING
THE STARR PIANO COMPANY
ESTABLISHED 1872
RICHMOND, INDIANA
THE
MUSIC
TRADE
REVIEW,
December, 1932
If
of the Mississippi River . . . 38,000
copies always in stock. If you want some-
thing new for Armistice Day . . . some-
thing different for Thanksgiving, address
a card of letter to Schmidt Music Co.,
Davenport, Iowa, and your needs will be
supplied. Schmidt Music Co., established
when Lincoln was president, is familiar
with all sheet music, both old and new.
When you want anything in the line of
music, try Schmidt's First. Remember,
your Armistice Day and Thanksgiving Day
programs will be different if you get your
music at Schmidt Music Co., Davenport,
Iowa. There will be another Schmidt pro-
gram next Monday evening, November 14,
at this same time. Be sure to listen in.
There IS no finer piano than a
KRANICH & BACH
Made under one family's supervision
since 1864
RANICH f BACH
< 0
*
237 EAST 2 3 " STREET
New York
TELLING THE SALES STORY
ON MUSIC VIA RADIO
{Continued from page 9)
Jack: All right. Just for that, I'm going
to get real melancholy and sing "Some-
where a Voice Is Calling." Mother Wake-
field . . . you play for me this time.
Mother: All right.
Singer: "Somewhere a Voice Is Calling."
Mother: There isn't anything very melan-
choly about that Jack. It sounds rather
reassuring to me.
Girl: It does, doesn't it, mother. It is a
comfort to know that, though you're gone,
there's someone back home that cares
enough to call through the dusk and
shadows.
Jack: I believe we're all getting sentimental.
I say . . . what's the book over there
on the table.
Mother: Ohhh, that's a book of duet music
I picked up at Schmidt's today. There are
a lot of things, you know, so let's sing them.
(Leaves of book rattle.) Look here! "Be-
cause You're You," from "The Red Mill."
I saw the original play in New York.
Sing it, please.
Singers: "Because You're You."
Girl: I've always liked that song.
Mother: So have I.
Jack: It is tuneful.
Girl: Oh, see there. We know that, too.
Mother: Another Herbert number "Sweet
Mystery of Life." You know, I saw that
play, too. . . . "Naughty Marietta."
Singers: "Siueet Mystery of Life."
Mother: (Sighs.)
Ahhhhh! That takes
me back to the old days when all the good
stage shows traveled the road and the
theatre was the theatre.
Jack: I'm afraid those days are gone for-
ever, mother Wakefield. Really, we ought
to leave this dandy grand piano here with
you . . . you'd get so much pleasure
from it.
Girl: Leave it here . . . indeed! Why,
father is going to see Mr. Schmidt about
trading in the old upright piano in part
payment on a new Everett grand for
mother.
Jack: He's a brick, isn't he.
Girl: I'm afraid he's still in love with
mother, Jack.
Jack: (Laughingly.) I'm afraid so. It's
just another case of "Love's Old Sweet
Song."
Singers: "Love's Old Siueet Song."
Mother: I'll bet you sang that for me,
didn't you.
Jack: All for you, mother.
Girl: For the best mother in the world.
Jack, you don't know how wonderful
mother is.
Jack: Oh, yes I do. . . .
Girl: No, you don't. I've been holding back
on you, and now I'm going to let you in on
a big secret. Come into the library . . .
look over there in the corner.
Jack: Hmmmmm, new radio.
Girl: That's mother's wedding gift to us
. . . a Howard radio with a cabinet to
match the Everett grand piano.
Mother: It's just a little remembrance.
Jack: It's proof that you're just what Mary
says you are . . . the best mother in
the world!
Announcer: Schmidt Music Co., of Dav-
enport, Iowa, home of the Everett
piano and the Howard radio, also has
the greatest supply of sheet music west
NATIONAL PLAYER PIANO
WEEK HELD IN ENGLAND
Over twoscore piano manufacturing con-
cerns in England participated in the Na-
tional Player Piano Week which was cele-
brated throughout Great Britain during the
week of November 21. During the course
of the week several player piano programs
were broadcast by the British Broadcasting
Co., a feature of the week being a half-hour
player piano recital on November 24.
Local dealers in player pianos cooperated
to the extent of having special window dis-
plays, getting out special promotion matter
and holding player piano recitals in their
warerooms or neighboring halls. It was re-
ported that the campaign not only resulted in
immediate sales of many player pianos but
also opened the way for future sales by re-
arousing the interest of the public in that
instrument.
Matt Kennedy Doing Well
Matt J. Kennedy, formerly well known as
a piano dealer in Chicago and for a number
of years secretary of the National Associa-
tion of Music Merchants, is now winning
success in another neld. At the present time
he is selling a new type of porous bandage
and has built up a wide following in his
territory.
Mrs. Florence Waggoner has opened a new
music store in Canon City, Col., to be known
as "Virgil's Place." She was formerly con-
nected with the Canon Music Store.
Ray Lammers' Music Shop, formerly lo-
cated at 123 East 6th street, Cincinnati, has
been moved to 534 Walnut street, that city,
where an entire building has been leased.
STARR PIANOS
STARR ELECTRIC REFRIGERATORS
CHAMPION and GENNETT RECORDS
ELECTRICAL TRANSCRIPTIONS tor RADIO BROADCASTING
THE STARR PIANO COMPANY
ESTABLISHED 1872
RICHMOND, INDIANA
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