Music Trade Review
Issue: 1932 Vol. 91 N. 1 - Page 5
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
SHEET MUSIC
and Its Influence on
INSTRUMENT SALES
W
E call our place a
which result in the purchasers
Music S u p p l y
enjoying the instruments they
own and who may at some
House. It is de-
Sheet music is as important to the student
time in the future want newer
signed to sell mu-
and musician as is gasoline to the motor
and more expensive instru-
sical instruments, sheet music
ments.
and an understanding of music,
and an adequate supply is essential in a real
and to keep owners of musical
In the sale of sheet music,
music store, declares Edwin F. Kimbrel,
instruments so interested in
the merchant must take many
things into consideration. He
them that they will continue
of Kimbrel's Music Co., Greeley, Colorado.
must sell the number by ex-
buying music. We sell pianos
plaining why it is beautiful,
and small instruments, but we
^^ J . J . Jt ^ J . J .^... J .^^^.
why it should provide enjoy-
do not overlook the possibilities
~~~
ment to those who play it. The
of the sheet music department
because it is largely through the sheet music that interest in score is not merely a bunch of printed notes, any more than
music and musical instruments is sustained. Furthermore, an automobile is merely a bunch of steel, rubber and other
if one has sufficient volume of sales the sheet music department metals, or gasoline merely a liquid that is dangerous when it
will be found to be just as profitable as any other section of is in the close vicinity of fire.
the business. And a well-functioning sheet music department
One wide-awake oil company is selling gallons of pleasure
is conducive to the sale of pianos and other musical instru- instead of gallons of gasoline, and the situation in regard to
ments.
the sale of sheet music is analogous. I feel that the more
You will admit that unless a motorist finds it convenient time we can spend with our sheet music customer and the
to purchase gasoline and oil he will not obtain much pleasure more pleasure in music we will sell them, the more sales of
from his motor car. In fact, the more difficult it is to music we will make.
obtain good gasoline, or any kind of gasoline, for that matter,
Not only must the dealer take the merchandise into con-
the less frequently he will operate his car, yet the gasoline sideration, but he must also take the temperament of the
costs so little in comparison to the car.
customer into the problem. Every person is temperamental
Likewise the more difficult it is for a musician—amateur to a certain degree and along certain lines. A person may
or professional—to obtain music to play, the less he will play, become "drunk" on music just as readily as he may become
and the less interest he has in the instrument.
"drunk" from oversmoking, or overindulgence in intoxicating
Also, if a motorist is unable to make repairs and adjust- liquors. If the temperament of the dealer athd that of the
ments on his car and must take it to a commercial garage customer are active at the same time, difficulties are certain
to arise. It is to the dealer's advantage to "sober" up the
for service, he will not be enthusiastic over his machine if
he finds it difficult to locate a service station when he needs customer the first thing. This is accomplished by getting
it. In connection with musical instruments, both large and his mind off of music for a minute or two by discussing some-
small, we realize that the owners must find it easy to get thing entirely foreign such as fishing, new styles in dress,
service on them. It is to our advantage that the instruments motoring. After he is "sober" then get back to the matter
be used to the maximum, for that means more enjoyment of at hand and the interview will continue along more pleasant
and profitable lines. The number will sound altogether
music.
All of this leads up to the necessity of the music company different to the customer after he is "sober" than it would
providing a means by which the customers may get the most while he was "drunk."
out of their investments. Hence we are ever willing to take
We cater to orchestras, choirs, glee clubs, teachers and
the time to make some minor adjustment to a horn, a stringed students, as well as to the general public who are interested
instrument, or any kind of an instrument that makes music in in the popular numbers. When we are endeavoring to find
case the owner is so inexperienced that he cannot make the something for a student, we take into consideration the age
adjustment himself.
and whether or not it is a boy or a girl and then we seek
Our sheet music department follows up by supplying the something among our stock that we feel will appeal. That
instrument owners with music to play, and it is here that reduces the sales effort and increases the possibilities of the
many dealers fall down. They have their eyes on the sale student being satisfied with our service and merchandise.
of a piano, or some musical instrument involving a large
One of the sources of business for the sheet music de-
sum of money, instead of watching those little 35 cent sales
(P lease turn to page 23)
THE
MUSIC
TRADE
REVIEW,
January, 1932
SHEET MUSIC
and Its Influence on
INSTRUMENT SALES
W
E call our place a
which result in the purchasers
Music S u p p l y
enjoying the instruments they
own and who may at some
House. It is de-
Sheet music is as important to the student
time in the future want newer
signed to sell mu-
and musician as is gasoline to the motor
and more expensive instru-
sical instruments, sheet music
ments.
and an understanding of music,
and an adequate supply is essential in a real
and to keep owners of musical
In the sale of sheet music,
music store, declares Edwin F. Kimbrel,
instruments so interested in
the merchant must take many
things into consideration. He
them that they will continue
of Kimbrel's Music Co., Greeley, Colorado.
must sell the number by ex-
buying music. We sell pianos
plaining why it is beautiful,
and small instruments, but we
^^ J . J . Jt ^ J . J .^... J .^^^.
why it should provide enjoy-
do not overlook the possibilities
~~~
ment to those who play it. The
of the sheet music department
because it is largely through the sheet music that interest in score is not merely a bunch of printed notes, any more than
music and musical instruments is sustained. Furthermore, an automobile is merely a bunch of steel, rubber and other
if one has sufficient volume of sales the sheet music department metals, or gasoline merely a liquid that is dangerous when it
will be found to be just as profitable as any other section of is in the close vicinity of fire.
the business. And a well-functioning sheet music department
One wide-awake oil company is selling gallons of pleasure
is conducive to the sale of pianos and other musical instru- instead of gallons of gasoline, and the situation in regard to
ments.
the sale of sheet music is analogous. I feel that the more
You will admit that unless a motorist finds it convenient time we can spend with our sheet music customer and the
to purchase gasoline and oil he will not obtain much pleasure more pleasure in music we will sell them, the more sales of
from his motor car. In fact, the more difficult it is to music we will make.
obtain good gasoline, or any kind of gasoline, for that matter,
Not only must the dealer take the merchandise into con-
the less frequently he will operate his car, yet the gasoline sideration, but he must also take the temperament of the
costs so little in comparison to the car.
customer into the problem. Every person is temperamental
Likewise the more difficult it is for a musician—amateur to a certain degree and along certain lines. A person may
or professional—to obtain music to play, the less he will play, become "drunk" on music just as readily as he may become
and the less interest he has in the instrument.
"drunk" from oversmoking, or overindulgence in intoxicating
Also, if a motorist is unable to make repairs and adjust- liquors. If the temperament of the dealer athd that of the
ments on his car and must take it to a commercial garage customer are active at the same time, difficulties are certain
to arise. It is to the dealer's advantage to "sober" up the
for service, he will not be enthusiastic over his machine if
he finds it difficult to locate a service station when he needs customer the first thing. This is accomplished by getting
it. In connection with musical instruments, both large and his mind off of music for a minute or two by discussing some-
small, we realize that the owners must find it easy to get thing entirely foreign such as fishing, new styles in dress,
service on them. It is to our advantage that the instruments motoring. After he is "sober" then get back to the matter
be used to the maximum, for that means more enjoyment of at hand and the interview will continue along more pleasant
and profitable lines. The number will sound altogether
music.
All of this leads up to the necessity of the music company different to the customer after he is "sober" than it would
providing a means by which the customers may get the most while he was "drunk."
out of their investments. Hence we are ever willing to take
We cater to orchestras, choirs, glee clubs, teachers and
the time to make some minor adjustment to a horn, a stringed students, as well as to the general public who are interested
instrument, or any kind of an instrument that makes music in in the popular numbers. When we are endeavoring to find
case the owner is so inexperienced that he cannot make the something for a student, we take into consideration the age
adjustment himself.
and whether or not it is a boy or a girl and then we seek
Our sheet music department follows up by supplying the something among our stock that we feel will appeal. That
instrument owners with music to play, and it is here that reduces the sales effort and increases the possibilities of the
many dealers fall down. They have their eyes on the sale student being satisfied with our service and merchandise.
of a piano, or some musical instrument involving a large
One of the sources of business for the sheet music de-
sum of money, instead of watching those little 35 cent sales
(P lease turn to page 23)
THE
MUSIC
TRADE
REVIEW,
January, 1932
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