Music Trade Review
Issue: 1932 Vol. 91 N. 1 - Page 3
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
He Mnsicirade Review
P I A N O S
R A D I O S
ORGANS
SUPPLIES
Music
Industry
Serving
the National
Vol.91
the United Cigar Stores Co.
suing the publishers of that
snappy new humorous magazine "Bal-
lyhoo" for the privilege of selling
copies of the monthly in the company's
stores, musical instrument manufac-
turers might develop some plan to in-
cense dealers to a point where they
will sue for the privilege of selling
pianos, violins and other instruments.
Why not?
music to the musical instru-
S HEET
ment buyer is as essential as gaso-
line to the motorist, and should be
made as easily available, declares E.
F. Kimbrel, a music merchant of
Greeley, Col., in an article in T H E
REVIEW this month. This dealer ex-
plains how he makes the sheet music
department operate for the benefit of
the entire store in the matter of in-
creasing the volume of sales. It is a
subject to which all music merchants
might well give heed.
T H E question of conducting a train-
ing school for retail piano salesmen
similar to the school maintained in
England again came up for discussion
recently as a means for increasing the
retail piano business. "What we real-
ly need right now," said a witty mem-
ber of the New York trade, "is a
school to train prospects to buy instru-
ments and there are enough salesmen
left to take care of all the graduates
without outside assistance."
A FTER a half century as a piano
manufacturer, and a score of years
as treasurer of piano manufacturers'
funds, Charles Jacob has retired. He
was one man who saw a profit in the
business and got it.
JANUARY, 1932
No. I
MUSICAL
MERCHANDISE
SHEET MUSIC
ACCESSORIES
FUBLi: LIBRARY
651550 A
/. T O ° , L RN'OX A N D
TIL DEN FOUNDATIONS
R
1 ,:;3
L
TABLE OF CONTENTS
Making the News Columns of the Local Paper
4
Sheet Music and Its Influence on Instrument Sales
5
Charles Jacob Retires From Piano Trade.
Prominent Authorities Offer Suggestions on Piano Instruction
13
A Plan to Make Radio Retailing Profitable
14
REGULAR DEPARTMENTS
Chicago and the Middle West
17
Piano Factory and Piano Servicing
19
(Dr. W m . Braid White, Technical Editor]
Sheet Music and Books
22
Musical Merchandise
24
B. BRITTAIN WILSON, Editor
EDWARD LYMAN BILL, Publisher
RAY BILL, Associate Editor
P. F. SIEBER, Circulation Manager
WESTERN DIVISION: PRANK W . KIRK, Managar
333 No. Michigan Ave., Chicago
• '
Published on the First of the Month by Federated Business Publications, Inc.
at 420 Lexington Avenue, New York
President, Raymond Bill; Vice-Presidents, J. B. Spillane, Randolph Brown; Secretary and Treasurer, Edward Lyman Bill; Comptroller, T. J.
Kelly; Assistant Treasurer, Wm. A. Low.
Publishers of Antiquarian, Automotive Electricity, India Rubber World, Materials Handling; & Distribution, Music Trade Review, Novelty
News, Premium and Specialty Advertising, Rug Profits, Sales Management, Soda Fountain, Radio Digest, Radio-Music Merchant, Tires; and operate!
in association with Building Investment, Draperies and Tire Rate-Book.
He Mnsicirade Review
P I A N O S
R A D I O S
ORGANS
SUPPLIES
Music
Industry
Serving
the National
Vol.91
the United Cigar Stores Co.
suing the publishers of that
snappy new humorous magazine "Bal-
lyhoo" for the privilege of selling
copies of the monthly in the company's
stores, musical instrument manufac-
turers might develop some plan to in-
cense dealers to a point where they
will sue for the privilege of selling
pianos, violins and other instruments.
Why not?
music to the musical instru-
S HEET
ment buyer is as essential as gaso-
line to the motorist, and should be
made as easily available, declares E.
F. Kimbrel, a music merchant of
Greeley, Col., in an article in T H E
REVIEW this month. This dealer ex-
plains how he makes the sheet music
department operate for the benefit of
the entire store in the matter of in-
creasing the volume of sales. It is a
subject to which all music merchants
might well give heed.
T H E question of conducting a train-
ing school for retail piano salesmen
similar to the school maintained in
England again came up for discussion
recently as a means for increasing the
retail piano business. "What we real-
ly need right now," said a witty mem-
ber of the New York trade, "is a
school to train prospects to buy instru-
ments and there are enough salesmen
left to take care of all the graduates
without outside assistance."
A FTER a half century as a piano
manufacturer, and a score of years
as treasurer of piano manufacturers'
funds, Charles Jacob has retired. He
was one man who saw a profit in the
business and got it.
JANUARY, 1932
No. I
MUSICAL
MERCHANDISE
SHEET MUSIC
ACCESSORIES
FUBLi: LIBRARY
651550 A
/. T O ° , L RN'OX A N D
TIL DEN FOUNDATIONS
R
1 ,:;3
L
TABLE OF CONTENTS
Making the News Columns of the Local Paper
4
Sheet Music and Its Influence on Instrument Sales
5
Charles Jacob Retires From Piano Trade.
Prominent Authorities Offer Suggestions on Piano Instruction
13
A Plan to Make Radio Retailing Profitable
14
REGULAR DEPARTMENTS
Chicago and the Middle West
17
Piano Factory and Piano Servicing
19
(Dr. W m . Braid White, Technical Editor]
Sheet Music and Books
22
Musical Merchandise
24
B. BRITTAIN WILSON, Editor
EDWARD LYMAN BILL, Publisher
RAY BILL, Associate Editor
P. F. SIEBER, Circulation Manager
WESTERN DIVISION: PRANK W . KIRK, Managar
333 No. Michigan Ave., Chicago
• '
Published on the First of the Month by Federated Business Publications, Inc.
at 420 Lexington Avenue, New York
President, Raymond Bill; Vice-Presidents, J. B. Spillane, Randolph Brown; Secretary and Treasurer, Edward Lyman Bill; Comptroller, T. J.
Kelly; Assistant Treasurer, Wm. A. Low.
Publishers of Antiquarian, Automotive Electricity, India Rubber World, Materials Handling; & Distribution, Music Trade Review, Novelty
News, Premium and Specialty Advertising, Rug Profits, Sales Management, Soda Fountain, Radio Digest, Radio-Music Merchant, Tires; and operate!
in association with Building Investment, Draperies and Tire Rate-Book.
Future scanning projects are planned by the International Arcade Museum Library (IAML).