Music Trade Review
Issue: 1932 Vol. 91 N. 1 - Page 15
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC
TRADE
REVIEW,
January, 1932
15
"We are developing a practical form of
long-playing record, but, in our judgment,
standard speed records will continue to be
the most popular and largest selling type of
records and Columbia will continue to make
them."
J. E. EASMAN OPENS NEW
MUSIC STORE IN DANBURY
J. E. Easman, Jr., of Newburgh, N. Y.,
has opened a music store in the Pershing
Building at 190 Main street, Danbury, Conn.
Mr. Easman is well known to the trade as
associate with his father in the operation of
a very successful music business in New-
burgh during the past six years, where the
Steinway and Aeolian line of instruments
were featured in addition to musical mer-
chandise, sheet music, and radio.
HARMONIOUS DISPLAY OF THE MATHUSHEK SPINET-GRAND IN THE WINDOW
OF THE SHERMAN, CLAY & CO. STORE IN SAN FRANCISCO
COLUMBIA PHONOGRAPH CO. PRESIDENT
COMMENTS O N LONG-PLAYING RECORDS
H
C. COX, president of the Columbia
Phonograph Co., sent the following
• letter to the trade, under date of
December 29, 1931, expressing the views of
his company regarding the present status of
the new long-playing records in relation to
the standard type of speed records.
"In view of the uncertainty, which appears
to be general, as to what effect the introduc-
tion of a long-playing record will have on
the talking machine industry, especially with
regard to a continued supply of standard
speed records in good number and variety,
we feel that the trade and the public will
be interested in a statement of the Columbia
company's attitude on the subject.
"The long-playing record, whatever its
ultimate development may be, is not yet
commercially practicable or a serious rival
of the standard speed record. For a time,
probably a long time, the long-playing record
will be chiefly useful in the field of classical
music, such as symphonies, concertos, sonatas,
operatic series, and similar compositions. But
even in that field, it is doubtful if it can ever
supplant the standard speed record.
"There are approximately fifteen million
phonographs and combination radio-phono-
graphs in American homes, and all of them
are fitted with motors, turntables, tonea-ms,
and other equipment for using the standard
speed record. Satisfactory means for adapt-
ing or remodeling them to reproduce both
long-playing and standard records must be
developed, and sold at prices within the
reach of people of moderate or even limited
means, before any substantial number of
owners will become buyers of long-playing
records. Most phonograph ow T ners will not
regard the possible advantage of a long-
playing record as sufficient compensation in
itself to justify them in foregoing the enjoy-
ment of the enormous repertoire of selections
available on records of the present type.
Even assuming the possibility (which is
doubtful) of making up combinations of two
or more short musical compositions on long-
playing discs of such character as would
appeal to the tastes of the majority of users,
it would take some years to build up an
adequate repertoire and to effect its distribu-
tion.
"By far the greater sale of records, now
and for many years past and to come, has
been and will be of selections, vocal and
instrumental, in the popular classes: dance
music; light and tuneful compositions;
standard songs and ballads; old-time melo-
dies and familiar tunes; and race and na-
tional folk songs, both domestic and in for-
eign languages,—which do not lend them-
selves to long playing, or repetition. Selec-
tions in these classes will continue to be in
greatest demand and must be in such form
that users may select the titles they want,
without having to take and pay for others.
NEW YORK TRADE PASSES
QUOTA FOR UNEMPLOYED
The members of the music trade of New
York captured a new record for themselves
in the recent drive for funds for the relief
of the unemployed for, with a quota of
$5,000, they raised a total of over $19,000,
which is believed to be the largest over-
subscription of any industry. The committee
soliciting funds in the music trade was under
the chairmanship of W. H. Alfring, president
of the Aeolian Co., assisted by representatives
of the various branches of the trade such as
pianos, musical merchandise, sheet music, etc.
New Aeolian Dealers
There have been a number of additions
recently to the growing list of Aeolian Com-
pany's representatives, among them being
Edward T. Bates Co., Meadville, Pa., the
Stewart Hilton Co., Inc., a new concern in
Greenburg, Pa., and the R. E. Lightenberger
Piano Co., Johnstown, Pa.
The plant of the Mello-Art Player Roll
Mfg. Co., 414 East Pleasant street, Balti-
more, Md., was destroyed by fire recently.
Future plans of the company have not yet
been announced.
Godard's Music House, long established in
Syracuse, N. Y., will in future represent the
Mason & Hamlin piano in that territory.
The Knight Campbell Music Co., Denver,
Colo., has opened a branch store on South
Main street, Lamar, Colo., under the man-
agement of R. M. Booth.
JESSE FRENCH
and SONS
PIANOS—RADIOS
"A name well known since 1875"
fc:
A
New Castle
Indiana
JESSE FRENCH A SONS
THE
MUSIC
TRADE
REVIEW,
January, 1932
15
"We are developing a practical form of
long-playing record, but, in our judgment,
standard speed records will continue to be
the most popular and largest selling type of
records and Columbia will continue to make
them."
J. E. EASMAN OPENS NEW
MUSIC STORE IN DANBURY
J. E. Easman, Jr., of Newburgh, N. Y.,
has opened a music store in the Pershing
Building at 190 Main street, Danbury, Conn.
Mr. Easman is well known to the trade as
associate with his father in the operation of
a very successful music business in New-
burgh during the past six years, where the
Steinway and Aeolian line of instruments
were featured in addition to musical mer-
chandise, sheet music, and radio.
HARMONIOUS DISPLAY OF THE MATHUSHEK SPINET-GRAND IN THE WINDOW
OF THE SHERMAN, CLAY & CO. STORE IN SAN FRANCISCO
COLUMBIA PHONOGRAPH CO. PRESIDENT
COMMENTS O N LONG-PLAYING RECORDS
H
C. COX, president of the Columbia
Phonograph Co., sent the following
• letter to the trade, under date of
December 29, 1931, expressing the views of
his company regarding the present status of
the new long-playing records in relation to
the standard type of speed records.
"In view of the uncertainty, which appears
to be general, as to what effect the introduc-
tion of a long-playing record will have on
the talking machine industry, especially with
regard to a continued supply of standard
speed records in good number and variety,
we feel that the trade and the public will
be interested in a statement of the Columbia
company's attitude on the subject.
"The long-playing record, whatever its
ultimate development may be, is not yet
commercially practicable or a serious rival
of the standard speed record. For a time,
probably a long time, the long-playing record
will be chiefly useful in the field of classical
music, such as symphonies, concertos, sonatas,
operatic series, and similar compositions. But
even in that field, it is doubtful if it can ever
supplant the standard speed record.
"There are approximately fifteen million
phonographs and combination radio-phono-
graphs in American homes, and all of them
are fitted with motors, turntables, tonea-ms,
and other equipment for using the standard
speed record. Satisfactory means for adapt-
ing or remodeling them to reproduce both
long-playing and standard records must be
developed, and sold at prices within the
reach of people of moderate or even limited
means, before any substantial number of
owners will become buyers of long-playing
records. Most phonograph ow T ners will not
regard the possible advantage of a long-
playing record as sufficient compensation in
itself to justify them in foregoing the enjoy-
ment of the enormous repertoire of selections
available on records of the present type.
Even assuming the possibility (which is
doubtful) of making up combinations of two
or more short musical compositions on long-
playing discs of such character as would
appeal to the tastes of the majority of users,
it would take some years to build up an
adequate repertoire and to effect its distribu-
tion.
"By far the greater sale of records, now
and for many years past and to come, has
been and will be of selections, vocal and
instrumental, in the popular classes: dance
music; light and tuneful compositions;
standard songs and ballads; old-time melo-
dies and familiar tunes; and race and na-
tional folk songs, both domestic and in for-
eign languages,—which do not lend them-
selves to long playing, or repetition. Selec-
tions in these classes will continue to be in
greatest demand and must be in such form
that users may select the titles they want,
without having to take and pay for others.
NEW YORK TRADE PASSES
QUOTA FOR UNEMPLOYED
The members of the music trade of New
York captured a new record for themselves
in the recent drive for funds for the relief
of the unemployed for, with a quota of
$5,000, they raised a total of over $19,000,
which is believed to be the largest over-
subscription of any industry. The committee
soliciting funds in the music trade was under
the chairmanship of W. H. Alfring, president
of the Aeolian Co., assisted by representatives
of the various branches of the trade such as
pianos, musical merchandise, sheet music, etc.
New Aeolian Dealers
There have been a number of additions
recently to the growing list of Aeolian Com-
pany's representatives, among them being
Edward T. Bates Co., Meadville, Pa., the
Stewart Hilton Co., Inc., a new concern in
Greenburg, Pa., and the R. E. Lightenberger
Piano Co., Johnstown, Pa.
The plant of the Mello-Art Player Roll
Mfg. Co., 414 East Pleasant street, Balti-
more, Md., was destroyed by fire recently.
Future plans of the company have not yet
been announced.
Godard's Music House, long established in
Syracuse, N. Y., will in future represent the
Mason & Hamlin piano in that territory.
The Knight Campbell Music Co., Denver,
Colo., has opened a branch store on South
Main street, Lamar, Colo., under the man-
agement of R. M. Booth.
JESSE FRENCH
and SONS
PIANOS—RADIOS
"A name well known since 1875"
fc:
A
New Castle
Indiana
JESSE FRENCH A SONS
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