Music Trade Review
Issue: 1932 Vol. 91 N. 1 - Page 13
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC
TRADE
REVIEW,
January,
13
1932
ALVIA P. McCOY CELEBRATES
SILVER ANNIVERSARY
There IS no finer piano than a
KRANICH & BACH
Made under one family's supervision
since 1864
•.
RANICHf BACH
237 EAST 2 3 " STREET
New York
PROMINENT AUTHORITIES OFFER SUGGESTIONS
O N MODERN PIANO INSTRUCTION
I
N the publication of an attractive brochure,
bearing the caption "Suggestions on Mod-
ern Piano Instruction," Steinvvay & Son
have rendered a real service to all those
connected with the piano trade, as well as
the thousands who teach or who study the
piano.
The brochure is made up of reprints of
articles bv Dr. John Erskine, president of
the Juilliard School of Music; Rudolph
Ganz, director of the Chicago Musical Col-
lege; Howard Hanson, director of the East-
man School of Music; Josef Hofmann, di-
rector of the Curtis Institute of Music;
Ernest Hutcheson, dean of the Juilliard
Graduate School of Music, and Mme. Olga
Samaroff, of the piano faculty of the Juil-
liard School.
Every one of those whose writings are
quoted is an outstanding figure in the mu-
sical world and particularly prominent in
educational circles. What is said, therefore,
has back of it sound and practical experi-
ence.
Dr. Erskine, in discussing "What should
we teach when we teach music," says in part:
''There was a time when man had daily
compulsions to exercise himself in arts and
crafts. Now that mechanical inventions ex-
cuse us from such exercise, the need is all
the greater to invent a practice of crafts
and arts. 1'his means, in plain terms, that
in our civilization a boy or girl who ha-
bitually plays an instrument or sings, or
dances, or paints, will be a saner and hap-
pier man or woman. It means that even
in the vcars of childhood and earlv vouth
those who are well instructed in music will
prove easier for their parents to get on
with, less restless and unreasonable, better
disciplined, because they are more sane."
Mr. Ganz stresses particularly the reju-
venation of musical educational methods,
pointing out that the scale has given way
to the melody, the tune, that any father and
mother can understand, which encourages
children to make more rapid progress. Mr.
Hanson, in deploring the tendency to neglect
the piano, declares that as an aid to the
student there is no instrument so useful
whether it be in the study of a song and
accompaniment or of operatic and symphonic
scores. Josef Hofmann declares that much
of the trouble experienced in piano teaching
has been due to the wrong method of ap-
proach, holding that the study of the in-
strument would be far more popular with
students and average players if they were
allowed to concentrate more on musical ex-
pression and would be less tormented by pure
finger exercises. Although the latter are nec-
essary, they can be greatly overdone. Mr.
Hutcheson urges that more attention be
given to the amateur player who wishes to
play for pleasu-e and inspiration without
aspiring to acquire professional skill.
The brochure containing the views of these
artists and educators has been widely circu-
lated and should exert a strong influence in
the cause of piano study in general.
N. Silverstone has been appointed manager
of the music department of The May Co.,
in Los Angeles.
Alvia P. McCoy, head of McCoy's, Inc.,
with stores in Waterbury, Hartford, Tor-
rington, Conn., recently celebrated the
twenty-fifth anniversary of his entrance into
the music business, when, as an insurance
agent, he saw possibilities in the sale of
musical instruments and purchased the Ful-
ton Music Co. in Waterbury.
Mr. McCoy met with great success as a
music merchant and in 1910 absorbed the
New York Piano Co. of Waterbury, and
secured larger quarters for the Fulton Co.
Later he secured control of the old-estab-
lished Driggs & Smith Co., also of Water-
bury.
In 1920 Mr. McCoy invaded Hartford,
where he had started his insurance career,
and leased the four-story building at 89
Asylum street.
Shortly thereafter he in-
corporated the business as McCoy's, Inc.,
under which title all the stores operate. In
Hartford, Mr. McCoy took over the old
firm of Sedgwick & Casey, and later acquired
the Skinner Music Co. In 1926 he estab-
lished a branch in Torrington and in the
same year bought out C. I.. Pierce & Co.,
of New Britain, closing the store in that
city last year. Altogether Mr. McCoy is
quite a factor in the music trade of the
nutmeg state.
LOUIS HOCK PROMOTED
BY ATWATER KENT CO.
I.ouis Hock, who during the last seven
years has done field work as an Atwater
Kent representative and supervisor, has been
appointed manager of the Statistical Depart-
ment of the Atwater Kent Manufacturing
Co. and has already taken up his important
new duties.
During his seven years of field work Mr.
Hock has covered every sales territory east
of the Mississippi, and he has a universal
knowledge of distributor and dealer prob-
lems. Mr. Hock replaces John F. McCoy,
who resigned to become a member of an
old Philadelphia textile firm.
Hardman Business Good
Ashley H. Cone, president of Hardman,
Peck & Co., N. Y. stated to T H E REVIEW
that the company's business was showing a
marked improvement with the volume of
sales for December considerably higher than
for the corresponding month the previous
vear.
STARR PIANOS
STARR ELECTRIC REFRIGERATORS
CHAMPION and GENNETT RECORDS
ELECTRICAL TRANSCRIPTIONS £or RADIO BROADCASTING
THE STARR PIANO COMPANY
ESTABLISHED 1872
RICHMOND, INDIANA
THE
MUSIC
TRADE
REVIEW,
January,
13
1932
ALVIA P. McCOY CELEBRATES
SILVER ANNIVERSARY
There IS no finer piano than a
KRANICH & BACH
Made under one family's supervision
since 1864
•.
RANICHf BACH
237 EAST 2 3 " STREET
New York
PROMINENT AUTHORITIES OFFER SUGGESTIONS
O N MODERN PIANO INSTRUCTION
I
N the publication of an attractive brochure,
bearing the caption "Suggestions on Mod-
ern Piano Instruction," Steinvvay & Son
have rendered a real service to all those
connected with the piano trade, as well as
the thousands who teach or who study the
piano.
The brochure is made up of reprints of
articles bv Dr. John Erskine, president of
the Juilliard School of Music; Rudolph
Ganz, director of the Chicago Musical Col-
lege; Howard Hanson, director of the East-
man School of Music; Josef Hofmann, di-
rector of the Curtis Institute of Music;
Ernest Hutcheson, dean of the Juilliard
Graduate School of Music, and Mme. Olga
Samaroff, of the piano faculty of the Juil-
liard School.
Every one of those whose writings are
quoted is an outstanding figure in the mu-
sical world and particularly prominent in
educational circles. What is said, therefore,
has back of it sound and practical experi-
ence.
Dr. Erskine, in discussing "What should
we teach when we teach music," says in part:
''There was a time when man had daily
compulsions to exercise himself in arts and
crafts. Now that mechanical inventions ex-
cuse us from such exercise, the need is all
the greater to invent a practice of crafts
and arts. 1'his means, in plain terms, that
in our civilization a boy or girl who ha-
bitually plays an instrument or sings, or
dances, or paints, will be a saner and hap-
pier man or woman. It means that even
in the vcars of childhood and earlv vouth
those who are well instructed in music will
prove easier for their parents to get on
with, less restless and unreasonable, better
disciplined, because they are more sane."
Mr. Ganz stresses particularly the reju-
venation of musical educational methods,
pointing out that the scale has given way
to the melody, the tune, that any father and
mother can understand, which encourages
children to make more rapid progress. Mr.
Hanson, in deploring the tendency to neglect
the piano, declares that as an aid to the
student there is no instrument so useful
whether it be in the study of a song and
accompaniment or of operatic and symphonic
scores. Josef Hofmann declares that much
of the trouble experienced in piano teaching
has been due to the wrong method of ap-
proach, holding that the study of the in-
strument would be far more popular with
students and average players if they were
allowed to concentrate more on musical ex-
pression and would be less tormented by pure
finger exercises. Although the latter are nec-
essary, they can be greatly overdone. Mr.
Hutcheson urges that more attention be
given to the amateur player who wishes to
play for pleasu-e and inspiration without
aspiring to acquire professional skill.
The brochure containing the views of these
artists and educators has been widely circu-
lated and should exert a strong influence in
the cause of piano study in general.
N. Silverstone has been appointed manager
of the music department of The May Co.,
in Los Angeles.
Alvia P. McCoy, head of McCoy's, Inc.,
with stores in Waterbury, Hartford, Tor-
rington, Conn., recently celebrated the
twenty-fifth anniversary of his entrance into
the music business, when, as an insurance
agent, he saw possibilities in the sale of
musical instruments and purchased the Ful-
ton Music Co. in Waterbury.
Mr. McCoy met with great success as a
music merchant and in 1910 absorbed the
New York Piano Co. of Waterbury, and
secured larger quarters for the Fulton Co.
Later he secured control of the old-estab-
lished Driggs & Smith Co., also of Water-
bury.
In 1920 Mr. McCoy invaded Hartford,
where he had started his insurance career,
and leased the four-story building at 89
Asylum street.
Shortly thereafter he in-
corporated the business as McCoy's, Inc.,
under which title all the stores operate. In
Hartford, Mr. McCoy took over the old
firm of Sedgwick & Casey, and later acquired
the Skinner Music Co. In 1926 he estab-
lished a branch in Torrington and in the
same year bought out C. I.. Pierce & Co.,
of New Britain, closing the store in that
city last year. Altogether Mr. McCoy is
quite a factor in the music trade of the
nutmeg state.
LOUIS HOCK PROMOTED
BY ATWATER KENT CO.
I.ouis Hock, who during the last seven
years has done field work as an Atwater
Kent representative and supervisor, has been
appointed manager of the Statistical Depart-
ment of the Atwater Kent Manufacturing
Co. and has already taken up his important
new duties.
During his seven years of field work Mr.
Hock has covered every sales territory east
of the Mississippi, and he has a universal
knowledge of distributor and dealer prob-
lems. Mr. Hock replaces John F. McCoy,
who resigned to become a member of an
old Philadelphia textile firm.
Hardman Business Good
Ashley H. Cone, president of Hardman,
Peck & Co., N. Y. stated to T H E REVIEW
that the company's business was showing a
marked improvement with the volume of
sales for December considerably higher than
for the corresponding month the previous
vear.
STARR PIANOS
STARR ELECTRIC REFRIGERATORS
CHAMPION and GENNETT RECORDS
ELECTRICAL TRANSCRIPTIONS £or RADIO BROADCASTING
THE STARR PIANO COMPANY
ESTABLISHED 1872
RICHMOND, INDIANA
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