Music Trade Review
Issue: 1931 Vol. 90 N. 8 - Page 33
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC
TRADE
FINAU PIATANESI. Prei.
REVIEW,
ALFREDO
MORBIDONI, Vice-Pres.
*5O9 MILWAUKEE A V E N U E
CHICAGO.
Phone—Brunswick
0240
The Piatanesi piano accordions are high
grade instruments, built to last and to
Kive constant satisfaction to the users.
Every one we make Is absolutely guar-
anteed for 5 years.
Write tor Catalogue and Dealer'!
Prices.
Exclusive territory and good
profits.
NEW WURLITZER CATALOG
OF FINE OLD VIOLINS
The Rudolph Wurlitzer Co., Cincinnati
and New York, has just published Part I of
its Old Violin Catalog, an imposing volume
of 214 pages with eighty full-page illustra-
tions of outstanding instruments. The ex-
tent of the Wurlitzer collection of old and
rare violins has made it necessary to issue
the catalog in two parts, the first section just
released listing and describing fine instru-
ments by old Italian, French, German, Eng-
lish, Dutch and Spanish makers valued at
$5,000 or less. The introduction to the cata-
log offers some important information regard-
ing violin values, explaining, for instance,
why two old instruments of approximately
the same age can vaTy widely in price. It
is explained that violin study is beneficial,in
many ways and particularly as a means for
developing co-ordination, concentration and
memory. It also reduces mental fatigue.
The Wurlitzer collection of old violins is
probably the largest in the world, dating
back to 1856, when it was started by the late
Rudolph Wurlitzer, founder of the company.
Rudolph H. Wurlitzer, the present head of
the house, has long been a student of the
violin and is regarded as a connoisseur of old
violins, as is J. C. Freeman, who since 1920
has been in active charge of the company's
old violin department. In 1929 the most
important addition was made to the Wur-
litzer group with the purchase of the entire
Wanamaker collection, which included some
notable instruments.
Part II of the Wurlitzer Old Violin Cata-
log will be issued shortly and will be devoted
to instruments valued in excess of $5,000, and
33
August, 1931
ALDO
MORBIDONI. Sec.
For 22 years we have been
making piano accordions in
Chicago, of the best material
and workmanship, by skilled
artisans who make this
their life work. All made by
hand and in many styles.
We build also to order on
special specifications.
Re-
pairing and exchanging.
both volumes representing the complete cata-
log should prove of tremendous interest and
value both to students and collectors.
BURGLAR PASSES UP
MONEY FOR HARMONICAS
Even the calloused burglar has some re-
gard for the harmonica and desire of
youngsters to become possessed of such an
instrument, as is evidenced by a letter re-
ceived recently by M. Hohner, Inc., from
E. I. Clark, of Pittsburgh, Pa. Mr. Clark
says:
"If the wealthy Pittsburghers who have
patted me on the back from time to time on
account of my harmonica activities among the
children all had the same regard for the
cause as a group of second-story men, identity
unknown, my work in raising funds to buy
harmonicas for my playground work about
to begin would have been dead easy.
"'How're you getting along?" asked a
sporty friend last week. 'Not so good,' I an-
swered. So he got up a card embellished
with newspaper cuts of my harmonica bands,
about one-sheet size appealing for help. Be-
tween 2 p. m. and 1 a. m. there was de-
posited in a glass jar on the end of the bar
just $35.
"Came the dawn and a strange sight met
the gaze of the barkeep opening up at 6
a. m. Both cash registers open and empty;
slot machines carted aw r ay, evidently out the
back to a truck; cases of bottled goods gone.
But not a nickel taken from the jar labeled
'Please help buy harmonicas for playground
kiddies who can't.' I'll say they were gen-
tlemen."
DEPRESSION HELPED
THESE MUSIC DEALERS
(Continued from page 6)
Contests for the advancement of music,
sponsored by the Band Instrument Manufac-
turers' Association and carried on in the
public schools are doing much to stimulate
business. Last April, six hundred and fifty
boys in twelve bands took part in the con-
tests for school bands. Mr. Bean states that
most of the instruments used were purchased
at his store.
Both Mr. Bean and his brother believe
firmly in the importance of attractive window
display. Both, having had stage experience,
realize the advantage of beautiful settings
and they also strive to attain unique light-
ing effects. Their two broad windows are
changed weekly.
Unlike many music dealers, they are not
satisfied with display windows that reflect
only the brilliance of shining musical in-
struments. It is effect they are after and
that is what they get, for it is not an un-
common sight to see quite a crowd of folks
gathered in front of Bean Brothers Music
Store, admiring the beautifully decorated
windows. One important feature is that this
store changes the style of their windows to
suit the seasons, as do many concerns in
different lines, which is usually overlooked
by music stores. For instance, some chilly
winter evening a passerby, glancing into the
window of this store, might be arrested by
the suggested warmth and coziness of the
home-like scene within. Probably a glowing
fireplace (an effect easily obtained with an
extension cord and some red isinglass) a
beautifully gowned young woman (wax
figure) playing a harp, and a young man
absorbing both the beauty of the music and
that of the girl. Rugs, tapestries, probably
a baby grand piano and the various other
furnishings that go into a cozy living room.
Or if the season happens to be summer,
a camping scene will always draw interest.
Two or three wax figures around a picnic
spread, an out-of-doors layout and a few
stringed instruments will make a very at-
tractive display. An unusually arresting set
is attained by having the windows made to
show an old southern veranda. Dimly
shaded blue are lamps (always concealed
from view) give the effect of moonlight and
is very appropriate with several wax figures,
one or two who are playing instruments. A
harp always makes a very beautiful picture.
The Bean Brothers Music Store keep their
windows illuminated until 10:00 P. M. dur-
ing the week and 12 P. M. on Saturdays.
"Why, I tell you," assured Mr. Bean,
"there is business that has never been culti-
vated. We must look to all fields for getting
new business. My motto is 'up on your toes
and stay in the swim.' The recent predic-
tion of Frank Howard, head of the J. W.
Jenkins & Sons Music Co., that 'orchestras
are coming back, and the sale of musical
instruments will hi- increased' is already
corning trite "
ACORN ACCORDION CASES CANNOT TIP OVER
This case can-
not tip over.
It carries your
accordion,
s h o e s , toilet
articles, c o l -
lars, also your
s h e e t music.
flat,
without
folding.
special styles to order.
ITALO- AMERICAN
ACCORDIONS
We offer reliable dealers exclusive territory
to make fine profits. Send for catalogue.
ITALO-AMERICAN ACCORDION MFG. CO.
3137 West 51st Street, CHICAGO
PaUmt applied for
ACORN SAMPLE CASE CO.
Send
f Or P rice
This
Cali-
fornia
style
case
cannot
tip
over
list!
Patent applied for
208 West Kinzie St., Chicago, III.
THE
MUSIC
TRADE
FINAU PIATANESI. Prei.
REVIEW,
ALFREDO
MORBIDONI, Vice-Pres.
*5O9 MILWAUKEE A V E N U E
CHICAGO.
Phone—Brunswick
0240
The Piatanesi piano accordions are high
grade instruments, built to last and to
Kive constant satisfaction to the users.
Every one we make Is absolutely guar-
anteed for 5 years.
Write tor Catalogue and Dealer'!
Prices.
Exclusive territory and good
profits.
NEW WURLITZER CATALOG
OF FINE OLD VIOLINS
The Rudolph Wurlitzer Co., Cincinnati
and New York, has just published Part I of
its Old Violin Catalog, an imposing volume
of 214 pages with eighty full-page illustra-
tions of outstanding instruments. The ex-
tent of the Wurlitzer collection of old and
rare violins has made it necessary to issue
the catalog in two parts, the first section just
released listing and describing fine instru-
ments by old Italian, French, German, Eng-
lish, Dutch and Spanish makers valued at
$5,000 or less. The introduction to the cata-
log offers some important information regard-
ing violin values, explaining, for instance,
why two old instruments of approximately
the same age can vaTy widely in price. It
is explained that violin study is beneficial,in
many ways and particularly as a means for
developing co-ordination, concentration and
memory. It also reduces mental fatigue.
The Wurlitzer collection of old violins is
probably the largest in the world, dating
back to 1856, when it was started by the late
Rudolph Wurlitzer, founder of the company.
Rudolph H. Wurlitzer, the present head of
the house, has long been a student of the
violin and is regarded as a connoisseur of old
violins, as is J. C. Freeman, who since 1920
has been in active charge of the company's
old violin department. In 1929 the most
important addition was made to the Wur-
litzer group with the purchase of the entire
Wanamaker collection, which included some
notable instruments.
Part II of the Wurlitzer Old Violin Cata-
log will be issued shortly and will be devoted
to instruments valued in excess of $5,000, and
33
August, 1931
ALDO
MORBIDONI. Sec.
For 22 years we have been
making piano accordions in
Chicago, of the best material
and workmanship, by skilled
artisans who make this
their life work. All made by
hand and in many styles.
We build also to order on
special specifications.
Re-
pairing and exchanging.
both volumes representing the complete cata-
log should prove of tremendous interest and
value both to students and collectors.
BURGLAR PASSES UP
MONEY FOR HARMONICAS
Even the calloused burglar has some re-
gard for the harmonica and desire of
youngsters to become possessed of such an
instrument, as is evidenced by a letter re-
ceived recently by M. Hohner, Inc., from
E. I. Clark, of Pittsburgh, Pa. Mr. Clark
says:
"If the wealthy Pittsburghers who have
patted me on the back from time to time on
account of my harmonica activities among the
children all had the same regard for the
cause as a group of second-story men, identity
unknown, my work in raising funds to buy
harmonicas for my playground work about
to begin would have been dead easy.
"'How're you getting along?" asked a
sporty friend last week. 'Not so good,' I an-
swered. So he got up a card embellished
with newspaper cuts of my harmonica bands,
about one-sheet size appealing for help. Be-
tween 2 p. m. and 1 a. m. there was de-
posited in a glass jar on the end of the bar
just $35.
"Came the dawn and a strange sight met
the gaze of the barkeep opening up at 6
a. m. Both cash registers open and empty;
slot machines carted aw r ay, evidently out the
back to a truck; cases of bottled goods gone.
But not a nickel taken from the jar labeled
'Please help buy harmonicas for playground
kiddies who can't.' I'll say they were gen-
tlemen."
DEPRESSION HELPED
THESE MUSIC DEALERS
(Continued from page 6)
Contests for the advancement of music,
sponsored by the Band Instrument Manufac-
turers' Association and carried on in the
public schools are doing much to stimulate
business. Last April, six hundred and fifty
boys in twelve bands took part in the con-
tests for school bands. Mr. Bean states that
most of the instruments used were purchased
at his store.
Both Mr. Bean and his brother believe
firmly in the importance of attractive window
display. Both, having had stage experience,
realize the advantage of beautiful settings
and they also strive to attain unique light-
ing effects. Their two broad windows are
changed weekly.
Unlike many music dealers, they are not
satisfied with display windows that reflect
only the brilliance of shining musical in-
struments. It is effect they are after and
that is what they get, for it is not an un-
common sight to see quite a crowd of folks
gathered in front of Bean Brothers Music
Store, admiring the beautifully decorated
windows. One important feature is that this
store changes the style of their windows to
suit the seasons, as do many concerns in
different lines, which is usually overlooked
by music stores. For instance, some chilly
winter evening a passerby, glancing into the
window of this store, might be arrested by
the suggested warmth and coziness of the
home-like scene within. Probably a glowing
fireplace (an effect easily obtained with an
extension cord and some red isinglass) a
beautifully gowned young woman (wax
figure) playing a harp, and a young man
absorbing both the beauty of the music and
that of the girl. Rugs, tapestries, probably
a baby grand piano and the various other
furnishings that go into a cozy living room.
Or if the season happens to be summer,
a camping scene will always draw interest.
Two or three wax figures around a picnic
spread, an out-of-doors layout and a few
stringed instruments will make a very at-
tractive display. An unusually arresting set
is attained by having the windows made to
show an old southern veranda. Dimly
shaded blue are lamps (always concealed
from view) give the effect of moonlight and
is very appropriate with several wax figures,
one or two who are playing instruments. A
harp always makes a very beautiful picture.
The Bean Brothers Music Store keep their
windows illuminated until 10:00 P. M. dur-
ing the week and 12 P. M. on Saturdays.
"Why, I tell you," assured Mr. Bean,
"there is business that has never been culti-
vated. We must look to all fields for getting
new business. My motto is 'up on your toes
and stay in the swim.' The recent predic-
tion of Frank Howard, head of the J. W.
Jenkins & Sons Music Co., that 'orchestras
are coming back, and the sale of musical
instruments will hi- increased' is already
corning trite "
ACORN ACCORDION CASES CANNOT TIP OVER
This case can-
not tip over.
It carries your
accordion,
s h o e s , toilet
articles, c o l -
lars, also your
s h e e t music.
flat,
without
folding.
special styles to order.
ITALO- AMERICAN
ACCORDIONS
We offer reliable dealers exclusive territory
to make fine profits. Send for catalogue.
ITALO-AMERICAN ACCORDION MFG. CO.
3137 West 51st Street, CHICAGO
PaUmt applied for
ACORN SAMPLE CASE CO.
Send
f Or P rice
This
Cali-
fornia
style
case
cannot
tip
over
list!
Patent applied for
208 West Kinzie St., Chicago, III.
Future scanning projects are planned by the International Arcade Museum Library (IAML).