Music Trade Review

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THE M U S I C TRADE
REVIEW, August, 1931
URGES COMMERCIAL SALES
OF ELECTRIC REFRIGERATORS
There IS no finer piano than a
Among the enthusiastic representatives of
the Starr Freeze electric refrigerator is David
Eisen, of Brooklyn, N. Y., a veteran of the
piano trade, who has also met with success
in the refrigerator field. Mr. Eisen is strong
for the Starr Freeze made by the Starr Piano
Co., of Richmond, Ind., because the product
has stood up particularly well for the cus-
tomers in his territory. In discussing the sale
of electric refrigerators in music stores Mr.
Eisen said: "An electric icebox is a logical
and profitable addition to a music merchant's
line, for its peak season of sales is in the
warm months when nearly every music
dealer and his salesmen believe that they
cannot sell musical instruments anyhow..
New York
Their logic may be questioned, but certainly
the iceboxes have their best turnover during
George Maxwell
that season.
Word was received from Paris, France,
"Dealers who have followed our sugges-
recently, of the death of George Maxwell, tions in selling have been very successful.
for many years head of the New York branch For instance, the average dealer is apt to
Jerome H. Remick
of G. Ricordi, Inc., the prominent Italian
Jerome H. Remick, founder of the promi- music publishing company and also first pres- think of the electric refrigerator in terms of
nent music house of Jerome H. Remick & ident of the American Society of Composers, home sales only, and while it is true there
Co., and owner of that company until 1930 Authors and Publishers. Mr. Maxwell was is an enormous market in the homes it rep-
resents only a limited portion of the field..
when it was taken over by Warner BTOS., born in Scotland sixty-one years ago and The wise dealer will find that the large unit
died in his home near Detroit, Mich., on came to New York in 1892.
sales in the commercial field will exceed his.
July 15 following a lengthy illness. He was
home sales many fold. By the commercial
sixty-one years old. Mr. Remick entered
field I mean restaurants large and small, hos-
HARDMAN, PECK REPORT
the music field in 1902 as a partner in the
pitals and public institutions of various
Whitney-Warner Publishing Co. and shortly BUSINESS IMPROVEMENT
kinds, apartment hotels, boarding houses and
afterward bought out his partners and
According to Ashley B. Cone, president retail food stores. These installations run
changed the company name.
into very substantial amounts and the bulk:
Music publishing was only one of Mr. of Hardman, Peck & Co., that company is of the credit is sound, because in the case
very
optimistic
as
to
the
future
of
the
piano
Remick's interests, for he was president of the
of the merchants the icebox is an essential
Detroit Creamery Co., one of the owners of business and particularly regarding the busi- part of his business and he must keep that
the Detroit Free Press, and nationally inter- ness prospects for the coming Fall. "Our or quit. In most commercial sales the ac-
business for the first five months of 1931 is
ested in many other enterprises.
count is cleaned up in twelve months and.
He is survived by his widow, two sons and much improved over the same period of there is always a chance of selling additional
1930," said Mr. Cone. "We have worked
one daughter, all of whom lived with him.
our factory five days each week for the year cooling units to meet increased demands on
so far, and we delivered in the month of the ice-box without necessitating a complete-
new installation.
Carl Bechstein, Sr.
June over 100 Hardman pianos to the New
"The electric icebox business is like any
Word has just been received of the death York schools."
other. The man who is content with small
of Carl Bechstein, Sr., head of the famous
unit sales will find that is all he gets, but
piano house, C. Bechstein, of Berlin, due to
A New Type of Piano
when he realizes the greater possibilities in
a heart attack. He was seventy years old.
A dispatch from Berlin to the New York the commercial field his volume of business
The house in which he was born—56
Behrenstrasse, Berlin—is the same location Times states that a piano, the invention of and profits will increase accordingly."
where his father established himself as a the celebrated physicist, Nernst, and con-
The piano trade of the United States is
piano builder in 1853. From his earliest structed by the Siemens Works in collabora-
youth into ripe old age, he visited his fac- tion with Bechstein's, which externally looks being well represented in Europe this sum-
tories almost daily and hardly a single one like an ordinary baby grand, but has no mer, those sailing on European tours recently
of the many Bechstein instruments which sounding board and produces all tones elec- including Theodore E. Steinway, president of
were shipped to all parts of the world left trically, has been shown to a few of the elect Steinway & Sons; W. H. Alfring, president
of the Aeolian Co., and G. C. Kavanagh,
without a careful examination by him. He at the Radio Music Congress in Munich.
Other devices demonstrated were an elec- executive vice-president of the American
worked together with his father and after
the latter's death all the newer models were tric organ and mysterious looking "trauton- Piano Co., and Berthold Neuer, manager of
ium," played on a manual.
the Knabe warerooms, New York.
constructed under his supervision.
KRANICH & BACH
Made under one family's supervision
since 1864
ICH&BACN
237 EAST 2 3 " STREET
OBITUARY
JESSE FRENCH
and SONS
PIANOS—RADIOS
"A name well known since 1875"
New Castle
Indiana
JESSE FRENCH A SONS