Music Trade Review
Issue: 1931 Vol. 90 N. 7 - Page 3
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Ike 'Musiclrade Keview
P I A N O S
R A D I O S
ORGANS
SUPPLIES
Music
Industry
Serving
the National
Vol.
90
A S this issue of THE REVIEW goes t>
press the news from Wall Street
is most encouraging with a majority or'
stocks—steel, rails and general com-
modities — showing strong upward
trends. For those who believe that the
stock market is the barometer of busi-
ness, these improved conditions should
give much satisfaction, regardless of
the actual reason back of the renewed
activity. Although the influence of the
stock market may be overrated it has
been definitely proven that steadily
rising stocks aid sales generally. Cus-
tomers may be spending paper profits
on the easy come-easy go basis, but
nevertheless they spend.
A CCORDING to a recent article in
the American Magazine the typi-
cal American family, selected after ex-
tensive and intensive research, has,
among its other possessions in the
home, a grand piano.
In fact, the
article regarding this typical family,
w"hich was found in Indianapolis, is
illustrated with a photograph of the
group seated around that same grand
piano. It was just another little piece of
unintentional propaganda that is cal-
culated to give the piano increased im-
portance in the average mind.
T HE dealer with an established rep-
utation for handling quality prod-
ucts, particularly musical instruments,
had better think twice before rising to
the bait of distress merchandise bought
and sold cheaply and in a hurry. It
looks like quick profits and in many
cases meets expectations in that partic-
ular, but the road back to normal stocks
and normal prices is long and hard.
In short, it is distress merchandise in
more than one sense.
JULY, 1931
No. 7
MUSICAL
MERCHANDISE
SHEET MUSIC
ACCESSORIES
t
TABLE OF CONTENTS
What Happened at the Conventio
An Attractive Music Store Is a Business Asset
Convention of Music Industries Chamber of Commerce
Convention of the Music Merchants ^//:"*.ij'vi
Editorially Speaking
'
*
•• - l r '
...:
Annual Meeting of Piano and Music Travelers
i
12
15
REGULAR DEPARTMENTS
The World of Radio
24
Chicago and the Middle West.
25
Piano Factory and Piano Servicing
27
(Dr. W m . Braid White, Technical Editor)
Sheet Music and Books
30
Musical Merchandise
32
B. BRITTAIN WILSON, Editor
RAY BILL, Associate Editor
P. F. SIEBER, Circulation Manager
E. B. M U N C H . Eastern Representative
WESTERN DIVISION: FRANK W . KIRK, Manager
333 No. Michigan Ave., Chicago
Published on the First of the Month by Federated Business Publications, Inc.
at 420 Lexington Avenue, New York
President Raymond Bill; Vice-Presidents, J. B. Spillane, Randolph Brown; Secretary and Treasurer, Edward Lyman Bill; Comptroller, T, J.
Kelly; Assistant Treasurer, Wm. A. Low.
Publishers of Antiquarian, Automotive Electricity, India Rubber World, Materials Handling & Distribution, Music Trade Review, Novelty
News, Premium and Specialty Advertising, Rug Profits, Sales Management, Soda Fountain, Radio Digest. Radio-Music Merchant. Tires; and operate*
in association with Building Investment, Draperies and Tire Rate-Boole.
Ike 'Musiclrade Keview
P I A N O S
R A D I O S
ORGANS
SUPPLIES
Music
Industry
Serving
the National
Vol.
90
A S this issue of THE REVIEW goes t>
press the news from Wall Street
is most encouraging with a majority or'
stocks—steel, rails and general com-
modities — showing strong upward
trends. For those who believe that the
stock market is the barometer of busi-
ness, these improved conditions should
give much satisfaction, regardless of
the actual reason back of the renewed
activity. Although the influence of the
stock market may be overrated it has
been definitely proven that steadily
rising stocks aid sales generally. Cus-
tomers may be spending paper profits
on the easy come-easy go basis, but
nevertheless they spend.
A CCORDING to a recent article in
the American Magazine the typi-
cal American family, selected after ex-
tensive and intensive research, has,
among its other possessions in the
home, a grand piano.
In fact, the
article regarding this typical family,
w"hich was found in Indianapolis, is
illustrated with a photograph of the
group seated around that same grand
piano. It was just another little piece of
unintentional propaganda that is cal-
culated to give the piano increased im-
portance in the average mind.
T HE dealer with an established rep-
utation for handling quality prod-
ucts, particularly musical instruments,
had better think twice before rising to
the bait of distress merchandise bought
and sold cheaply and in a hurry. It
looks like quick profits and in many
cases meets expectations in that partic-
ular, but the road back to normal stocks
and normal prices is long and hard.
In short, it is distress merchandise in
more than one sense.
JULY, 1931
No. 7
MUSICAL
MERCHANDISE
SHEET MUSIC
ACCESSORIES
t
TABLE OF CONTENTS
What Happened at the Conventio
An Attractive Music Store Is a Business Asset
Convention of Music Industries Chamber of Commerce
Convention of the Music Merchants ^//:"*.ij'vi
Editorially Speaking
'
*
•• - l r '
...:
Annual Meeting of Piano and Music Travelers
i
12
15
REGULAR DEPARTMENTS
The World of Radio
24
Chicago and the Middle West.
25
Piano Factory and Piano Servicing
27
(Dr. W m . Braid White, Technical Editor)
Sheet Music and Books
30
Musical Merchandise
32
B. BRITTAIN WILSON, Editor
RAY BILL, Associate Editor
P. F. SIEBER, Circulation Manager
E. B. M U N C H . Eastern Representative
WESTERN DIVISION: FRANK W . KIRK, Manager
333 No. Michigan Ave., Chicago
Published on the First of the Month by Federated Business Publications, Inc.
at 420 Lexington Avenue, New York
President Raymond Bill; Vice-Presidents, J. B. Spillane, Randolph Brown; Secretary and Treasurer, Edward Lyman Bill; Comptroller, T, J.
Kelly; Assistant Treasurer, Wm. A. Low.
Publishers of Antiquarian, Automotive Electricity, India Rubber World, Materials Handling & Distribution, Music Trade Review, Novelty
News, Premium and Specialty Advertising, Rug Profits, Sales Management, Soda Fountain, Radio Digest. Radio-Music Merchant. Tires; and operate*
in association with Building Investment, Draperies and Tire Rate-Boole.
Future scanning projects are planned by the International Arcade Museum Library (IAML).