Music Trade Review
Issue: 1931 Vol. 90 N. 5 - Page 6
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THIS IS THE DAY of the
PIANO ACCORDION
Says Williamson
^ ^kW M E work on a theory that any person who
^L ^ J M knows how to play the piano, even if he can
'^Myg
pl a y o n ^y a f ew chords, can easily learn to
^
play the piano accordion. But we go further
than that. We give a course of six free lessons with any
model accordion purchased and we guarantee to teach the
buyer how to play it. During our three years of selling on
this basis we found only one person who could not learn. In
other words, anyone who purchased a piano accordion from
us learned how to play it, w T ith one single-exception."
This is the manner in which Scott Williamson, secretary
of the Southern California Music Co. and manager of the
company's band instrument and musical merchandise depart-
ment, summed up the method by which his company has
developed an imposing volume of business in piano accordions
during the past few years. The customer is not simply
handed the instrument and turned loose, but steps are taken
to see that he learns how to play it, for it is believed, and
logically, that it is the instrument that is properly played
that arouses the buying instinct in new prospects.
THE MANAGER
Scott Williamson
The company does not spend a great deal of money ad-
vertising piano accordions in newspapers and periodicals be-
yond featuring those instruments in any general advertising
carried on by the company. Theatre programs are used,
however, with excellent results, special advertisements being
run for one full week at intervals in the programs of some
fifteen theatres in Los Angeles and vicinity.
In commenting upon the advertising, a sample of which
is reproduced in connection with this article, Mr. Williamson
said: "You will note that we suggest that the public trade
in their pianos on piano accordions, which seems to be taking
advantage of the poor piano salesman who is having his own
troubles. However, you would be surprised at the many
upright pianos we trade in on accordions, sometimes going
as far as to accept them as a first payment, although we
usually get a substantial cash payment in addition. We
seldom allow more than $50 or $75 on a piano, although we
will allow $100 in instances where the instrument is a very
good reproducing piano.
{Please turn to page 36)
THE TEACHER
Bert Eberle
THE
THE STUDENT
Walter Nims
MUSIC
TRADE
REVIEW,
May,
1931
THIS IS THE DAY of the
PIANO ACCORDION
Says Williamson
^ ^kW M E work on a theory that any person who
^L ^ J M knows how to play the piano, even if he can
'^Myg
pl a y o n ^y a f ew chords, can easily learn to
^
play the piano accordion. But we go further
than that. We give a course of six free lessons with any
model accordion purchased and we guarantee to teach the
buyer how to play it. During our three years of selling on
this basis we found only one person who could not learn. In
other words, anyone who purchased a piano accordion from
us learned how to play it, w T ith one single-exception."
This is the manner in which Scott Williamson, secretary
of the Southern California Music Co. and manager of the
company's band instrument and musical merchandise depart-
ment, summed up the method by which his company has
developed an imposing volume of business in piano accordions
during the past few years. The customer is not simply
handed the instrument and turned loose, but steps are taken
to see that he learns how to play it, for it is believed, and
logically, that it is the instrument that is properly played
that arouses the buying instinct in new prospects.
THE MANAGER
Scott Williamson
The company does not spend a great deal of money ad-
vertising piano accordions in newspapers and periodicals be-
yond featuring those instruments in any general advertising
carried on by the company. Theatre programs are used,
however, with excellent results, special advertisements being
run for one full week at intervals in the programs of some
fifteen theatres in Los Angeles and vicinity.
In commenting upon the advertising, a sample of which
is reproduced in connection with this article, Mr. Williamson
said: "You will note that we suggest that the public trade
in their pianos on piano accordions, which seems to be taking
advantage of the poor piano salesman who is having his own
troubles. However, you would be surprised at the many
upright pianos we trade in on accordions, sometimes going
as far as to accept them as a first payment, although we
usually get a substantial cash payment in addition. We
seldom allow more than $50 or $75 on a piano, although we
will allow $100 in instances where the instrument is a very
good reproducing piano.
{Please turn to page 36)
THE TEACHER
Bert Eberle
THE
THE STUDENT
Walter Nims
MUSIC
TRADE
REVIEW,
May,
1931
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