Music Trade Review
Issue: 1931 Vol. 90 N. 5 - Page 36
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
36
THE
MUSIC
A TRIO THAT BUILDS PIANO ACCORDION BUSINESS
(Continued from page 6)
FUEE
LESSONS
on
the
PIANO
ACCORDION
One of TODAY'S and TO-
MORROW'S most popular in-
struments! With every Piano
Accordion, we give a course
of PRIVATE lessons from
BERT EBERLE, the famous
teacher of famous artists!
You will play in a REMARK-
ABLY short time!
HOHSIl
SOPRANI
and Other Makes
Our stocks are the greatest
in the West—with special
models for women and chil-
dren. A price to fit every purse.
EASY TERMS
—with trade-in allowance for
your old piano or other in-
struments.
(and they usually are convinced), we pro-
ceed to close the sale, giving them the course
of six free lessons. We have several demon-
stration rooms and also a private studio for
the teacher who continually teaches every
day in the week.
"To the small goods or musical merchan-
dise department, the piano accordion is a
lifesaver. It comes at a time when we need
a large unit of sales to beep our sales up and
it surely is welcome—especially so because
of the handsome margin of profit the dealer
has to work on.
"We have handled a great many different
makes of piano accordions—some made here
in the United States and some in Italy—but
the most satisfactory and the line we are
handling practically exclusively at the pres-
ent time is the M. Hohner line.
"We generally have ten or fifteen very
attractive accordions displayed in the win-
dow priced anywhere from $50 up to $500,
showing the complete assortment, with the
signs as above mentioned, urging them to
step into the department for demonstration,
free lesson, etc. This is how we get all or
the majority of our prospects. We have an
occasional inquiry by mail, and, of course,
we advertise in the theatre programs, and
the daily newspapers also produce many
prospects.
''I firmly believe that the many piano ac-
cordions being played over the radio and
being used in the popular orchestras are doing
as much or more than anything else to pop-
ularize this popular instrument. The pop-
ularity of this instrument, in the writer's
opinion, has only started, and I have been
predicting for a year or two that it is going
to be another C Melody saxophone for the
musical merchandise department."
In outlining in general the method used
for developing sales of piano accordions, Mr.
Williamson paid particular tribute to the
exceptional enthusiasm of the entire sales
SOUTHERN
CALIFORNIA
TRADE
REVIEW,
May,
staff regarding those instruments and their
selling possibilities. It is this enthusiasm
back of the method that is rolling up the
sales total, he declares.
QUEER INSTRUMENTS USED
IN PLAYING RUMBAS
When Enrique Madriguera's Havana Ca-
sino Orchestra recorded "Mama Inez" and
"African Lament," a pair of rumba fox
trots, for Columbia, queer and unusual in-
struments were used to produce the effects
which differentiate the rumba from the
customary American fox-trot and make it so
effective.
The heady, barbario beating of the bongo
will be well remembered by all who visited
Havana's famous Casino, and, while there,
have listened to its orchestra. Other in-
struments used with telling effect are the
maracas, which gives the sound as of seeds
being shaken in a gourd—often mistaken
for castanets; the palitos, which is respon-
sible for the tick-tick effect, and the guiro,
which produces the scratching sound.
If, and it now appears most probable,
the rumba is to become a permanent fixture
in American music, these instruments soon
will be part of every orchestra's outfit. Un-
fortunately, up to the present few, if any,
have used them in playing rumbas, and much
of the effectiveness of this unique type of
music has thus been lost.
NEW B. & J. CATALOG
OF SPECIAL OFFERINGS
Buegeleisen & Jacobson, New York, the
prominent music merchandise house, has
just issued a new catalog which includes
many items in the company's lines which
are offered at greatly reduced prices. The
stock is such, according to Samuel Bue-
geleisen, that dealers can turn it over quickly
in special sales and consequently profit ac-
cordingly.
PIETRO DEIRO
MUSIC CO.
the well known vaudeville star
has for the last 15 years arranged
806 South Broadway
6721 Hollywood Blvd.
5364 Wilshire Blvd.
MUSIC FOR PIANO ACCORDION
and still continues in that capacity.
PIANO ACCORDION METHOD
2 ALBUMS OF EASY COMPOSITIONS; EACH
1 ALBUM OF DANCES
JAZZ BREAKS
SCHOOL OF VELOCITY
A TYPICAL ADVERTISEMENT
IN
THEATRE
PROGRAMS
"We turn the pianos taken in trade over
to the piano department at whatever figure
they think is fair to pay us and they usually
have no difficulty in reselling the pianos we
trade in at a handsome margin of profit.
Trade-in allowances are also made on other
types of musical instruments, but in most
cases the allowances made on band and
orchestra instruments are so small compara-
tively that they do not cause us any worry.
"We have signs in our windows suggesting
that we demonstrate and show the instru-
ments, giving one free lesson with no obliga-
tion on their part and if at the end of the
lesson they feel that they can learn to play
SAINT LOUIS BLUES
BEALE ST. BLUES
YELLOW DOG BLUES
DEEP RIVER BLUES
40c
40c
40c
40c
$2.00
75
1.00
1.25
l.OO
HESITATING BLUES
LOVELESS LOVE BLUES
MEMPHIS BLUES
40c
40c
40c
Catalog listing 270 compositions and arrangements for
piano accordion sent free on request.
O. PAGANI
Bleecker
St.
1931
New York, N. Y.
36
THE
MUSIC
A TRIO THAT BUILDS PIANO ACCORDION BUSINESS
(Continued from page 6)
FUEE
LESSONS
on
the
PIANO
ACCORDION
One of TODAY'S and TO-
MORROW'S most popular in-
struments! With every Piano
Accordion, we give a course
of PRIVATE lessons from
BERT EBERLE, the famous
teacher of famous artists!
You will play in a REMARK-
ABLY short time!
HOHSIl
SOPRANI
and Other Makes
Our stocks are the greatest
in the West—with special
models for women and chil-
dren. A price to fit every purse.
EASY TERMS
—with trade-in allowance for
your old piano or other in-
struments.
(and they usually are convinced), we pro-
ceed to close the sale, giving them the course
of six free lessons. We have several demon-
stration rooms and also a private studio for
the teacher who continually teaches every
day in the week.
"To the small goods or musical merchan-
dise department, the piano accordion is a
lifesaver. It comes at a time when we need
a large unit of sales to beep our sales up and
it surely is welcome—especially so because
of the handsome margin of profit the dealer
has to work on.
"We have handled a great many different
makes of piano accordions—some made here
in the United States and some in Italy—but
the most satisfactory and the line we are
handling practically exclusively at the pres-
ent time is the M. Hohner line.
"We generally have ten or fifteen very
attractive accordions displayed in the win-
dow priced anywhere from $50 up to $500,
showing the complete assortment, with the
signs as above mentioned, urging them to
step into the department for demonstration,
free lesson, etc. This is how we get all or
the majority of our prospects. We have an
occasional inquiry by mail, and, of course,
we advertise in the theatre programs, and
the daily newspapers also produce many
prospects.
''I firmly believe that the many piano ac-
cordions being played over the radio and
being used in the popular orchestras are doing
as much or more than anything else to pop-
ularize this popular instrument. The pop-
ularity of this instrument, in the writer's
opinion, has only started, and I have been
predicting for a year or two that it is going
to be another C Melody saxophone for the
musical merchandise department."
In outlining in general the method used
for developing sales of piano accordions, Mr.
Williamson paid particular tribute to the
exceptional enthusiasm of the entire sales
SOUTHERN
CALIFORNIA
TRADE
REVIEW,
May,
staff regarding those instruments and their
selling possibilities. It is this enthusiasm
back of the method that is rolling up the
sales total, he declares.
QUEER INSTRUMENTS USED
IN PLAYING RUMBAS
When Enrique Madriguera's Havana Ca-
sino Orchestra recorded "Mama Inez" and
"African Lament," a pair of rumba fox
trots, for Columbia, queer and unusual in-
struments were used to produce the effects
which differentiate the rumba from the
customary American fox-trot and make it so
effective.
The heady, barbario beating of the bongo
will be well remembered by all who visited
Havana's famous Casino, and, while there,
have listened to its orchestra. Other in-
struments used with telling effect are the
maracas, which gives the sound as of seeds
being shaken in a gourd—often mistaken
for castanets; the palitos, which is respon-
sible for the tick-tick effect, and the guiro,
which produces the scratching sound.
If, and it now appears most probable,
the rumba is to become a permanent fixture
in American music, these instruments soon
will be part of every orchestra's outfit. Un-
fortunately, up to the present few, if any,
have used them in playing rumbas, and much
of the effectiveness of this unique type of
music has thus been lost.
NEW B. & J. CATALOG
OF SPECIAL OFFERINGS
Buegeleisen & Jacobson, New York, the
prominent music merchandise house, has
just issued a new catalog which includes
many items in the company's lines which
are offered at greatly reduced prices. The
stock is such, according to Samuel Bue-
geleisen, that dealers can turn it over quickly
in special sales and consequently profit ac-
cordingly.
PIETRO DEIRO
MUSIC CO.
the well known vaudeville star
has for the last 15 years arranged
806 South Broadway
6721 Hollywood Blvd.
5364 Wilshire Blvd.
MUSIC FOR PIANO ACCORDION
and still continues in that capacity.
PIANO ACCORDION METHOD
2 ALBUMS OF EASY COMPOSITIONS; EACH
1 ALBUM OF DANCES
JAZZ BREAKS
SCHOOL OF VELOCITY
A TYPICAL ADVERTISEMENT
IN
THEATRE
PROGRAMS
"We turn the pianos taken in trade over
to the piano department at whatever figure
they think is fair to pay us and they usually
have no difficulty in reselling the pianos we
trade in at a handsome margin of profit.
Trade-in allowances are also made on other
types of musical instruments, but in most
cases the allowances made on band and
orchestra instruments are so small compara-
tively that they do not cause us any worry.
"We have signs in our windows suggesting
that we demonstrate and show the instru-
ments, giving one free lesson with no obliga-
tion on their part and if at the end of the
lesson they feel that they can learn to play
SAINT LOUIS BLUES
BEALE ST. BLUES
YELLOW DOG BLUES
DEEP RIVER BLUES
40c
40c
40c
40c
$2.00
75
1.00
1.25
l.OO
HESITATING BLUES
LOVELESS LOVE BLUES
MEMPHIS BLUES
40c
40c
40c
Catalog listing 270 compositions and arrangements for
piano accordion sent free on request.
O. PAGANI
Bleecker
St.
1931
New York, N. Y.
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