Music Trade Review
Issue: 1931 Vol. 90 N. 5 - Page 12
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE M U S I C
12
60,000 REGISTRATIONS FOR
RADIO PIANO LESSONS
A
S this issue of THE REVIEW goes to
press it is reported that approxi-
mately 60,000 members of the na-
tional radio audience have registered for
the course in piano instruction now being
broadcast and have requested charts and
other material. The requests have come
from all sections of the United States East
of the Rocky Mountains, from Canada,
Porto Rico and Cuba, and it is believed
that at the rate the registrations are com-
ing in the 100,000 mark will be passed very
shortly.
In view of the interest shown in the piano
broadcast on the Pacific Coast, which sec-
tion has not heretofore participated in the
hook-up, arrangements are being made for
broadcasting the lessons with a special list
of teachers and artists over the Pacific Coast
chain of stations affiliated with the Na-
tional Broadcasting Co. E. C. Mills, presi-
dent of the Radio Music Co., will visit the
Coast to complete such arrangements.
The widespread interest on the part of
members of the National Association of
Music Merchants in the broadcast is evident
from the fact that in a long list of cities
and towns the full quotas have been under-
written in order that the work of preparing
and distributing the material and the many
other details may be financed and carried
on. Among the cities that have already met
their quota are included:
Denver, Colo.
Hartford, Conn.
New Haven, Conn.
Washington, D. C.
Miami, Fla.
Chicago, 111.
Evansville, Ind.
South Bend, Ind.
Louisville, Ky.
New Orleans, La.
Bath, Me.
Portland, Me.
Saco, Me.
Baltimore, Md.
Boston, Mass.
Holyoke, Mass.
Lynn, Mass.
Pittsfield, Mass.
Springfield, Mass.
Worcester, Mass.
Ann Arbor, Mich.
Detroit, Mich.
Kansas City, Mo.
Lincoln, Neb.
Concord, N. H.
Elizabeth, N. J.
Newark, N. J.
Binghamton, N. Y.
Buffalo, N. Y.
Kingston, N. Y.
Mt. Vernon, N. Y.
Newbursh.-N. Y.
New Rochelle, N. Y.
New York City
Port Chester, N. Y.
White Plains, N. Y.
Grand Forks, No. Dak.
Cincinnati, Ohio
Cleveland, Ohio
Columbus, Ohio
Dayton, Ohio
Springfield, Ohio
Toledo, Ohio
Allentown, Pa.
Bethlehem, Pa.
New Kensington, Pa.
Philadelphia, Pa.
Pittsburgh, Pa.
Reading, Pa.
Wilkes Barre, Pa.
York, Pa.
Providence, R. I.
Charleston, So. Car.
Huron, So. Dak.
Sioux Falls, So. Dak.
Austin, Texas
Dallas, Texas
San Angelo, Tex.
Ogden, Utah
White River Junction,
Vt
Charleston, W. Va.
Wheeling, W. Va.
Appleton, Wise.
Milwaukee, Wise.
An enthusiastic meeting of both piano
manufacturers and merchants, held in New
York, March 31, covering the Metropolitan
District, resulted in the New York quota
TRADE
REVIEW,
May, 1931
being underwritten. The addition of a con-
siderable number of new members to the
National Association of Music Merchants
resulted from activities of the Executive
Office for the purpose of increasing the par-
ticipation of retail piano dealers in the
broadcast plan.
The broadcast of piano lessons has re-
ceived an unusual amount of publicity in
the daily papers of the country. Several of
the New York papers including the Times
featured the opening announcement on the
first page of the Sunday editions and there
have been an undetermined number of news
stories and special feature articles both in
prominent newspapers and magazines. In
addition Pathe News took sound pictures of
one of the broadcasts which have been and
are being shown at theatres throughout the
land.
On April 14- more than 600 music teachers
were the guests of the National Broadcasting
Co. at the Times Square studio to witness
a broadcast of the "Music in The Air"
program directed by Osbourne McConathy,
the noted music educator, and to hear M. H.
Aylesworth, president of the N. B. C, ex-
plain the purpose of the course. Other
speakers were Alois Havrilla, N. B. C.
announcer, and Pierre V. R. Key, editor of
the Musical Digest. The teachers were en-
thusiastic regarding the entire demonstration
and so expressed themselves at the end. It
is felt that if music teachers in all sections
of the country could witness similar demon-
strations they would appreciate more fully
the opportunity that is offered to them by
the broadcast.
Build for the Future By Selling the
Weser Line Today
The Weser Grand offers to dealers an exceptionally high quality
instrument at a very moderate price. Beautifully finished in
figured walnut and mahogany this instrument permits a very
profitable mark-up.
It is easily sold in competition with other grands due to an un-
equaled quality of tone and an artistry always present in Weser
products.
Write for full particulars
WESER BROS. Inc.
520 West 43rd Street
NEW YORK CITY
THE M U S I C
12
60,000 REGISTRATIONS FOR
RADIO PIANO LESSONS
A
S this issue of THE REVIEW goes to
press it is reported that approxi-
mately 60,000 members of the na-
tional radio audience have registered for
the course in piano instruction now being
broadcast and have requested charts and
other material. The requests have come
from all sections of the United States East
of the Rocky Mountains, from Canada,
Porto Rico and Cuba, and it is believed
that at the rate the registrations are com-
ing in the 100,000 mark will be passed very
shortly.
In view of the interest shown in the piano
broadcast on the Pacific Coast, which sec-
tion has not heretofore participated in the
hook-up, arrangements are being made for
broadcasting the lessons with a special list
of teachers and artists over the Pacific Coast
chain of stations affiliated with the Na-
tional Broadcasting Co. E. C. Mills, presi-
dent of the Radio Music Co., will visit the
Coast to complete such arrangements.
The widespread interest on the part of
members of the National Association of
Music Merchants in the broadcast is evident
from the fact that in a long list of cities
and towns the full quotas have been under-
written in order that the work of preparing
and distributing the material and the many
other details may be financed and carried
on. Among the cities that have already met
their quota are included:
Denver, Colo.
Hartford, Conn.
New Haven, Conn.
Washington, D. C.
Miami, Fla.
Chicago, 111.
Evansville, Ind.
South Bend, Ind.
Louisville, Ky.
New Orleans, La.
Bath, Me.
Portland, Me.
Saco, Me.
Baltimore, Md.
Boston, Mass.
Holyoke, Mass.
Lynn, Mass.
Pittsfield, Mass.
Springfield, Mass.
Worcester, Mass.
Ann Arbor, Mich.
Detroit, Mich.
Kansas City, Mo.
Lincoln, Neb.
Concord, N. H.
Elizabeth, N. J.
Newark, N. J.
Binghamton, N. Y.
Buffalo, N. Y.
Kingston, N. Y.
Mt. Vernon, N. Y.
Newbursh.-N. Y.
New Rochelle, N. Y.
New York City
Port Chester, N. Y.
White Plains, N. Y.
Grand Forks, No. Dak.
Cincinnati, Ohio
Cleveland, Ohio
Columbus, Ohio
Dayton, Ohio
Springfield, Ohio
Toledo, Ohio
Allentown, Pa.
Bethlehem, Pa.
New Kensington, Pa.
Philadelphia, Pa.
Pittsburgh, Pa.
Reading, Pa.
Wilkes Barre, Pa.
York, Pa.
Providence, R. I.
Charleston, So. Car.
Huron, So. Dak.
Sioux Falls, So. Dak.
Austin, Texas
Dallas, Texas
San Angelo, Tex.
Ogden, Utah
White River Junction,
Vt
Charleston, W. Va.
Wheeling, W. Va.
Appleton, Wise.
Milwaukee, Wise.
An enthusiastic meeting of both piano
manufacturers and merchants, held in New
York, March 31, covering the Metropolitan
District, resulted in the New York quota
TRADE
REVIEW,
May, 1931
being underwritten. The addition of a con-
siderable number of new members to the
National Association of Music Merchants
resulted from activities of the Executive
Office for the purpose of increasing the par-
ticipation of retail piano dealers in the
broadcast plan.
The broadcast of piano lessons has re-
ceived an unusual amount of publicity in
the daily papers of the country. Several of
the New York papers including the Times
featured the opening announcement on the
first page of the Sunday editions and there
have been an undetermined number of news
stories and special feature articles both in
prominent newspapers and magazines. In
addition Pathe News took sound pictures of
one of the broadcasts which have been and
are being shown at theatres throughout the
land.
On April 14- more than 600 music teachers
were the guests of the National Broadcasting
Co. at the Times Square studio to witness
a broadcast of the "Music in The Air"
program directed by Osbourne McConathy,
the noted music educator, and to hear M. H.
Aylesworth, president of the N. B. C, ex-
plain the purpose of the course. Other
speakers were Alois Havrilla, N. B. C.
announcer, and Pierre V. R. Key, editor of
the Musical Digest. The teachers were en-
thusiastic regarding the entire demonstration
and so expressed themselves at the end. It
is felt that if music teachers in all sections
of the country could witness similar demon-
strations they would appreciate more fully
the opportunity that is offered to them by
the broadcast.
Build for the Future By Selling the
Weser Line Today
The Weser Grand offers to dealers an exceptionally high quality
instrument at a very moderate price. Beautifully finished in
figured walnut and mahogany this instrument permits a very
profitable mark-up.
It is easily sold in competition with other grands due to an un-
equaled quality of tone and an artistry always present in Weser
products.
Write for full particulars
WESER BROS. Inc.
520 West 43rd Street
NEW YORK CITY
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