Music Trade Review
Issue: 1931 Vol. 90 N. 12 - Page 3
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
[lie Mosicirade Review
P I A N O S
R A D I O S
ORGANS
SUPPLIES
Music
Industry
Serving
the National
Vol. 90
T H E average piano dealer inventories
his stock at wholesale cost and often
neglects to include in that cost various
charges that rightfully belong there.
In a substantial number of cases this
method has worked out satisfactorily,
but in this issue of THE REVIEW S. A.
Reardin, who is making a fine record
as manager of the piano department of
Strawbridge & Clothier, in Philadel-
phia, offers a new type of stock record
based on retail prices. Read how log-
ical it is and how well it works out,
in enabling the merchant to keep track
of his business progress at all times.
Kil UCH favorable comment has been
received regarding the suggestion
by John Erskine, the noted educator
and author, published in T H E REVIEW
last month, to the effect that piano
merchants should provide facilities in
their warerooms to enable young piano
students to practice there. It is a
mighty fine and sound suggestion,
doubly so because it has already been
found to work out well in many in-
stances. A very substantial number of
live piano houses have for years pro-
vided recital facilities for music
teachers and pupils, and it is only a
short step to including practice rooms
in the scheme of things.
LJOW much free publicity for your
own business and for music in
general are you getting in the columns
of your local paper? Perhaps you
have tried to crash into those sacred
columns with little or no success.
Nevertheless it can be done and suc-
cessfully, if the proper methods are
used. In THE REVIEW next month will
appear a story of how one dealer keeps
in the news columns and makes the
paper like it. His ideas are worth
money to you.
No. 12
DECEMBER, 1931
MUSICAL
MERCHANDISE
SHEET MUSIC
ACCESSORIES
TABLE OF CONTENTS
The Crowd Is the Test of the Effective Window Display.
By Richard C. Walters
Launch Move to Restore Living Music in Theatres
500 Young Musicians Have Been Trained by Mern Reitler.
By Alma H. Boehm
Advances a New Plan for the Control of Piano Stock.
An Interview With S. A. Reardin
How the Piano Helps to Sell Other Merchandise.
10
REGULAR DEPARTMENTS
The World of Radio
16
Chicago and the Middle West
18
Piano Factory and Piano Servicing
20
(Dr. Wm. Braid White, Technical Editor)
Sheet Music and Books
23
Musical Merchandise
24
B. BRITTAIN WILSON, Editor
EDWARD LYMAN BILL, Publisher
RAY BILL, Associate Editor
P. F. SIEBER, Circulation Manager
WESTERN DIVISION: FRANK W. KIRK. Manager
333 No. Michigan Ave., Chicago
Published on the First of the Month by Federated Business Publications, Inc.
at 420 Lexington Avenue, New York
President, Raymond Bill; Vice-Presidents, J. B. Spillane, Randolph Brown; Secretary and Treasurer, Edward Lyman Bill; Comptroller, T. J.
Kelly; Assistant Treasurer, Wm. A. Low.
Publishers of Antiquarian, Automotive Electricity, India Rubber World, Materials Handling & Distribution, Music Trade Review, Novelty
News, Premium and Specialty Advertising, Rug Profits, Sales Management, Soda Fountain, Radio Digest, Radio-Music Merchant, Tires; and operates
in association with Building Investment, Draperies and Tire Rate-Book.
[lie Mosicirade Review
P I A N O S
R A D I O S
ORGANS
SUPPLIES
Music
Industry
Serving
the National
Vol. 90
T H E average piano dealer inventories
his stock at wholesale cost and often
neglects to include in that cost various
charges that rightfully belong there.
In a substantial number of cases this
method has worked out satisfactorily,
but in this issue of THE REVIEW S. A.
Reardin, who is making a fine record
as manager of the piano department of
Strawbridge & Clothier, in Philadel-
phia, offers a new type of stock record
based on retail prices. Read how log-
ical it is and how well it works out,
in enabling the merchant to keep track
of his business progress at all times.
Kil UCH favorable comment has been
received regarding the suggestion
by John Erskine, the noted educator
and author, published in T H E REVIEW
last month, to the effect that piano
merchants should provide facilities in
their warerooms to enable young piano
students to practice there. It is a
mighty fine and sound suggestion,
doubly so because it has already been
found to work out well in many in-
stances. A very substantial number of
live piano houses have for years pro-
vided recital facilities for music
teachers and pupils, and it is only a
short step to including practice rooms
in the scheme of things.
LJOW much free publicity for your
own business and for music in
general are you getting in the columns
of your local paper? Perhaps you
have tried to crash into those sacred
columns with little or no success.
Nevertheless it can be done and suc-
cessfully, if the proper methods are
used. In THE REVIEW next month will
appear a story of how one dealer keeps
in the news columns and makes the
paper like it. His ideas are worth
money to you.
No. 12
DECEMBER, 1931
MUSICAL
MERCHANDISE
SHEET MUSIC
ACCESSORIES
TABLE OF CONTENTS
The Crowd Is the Test of the Effective Window Display.
By Richard C. Walters
Launch Move to Restore Living Music in Theatres
500 Young Musicians Have Been Trained by Mern Reitler.
By Alma H. Boehm
Advances a New Plan for the Control of Piano Stock.
An Interview With S. A. Reardin
How the Piano Helps to Sell Other Merchandise.
10
REGULAR DEPARTMENTS
The World of Radio
16
Chicago and the Middle West
18
Piano Factory and Piano Servicing
20
(Dr. Wm. Braid White, Technical Editor)
Sheet Music and Books
23
Musical Merchandise
24
B. BRITTAIN WILSON, Editor
EDWARD LYMAN BILL, Publisher
RAY BILL, Associate Editor
P. F. SIEBER, Circulation Manager
WESTERN DIVISION: FRANK W. KIRK. Manager
333 No. Michigan Ave., Chicago
Published on the First of the Month by Federated Business Publications, Inc.
at 420 Lexington Avenue, New York
President, Raymond Bill; Vice-Presidents, J. B. Spillane, Randolph Brown; Secretary and Treasurer, Edward Lyman Bill; Comptroller, T. J.
Kelly; Assistant Treasurer, Wm. A. Low.
Publishers of Antiquarian, Automotive Electricity, India Rubber World, Materials Handling & Distribution, Music Trade Review, Novelty
News, Premium and Specialty Advertising, Rug Profits, Sales Management, Soda Fountain, Radio Digest, Radio-Music Merchant, Tires; and operates
in association with Building Investment, Draperies and Tire Rate-Book.
Future scanning projects are planned by the International Arcade Museum Library (IAML).