Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
38
Musical Merchandise Section of The Music Trade Review
Famous Artists
All This
Selling Help
Is Yours Free With
NICK LUCAS
Vaudeville
and "Talkies"
AL McBURNEY
with Phil Spitalney's
Orchestra
Successful
Teachers
National
Advertising
Direct Mail
Skilled Sales-
Promotion Men
Banjos
Cruitars— U kuleles
HE difference between
-M. si
success and failure is
usually the difference be-
tween seizing an oppor-
tunity and passing it up.
This is why the Gibson pol-
icy of sales promotion gets
results, regardless of sea-
sons and business condi-
tions.
Gibson grasps every op-
portunity and makes the most of it to build up profitable
sales for the retail distributors who handle Gibson instru-
ments. That it pays is proven by the unusually large
volume of sales enjoyed by live Gibson distributors.
Mandolins and
Ivindred r retted
Instruments
National advertising in such widely-read magazines as Liberty,
Colliers, Popular Mechanics, Photoplay, College Humor and numer-
ous others . . . the enthusiastic co-operation of famous fretted
instrument artists and successful teachers . . . the personal help
of Gibson sales executives and Gibson field men . . . the excep-
GUY HART
General Manuycr^
Gibson, Inc.
FRANK CAMPBELL
Sales end .•hli'crtisiny Manaycr,
Gibson, Inc.
tional merit and high prestige of Gibson instruments themselves
. . . tested sales plans . . . all combine to give the Gibson dis-
tributor an unbeatable advantage in the fretted instrument field.
It will pay you to write at once for the FREE Gibson books and
full details regarding the Gibson franchise.
GIBSON, Inc.
Kalamaxoo
CLARENCE HAVENGA
Field Promotion Representative
CHARLES EDWARDS
Fii'ld 1'roniotion Representative
Michigan
THOMAS PEACOCK
Southern Field Representative
GEORGE POST
Field and Mail Sales I'romotwn