Music Trade Review
Issue: 1930 Vol. 89 N. 2 - Page 42
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
42
Musical Merchandise Section oi The Music Trade Review
Selmer Ties Up With Radio Broadcasts
Rune In
and
Hear
close touch with the retail trade in this and
Kuropean countries. He also has a reputation
of being a connoisseur pi old and new violins,
bows, etc., rind at various times has acted as
purchasing agent for many prominent houses in
the United States. He also has a thorough
knowledge of band and woodwind instruments
and is acquainted with the personnel of the
houses for which the William R. Gratz Import
Co. are authorized sole agents in the United
States and Canada.
New KeyKord Banjo Makes
Playing a Simple Matter
The KeyKord Banjo Co., of Cleveland, O.,
reports a steadily growing popularity among
the banjo and guitar players and especially
among the beginners for the two instruments
of this unusual type. The claim of the com-
pany is that the buyer needs no teacher.
"Every popular piece of music written to-day
has chord symbols printed above the voice
A PARTICULARLY effective hook-up with
the appearance of prominent saxophone,
clarinet and flute players on radio programs
was recently developed by H. & A. Selmer, Inc.,
of Elkhart, Ind., well known as manufacturers
of those instruments. The Selmer Co. has pre-
pared a series of six postcards, each one calling
attention to the playing of a well-known artist
over the radio, giving a list of the stations, dates
and times of the programs as well as the names
of the sponsors.
The postcards in color, each bearing a por-
trait of the artist featured, have been mailed to
some 50,000 saxophone, clarinet and flute play-
ers throughout the United States and Canada.
The cards emphasize the fact that each of the
artists plays a Selmer instrument, and on the
face of each card is printed a coupon to
it convenient for the recipient to request
mation regarding the Selmer products
they have heard the instruments played
the radio.
make
infor-
after
over
Peterson Now Traveler
for Gratz Import Co.
Joseph Mock, secretary of the William R.
Gratz Import Co., has announced the appoint-
ment of W. M. Peterson as traveling representa-
tive for the company. Mr. Peterson has a wide
acquaintance in the wholesale music trade, his
work having for many years brought him in
STRINGS
A PAGE FROM THE CATALOG
The KeyKord Banjo
notes. Each chord symbol is duplicated on
the KeyKord keyboard. You look at the sym-
bol on the music, then press the corresponding
key on the banjo (or guitar). That key, in
turn, stops the strings necessary to make the
proper chord."
As the makers put it, "You don't make any
mistakes on the KeyKord. Mistakes in notes
or chords are impossible. Discords, which all
too frequently accompany the complicated fin-
gerboard method, are avoided in the KeyKord,
which is an entirely new musical instrument
and patented as such."
This new instrument offers the dealer a still
wider field of sales because many people who
lack a technical knowledge of music or manual
aptitude and have not taken up these instru-
ments owing to the possible expense of a
teacher, can now be interested by the dealer
who can quickly show them their own ability
to play the pieces they like.
Waters & Ross Report
Progress During 1929
VIOLIN G STRINGS
No. 200—Silver Plated Copper wire wound on
fine quality gut. Light Green Silk ends.
No. 205—Sterling Silver wire wound on special
quality gut. Very strong and durable. Pol-
ished. Purple silk ends.
No. 210—Pure Silver wire wound on very fine
quality gut. Polished. Blue silk ends. A very
fine tone quality combined with strength and
durability.
No. 215—Pure Silver wire wound on very best
quality gut. Polished. Old Gold Silk ends.
A string that is appreciated by the great mu-
sicians.
ALUMINUM WOUND VIOLIN D STRINGS
No. 250—Aluminum wire wound on special
quality gut. Polished. Green silk ends.
No. 255—French Aluminum wire wound on very
best quality gut. Polished. Red silk ends. A
very fine string.
V. C. SQUIER COMPANY
BATTLE CREEK, MICH.
Order Squier-Trued Strings From Your Jobber
SAN FRANCISCO, CAL.—Waters & Ross, Holton
and other instrument dealers of Market street,
say that business has been better with them.
Their inventory shows that they have more
assets and fewer liabilities than they had a
year ago. They think that this is a record,
considering that 1929 had its drawbacks.
Messrs. Waters and Ross arc both young men,
and they take an energetic interest in their
business. At present they are taking great in-
terest in the school band competitions which
are just getting under way, under the auspices
of the Bandmasters' Association of Northern
California.
Dealers—Be Prepared
ORDER NOW
Newest Revised Edition—Two Volumes
Morris Modern Method
Sor Tenor Banjo
The last word in Tenor Banjo Methods.
Complete in two volumes. Selling Price (each)
$1.00 (Usual discount).
NICOMEDE MUSIC CO., Publishers
ALTOONA, PA.
42
Musical Merchandise Section oi The Music Trade Review
Selmer Ties Up With Radio Broadcasts
Rune In
and
Hear
close touch with the retail trade in this and
Kuropean countries. He also has a reputation
of being a connoisseur pi old and new violins,
bows, etc., rind at various times has acted as
purchasing agent for many prominent houses in
the United States. He also has a thorough
knowledge of band and woodwind instruments
and is acquainted with the personnel of the
houses for which the William R. Gratz Import
Co. are authorized sole agents in the United
States and Canada.
New KeyKord Banjo Makes
Playing a Simple Matter
The KeyKord Banjo Co., of Cleveland, O.,
reports a steadily growing popularity among
the banjo and guitar players and especially
among the beginners for the two instruments
of this unusual type. The claim of the com-
pany is that the buyer needs no teacher.
"Every popular piece of music written to-day
has chord symbols printed above the voice
A PARTICULARLY effective hook-up with
the appearance of prominent saxophone,
clarinet and flute players on radio programs
was recently developed by H. & A. Selmer, Inc.,
of Elkhart, Ind., well known as manufacturers
of those instruments. The Selmer Co. has pre-
pared a series of six postcards, each one calling
attention to the playing of a well-known artist
over the radio, giving a list of the stations, dates
and times of the programs as well as the names
of the sponsors.
The postcards in color, each bearing a por-
trait of the artist featured, have been mailed to
some 50,000 saxophone, clarinet and flute play-
ers throughout the United States and Canada.
The cards emphasize the fact that each of the
artists plays a Selmer instrument, and on the
face of each card is printed a coupon to
it convenient for the recipient to request
mation regarding the Selmer products
they have heard the instruments played
the radio.
make
infor-
after
over
Peterson Now Traveler
for Gratz Import Co.
Joseph Mock, secretary of the William R.
Gratz Import Co., has announced the appoint-
ment of W. M. Peterson as traveling representa-
tive for the company. Mr. Peterson has a wide
acquaintance in the wholesale music trade, his
work having for many years brought him in
STRINGS
A PAGE FROM THE CATALOG
The KeyKord Banjo
notes. Each chord symbol is duplicated on
the KeyKord keyboard. You look at the sym-
bol on the music, then press the corresponding
key on the banjo (or guitar). That key, in
turn, stops the strings necessary to make the
proper chord."
As the makers put it, "You don't make any
mistakes on the KeyKord. Mistakes in notes
or chords are impossible. Discords, which all
too frequently accompany the complicated fin-
gerboard method, are avoided in the KeyKord,
which is an entirely new musical instrument
and patented as such."
This new instrument offers the dealer a still
wider field of sales because many people who
lack a technical knowledge of music or manual
aptitude and have not taken up these instru-
ments owing to the possible expense of a
teacher, can now be interested by the dealer
who can quickly show them their own ability
to play the pieces they like.
Waters & Ross Report
Progress During 1929
VIOLIN G STRINGS
No. 200—Silver Plated Copper wire wound on
fine quality gut. Light Green Silk ends.
No. 205—Sterling Silver wire wound on special
quality gut. Very strong and durable. Pol-
ished. Purple silk ends.
No. 210—Pure Silver wire wound on very fine
quality gut. Polished. Blue silk ends. A very
fine tone quality combined with strength and
durability.
No. 215—Pure Silver wire wound on very best
quality gut. Polished. Old Gold Silk ends.
A string that is appreciated by the great mu-
sicians.
ALUMINUM WOUND VIOLIN D STRINGS
No. 250—Aluminum wire wound on special
quality gut. Polished. Green silk ends.
No. 255—French Aluminum wire wound on very
best quality gut. Polished. Red silk ends. A
very fine string.
V. C. SQUIER COMPANY
BATTLE CREEK, MICH.
Order Squier-Trued Strings From Your Jobber
SAN FRANCISCO, CAL.—Waters & Ross, Holton
and other instrument dealers of Market street,
say that business has been better with them.
Their inventory shows that they have more
assets and fewer liabilities than they had a
year ago. They think that this is a record,
considering that 1929 had its drawbacks.
Messrs. Waters and Ross arc both young men,
and they take an energetic interest in their
business. At present they are taking great in-
terest in the school band competitions which
are just getting under way, under the auspices
of the Bandmasters' Association of Northern
California.
Dealers—Be Prepared
ORDER NOW
Newest Revised Edition—Two Volumes
Morris Modern Method
Sor Tenor Banjo
The last word in Tenor Banjo Methods.
Complete in two volumes. Selling Price (each)
$1.00 (Usual discount).
NICOMEDE MUSIC CO., Publishers
ALTOONA, PA.
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