Music Trade Review
Issue: 1930 Vol. 89 N. 12 - Page 2
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
DECEMBER, 1930
Straight Facts
about the
Radio Business
I
T has always been Victor's policy with its
dealers to face the facts. The "depression"
was bound to have its effect.
Victor believes better times are just around the
corner. But today's job belongs to today. Unthink-
ing optimism does no good... hard work does.
built. The New Victor combination is thrilling
the country. Keep on pushing the RE-57... hard.
The whole field of recorded entertainment is
Victor's birthright. And now, again Victor leads
the field—in home-recording.
Get the most out of December
The Victor RE-57 is the Christmas "gift that
keeps on giving."
The Victor dealer is in the best position in the
whole radio industry. In times like this . .. with
competition keyed up to the limit... the power
of the famous "Victor Dog" is multiplied.
The New Victor Radio R-15 puts Victor quality
in the low price class. With this superb instru-
ment and the Victor name you can win on every
challenge.
The Christmas Season has always been "Victor
Harvest Time." Now get into the harness with
Victor and pull. . . The Victor Name will help
you more than you know!
Your four Victor models triumphantly meet
every holiday demand.
Victor's heritage...and the Victor Dealer's
You have the finest merchandise that Victor ever
The power, variety and intelligence of the
Victor dealer's sales promotion efforts are fa-
mous. Back up Victor in every way this Decem-
ber—the business will be yours!
RCA Victor Company, Inc., Camden, N. J.
Subsidiary of Radio Corporation of America
The Music Trade Review. Published Monthly by Federated Business Publications, Inc., 420 Lexington Avenue, New York. Single copies, 20 cents; $2.00 per year. Vol. 89. No. 12.
Entered as second-class matter September 10. 1892, at the Post Office at New York, N. Y., under the act of Congress of March 3. 1879.
The Music Trade Review
DECEMBER, 1930
Straight Facts
about the
Radio Business
I
T has always been Victor's policy with its
dealers to face the facts. The "depression"
was bound to have its effect.
Victor believes better times are just around the
corner. But today's job belongs to today. Unthink-
ing optimism does no good... hard work does.
built. The New Victor combination is thrilling
the country. Keep on pushing the RE-57... hard.
The whole field of recorded entertainment is
Victor's birthright. And now, again Victor leads
the field—in home-recording.
Get the most out of December
The Victor RE-57 is the Christmas "gift that
keeps on giving."
The Victor dealer is in the best position in the
whole radio industry. In times like this . .. with
competition keyed up to the limit... the power
of the famous "Victor Dog" is multiplied.
The New Victor Radio R-15 puts Victor quality
in the low price class. With this superb instru-
ment and the Victor name you can win on every
challenge.
The Christmas Season has always been "Victor
Harvest Time." Now get into the harness with
Victor and pull. . . The Victor Name will help
you more than you know!
Your four Victor models triumphantly meet
every holiday demand.
Victor's heritage...and the Victor Dealer's
You have the finest merchandise that Victor ever
The power, variety and intelligence of the
Victor dealer's sales promotion efforts are fa-
mous. Back up Victor in every way this Decem-
ber—the business will be yours!
RCA Victor Company, Inc., Camden, N. J.
Subsidiary of Radio Corporation of America
The Music Trade Review. Published Monthly by Federated Business Publications, Inc., 420 Lexington Avenue, New York. Single copies, 20 cents; $2.00 per year. Vol. 89. No. 12.
Entered as second-class matter September 10. 1892, at the Post Office at New York, N. Y., under the act of Congress of March 3. 1879.
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