Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
24
The Music Trade Review
Seventh Annual Radio World's Fair
Held in Madison Square Garden, New York
*~pHE seventh annual Radio World's Fair,
-*• held at Madison Square Garden, New York,
during the week of September 22, did not meas-
ure up to its predecessors either in the number
of radio or in attendance. The dropping off
in the number of exhibitors was due in no
small measure to the fact that this year there
are fewer manufacturers in the field and the
lack of patronage was ascribed to a number of
causes, among them the admission price of one
dollar; the fact that there was nothing revolu-
tionary in radio announced on exhibition and to
the attitude of the public generally which has
accepted radio, understands it and prefers to
make selections in the dealer's store where
there are not so many sets to cause confusion
and where demonstrations are not barred.
As has already been said, there was little or
nothing of revolutionary character in radio con-
struction visible at the show, which is not to
be taken as indicating lack of progress in the
industry On the contrary, the manufacturers
have apparently devoted themselves to the de-
velopment of refinements such as better tone,
greater ease in operation, greater selectivity,
the inclusion of automatic tuning and tone con-
trol devices and other improvements designed
to make the newer receivers more desirable
than the old.
Considerable interest was also evinced by the
public in various home recording apparatus in-
troduced in radio phonograph combinations and
in the tonograph and other media for the pres-
entation of talking pictures in the home.
Although various types of electrical appli-
ances for the home were displayed at the show
to fill up the exhibit space it was noticed that
television displays were distinctly scarce, due, it
is said, to the protests of radio manufacturers
who believed that such displays tended to divert
the minds of the visitors from the radios with-
out holding promise of being able to meet their
demands, commercially for some time at least
in the future.
A very noticeable feature of the show were
the various displays of radio receivers in un-
usual cabinets. There were fine desks and sec-
retaries which, when the lids were raised or
doors opened, revealed cleverly concealed radio
receivers. In one case a handsome grand-
father's clock hid, in its lower section, a com-
plete radio and judging from the attention given
such displays by the visitors the innovations
had a strong appeal.
Following the Radio World's Fair in New
York, there will be a large number of similar
shows held in other cities of the country for
the benefit of the public. It is stated, however,
that this show in New York will be the last of
its kind sponsored by the Radio Manufacturers'
Association, although G. Clayton Irwin, general
manager of the show, and those associated with
him, have announced that a show will be held
next year, even without association backing.
It was reported by the manufacturers at the
show that, although the public interest in the
show proper was not very keen, there was
every indication of a retail radio business during
the fall and winter of proportions comparable
with last year's volume for the corresponding
period, the manufacturers basing their estimates
on the orders that have been placed by the
dealers.
Among the exhibitors were the All-American
Mohawk Corp., Atwater Kent Manufacturing
Co., The Brunswick Radio Corp., Capehart
Corp., Thomas A. Edison, Inc., Jesse French
& Sons Piano Co., The Gulbransen Co., Howard
Radio Corp., RCA-Victor Co., Inc., RiCA
Radiotron Co., Story & Clark Radio Corp.,
Transformer Corp. of America, and others.
OCTOBER, 1930
the Victor trade is the dealers' demonstration
portfolio. A detailed description of this port-
folio, which takes up every new feature of the
screen-grid micro-synchronous Victor radio line,
appears elsewhere in this issue. Still another
aid is the retail salesmen's training course
which Victor has prepared for its dealers. Spe-
cial broadcasts and a wide variety of consumer
literature, detailed direct-mail campaigns, signs
and banners to identify retail stores as Victor
establishments, material to decorate windows
and interiors are among the other sales aids
described and illustrated in the portfolio.
Worthy of special mention is the eight-point
selling plan, the complete materials for which
are included in the portfolio. By means of this
plan a prospect for a Victor radio is to be put
through eight different steps if it should prove
necessary that all be carried through. These
steps are described in the following order, and
a brief description of each step is given.
1, contact; 2, sales presentation; 3, register
prospect; 4, portfolio demonstration; 5, instru-
ment demonstration; 6, close; 7, the ac-
knowledgment, and 8, the call-back. Special
prospect cards to record the progress being
made with each prospect are available.
Victor Issues New
Portfolio for Dealers Holcomb & Hoke Announce
New Electramuse Model
With the opening of the Fall season the Vic-
tor division of the RCA-Victor Co., Inc., has
prepared and issued to its retail representatives
one of the most comprehensive sales portfolios
ever to make its appearance in the radio-music
industry. Printed on beautiful stock, profusely
illustrated throughout, and captioned "You
Want the Biggest Victor Business in History—
Here's How to Get What You Want," this
portfolio touches on every conceivable medium
which the trade can use to secure business. The
first suggestion offered is that the dealer deco-
rate his windows some weeks prior to the actual
introduction of the new line, following this with
a window display showing the new models
when the merchandise is on the floor. The
next suggestion contained is that the new Vic-
tor models be given a key position in the in-
terior display. The portfolio also announces
that a special edition of the "Voice of the Vic-
tor" will be devoted exclusively to the new line
from cover to cover.' This issue of the Victor
house organ will contain vital information on
the line and how to sell it.
Next appears the information that the Victor
division has prepared a most thoroughgoing
and brilliant series of ready-made newspaper
advertisements. In connection with this is the
usual announcement that mats and electros will
be supplied to merchants free of cost. Another
avenue of exploitation suggested is that of giv-
ing pre-showings of the new line to selected
audiences of the leading personages in the
vicinity of the store.
Among the wealth of dealer helps available to
"The Serenader is new in every detail and
new in profit possibilities." This is the adver-
tising introduction to the automatic musical in-
strument trade of the Serenader, the newest
model of the Electramuse line manufactured by
the Holcomb & Hoke Mfg. Co. of Indianapolis,
Ind. Simplicity of design and mechanical ex-
cellence with beauty of case and compactness
of size, the cabinet being 24^4 inches wide x
27*4 inches deep and 49 inches high, with fine
musical tone quality are the high points of this
newest model automatic phonograph.
WANTED
We can use two real piano salesmen—men
who are living on present sales ability, not
on past laurels. If you are interested, write
giving full •details.
G. R. SMITH,
Chas. M. Stleff, Inc.
STIEFF HALL. BALTIMORE, MD.
WHOLESALE REPRESENTATIVES
WANTED
By one of America's leading piano manufacturers
located in New York. To cover liimited territory in
which they have dealer following. No objection to
handling another non-competitive line. Liberal
straight commission, Highest references required.
Box 3402, Music Trade Review, 420 Lexington Ave-
nue, New York.
THE REVIEW'S UNIVERSAL "WANT" DIRECTORY
A
NY member of the music trade may
forward to this office a "position
wanted" advertisement intended
for this Department, to occupy four
lines agate measure, and it will be in-
serted free. Replies will also be for-
warded without cost. Additional space
charged at the rate of 25c per line. If
bold-faced type is desired, the cost for
same will be 25c a line, 7 words to a line.
"Help Wanted" advertisements will be
charged for at the rate of 25c per line.
Cash must accompany order.
Business Opportunities and For Sale
advertisements inserted as display space
only at $7.00 per single column inch.
All advertisements intended for this
department must be in hand on the Sat-
urday preceding date of issue.
L
WANTED—Experienced sales agent by im-
portant Czechoslovakian stringed instrument
factory_(specialty_yiolins). _Thorough business
experience, good connections to warehouses,
dealers' importers in this line essential. Address
full details, Box 3403, Music Trade Review, 420
Lexington Avenue, New York City.
POSITION WANTED—As store manager or wholesale
salesman. Over 20 years' experience in piano and radio
business. References furnished on request. Address Box
3406, Music Trade Review, 420 Lexington Avenue, New
York.
EXPERIENCED STORE MANAGER—desires position
with progressive piano concern having a representative line.
Can create my own business. Knowledge of accounting
credits and collections. Address Box 3401, Music Trade
Review, 420 Lexington Avenue, New York City.
POSITION WANTED by experienced sales
manager of piano and radio stores. Have been
doing this type of work for years with the
largest companies in the industry. Am em-
ployed in a managerial capacity at present time
in New York City but for good and sufficient
reasons desire to change and can give the very
finest references as to character, past record,
present record, organization ability and general
capability. Address Box 3397, Music Trade Re-
view, 420 Lexington Ave., New York City.
POSITION WANTED—By young, experienced tuner
and repairman, member of the National Association of
Tuners. Best references. Address Box 3405, Music Trade
Review, 420 Lexington Avenue, New York.
POSITION WANTED—Tuner and player-man desires
permanent position with first class concern. Is reliable in
workmanship and character. Best references. Box 3404,
Music Trade Review, 420 Lexington Avenue, New York