Music Trade Review
Issue: 1930 Vol. 89 N. 1 - Page 33
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
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THE
ftUSICTRAM
*
i«#5
Published by The Music Trade Review, 420 Lexington Avenue, New York
//ager Makes Sales
by Serving Youth
T
ill-', future of the hand instrument busi-
ness is aiimn^ the school children, de-
clares N. E. Hager, president of the
Hager Musical Instrument Co., Grand
Rapids, who has made an outstanding record
of achievement in band organization.
The transition from a professional business to
an amateur business calls for advocating band
instrument playing as an avocation rather than
a vocation among the youngsters upon whom a
large per cent of the future business depends,
Mr. Hager points out.
In fact for many years this progressive house
has been organizing bands with notable success
by urging the school children to play for the
pleasure and refinement it gives. That the re-
sults have been commensurate with Mr. Hager's
By ELTON J. NEALY
efforts are evidenced by the number of bands
this company has organized and the instruments
that have been sold during the past seven years.
The Hager Musical Instrument Co. has organ-
ized and equipped no less than 175 bands in
that time. It represents an excellent business
that has been created outside of the store
proper, or in addition to the over-the-counter
sales, for most of the business has been done
in small towns adjacent to Grand Rapids.
The main secret of Mr. Hager's success per-
haps is the stimulating organization talk that he
presents to the students and parents prepara-
tory to equipping the students with instruments.
The substance of this talk remains a secret
with Mr. Hager, for it has been prepared at the
cost of a great deal of time and effort. It is
possible, however, to give an account of the
other requirements that are necessary to pro-
duce the desired results—namely the organiza-
tion and equipment of the band or orchestra.
Mr. Hager employs three outside men whom
he has trained to be as adept in organization
work as they are in selling. Automobiles arc
supplied to these men for traveling and carry-
ing their instruments. They work on a salary
basis with expenses paid and have a good
knowledge of music as well as musical instru-
ment selling.
McBain, Mich., High School Band, Completely Equipped by Hager's
33
(/'lease turn to / > <;//r 37)
w
iMusicalw
kv
tfectioii L ^ ^ ^
1 " ^..^
h< It idisf
m
R
THE
ftUSICTRAM
*
i«#5
Published by The Music Trade Review, 420 Lexington Avenue, New York
//ager Makes Sales
by Serving Youth
T
ill-', future of the hand instrument busi-
ness is aiimn^ the school children, de-
clares N. E. Hager, president of the
Hager Musical Instrument Co., Grand
Rapids, who has made an outstanding record
of achievement in band organization.
The transition from a professional business to
an amateur business calls for advocating band
instrument playing as an avocation rather than
a vocation among the youngsters upon whom a
large per cent of the future business depends,
Mr. Hager points out.
In fact for many years this progressive house
has been organizing bands with notable success
by urging the school children to play for the
pleasure and refinement it gives. That the re-
sults have been commensurate with Mr. Hager's
By ELTON J. NEALY
efforts are evidenced by the number of bands
this company has organized and the instruments
that have been sold during the past seven years.
The Hager Musical Instrument Co. has organ-
ized and equipped no less than 175 bands in
that time. It represents an excellent business
that has been created outside of the store
proper, or in addition to the over-the-counter
sales, for most of the business has been done
in small towns adjacent to Grand Rapids.
The main secret of Mr. Hager's success per-
haps is the stimulating organization talk that he
presents to the students and parents prepara-
tory to equipping the students with instruments.
The substance of this talk remains a secret
with Mr. Hager, for it has been prepared at the
cost of a great deal of time and effort. It is
possible, however, to give an account of the
other requirements that are necessary to pro-
duce the desired results—namely the organiza-
tion and equipment of the band or orchestra.
Mr. Hager employs three outside men whom
he has trained to be as adept in organization
work as they are in selling. Automobiles arc
supplied to these men for traveling and carry-
ing their instruments. They work on a salary
basis with expenses paid and have a good
knowledge of music as well as musical instru-
ment selling.
McBain, Mich., High School Band, Completely Equipped by Hager's
33
(/'lease turn to / > <;//r 37)
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