Music Trade Review
Issue: 1929 Vol. 88 N. 9 - Page 3
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News Number
THE
VOL. 88. No. 9
REVIEW
Published Weekly. Federated Business Publications, Inc., 420 Lexington Ave., New York, N. Y. Mar. 2 , 1 9 2 9
Single Copies 10 Centi
12.00 Per Year
Detroit to Stage Player-Piano
Week in April
Ambitious Exploitational Program Is to Be Undertaken by Trade
in That City and Concentrated Drive Featuring
This Instrument Will Be Put on
ETROIT, MICH., February 23.—The piano merchants of Detroit have come to the con-
clusion that the player-piano is worthy of some extra strong exploitation to determine
whether or not that instrument still has an appeal to the public when properly presented.
Many members of the trade have been firm in their conviction that the player-piano has a place
in the field of things musical, but that it is seldom presented to the prospect in a manner to
enthuse him regarding its musical possibilities.
At the last meeting of the Detroit Music contest as a civic event has increased steadily
Trades' Association at the Hotel Barium, the each year.
However, it represents a tremendous amount
second meeting held within the week, action
was taken on the suggestion of Jay Grinnell, of work over a lengthy period as well as a
of Grinnell Bros., that a special effort be made
by the Association members to call public
attention to the player-piano. The idea met
with unanimous approval and the week of
March 4-9 was decided upon as player-piano
week in Detroit.
The campaign being mapped out is an elab-
orate one. The various houses co-operating
will feature nothing but player-pianos in its
advertising during the week and each house
will carry on a series of window demonstra-
tions more or less standard in character and
using attractive young ladies to point out to
passersby the outstanding virtues of the player-
piano. Prices will not be featured, the cam-
paign being devoted entirely to selling the idea
of the player-piano, and no comparison between
products of competing houses will be made.
The companies which have agreed to take
part in the observance of Player-Piano Week
include Grinnell Bros., who will devote their
efforts to that end in all their stores; J. L. Hud-
son Music Store; Cable Piano Co.; W. W. Kim-
ball Co.; People's Outfitting Co.; Levine &
Black; Geo. Johnson Music House; Starr Piano
Frank J. Bayley, Detroit's Pianoforte
Co., and the Rudolph Wurlitzer Co.
Impresario
It is expected by association officials that
Player-Piano Week will represent one of the heavy financial investment, and the trade as a
chief co-operative movements of the year to in- whole does not feel equal to the task this year.
Although campaigns of various sorts in the
terest the public in piano music, as it has been
definitely decided not to hold a piano-playing interests of the player-piano have been carried
contest this year for the reason that it appears on in the past, some of them of more or less
impractical to raise the $3,500 necessary to national character, and sponsored by prominent
carry on that work. Several members of the manufacturers, this is believed to be the first
trade, including Frank J. Bayley, regret exceed- instance wherein music merchants in any one
ingly that this decision is deemed necessary city have seen fit to lower the barriers of com-
because the importance of the piano-playing petition to the extent of devoting a full week
D
of united effort to the presentation of the
player-piano as they believe it should be pre-
sented. The results of the campaign will be
watched with great interest throughout the
country, and if it proves as successful as its
sponsors believe it will it should serve to revive
interest in the sale of player-pianos generally.
L. R. Hilgeford in Charge
L. B. Hilgeford, who is widely known
throughout southwestern Ohio from his for-
mer business connections, is now head of the
Arcade Music Store radio department in Day-
ton, O. Mr. Hilgeford has had wide experience
in the radio field. The Arcade Music Store
features a complete line of Sparton and Cros-
ley radio sets.
Denver's Music Week
DENVER, COL., February 23. —• Denver's annual
Music Week will be held this year the week
of May 6. A very worth-while program is being
prepared and musical instrument dealers of the
city are also planning to do their part in mak-
ing the event a big success, as they have in
past years.
Both Fuse and Cash Blow
A fuse blew out in the store of the G. A.
Hausner Co., Minneapolis, while a man and
a woman were looking over the company's
stock. When a new fuse was installed and the
lights turned on, the cash register was found
to be empty.
Join Foster & Waldo Staff
Al Watson, formerly connected with The
Cable Piano Co. and the Brooks-Evans Piano
Co., and Harvey Hassel, formerly with the tun-
ing department of The Cable Co., have joined
the staff of Foster & Waldo, Minneapolis.
Death of Ulric L. Means
KANSAS
CITY,
MO., February 25.—Ulric L.
Means, president of the Means Music Co., 305
East Tenth street, passed away recently at his
home. Mir. Means was 75 years old and was ill
a few days. He was a native of Illinois.
News Number
THE
VOL. 88. No. 9
REVIEW
Published Weekly. Federated Business Publications, Inc., 420 Lexington Ave., New York, N. Y. Mar. 2 , 1 9 2 9
Single Copies 10 Centi
12.00 Per Year
Detroit to Stage Player-Piano
Week in April
Ambitious Exploitational Program Is to Be Undertaken by Trade
in That City and Concentrated Drive Featuring
This Instrument Will Be Put on
ETROIT, MICH., February 23.—The piano merchants of Detroit have come to the con-
clusion that the player-piano is worthy of some extra strong exploitation to determine
whether or not that instrument still has an appeal to the public when properly presented.
Many members of the trade have been firm in their conviction that the player-piano has a place
in the field of things musical, but that it is seldom presented to the prospect in a manner to
enthuse him regarding its musical possibilities.
At the last meeting of the Detroit Music contest as a civic event has increased steadily
Trades' Association at the Hotel Barium, the each year.
However, it represents a tremendous amount
second meeting held within the week, action
was taken on the suggestion of Jay Grinnell, of work over a lengthy period as well as a
of Grinnell Bros., that a special effort be made
by the Association members to call public
attention to the player-piano. The idea met
with unanimous approval and the week of
March 4-9 was decided upon as player-piano
week in Detroit.
The campaign being mapped out is an elab-
orate one. The various houses co-operating
will feature nothing but player-pianos in its
advertising during the week and each house
will carry on a series of window demonstra-
tions more or less standard in character and
using attractive young ladies to point out to
passersby the outstanding virtues of the player-
piano. Prices will not be featured, the cam-
paign being devoted entirely to selling the idea
of the player-piano, and no comparison between
products of competing houses will be made.
The companies which have agreed to take
part in the observance of Player-Piano Week
include Grinnell Bros., who will devote their
efforts to that end in all their stores; J. L. Hud-
son Music Store; Cable Piano Co.; W. W. Kim-
ball Co.; People's Outfitting Co.; Levine &
Black; Geo. Johnson Music House; Starr Piano
Frank J. Bayley, Detroit's Pianoforte
Co., and the Rudolph Wurlitzer Co.
Impresario
It is expected by association officials that
Player-Piano Week will represent one of the heavy financial investment, and the trade as a
chief co-operative movements of the year to in- whole does not feel equal to the task this year.
Although campaigns of various sorts in the
terest the public in piano music, as it has been
definitely decided not to hold a piano-playing interests of the player-piano have been carried
contest this year for the reason that it appears on in the past, some of them of more or less
impractical to raise the $3,500 necessary to national character, and sponsored by prominent
carry on that work. Several members of the manufacturers, this is believed to be the first
trade, including Frank J. Bayley, regret exceed- instance wherein music merchants in any one
ingly that this decision is deemed necessary city have seen fit to lower the barriers of com-
because the importance of the piano-playing petition to the extent of devoting a full week
D
of united effort to the presentation of the
player-piano as they believe it should be pre-
sented. The results of the campaign will be
watched with great interest throughout the
country, and if it proves as successful as its
sponsors believe it will it should serve to revive
interest in the sale of player-pianos generally.
L. R. Hilgeford in Charge
L. B. Hilgeford, who is widely known
throughout southwestern Ohio from his for-
mer business connections, is now head of the
Arcade Music Store radio department in Day-
ton, O. Mr. Hilgeford has had wide experience
in the radio field. The Arcade Music Store
features a complete line of Sparton and Cros-
ley radio sets.
Denver's Music Week
DENVER, COL., February 23. —• Denver's annual
Music Week will be held this year the week
of May 6. A very worth-while program is being
prepared and musical instrument dealers of the
city are also planning to do their part in mak-
ing the event a big success, as they have in
past years.
Both Fuse and Cash Blow
A fuse blew out in the store of the G. A.
Hausner Co., Minneapolis, while a man and
a woman were looking over the company's
stock. When a new fuse was installed and the
lights turned on, the cash register was found
to be empty.
Join Foster & Waldo Staff
Al Watson, formerly connected with The
Cable Piano Co. and the Brooks-Evans Piano
Co., and Harvey Hassel, formerly with the tun-
ing department of The Cable Co., have joined
the staff of Foster & Waldo, Minneapolis.
Death of Ulric L. Means
KANSAS
CITY,
MO., February 25.—Ulric L.
Means, president of the Means Music Co., 305
East Tenth street, passed away recently at his
home. Mir. Means was 75 years old and was ill
a few days. He was a native of Illinois.
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