Music Trade Review
Issue: 1929 Vol. 88 N. 9 - Page 11
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
CHICAGO AND THE MIDDLE WEST
Frank W. Kirk, Manager, 333 North Michigan Avenue, Chicago
Agrees With Gulbransen
That Public Can Buy Pianos
People Are in Financial Position to Purchase
Instruments but it Rests With Dealers to
Make Proper Approach
The H. D. Munson Sons Music Co., of Zanes-
ville, O., in a letter to the Gulbransen Co.
agrees with Mr. Gulbransen's contention that
people are in a financial condition to buy pianos
and that the public is not poverty stricken.
He states:
"We have read with considerable interest
your article in the December 15 issue of the
Music Trade Review and heartily agree with
you in the feeling that dealers themselves are
largely responsible for the condition in which
the piano business finds itself, but the great
question is, what will the answer be in the
course of the next few years?
"In view of your opinion expressed in this
article, we have clipped from this morning's
local paper two ads, one inserted by another
dealer, and the other by ourselves. We leave
it to your judgment as to which ad is helping
to create the condition of which we are all
complaining."
Larger Chicago Offices
for Schiller Piano Go.
More Commodious Quarters Occupied by Con-
cern in the Republic Building Where Full
Line is Shown
CHICAGO, III., February 25.—The Chicago office
and showrooms of the Schiller Piano Co.,
formerly located in Room 932 Republic Build-
ing, have been moved to larger quarters in
Room 600 of the same building.
The complete Schiller line of uprights, grands
and reproducing grands in attractive designs
and rare figured woods is on display. Acquir-
ing larger Chicago headquarters is in keeping
with the Schiller policy to increase the sale of
Schiller pianos. The company recently issued
a statement to the trade stating that it is not
going to manufacture radios or furniture, but is
going to build pianos exclusively.
Zenith Slogan Contests
Arousing Much Interest
CHICAGO, III., February 25.—The Zenith Auto-
matic Slogan contests, now being conducted by
Zenith distributors over the principal radio sta-
tions throughout the country, are bringing ex-
cellent publicity on Zenith's exclusive radio
feature. The contests call for slogans limited
to fifteen words on automatic tuning and its
advantages. The reward is one of the model
39-A automatically tuned Zenith receivers.
In a recent contest conducted in Chicago
over stations WMAQ and WJAZ by the Kim-
berly Radio .Corp., the mid-West distributors,
more than 5,000 slogans were received in the
one-week duration of the contest.
The winner of the Chicago contest was Rob-
ert M. Barnes, 7104 Lowe avenue, Chicago,
whose slogan, "Zenith Automatic is the door-
bell to every broadcast studio," won first place
from a field of thousands of entrants. A sec-
ond award of a Zenith consolette was given
J. H. DuBois, 1907 Montrost Blvd., Chicago,
who also submitted a clever slogan, "Why
keep music in a safe, when available like money
from a cash register?"
Radio Course of Piano Instruction
Is Being Sponsored by M. Schulz Co.
Lessons by Edward Barry, Noted Artist, Being Broadcast from Station WGN—Since
Series Started Three Years Ago Over 30,000 People Enrolled
/CHICAGO, ILL., February 25.—A movement
that should be of great aid in the promo-
tion of interest in piano playing is now being
fostered by the M. Schulz Co., well-known
Chicago piano manufacturers, which on Friday
of last week officially assumed the sponsor-
ship of Edward Barry's radio piano lessons on
Station WGN.
This popular feature is well known to radio
fans as it has appeared each Friday afternoon
from 5.00 to 5.30 for nearly three years. Dur-
ing that time 30,000 students have taken the
course and a larger number are enrolled at
present than ever before.
The M. Schulz Co. with the assistance of its
large dealer organization will handle the dis-
tribution of music books, keep registration rec-
ords and answer fan mail. In fact, it is the del-
uge of mail which caused the Tribune station
to seek an outside sponsor, who could effi-
ciently handle the requests for the music folios,
answer questions, and enroll students.
The lessons are for beginners or persons who
have studied piano at one time and want to
review their work. Simple melody-playing is
introduced, almost immediately arousing the
interest and enthusiasm of the pupil. Some of
the lighter classics in special arrangements are
used and are included in the series of folios.
The music folios are printed and edited by
the WGN staff and will be issued by the M.
Schulz Co. without any cost to all listeners
sending their names and addresses to the sta-
tion or direct to the sponsors. The folios in-
clude a great many easy transcriptions of popu-
lar melodies and will prove a valuable addition
to the musical library of anyone who plays the
piano. Announcement will be made that com-
plete sets of this music may be had at Schulz
dealers throughout Illinois and adjoining states.
A complete roster of pupils enrolled at present
will be furnished the Schulz dealer organization
so that they can keep in touch with the fans.
The manner of instruction is similar to the
piano class work that is being carried on in
public schools and dealers' stores. Dealers will
be encouraged to hold the broadcast in their
own store each week and provide pianos for
children whose homes lack either a piano or
radio. Mr. Barry's pupils are most enthusiastic
about his work and hundreds of letters are re-
ceived each week from pupils pleased at the
progress they are making.
The feature will also receive publicity in the
radio columns of the Chicago Tribune. Its
wide circulation throughout the Middle West
will prove a valuable help in keeping up inter-
est and in increasing the popularity of the half
hour.
Mention will be made that the piano lessons
are sponsored "by Chicago's own piano manu-
L
U
D
facturer, the M. Schulz Co., which has manu-
factured musical instruments in that city for
sixty years.
In an interview Mr. Otto Schulz, Jr., said:
"We feel that no other form of advertising
could prove such a boon to the piano itself and
to the whole piano industry as the support of
Edward Barry's weekly half hour of piano les-
sons on WGN. We are not so much inter-
ested in our direct gain as we are in helping
to encourage interest in piano playing. WGN
is a wonderful medium for this service. It is
a 25,000 watt station and has the exclusive use
of its particular wave band at 416 meters or
720 kilocycles. It can be clearly heard on all
types of sets throughout the Mississippi Valley.
We shall be glad to hear from persons enrolled
in these courses and know we will have the sup-
port of our dealers in carrying on this work.
We urge music dealers everywhere to listen in
on Mr. Barry next Friday afternoon at five
o'clock to familiarize themselves with the scope
and method of the lessons.
"In the past pupils have ranged in age from
seven to seventy years. We find a great many
of them are married women, housewives who
would have no other opportunity to study the
piano.
"There is absolutely no charge for whatever
music is needed. These folios will be furnished
by us to anyone who sends in their name and
address either to the station or to the M.
Schulz Co., general office at 711 Milwaukee ave.,
Chicago."
George B. Dow on a Trip
George B. Dow of the George B. Dow Piano
Co., 338 West 63rd street, Chicago is on an ex-
tensive Western trip. On account of ill health
Mr. Dow has been forced to seek the Western
climate to recuperate.
Closes Branch Store
AKRON, O., February 25.—The Waltham Piano
store at 34 West Market street is being discon-
tinued this month, it was announced this week.
This concern has maintained two piano stores
here for some time and will now confine its
activities to one establishment.
BOARDMAN 6c GRAY
Reproducing (Welte Lic'e) Grand and Up-
right Pianos are pianists' and tuners' favor-
ites for Quality and Durability. Est. 1837.
Art Styles a Specialty—Send for Catalog
Factory and Warerooms
7, 9 & 11 Jay St., Albany, N. Y.
W
I G
Grands—Uprights—Player Pianos—Reproducing Pianos
of the Highest Quality in Straight and Period Models
Ludwig &L Co*, 136th St. and Willow Ave., New York
n
CHICAGO AND THE MIDDLE WEST
Frank W. Kirk, Manager, 333 North Michigan Avenue, Chicago
Agrees With Gulbransen
That Public Can Buy Pianos
People Are in Financial Position to Purchase
Instruments but it Rests With Dealers to
Make Proper Approach
The H. D. Munson Sons Music Co., of Zanes-
ville, O., in a letter to the Gulbransen Co.
agrees with Mr. Gulbransen's contention that
people are in a financial condition to buy pianos
and that the public is not poverty stricken.
He states:
"We have read with considerable interest
your article in the December 15 issue of the
Music Trade Review and heartily agree with
you in the feeling that dealers themselves are
largely responsible for the condition in which
the piano business finds itself, but the great
question is, what will the answer be in the
course of the next few years?
"In view of your opinion expressed in this
article, we have clipped from this morning's
local paper two ads, one inserted by another
dealer, and the other by ourselves. We leave
it to your judgment as to which ad is helping
to create the condition of which we are all
complaining."
Larger Chicago Offices
for Schiller Piano Go.
More Commodious Quarters Occupied by Con-
cern in the Republic Building Where Full
Line is Shown
CHICAGO, III., February 25.—The Chicago office
and showrooms of the Schiller Piano Co.,
formerly located in Room 932 Republic Build-
ing, have been moved to larger quarters in
Room 600 of the same building.
The complete Schiller line of uprights, grands
and reproducing grands in attractive designs
and rare figured woods is on display. Acquir-
ing larger Chicago headquarters is in keeping
with the Schiller policy to increase the sale of
Schiller pianos. The company recently issued
a statement to the trade stating that it is not
going to manufacture radios or furniture, but is
going to build pianos exclusively.
Zenith Slogan Contests
Arousing Much Interest
CHICAGO, III., February 25.—The Zenith Auto-
matic Slogan contests, now being conducted by
Zenith distributors over the principal radio sta-
tions throughout the country, are bringing ex-
cellent publicity on Zenith's exclusive radio
feature. The contests call for slogans limited
to fifteen words on automatic tuning and its
advantages. The reward is one of the model
39-A automatically tuned Zenith receivers.
In a recent contest conducted in Chicago
over stations WMAQ and WJAZ by the Kim-
berly Radio .Corp., the mid-West distributors,
more than 5,000 slogans were received in the
one-week duration of the contest.
The winner of the Chicago contest was Rob-
ert M. Barnes, 7104 Lowe avenue, Chicago,
whose slogan, "Zenith Automatic is the door-
bell to every broadcast studio," won first place
from a field of thousands of entrants. A sec-
ond award of a Zenith consolette was given
J. H. DuBois, 1907 Montrost Blvd., Chicago,
who also submitted a clever slogan, "Why
keep music in a safe, when available like money
from a cash register?"
Radio Course of Piano Instruction
Is Being Sponsored by M. Schulz Co.
Lessons by Edward Barry, Noted Artist, Being Broadcast from Station WGN—Since
Series Started Three Years Ago Over 30,000 People Enrolled
/CHICAGO, ILL., February 25.—A movement
that should be of great aid in the promo-
tion of interest in piano playing is now being
fostered by the M. Schulz Co., well-known
Chicago piano manufacturers, which on Friday
of last week officially assumed the sponsor-
ship of Edward Barry's radio piano lessons on
Station WGN.
This popular feature is well known to radio
fans as it has appeared each Friday afternoon
from 5.00 to 5.30 for nearly three years. Dur-
ing that time 30,000 students have taken the
course and a larger number are enrolled at
present than ever before.
The M. Schulz Co. with the assistance of its
large dealer organization will handle the dis-
tribution of music books, keep registration rec-
ords and answer fan mail. In fact, it is the del-
uge of mail which caused the Tribune station
to seek an outside sponsor, who could effi-
ciently handle the requests for the music folios,
answer questions, and enroll students.
The lessons are for beginners or persons who
have studied piano at one time and want to
review their work. Simple melody-playing is
introduced, almost immediately arousing the
interest and enthusiasm of the pupil. Some of
the lighter classics in special arrangements are
used and are included in the series of folios.
The music folios are printed and edited by
the WGN staff and will be issued by the M.
Schulz Co. without any cost to all listeners
sending their names and addresses to the sta-
tion or direct to the sponsors. The folios in-
clude a great many easy transcriptions of popu-
lar melodies and will prove a valuable addition
to the musical library of anyone who plays the
piano. Announcement will be made that com-
plete sets of this music may be had at Schulz
dealers throughout Illinois and adjoining states.
A complete roster of pupils enrolled at present
will be furnished the Schulz dealer organization
so that they can keep in touch with the fans.
The manner of instruction is similar to the
piano class work that is being carried on in
public schools and dealers' stores. Dealers will
be encouraged to hold the broadcast in their
own store each week and provide pianos for
children whose homes lack either a piano or
radio. Mr. Barry's pupils are most enthusiastic
about his work and hundreds of letters are re-
ceived each week from pupils pleased at the
progress they are making.
The feature will also receive publicity in the
radio columns of the Chicago Tribune. Its
wide circulation throughout the Middle West
will prove a valuable help in keeping up inter-
est and in increasing the popularity of the half
hour.
Mention will be made that the piano lessons
are sponsored "by Chicago's own piano manu-
L
U
D
facturer, the M. Schulz Co., which has manu-
factured musical instruments in that city for
sixty years.
In an interview Mr. Otto Schulz, Jr., said:
"We feel that no other form of advertising
could prove such a boon to the piano itself and
to the whole piano industry as the support of
Edward Barry's weekly half hour of piano les-
sons on WGN. We are not so much inter-
ested in our direct gain as we are in helping
to encourage interest in piano playing. WGN
is a wonderful medium for this service. It is
a 25,000 watt station and has the exclusive use
of its particular wave band at 416 meters or
720 kilocycles. It can be clearly heard on all
types of sets throughout the Mississippi Valley.
We shall be glad to hear from persons enrolled
in these courses and know we will have the sup-
port of our dealers in carrying on this work.
We urge music dealers everywhere to listen in
on Mr. Barry next Friday afternoon at five
o'clock to familiarize themselves with the scope
and method of the lessons.
"In the past pupils have ranged in age from
seven to seventy years. We find a great many
of them are married women, housewives who
would have no other opportunity to study the
piano.
"There is absolutely no charge for whatever
music is needed. These folios will be furnished
by us to anyone who sends in their name and
address either to the station or to the M.
Schulz Co., general office at 711 Milwaukee ave.,
Chicago."
George B. Dow on a Trip
George B. Dow of the George B. Dow Piano
Co., 338 West 63rd street, Chicago is on an ex-
tensive Western trip. On account of ill health
Mr. Dow has been forced to seek the Western
climate to recuperate.
Closes Branch Store
AKRON, O., February 25.—The Waltham Piano
store at 34 West Market street is being discon-
tinued this month, it was announced this week.
This concern has maintained two piano stores
here for some time and will now confine its
activities to one establishment.
BOARDMAN 6c GRAY
Reproducing (Welte Lic'e) Grand and Up-
right Pianos are pianists' and tuners' favor-
ites for Quality and Durability. Est. 1837.
Art Styles a Specialty—Send for Catalog
Factory and Warerooms
7, 9 & 11 Jay St., Albany, N. Y.
W
I G
Grands—Uprights—Player Pianos—Reproducing Pianos
of the Highest Quality in Straight and Period Models
Ludwig &L Co*, 136th St. and Willow Ave., New York
n
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