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Music Trade Review

Issue: 1929 Vol. 88 N. 8 - Page 9

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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
FEBRUARY 23, 1929
The Music Trade Review
Atwater Kent Announces New Models for 1929
At Left is Pictured a Striking Window Display of Jenkins' Music Store in Kansas City, Featuring the New Atwater Kent Products. At Right
the 1929 Atwater Kent Line. (1) The Electro-Dynamic Set No. 46 and Speaker F2. (2) Set No. 45 Operating With Magnetic Speaker. (3) Model
53, the "All-in-One" Set With Magnetic Speaker. (4) Model 53, Compact Set and Dynamic Speaker, and (5) Model 57, With Magnetic Speaker
The Atwater Kent Co. has inaugurated a
T P H E Atwater Kent Mfg. Co., of Philadel- of compact proportions and all designed to
phia, has announced its complete line of give vastly improved tonal reception in com- nation-wide advertising and promotional cam-
paign in behalf of these new products and al-
1929 models in radio sets and speakers, em- parison with the earlier models.
bracing both the magnetic and dynamic types
Perhaps the outstanding feature of the new ready many music merchants have tied up with
of electrically operated products that have been 1929 models is the new Atwater Kent Electro- this campaign through the presentation of
introduced all over the country and which rep- Dynamic "all-in-one" product, a cabinet model elaborate and effective window displays fea-
resent the latest development in the field of of compact size and very attractive design. turing these new products. A notable music
radio reception. These new Atwater Kent This set gives the purchaser a complete product store feature is the J. W. Jenkins' Sons Music
models include the new "all-in-one" type as in every sense, one that is operated from the Co., in Kansas City, where a special window
well as the separate receiver and speaker, all house current direct and by a one-dial control. display was responsible for a large volume
Other sets in the 1929 line are attractively of Atwater Kent sales during the last few
designed, operated by one-dial control, and weeks. This window trim, as well as a pic-
some are so compact to permit installation in torial presentation of the new Atwater Kent
products, is shown above.
cabinets.
Knight-Campbell Ties Up
With Teachers' Convention
Denver Music House Runs Special Advertise-
ment in Praise of Teachers' Work During
Recent State Meeting
DENVER, COL., February 16.—The Knight-Camp-
bell Music Co., Denver, when the Colorado
State Music Teachers' Association held their
annual convention in that city recently, took
advantage of the event to feature the conven-
tion in a large advertisement in a local paper.
The ad was three columns wide and some ten
inches deep. It said in part: "The school-teach-
ing profession is publicly recognized for its
contribution to the advance of civilization—and
rightly so. But there is another and kindred
profession which deserves recognition for its
happy influence on thousands of lives—the
music-teaching profession. We all owe a debt
to the music teachers. Only by their painstak-
ing efforts have so many persons gained pro-
ficiency in the joy-giving faculty of self-ex-
pression through music. Many of them take
their reward chiefly in the gratification of teach-
ing boys and girls to play and sing. America
needs music. In supplying this need, the music
teachers are doing constructive national work
—they are helping to build a greater Nation.
Parents—talk over your child's music needs
with your music teacher and school. They have
helped hundreds—they can help you. In the
interest of your children, do this to-day—do
not wait. We are in close touch with all mem-
bers of the C. S. M. T. A. in Denver and
throughout the State. We will be glad to con-
fer with any parents regarding the work of
these teachers and schools."
The H. A. Marston Co., musical instrument
dealer of Gardiner, Me., suffered a complete
loss of stock as a result of fire recently.
Joins U. S. Radio Co.
Announcement has been made that M. Gin-
nis has been appointed Eastern sales super-
visor of the United States Radio & Television
Co., manufacturers of the Radiotrope case and
Apex radio sets. Mr. Ginnis will cover New
York, New England, Philadelphia, Baltimore
and Washington. He has for many years been
connected with the music industry and the
radio field, originally with Gimbel Bros., and
later with Landay Bros., having recently re-
signed his position with the latter firm to ac-
cept the Eastern sales management for the
United States Radio & Television Co.
Grubb & Kosegarten Action
Plant Sold at Auction
NASSAU, N. Y., February 19.—The entire plant
and equipment of the Grubb & Kosegarten
Piano Action Co. was sold at auction to-day
following the decision of the company to retire
from the business. The plant was established
here some twenty-five years ago, following the
burning of a former factory in Bunker Hill,
N. Y.
The Harmony Music & Furniture Co., Sand
Springs, Okla., has moved its' second-hand
stock from the basement of its store and will
remodel and decorate that space to take care
of increasing business.
Miss Cicely J. White, private secretary to
Colonel Joseph J. Daynes, president and gen-
eral manager of Daynes-Beebe Music Co., Salt
Lake City, Utah, for several years past, has
resigned.
New Brunswick Broadsides
of Interest to Dealers
One Devoted to the New Model 3NW8 Pana-
trope and Radiola With Automatic Volume
Control and the Other to the New Bruns-
wick Portable
The Brunswick-Balkc-Collender Co., Chi-
cago, have just issued a particularly interesting
broadside featuring the new Model 3NW8
Panatrope and Radiola, listing at $995, and pro-
viding for an automatic control of volume,
whereby it is possible to secure a definite vol-
ume of reception without readjustment wheth-
er on local or distant stations. This is an inno-
vation that has made a distinct impression on
both the trade and the public. The new model
is being widely advertised and the broadside
not only provides the dealer much material for
local exploitation but gives him complete details
regarding the features of the new instrument
which combines the Brunswick Panatrope with
an eleven-tube Superheterodyne Radiola Re-
ceiver.
Another broadside just issued by Brunswick
introduces the new Brunswick portable, an
instrument embodying a number of new prin-
ciples in portable construction. In this broad-
side, too, full information is given to the dealer
and there are offered some excellent advertise-
ments for local use.
Robert L. Atwell and Norval A. Kurth have
leased the store at 821 Abalon avenue, Wilming-
ton, Cal., and will open the Radio Music
Shoppe carrying a line of pianos, radios, and
small musical instruments. Both men have had
long experience in the retail music field.

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