Music Trade Review
Issue: 1929 Vol. 88 N. 8 - Page 3
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News Number
THE
VOL. 88. No. 8
REVIEW
Published Weekly. Federated Business Publications, Inc., 420 Lexington Ave., New York, N. Y. Feb. 23,1929
SI
"4fi
10 C«nt«
Tear
Edison Announces A New
Needle Gut Record
Weil-Known Radio and Phonograph Manufacturer Enters Pro-
duction of Latest Types of Electrically Recorded Discs
and Will Start Shipments in April
T
HOS. A. EDISON, INC., will shortly enter the field with a new needle cut record, elec-
trically recorded, and playable on all types of phonographs. This was the outstanding
announcement made at an elaborate dinner given by that company at the Hotel Pennsyl-
vania on Friday evening of last week as a testimonial to J. Newcomb Blackman, head of the
Blackman Distributing Co. upon the occasion of his appointment as an exclusive Edison radio
and phonograph distributor for the metropolitan district of New York and considerable adjacent
territory.
nately, however, Charles Edison was taken ill
The preliminary announcement of the new
a few days before, but, although confined to a
type of record which will be made formally to
New York hospital, took occasion to deliver
the trade next month, and on which shipments
his message to the guests by telephone, his
will begin in April, was regarded as most sig-
words being carried to all parts of the hall
nificant in that it will broaden materially the
through the medium of amplifiers.
He. ex-
sales opportunities for Edison representatives.
pressed, as president of the Edison interests,
The company has heretofore confined itself to
his gratification .at the new Edison-Blackman
the making of hill and dale records playable
association, and told of the aim of his company
only on its own machines. Each guest at the
to carry on in the radio field in a big way. He
dinner, and there were over 500, was presented
paid full credit to the men of the Edison organ-
with one of the new records upon leaving the
ization and stated that although the executives
banquet hall.
had an average length of service of eighteen
So far as the banquet itself was concerned,
years with the company, they were still com-
it represented an impressive testimonial to the
paratively young men with an age average of
esteem in which the Edison officials hold Mr.
36 years. Thus, he said, was combined the
Blackman who, as already has been stated,
maturity of experience with the spirit of youth.
bought the first cylinder machine to be placed
The next speaker was Arthur L. Walsh, vice-
on Jhe market by the Edison interests in 1902,
president and general manager of the radio and
and for sixteen years represented the Edison
phonograph division of Thos. A. Edison, Inc.,
products in the metropolitan district, as a dis-
who emphasized the fact that Edison had not
tributor. Some 500 dealers were invited to pay
entered the radio field until it was possible to
thejr respects to Mr. Blackman, and took fre-
present to the public an instrument that would
quent opportunity to voice their enthusiasm.
in every respect measure up to Edison reputa-
From Thos. A. Edison himself came a letter
tion. He called the turn by referring to Mr.
reading: "Dear Blackman: Mighty glad to wel-
Edison's statement some years ago that he
come you back. You've had quite a recess, but
could find nothing interesting in radio and de-
it is gratifying to know that you are back on
claring that at that time the quality of receivers
the job personally and with your sleeves rolled
and their performance were such as to qualify
up—ours are, too."
the statement, but that now with the modern
Mf. Edison being at his Winter home at Ft.
electric sets and dynamic speakers, it was pos-
Myers, Fla., was naturally unable to attend the
sible to offer a genuine musical instrument.
dinner, but the guests were treated to a pre-
He stated that in 1921 the sales of Edison
view of motion pictures taken of him on his
phonographs and records totaled more than
birthday by the International News Service,
$20,000,000 and it was confidently expected that
showing the inventor welcoming President-elect
that annual record would be greatly exceeded
Hoover to his estate, and appearing in company
in the future. He closed with a high tribute to
with his friends, Henry Ford and Harvey Fire-
Mr. Blackman, his organization, his long expe-
stone.
rience in the trade and his reputation-as a xlean
It had been planned to have Charles Edison
business man.
attend the affair, welcome the guests, and ex-
The final speaker was Mr. Blackman, himself.
tend felicitations to Mr. Blackman. Unfortu-
As he was introduced, the lights suddenly went
out, and when they were turned on again Mr.
Blackman was seen coatless, with his sleeves
rolled up, and wearing a big black sombrero.
It developed that his appearance was symbolical
of his intention to go after business for the
Edison line with his sleeves rolled up, and he
cast the sombrero out into the audience to
signify that his hat was in the ring.
Mr. Blackman expressed his satisfaction at
again being under the Edison banner for a
number of reasons. First, he will be the ex-
clusive jobber in the territory and can thus
maintain the proper calibre of dealers for the
protection of those who are inclined to work
hard with the line. The name Edison back of
the product, coupled with the liberal advertising
policy planned, will, he declared, be effective in
impressing the public and breaking down sales
resistance.
The speaker launched into a strong attack
on the inclination of a certain class of dealers
to cut prices arid^give excessive discounts to
the public, although he blamed certain types of
manufacturers for contributing largely to that
situation. The new Edison line, he said, re-
quired no liquidation. It gave real value for
the money and will be marketed on a basis that
would enable the • dealer to sell at list prices
and make his proper profit. The dealer who
could not operate except on a cut-rate basis
had no place in the new setup, Mr. Blackman
declared.
During and following the banquet there was
an elaborate entertainment presented on a spe-
cially built silage by stars from Broadway's
current musical comedy and vaudeville produc-
tions and by Edison recording artists, including
B. A. Rolfe and his Lucky Strike Orchestra,
Jack Kaufmann, those old veterans Billy
Murray and, Walter Scanlan, and many others.
It was an evening long to be remembered.
Music Supervisors to
Meet in Milwaukee
v:
MILWAUKEE, WIS., February 18.—More than
1.200 music teachers will be in Milwaukee from
April 15 to 20 to attend a meeting of the Music
Supervisors' Conference.
Representatives at
the conference come from the north central
states and Ontario, and this is the first time
Wisconsin entertains this meeting of public
school music teachers. April 15 has been des-
ignated as visiting day to schools.
News Number
THE
VOL. 88. No. 8
REVIEW
Published Weekly. Federated Business Publications, Inc., 420 Lexington Ave., New York, N. Y. Feb. 23,1929
SI
"4fi
10 C«nt«
Tear
Edison Announces A New
Needle Gut Record
Weil-Known Radio and Phonograph Manufacturer Enters Pro-
duction of Latest Types of Electrically Recorded Discs
and Will Start Shipments in April
T
HOS. A. EDISON, INC., will shortly enter the field with a new needle cut record, elec-
trically recorded, and playable on all types of phonographs. This was the outstanding
announcement made at an elaborate dinner given by that company at the Hotel Pennsyl-
vania on Friday evening of last week as a testimonial to J. Newcomb Blackman, head of the
Blackman Distributing Co. upon the occasion of his appointment as an exclusive Edison radio
and phonograph distributor for the metropolitan district of New York and considerable adjacent
territory.
nately, however, Charles Edison was taken ill
The preliminary announcement of the new
a few days before, but, although confined to a
type of record which will be made formally to
New York hospital, took occasion to deliver
the trade next month, and on which shipments
his message to the guests by telephone, his
will begin in April, was regarded as most sig-
words being carried to all parts of the hall
nificant in that it will broaden materially the
through the medium of amplifiers.
He. ex-
sales opportunities for Edison representatives.
pressed, as president of the Edison interests,
The company has heretofore confined itself to
his gratification .at the new Edison-Blackman
the making of hill and dale records playable
association, and told of the aim of his company
only on its own machines. Each guest at the
to carry on in the radio field in a big way. He
dinner, and there were over 500, was presented
paid full credit to the men of the Edison organ-
with one of the new records upon leaving the
ization and stated that although the executives
banquet hall.
had an average length of service of eighteen
So far as the banquet itself was concerned,
years with the company, they were still com-
it represented an impressive testimonial to the
paratively young men with an age average of
esteem in which the Edison officials hold Mr.
36 years. Thus, he said, was combined the
Blackman who, as already has been stated,
maturity of experience with the spirit of youth.
bought the first cylinder machine to be placed
The next speaker was Arthur L. Walsh, vice-
on Jhe market by the Edison interests in 1902,
president and general manager of the radio and
and for sixteen years represented the Edison
phonograph division of Thos. A. Edison, Inc.,
products in the metropolitan district, as a dis-
who emphasized the fact that Edison had not
tributor. Some 500 dealers were invited to pay
entered the radio field until it was possible to
thejr respects to Mr. Blackman, and took fre-
present to the public an instrument that would
quent opportunity to voice their enthusiasm.
in every respect measure up to Edison reputa-
From Thos. A. Edison himself came a letter
tion. He called the turn by referring to Mr.
reading: "Dear Blackman: Mighty glad to wel-
Edison's statement some years ago that he
come you back. You've had quite a recess, but
could find nothing interesting in radio and de-
it is gratifying to know that you are back on
claring that at that time the quality of receivers
the job personally and with your sleeves rolled
and their performance were such as to qualify
up—ours are, too."
the statement, but that now with the modern
Mf. Edison being at his Winter home at Ft.
electric sets and dynamic speakers, it was pos-
Myers, Fla., was naturally unable to attend the
sible to offer a genuine musical instrument.
dinner, but the guests were treated to a pre-
He stated that in 1921 the sales of Edison
view of motion pictures taken of him on his
phonographs and records totaled more than
birthday by the International News Service,
$20,000,000 and it was confidently expected that
showing the inventor welcoming President-elect
that annual record would be greatly exceeded
Hoover to his estate, and appearing in company
in the future. He closed with a high tribute to
with his friends, Henry Ford and Harvey Fire-
Mr. Blackman, his organization, his long expe-
stone.
rience in the trade and his reputation-as a xlean
It had been planned to have Charles Edison
business man.
attend the affair, welcome the guests, and ex-
The final speaker was Mr. Blackman, himself.
tend felicitations to Mr. Blackman. Unfortu-
As he was introduced, the lights suddenly went
out, and when they were turned on again Mr.
Blackman was seen coatless, with his sleeves
rolled up, and wearing a big black sombrero.
It developed that his appearance was symbolical
of his intention to go after business for the
Edison line with his sleeves rolled up, and he
cast the sombrero out into the audience to
signify that his hat was in the ring.
Mr. Blackman expressed his satisfaction at
again being under the Edison banner for a
number of reasons. First, he will be the ex-
clusive jobber in the territory and can thus
maintain the proper calibre of dealers for the
protection of those who are inclined to work
hard with the line. The name Edison back of
the product, coupled with the liberal advertising
policy planned, will, he declared, be effective in
impressing the public and breaking down sales
resistance.
The speaker launched into a strong attack
on the inclination of a certain class of dealers
to cut prices arid^give excessive discounts to
the public, although he blamed certain types of
manufacturers for contributing largely to that
situation. The new Edison line, he said, re-
quired no liquidation. It gave real value for
the money and will be marketed on a basis that
would enable the • dealer to sell at list prices
and make his proper profit. The dealer who
could not operate except on a cut-rate basis
had no place in the new setup, Mr. Blackman
declared.
During and following the banquet there was
an elaborate entertainment presented on a spe-
cially built silage by stars from Broadway's
current musical comedy and vaudeville produc-
tions and by Edison recording artists, including
B. A. Rolfe and his Lucky Strike Orchestra,
Jack Kaufmann, those old veterans Billy
Murray and, Walter Scanlan, and many others.
It was an evening long to be remembered.
Music Supervisors to
Meet in Milwaukee
v:
MILWAUKEE, WIS., February 18.—More than
1.200 music teachers will be in Milwaukee from
April 15 to 20 to attend a meeting of the Music
Supervisors' Conference.
Representatives at
the conference come from the north central
states and Ontario, and this is the first time
Wisconsin entertains this meeting of public
school music teachers. April 15 has been des-
ignated as visiting day to schools.
Future scanning projects are planned by the International Arcade Museum Library (IAML).