Music Trade Review
Issue: 1929 Vol. 88 N. 29 - Page 14
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
14
The Music Trade Review
REVIEW
(Registered in the U. S. Patent Office)
Published on the First of the Month by
Federated Business Publications, Inc.
at 420 Lexington Avenue, New York
Publishers of Antiquarian, Automotive Electricity, India Rubber World, Materials
Handling & Distribution, Music Trade Review, Novelty News, Rug Profits, Sales Man-
agement, Soda Fountain, Talking Machine World & Radio-Music Merchant, Tires; and
operate* in association with Building Investment, Draperies and Tire Rate-Book.
President, Raymond Bill; Vice-Presidents, J. B. Spillane, Randolph Brown; Secretary
and Treasurer, Edward Lyman Bill; Comptroller, T. J. Kelly; Assistant Treasurer,
Win. A. Low.
DECEMBER, 1929
be better and more attractive in every way. It is not alone the
men in the factories and the representatives who talk of improved
conditions, but, more important, it is the dealer, the man on the firing
line, in his direct contact with the public who is sufficiently im-
pressed with the outlook to place orders on a quantity basis th;»!
has not hitherto been reported for, lo, these many months.
It is this attitude of not only the larger but the smaller retail
music merchants throughout the country, particularly, that lends en-
couragement to the situation. These men have for some years past
bought closely and on a "hand-to-mouth" basis with the result that
stocks in most cases have been kept low. When, therefore, they art-
doing some real buying it indicates that they are actually selling in-
struments. It means, in short, that the public is buying musical
instruments and, properly approached, will continue to buy—a de-
velopment that has aroused much optimism.
With 1929 passing out of the picture, let us, of the music in-
dustry, look forward to a new year in which business will or can
be made to approximate normalcy.
B. BRITTAIN WILSON, Editor
CARLETON CHACE, Business Manager
F. L. AVERY, Circulation Manager
RAY BILL, WM. J. DOUGHERTY and E. J. NEALY, Associate Editors
E. B. MUNCH, Eastern Representative
DIRECTORY OF ADVERTISERS
WESTERN DIVISION: FRANK W. KIRK, Manager
333 No. Michigan Ave., Chicago. Telephone: State 1266
Telephone: Lexington 1760-71
Cable: Elbill New York
In order to insure proper attention all communications should
be addressed to the publication and not to individuals.
Vol. 88
W
December, 1929
29
Off on the Second Half Century
E feel that The Review this month—in its Golden
Jubilee number—speaks so well for itself that edi-
torial comment on the trade situation seems hardly
necessary. The presentations by the various old-established manu-
facturers and wholesalers of musical instruments together with the
views expressed by the leaders of the industry elsewhere in this
issue reflect the standing of the trade as it exists to-day, and has
existed for a half century or more past, more ably and convincingly
than would many paragraphs of heavy editorial opinion.
This issue of The Review represents far more than simply the
celebration of the golden anniversary of the establishment of the
paper, for in its advertisements and its text pages there is reflected
a new spirit in the music trade, a spirit of confidence and energy
that has been lacking for the past couple of years. If there be
those who still lack confidence in what the immediate future holds
for the industry, this publication should re-establish that faith; for
there is offered not simply assurances but real proof of a distinct
revival of business, particularly in the matter of piano demand.
Fifty years represents a long period of time in any industry and
there are many lines of business that have sprouted up, prospered
and then passed away within that span. Yet here in the music in-
dustry we find a surprising number of concerns that might have
been considered old fifty years ago and yet are still being carried
on energetically and successfully, often by the direct descendants
of the founders.
Certainly there is every reason for maintaining confidence in a
business such as this wherein such a representative number of
houses have been able to weather the trade storms of five decades.
It is true that in the interim several other scores of concerns blos-
somed forth and then wilted, but in a great majority of cases it
will be found that their fall was due to causes other than lack of
opportunities in the trade itself.
The Review enters its second half-century of service to the
trade full of confidence in what the industry has to offer in the
matter of opportunity and recompense and has already laid plans
for an even greater measure of constructive effort in the interests
of the industry at large during the year to come
It is reassuring to find that a great majority of trade members
share in this confidence in what 1930 promises for the industry.
This faith is evidenced in the preparations being made to put forth
greater selling effort and to produce musical instruments that will
In the Golden Jubilee Supplement
AEOLIAN CO.
BACON PIANO CO.
BALDWIN PIANO CO.
BRAMBACH PIANO CO
CABLE COMPANY
CHICKERING & SONS
COMSTOCK, CHENEY & Co
DECKER & SON
HARDMAN, PECK & Co.
HAZELTON BROS.
M. HOHNER, INC.
W. W. KIMBALL Co.
KRAKAUER BROS.
KRANICH & BACH
C. KURTZMANN & Co.
MATHUSHEK PIANO MKG. CO.
PAUL G. MEHLIN & SON
CHAS. PFRIEMER, INC.
PRATT, READ & Co.
M. SCHULZ Co.
SCHUMANN PIANO CO.
SOHMER & Co.
STORY & CLARK PIANO CO.
VOSE & SONS PIANO CO.
WEAVER PIANO CO.
WESER BROS.
WESSELL, NICKEL & GROSS
In tbe Body of the Paper
American
American
American
American
Piano Co
Piano Plate Co
Piano Supply Co
Plating & Mfg\ Co.
inside back
American Steel & Wire Co
Atlas Player Roll Co
Bacon Banjo Co
Becker Bros., Inc
Irving Berlin, Inc
Bogart Piano Co
Boston Piano Supply Co
E. A. Bouslog, Inc
Bowen Piano Loader Co
Julius Breckwoldt & Son
Bremer-Tully Mfg. Co
Brunswick-Balke-Collender Co
Buegeleisen & Jacobson
Buescher Band Instrument Co
Bush & Lane Piano Co
back
Century Music Publishing Co
A. B. Chase-Emerson Corp
Christman Piano Co
Clark Orchestra Roll Co
Columbia Phonograph Co
Comstock, Cheney & Co
Curtis Distributing Corp
De Sylva, Brown & Henderson Co
Oliver Ditson Co.
88 and inside back
Thomas A. Edison, Inc..inside front
G. D. Ernest & Co., Ltd
Leo Feist, Inc
Ferron & Kroeplin
inside back
J. Fischer & Bro
Sam Fox Publishing Co
Gibson, Inc
Gibson Musical String Co.
inside back
Globe Music Co
Fred Gretsch Mfg. Co
Grotrian-Steinweg
3
77
64
cover
77
70
92
76
87
76
79
79
OS
78
4
6
90
95
cover
88
63
76
70
\2
78
60
£4
covt:r
cover
96
87
cover
84
80
97
cover
98
94
60
Gulbransen Co
58
Haddorff Piano Co
5
Hammacher-Schlemmer & Co
64
Harms, Inc
86
Frank Holton & Co
98
Albert Houdlett & Son.inside back cover
Kaplan Musical String Co
O. S. Kelly Co
Krakauer Bros
C. Kurtzmann & Co
Leedy Mfg. Co
Lester Piano Co
Ludwig & Co
96
78
76
76
96
52 and 53
51
C. F. Martin & Co
inside back cover
E. B. Marks Publishing Co
85
Paul G. Mehlin & Sons
76
Henry F. Miller & Sons
63
Nicomede Music Co
98
A. H. Nilson Machine Co
78-79
Philip W. Oetting & Son
62-79
Charles Pfriemer, Inc
77
Poole Piano Co
54, 68, 70, 74, 76
Charles Ramsey Corp
78
Rayner, Dalheim & Co
88
Re-Fi-Nize Co
77
Ricca & Son
76
Robbins Music Corp
83
Rose Valley Music Co
70
Self-Lifting Piano Truck Co
78
Shoninger Piano Co
76
V. C. Squier Co
96
Starr Piano Co
55
Charles M. Stieff, Inc
59-72
Steinway & Sons
front cover
Strich & Zeidler
76
Robert Teller Sons & Dorner, Inc
88
Vega Co
93
Waverly Musical Products Co., Inc.
inside back cover
H. A. Weytnann & Son..inside back cover
M. Witmark & Sons
81
14
The Music Trade Review
REVIEW
(Registered in the U. S. Patent Office)
Published on the First of the Month by
Federated Business Publications, Inc.
at 420 Lexington Avenue, New York
Publishers of Antiquarian, Automotive Electricity, India Rubber World, Materials
Handling & Distribution, Music Trade Review, Novelty News, Rug Profits, Sales Man-
agement, Soda Fountain, Talking Machine World & Radio-Music Merchant, Tires; and
operate* in association with Building Investment, Draperies and Tire Rate-Book.
President, Raymond Bill; Vice-Presidents, J. B. Spillane, Randolph Brown; Secretary
and Treasurer, Edward Lyman Bill; Comptroller, T. J. Kelly; Assistant Treasurer,
Win. A. Low.
DECEMBER, 1929
be better and more attractive in every way. It is not alone the
men in the factories and the representatives who talk of improved
conditions, but, more important, it is the dealer, the man on the firing
line, in his direct contact with the public who is sufficiently im-
pressed with the outlook to place orders on a quantity basis th;»!
has not hitherto been reported for, lo, these many months.
It is this attitude of not only the larger but the smaller retail
music merchants throughout the country, particularly, that lends en-
couragement to the situation. These men have for some years past
bought closely and on a "hand-to-mouth" basis with the result that
stocks in most cases have been kept low. When, therefore, they art-
doing some real buying it indicates that they are actually selling in-
struments. It means, in short, that the public is buying musical
instruments and, properly approached, will continue to buy—a de-
velopment that has aroused much optimism.
With 1929 passing out of the picture, let us, of the music in-
dustry, look forward to a new year in which business will or can
be made to approximate normalcy.
B. BRITTAIN WILSON, Editor
CARLETON CHACE, Business Manager
F. L. AVERY, Circulation Manager
RAY BILL, WM. J. DOUGHERTY and E. J. NEALY, Associate Editors
E. B. MUNCH, Eastern Representative
DIRECTORY OF ADVERTISERS
WESTERN DIVISION: FRANK W. KIRK, Manager
333 No. Michigan Ave., Chicago. Telephone: State 1266
Telephone: Lexington 1760-71
Cable: Elbill New York
In order to insure proper attention all communications should
be addressed to the publication and not to individuals.
Vol. 88
W
December, 1929
29
Off on the Second Half Century
E feel that The Review this month—in its Golden
Jubilee number—speaks so well for itself that edi-
torial comment on the trade situation seems hardly
necessary. The presentations by the various old-established manu-
facturers and wholesalers of musical instruments together with the
views expressed by the leaders of the industry elsewhere in this
issue reflect the standing of the trade as it exists to-day, and has
existed for a half century or more past, more ably and convincingly
than would many paragraphs of heavy editorial opinion.
This issue of The Review represents far more than simply the
celebration of the golden anniversary of the establishment of the
paper, for in its advertisements and its text pages there is reflected
a new spirit in the music trade, a spirit of confidence and energy
that has been lacking for the past couple of years. If there be
those who still lack confidence in what the immediate future holds
for the industry, this publication should re-establish that faith; for
there is offered not simply assurances but real proof of a distinct
revival of business, particularly in the matter of piano demand.
Fifty years represents a long period of time in any industry and
there are many lines of business that have sprouted up, prospered
and then passed away within that span. Yet here in the music in-
dustry we find a surprising number of concerns that might have
been considered old fifty years ago and yet are still being carried
on energetically and successfully, often by the direct descendants
of the founders.
Certainly there is every reason for maintaining confidence in a
business such as this wherein such a representative number of
houses have been able to weather the trade storms of five decades.
It is true that in the interim several other scores of concerns blos-
somed forth and then wilted, but in a great majority of cases it
will be found that their fall was due to causes other than lack of
opportunities in the trade itself.
The Review enters its second half-century of service to the
trade full of confidence in what the industry has to offer in the
matter of opportunity and recompense and has already laid plans
for an even greater measure of constructive effort in the interests
of the industry at large during the year to come
It is reassuring to find that a great majority of trade members
share in this confidence in what 1930 promises for the industry.
This faith is evidenced in the preparations being made to put forth
greater selling effort and to produce musical instruments that will
In the Golden Jubilee Supplement
AEOLIAN CO.
BACON PIANO CO.
BALDWIN PIANO CO.
BRAMBACH PIANO CO
CABLE COMPANY
CHICKERING & SONS
COMSTOCK, CHENEY & Co
DECKER & SON
HARDMAN, PECK & Co.
HAZELTON BROS.
M. HOHNER, INC.
W. W. KIMBALL Co.
KRAKAUER BROS.
KRANICH & BACH
C. KURTZMANN & Co.
MATHUSHEK PIANO MKG. CO.
PAUL G. MEHLIN & SON
CHAS. PFRIEMER, INC.
PRATT, READ & Co.
M. SCHULZ Co.
SCHUMANN PIANO CO.
SOHMER & Co.
STORY & CLARK PIANO CO.
VOSE & SONS PIANO CO.
WEAVER PIANO CO.
WESER BROS.
WESSELL, NICKEL & GROSS
In tbe Body of the Paper
American
American
American
American
Piano Co
Piano Plate Co
Piano Supply Co
Plating & Mfg\ Co.
inside back
American Steel & Wire Co
Atlas Player Roll Co
Bacon Banjo Co
Becker Bros., Inc
Irving Berlin, Inc
Bogart Piano Co
Boston Piano Supply Co
E. A. Bouslog, Inc
Bowen Piano Loader Co
Julius Breckwoldt & Son
Bremer-Tully Mfg. Co
Brunswick-Balke-Collender Co
Buegeleisen & Jacobson
Buescher Band Instrument Co
Bush & Lane Piano Co
back
Century Music Publishing Co
A. B. Chase-Emerson Corp
Christman Piano Co
Clark Orchestra Roll Co
Columbia Phonograph Co
Comstock, Cheney & Co
Curtis Distributing Corp
De Sylva, Brown & Henderson Co
Oliver Ditson Co.
88 and inside back
Thomas A. Edison, Inc..inside front
G. D. Ernest & Co., Ltd
Leo Feist, Inc
Ferron & Kroeplin
inside back
J. Fischer & Bro
Sam Fox Publishing Co
Gibson, Inc
Gibson Musical String Co.
inside back
Globe Music Co
Fred Gretsch Mfg. Co
Grotrian-Steinweg
3
77
64
cover
77
70
92
76
87
76
79
79
OS
78
4
6
90
95
cover
88
63
76
70
\2
78
60
£4
covt:r
cover
96
87
cover
84
80
97
cover
98
94
60
Gulbransen Co
58
Haddorff Piano Co
5
Hammacher-Schlemmer & Co
64
Harms, Inc
86
Frank Holton & Co
98
Albert Houdlett & Son.inside back cover
Kaplan Musical String Co
O. S. Kelly Co
Krakauer Bros
C. Kurtzmann & Co
Leedy Mfg. Co
Lester Piano Co
Ludwig & Co
96
78
76
76
96
52 and 53
51
C. F. Martin & Co
inside back cover
E. B. Marks Publishing Co
85
Paul G. Mehlin & Sons
76
Henry F. Miller & Sons
63
Nicomede Music Co
98
A. H. Nilson Machine Co
78-79
Philip W. Oetting & Son
62-79
Charles Pfriemer, Inc
77
Poole Piano Co
54, 68, 70, 74, 76
Charles Ramsey Corp
78
Rayner, Dalheim & Co
88
Re-Fi-Nize Co
77
Ricca & Son
76
Robbins Music Corp
83
Rose Valley Music Co
70
Self-Lifting Piano Truck Co
78
Shoninger Piano Co
76
V. C. Squier Co
96
Starr Piano Co
55
Charles M. Stieff, Inc
59-72
Steinway & Sons
front cover
Strich & Zeidler
76
Robert Teller Sons & Dorner, Inc
88
Vega Co
93
Waverly Musical Products Co., Inc.
inside back cover
H. A. Weytnann & Son..inside back cover
M. Witmark & Sons
81
Future scanning projects are planned by the International Arcade Museum Library (IAML).