Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
For tha t m l n month* Muting Dawafcar 31-1987
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DEPARTMENTS
Small Goods G
Radio Repair J l
4 1 - R w i r Work
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DeLrerj 8
5 1 — Drange
52-P.cU,
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30—Ncn-Chu(e.bl<
TheJ. W.Greene Co.
Empk yee No.
61—Pointing and
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TOTAL
PAY ROLL HOURS
Every Minute Is Accounted for in" This Time Sheet
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I )AILY
TIM] E SHE]
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Emplc yee Nun
General T
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81— W.rooon> Tun
22 Shop TUDIE,
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1110 0 1
JOB
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Piano Repairs A Talkiag Mack. B . Tnnini Dept. O
1—Action Rapur*
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usually have some trou- 11jg
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ble, as you know. That's H 67 Laai KaaarT* for PaDraolatlon
the way with radio recep- jf
tion, too. We maintain a M II P* arra* Chvaa* to O'paratlon
Total Aaaatt
modern service depart- M,
LIABIUIIK8
t
pa rant U k b l l l t l a a
ment f o r your conven-
60 l o t a t and Trada Aocaptanoaa Piyab
ience but hope you will
iAooiorta rtyabla-rVrohaaa Cradito
be compelled to use it i i t l 3. lu»dry Craaltora
very little."
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Aaoruad Coamlnlona - ftalaaaan
In this manner future j?
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unpleasant scenes w i t h <• -i Asoruad
Aaeruad Payroll
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94 Aaoruad Itaau Payable - f»ia 3
the customer are avoided
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!
before they have a chance a loo Osraalliad Droll Profit on Contra t & laa
(tenltal
Itook
to develop and he is pre- (i 111
« 11? •nrplua at bulimia* of yaar
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pared to expect a certain
MtutmmU (lat)
amount of trouble from
Uli tttldaade-
his purchase.
frcflt tola war to data
Mr. Smith insists upon H
understatement r a t h e r
t h a n overstatement by
everyone in the organiza-
Here's the Balance Sheet—the Last Word
tion. He believes it much
better to surprise the customer by giving him ciate or connect radio service costs with sales.
more than he expects instead of making him They believe the service department is a neces-
expect more than he will receive. The former sary evil and as such must be tolerated—at any
policy will build business for the house while cost. No greater fallacy could possibly exist.
the latter will tear down years of painstaking Not alone do sales of new sets have a direct
effort in a few moments of loose talk. More- bearing upon radio service cost, but trade-ins
over, Mr. Smith believes, too, few dealers asso-
(Please turn to page 18)
SERVICE
A—Piaao Oept.
Bf-Seoaid Hand P » o DapL
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Mtrohandlaa Inrantoriaa -Paf* 2
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set is made—at the very start of its relations
with the customer. For instance, as Mr. Smith
explained, Mr. Blank desires to purchase a
radio outfit—he has high hopes and many false
expectations. He expects, with his set, to
quickly reach any part of the country at any
time without interference and with the smooth-
est operation and greatest satisfaction. An
impossible and unwarranted accomplishment, as
everyone connected with radio knows.
In order to set Mr. Blank right and to teach
him what to expect from his outfit—the sales-
man tells him politely—"Mr. Blank, you of
course are aware that the radio set which will
function instantly and under all conditions and
to your entire satisfaction always is a myth.
Such things aren't done and probably never
will be. This set is nationally advertised, it is
guaranteed by its makers and we will stand
back of it to the fullest. But you will have
static. Stations will sometimes be off the air
just when you most desire to reach them.
Tubes will wear out and burn out and you will
be compelled to replace them at a cost of from
$2 to $9 each. The night you have company
and want to show off your set something may
go wrong—much to your disgust. These are
things you may expect and they are beyond our
control. Along with a great pleasure we
-—
Eaaarra for Doubtful Account!
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