Music Trade Review

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Musical Merchandise Section oi The Music Trade Review
Plenty of Opportunities for Dealer
Who Is Awake, Says Buegeleisen
A MONG the recent letters received by
•** Samuel Buegeleisen, head of Buegeleisen &
Jacobson, New York, jobbers of musical instru-
ments, was the following:
Dear Mr. Buegeleisen:
At the dinner table last night the family were
discussing music and musical instruments, and
the children, you know I still have three in
school, expressed a desire to play. Bud, the
youngest boy, a cornet, Chris, the older boy, the
drums, and Gladys, the youngest girl, the piano.
Since the two boys have been attending high
izations have bands and orchestras than ever
before, and dealers should be alert and keep
a stock of instruments so as to clinch a sale
immediately either for cash or on the time basis,
and not give a prospect an opportunity to write
to a jobber or some out-of-town institution and
run the possibility of losing the sale alto-
gether.
"A close check-up on the new scholars enter-
ing school should be made. An investigation
of what is planned by the music supervisor for
the new year. How many new players there
are liab'e to be and what instruments are
needed. Then be sure and let it be known that
you have them in stock, invite inspection, ad-
vise how they may be easily paid for by
monthly payments. Get the boys and girls in
the habit of depending on you, and just don't
let any of the business get out of town.
"Orders for cornets, trumpets, violins, saxo-
phones, clarinets and even guitars and accor-
dions which we have received this Fall show
conclusively that some large retail houses are
doing a splendid business by going after it. The
small dealer can increase his business if he does
the same thing. He can't increase his business,
however, by sitting down and waiting for it to
come to him, because while he is doing that the
other fellow gets it.
"Let every dealer realize that with the created
desire apparent to-day, there is business to be
had but—it's up to the dealer not to let outside
competition beat him to it."
Parsons to Move Store
Harry O. Parsons, proprietor of the Parsons
Music House, 818 Sycamore street, Waterloo,
Iowa, has leased his building and will move the
music business to the Parrott Building, at Park
avenue and Sycamore street.
"Silver Bell"
Banjos
With the Real
Banjo Tone
Samuel Buegeleisen
school they have looked upon their classmates
who play in the orchestra and band with en-
vious eyes, and I guess it is up to me now to
see that they are equipped to do their part. I
called on our local dealer here, but he has such
a small stock from which to choose that I
thought I would drop you a line for advice.
Would like to patronize our local store, and
undoubtedly he can order from you, but as
there must be others who feel the same as my
children, it seems to me the local dealer is
very much asleep, letting business walk by the
door and out of town. Your interest in the
matter will be greatly appreciated by your old
friend,
Louis Lehman.
"This is characteristic of so many music deal-
ers," said Mr. Buegeleisen to a Review repre-
sentative recently. "Many similar letters reach
us in the course of a year. Here is a family
in which there has been created a desire for
musical expression, like thousands of others all
over the country, and the local dealer is not
alive to the situation.
"It is one example of a weakness which pre-
vails among musical merchandise merchants all
over the country. A lack of enterprise, small
stock, get it if you want idea, instead of having
it in stock, little advertising and poor window
displays.
"Dealers never had a better opportunity in
their lives to sell small musical instruments than
at present. Never has there been so much
propaganda broadcast to create the desire
among the young people to play a musical in-
strument. Musical education by radio, group
class instruction in the schools, school bands
and orchestras, competitive concerts, and many
other forces continually working to promote the
desire to play.
"More children are taking lessons on musical
instruments to-day than ever in the history of
the country, more schools and various organ-
75
Frank Reino, Banjoist Stage Band
Orchestra at Paramount T h e a t r e ,
New York City, writes:
"The new B&D Special Silver Bell Banjo
I have and am using at the Paramount
Theatre is a knockout. It is positively the
last word in clearness of tone and has a car-
rying power that no other banjo has. I wish
to congratulate you on the marvelous beauty
and construction of the instrument. I am
very proud to have one for my recording
and solo work at the Theatre. It is so easy
to play and the response from the instru-
ment is very clear and true. I will always
be a Bacon Booster."
Signed—Frank Reino.
Illustrated Catalog Sent on
Request—FREE
The BACON BANJO CO., Inc., Groton, Conn.