Music Trade Review
Issue: 1929 Vol. 88 N. 27 - Page 68
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
66
Musical Merchandise Section of The Music Trade Review
By the Way
(Continued from page 57)
the season—a most impressive array. These
pictures, he informed me, represented the first
crop of business following the installation of a
new selling plan which involves some original
ideas and which enables him to sell high-grade
BAND
INSTRUMENTS
REBUILT
REPAIRING and PLATING
Have Your Old Instruments Made
Like New at a Nominal Cost
25 Years Rebuilding and
Plating Band Instruments
Manufacturers of Metal Accessories
American Plating & Mfg. Co.
20 E. Cullerton St.,
Chicago
instruments at retail in wholesale quantities.
My enthusiasm reached high pitch. Here was
a real story, in fact, several stories, and a batch
of excellent pictures to illustrate them. I got
out my pencil and started to make some notes.
"Put away your pencil," said my friend. "I
am sorry, but none of this is for publication. I
told you about it because I knew you would be
interested in it personally, but I must ask you
to keep everything I have told you confidential."
"Why the sudden change of heart?" I asked
him. "You have always been liberal in giving
me permission to print anything and everything.
Are you, by any chance, saving your story for
some other magazine? If you are, I'll never
smoke another one of your cigars."
"No," he said, "there is nothing like that in
my mind. The fact is, I am tired of digging
up ideas and prospects for competitors who
don't seem to be able to dig their own bait and
find their own ponds to fish in. Most of the
bands and orchestras that are represented in
those pictures are still in the beginning stage.
My sales force started them and keeps them
going. A band like one of these is not finished
from the selling standpoint until it is a going
organization—and then it is anybody's property,
and I'll take my chances on the subsequent busi-
ness, but if I should release the information at
this time, inside of two weeks, forty-leven deal-
OLIVER DITSON CO.
BOSTON, MASS.
ers would be besieging those towns with all
sorts of propositions in an endeavor to get
some of the business that we have started. That
would be ruinous, if for no other reason than
that the cut-price element would enter at once.
"I would be glad to have other dealers use
my plans, but not my prospects. There is still
plenty of unworked territory in this section, and
if every dealer would concentrate his efforts on
unstaked claims instead of trying to horn in on
the other fellow's business by price-cutting, the
industry would be a lot better off and the
market would not suffer as it does in some sec-
tions from the prevailing idea that retail prices
are simply arbitrary figures from which to figure
discounts."
••....-
And that's that story.
The Bristol, Tenn., store of the Clark-Jones-
Sheeley Co. was badly damaged by fire which
swept through the business section of that town
recently.
"Fine Old Violins"
We have just received from abroad an
unusually interesting collection of medium
priced old violins—Italian, German, Bo-
hemian, Austrian and French makes.
Dealers Write
For Description and Prices
FERRON & KROEPLIN
306 South Wabash Ave.
Banjos * Mandolutes
Guitars * Ukuleles
Manufacturers
Importers and Jobbers of
MUSICAL
MERCHANDISE
Attractive Specialties
Modern Service
Supreme in String Instruments
Since 1864
Sixty Years of Experience go into
the making of each WEYMANN
string instrument. Sixty years of
constant striving for improve-
ment, until today WEYMANN
instruments are outstanding in
the string field.
H.A.WEYMAMN
Chicago, IH.
Gold Medal
Strings
for musical instruments
Gold-plated Steel and Wound Strings
Gibson Musical String Co.
ESTABLISHED 1834
Belleville, N. J.
LYNBROOK NU-ART BANJOS
(Registered United St.ilcs Patent Office)
10th & Filbert Streets
Philadelphia, Pa.
The Most Marvelous Toned Banjos on the Market
A
C. F. MARTIN & CO., Inc.
LSO MANUFACTURERS OF THE CELEBRATED NU WAY BANJOS,
DRUMS, TAMBOURINES, CYMBALS, UKULELE-BANJOS
10 Mclro.se Street
ALBERT HOUDLETT & SONS, I n c .
Brooklyn,
\ . Y.
E s t . i h l i s l i t <1 IS*
NAZARETH, PENNA.
Established 1833
Makers of the original MARTIN GUITAR
Guitars, Mandolins and
Ukuleles in many styles
Send for illustrated catalogue
DURRO
VIOLINS, BOWS
STRINGS
and
STEWART
BANJOS, MANDOLINS
GUITARS
Elkhart, lnd.
1/ \
is foremost in
Reed Instruments
arul Accessories *-*
In Canada-
~ "Write US fOl* OUI
f/6fyi»igeSt.,%n>nto dealer's proposition
Largest Wholesale
Musical Merchandise
House in America
Buegeleisen & Jacobson
5-7-9 Union Square
NEW YORK
Black
Diamond
Strings
The World's Best
National
Musical String Co.
New Brunswick, N. J.
66
Musical Merchandise Section of The Music Trade Review
By the Way
(Continued from page 57)
the season—a most impressive array. These
pictures, he informed me, represented the first
crop of business following the installation of a
new selling plan which involves some original
ideas and which enables him to sell high-grade
BAND
INSTRUMENTS
REBUILT
REPAIRING and PLATING
Have Your Old Instruments Made
Like New at a Nominal Cost
25 Years Rebuilding and
Plating Band Instruments
Manufacturers of Metal Accessories
American Plating & Mfg. Co.
20 E. Cullerton St.,
Chicago
instruments at retail in wholesale quantities.
My enthusiasm reached high pitch. Here was
a real story, in fact, several stories, and a batch
of excellent pictures to illustrate them. I got
out my pencil and started to make some notes.
"Put away your pencil," said my friend. "I
am sorry, but none of this is for publication. I
told you about it because I knew you would be
interested in it personally, but I must ask you
to keep everything I have told you confidential."
"Why the sudden change of heart?" I asked
him. "You have always been liberal in giving
me permission to print anything and everything.
Are you, by any chance, saving your story for
some other magazine? If you are, I'll never
smoke another one of your cigars."
"No," he said, "there is nothing like that in
my mind. The fact is, I am tired of digging
up ideas and prospects for competitors who
don't seem to be able to dig their own bait and
find their own ponds to fish in. Most of the
bands and orchestras that are represented in
those pictures are still in the beginning stage.
My sales force started them and keeps them
going. A band like one of these is not finished
from the selling standpoint until it is a going
organization—and then it is anybody's property,
and I'll take my chances on the subsequent busi-
ness, but if I should release the information at
this time, inside of two weeks, forty-leven deal-
OLIVER DITSON CO.
BOSTON, MASS.
ers would be besieging those towns with all
sorts of propositions in an endeavor to get
some of the business that we have started. That
would be ruinous, if for no other reason than
that the cut-price element would enter at once.
"I would be glad to have other dealers use
my plans, but not my prospects. There is still
plenty of unworked territory in this section, and
if every dealer would concentrate his efforts on
unstaked claims instead of trying to horn in on
the other fellow's business by price-cutting, the
industry would be a lot better off and the
market would not suffer as it does in some sec-
tions from the prevailing idea that retail prices
are simply arbitrary figures from which to figure
discounts."
••....-
And that's that story.
The Bristol, Tenn., store of the Clark-Jones-
Sheeley Co. was badly damaged by fire which
swept through the business section of that town
recently.
"Fine Old Violins"
We have just received from abroad an
unusually interesting collection of medium
priced old violins—Italian, German, Bo-
hemian, Austrian and French makes.
Dealers Write
For Description and Prices
FERRON & KROEPLIN
306 South Wabash Ave.
Banjos * Mandolutes
Guitars * Ukuleles
Manufacturers
Importers and Jobbers of
MUSICAL
MERCHANDISE
Attractive Specialties
Modern Service
Supreme in String Instruments
Since 1864
Sixty Years of Experience go into
the making of each WEYMANN
string instrument. Sixty years of
constant striving for improve-
ment, until today WEYMANN
instruments are outstanding in
the string field.
H.A.WEYMAMN
Chicago, IH.
Gold Medal
Strings
for musical instruments
Gold-plated Steel and Wound Strings
Gibson Musical String Co.
ESTABLISHED 1834
Belleville, N. J.
LYNBROOK NU-ART BANJOS
(Registered United St.ilcs Patent Office)
10th & Filbert Streets
Philadelphia, Pa.
The Most Marvelous Toned Banjos on the Market
A
C. F. MARTIN & CO., Inc.
LSO MANUFACTURERS OF THE CELEBRATED NU WAY BANJOS,
DRUMS, TAMBOURINES, CYMBALS, UKULELE-BANJOS
10 Mclro.se Street
ALBERT HOUDLETT & SONS, I n c .
Brooklyn,
\ . Y.
E s t . i h l i s l i t <1 IS*
NAZARETH, PENNA.
Established 1833
Makers of the original MARTIN GUITAR
Guitars, Mandolins and
Ukuleles in many styles
Send for illustrated catalogue
DURRO
VIOLINS, BOWS
STRINGS
and
STEWART
BANJOS, MANDOLINS
GUITARS
Elkhart, lnd.
1/ \
is foremost in
Reed Instruments
arul Accessories *-*
In Canada-
~ "Write US fOl* OUI
f/6fyi»igeSt.,%n>nto dealer's proposition
Largest Wholesale
Musical Merchandise
House in America
Buegeleisen & Jacobson
5-7-9 Union Square
NEW YORK
Black
Diamond
Strings
The World's Best
National
Musical String Co.
New Brunswick, N. J.
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