Music Trade Review
Issue: 1929 Vol. 88 N. 26 - Page 7
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
[he MisicTrade Review
Published Monthly
FEDERATED BUSINESS PUBLICATIONS, INC.
1
420 Lexington Ave.
New York
Serving
Music
the Entire " ^ H p ^ '
Industry
Vol. 88
September, 1929
Single Copies
Twenty Cents
Annual Subscription
Two Dollars
No. 26
CREA TING
$tore
to move to laVgcr quarters it
was decided that there was
presented an opportunity to
make the new store .really dis-
tinctive. Every detail of each
miniature building was carefully
worked out by authorities on
early California architecture,
and as a result the completed
Entrance to a Demonstration
Booth
HEN the
Quarg
Music Co. of San
Francisco
recently
spent some twenty-
five thousand dollars to make
the interior of its new store at
236 Powell street represent an
early Californian village of the
characteristic Spanish type, the
expenditure proved to be one of
the soundest ever made by the
cornpany because the results are
So unusual and so effective that
the publicity value of the store
arrangement is sufficient to
pay dividends on the amount
invested.
The three brothers who arc-
active in the company, namely,
W. H., Edward and Herman
Quarg, have been in the retail music business
on Powell street for the past ten years and
when increasing trade forced the company
W
View of Main Aisle of Quarg Music Co. Store
store has attracted an unusual amount of public
interest. The store has been crowded with
visitors since the day of the opening, many of
them enthusiasts regarding the architecture of
the California mission period who come to revel
in the authoritative reproductions of the early
villages.
Going into the store through an entrance
that is a contrast in orange and black, the
visitor proceeds down a main aisle which is dis-
tinctly reminiscent of an old village street, and
past a row of tiny Spanish houses decorated in
green, yellow and pink and all
of different design. There are
heavy doors clamped with hand
wrought iron, the windows have
iron grilles, the roofs are of red
tile and the chimneys of brick
or terra cotta. Adobe vases on
the ramparts of the roofs arc
filled with growing cacti, while
from the balconies hang rich
Spanish shawls in a variety of
designs and colorings just as
though they had been cast there
by the charming daughters of
the Dons.
There are even strings of red
chili pepp-ers hanging from the
balconies to give atmosphere,
and the windows are gay with
flower boxes, odd-looking shut-
ters and awnings. Inside the
houses are finished with ex-
posed beams overhead and
decorated with old-fashioned
wallpaper.
On the left of the main en-
trance is a large stand for sheet
music with spaces for the dis-
play of three hundred popular
numbers at one time which, as W. H. Quarg
explained, keeps these numbers constantly be-
(Continued on pay? 27)
[he MisicTrade Review
Published Monthly
FEDERATED BUSINESS PUBLICATIONS, INC.
1
420 Lexington Ave.
New York
Serving
Music
the Entire " ^ H p ^ '
Industry
Vol. 88
September, 1929
Single Copies
Twenty Cents
Annual Subscription
Two Dollars
No. 26
CREA TING
$tore
to move to laVgcr quarters it
was decided that there was
presented an opportunity to
make the new store .really dis-
tinctive. Every detail of each
miniature building was carefully
worked out by authorities on
early California architecture,
and as a result the completed
Entrance to a Demonstration
Booth
HEN the
Quarg
Music Co. of San
Francisco
recently
spent some twenty-
five thousand dollars to make
the interior of its new store at
236 Powell street represent an
early Californian village of the
characteristic Spanish type, the
expenditure proved to be one of
the soundest ever made by the
cornpany because the results are
So unusual and so effective that
the publicity value of the store
arrangement is sufficient to
pay dividends on the amount
invested.
The three brothers who arc-
active in the company, namely,
W. H., Edward and Herman
Quarg, have been in the retail music business
on Powell street for the past ten years and
when increasing trade forced the company
W
View of Main Aisle of Quarg Music Co. Store
store has attracted an unusual amount of public
interest. The store has been crowded with
visitors since the day of the opening, many of
them enthusiasts regarding the architecture of
the California mission period who come to revel
in the authoritative reproductions of the early
villages.
Going into the store through an entrance
that is a contrast in orange and black, the
visitor proceeds down a main aisle which is dis-
tinctly reminiscent of an old village street, and
past a row of tiny Spanish houses decorated in
green, yellow and pink and all
of different design. There are
heavy doors clamped with hand
wrought iron, the windows have
iron grilles, the roofs are of red
tile and the chimneys of brick
or terra cotta. Adobe vases on
the ramparts of the roofs arc
filled with growing cacti, while
from the balconies hang rich
Spanish shawls in a variety of
designs and colorings just as
though they had been cast there
by the charming daughters of
the Dons.
There are even strings of red
chili pepp-ers hanging from the
balconies to give atmosphere,
and the windows are gay with
flower boxes, odd-looking shut-
ters and awnings. Inside the
houses are finished with ex-
posed beams overhead and
decorated with old-fashioned
wallpaper.
On the left of the main en-
trance is a large stand for sheet
music with spaces for the dis-
play of three hundred popular
numbers at one time which, as W. H. Quarg
explained, keeps these numbers constantly be-
(Continued on pay? 27)
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