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Music Trade Review

Issue: 1929 Vol. 88 N. 24 - Page 8

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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
r w Y O U STORES
COHTLANDT IT
102 BROADWA
Ml BROADWA
II EAST UKO !
IW WEST « » o
!J I E 5 T I!STM
D4VEGA
BROOKLYN STORES
•170S PITK1N AVKNUE
United Sport Shops
114 EA"ST* 2 3rd
N e w York O r ?
ST.
Pfunw G r a n u r c ; J34O
The payment you intended to majce
on your account has not yet been
received.
We rely on the good will of our
customers to repair these little
oversights on being reminded of
them, and will look forward to
your prompt remittance.
Very truly yours,
D A V E G A , Ino.
UWC
How Dave
Instalme
from New
By LILLIAN
Ass't. Collection Mgr.
'WHEN MAKINQ PAYMENTS, pltnat dilack m tht dotud line and return
Account No.-
Present Address
line has its own particu'ar problem, as,
BROOKLYN STOKES
for instance, radio, where the element
NEW YORK STOICS
• i n » P1TKIN AVENUE
II CORTLANOT ST
of service proves such an important
XO BROADWAY
Ml BSOADK
factor.
A frequent complaint with
•III EAST «MO ST
•1S2 WEST 42f
which we have to contend is that the
Letter No. 1
•IU WEST 126
^l/n ited Sport Shops
•6.U WEST 161
customer has changed his residence
1011 SO BOUL
1 14 EAST 23rd ST.
» E FORDHAI
and finds that in his new quarters he is
ITH over fifteen stores in the metro-
N e w York Cllv
Pfcoiw Gramercy SHU
supplied
with
a
different
type
of
current
politan district of New York devoted
than in the old and that the set will not
to the sale of radios, phonographs,
work. For instance, in a large section of
small musical instruments and an
Manhattan, direct current is supplied by
extensive line of sporting goods, Davega, Inc.,
the power company and if the customer
ranks among the largest distributors of these
products in the New York territory. The an- moves to some other part of the city he
nual business of the company runs into tre- finds that he is being supplied with alternat-
Your account is running considerably
ing current. He then demands that his
mendous figures and with a very substantial
behind and we feel that a frank talk
between us is bound to develop some
proportion of the sales on the instalment basis radio equipment be changed to operate on
feasible method for taking care of
the new current. Legally we are not obli-
the question of prompt, efficient and economical
it without the slightest hardship
gated to make this change, but it can be
for you.
collection is an important one. The accompany-
accomplished without difficulty, and if the
ing interview with Jack Holiday, collection
You will be expected to comply with
customer has been paying promptly he will
this request, and we will look forward
manager of the company, telling of the methods
to your PAYMENT or VISIT at this offioe
used successfully should be of interest and value experience little trouble in having his set
withotit fail TOMORROW.
put in playing shape. If the account is de-
lo every music merchant.
Very truly youra,
linquent, however,
"Ninety-five per cent
the change is not
D A V 5 G A, Ino.
of the p e o p l e arc-
made so readily
honest," declared Jack
and we find that
Holiday, credit man-
Ass't. Collection Mgr.
MWC
the situation often
ager for Davega, Inc.,
- WHEN MAKINQ IV. •• MINTS, f>l<-u :c detach an -ht dotud lin
results in bringing
in d i s c u s s i n g the
a rather unsatis-
methods used by that
factory a c c o u n t
company in making
Present Address
up-to-date.
collection on the great
B.Unec Due
"The big factor
number of instalment
in keeping collec-
accounts handled. "Of
tions
satisfactory
the remaining five per
is promptness and
cent, three per cent can
Letter No. 4
we find that when
be made to pay by
a person has missed true, and it is up to us to disillusion him, and
proper action, and even
the m o n t h l y instal- lastly,
w i t h the remaining
ment, after a period in
'dead' two per cent one
3. The man who cannot make remittances due
which he has received to financial conditions. This type of debtor re-
can s o m e t i m e s get
three letters, it is ex- quires special attention, inasmuch as he usually
action," he declared.
pedient to send an out- requests an extension of time.
Mr. H o l i d a y ex-
side representative to
plained that the collec-
"The policy of this organization with refer-
find what the cause of
tion problem is too ex-
ence to extensions," said Mr. Holiday, "is that
the delinquency is. If
tensive to be handled
the debtor must call at the office, because, in
the collector does not our experience, we find that it is easier for a
fully in a single inter-
find anybody at home, debtor to forestall another of his creditors and
view, because the sub-
he leaves a card with make some remittance to us, rather than waste
ject is many sided and
a request to call at the time in an interview and travel. Furthermore,
its v a r i o u s phases
Jack Holiday
Davega office. In get- when a debtor calls in our office with refer-
change frequently. Dif-
T
ferent types of accounts require different han- ting after an account immediately, w e arc able ence to an extension, we will be in a better
dling and it becomes necessary at intervals to to iron out all the difficulties that may exist."
position to get a good line on him as to his
change and improve systems to meet new situa
According to this manager of collections, character and general characteristics."
tions. However, there are general principles
there are in the instalment field three types
He declares there are no two cases alike—
observed that work out in the great majority of delinquent accounts, namely:
and he believes in treating each on its merits.
of cases.
1. The man who just attempts to evade pay- But—his watchword is promptness.
"In handling our business here with various ment by making an evasive promise, and en-
In order to follow up delinquent accounts
iines it has been necessary for me to originate deavors to procure service not warranted.
with as little delay as possible, the collection
and install many plans to speed up collection
2. The chronic kicker who makes complaints
department of Davega, Inc., has prepared a
service, and to keep accounts up-to-date. Each due to imaginary troubles. He thinks they are
series of letters that have proven effective in
fUbiue Due
D4VEGA
W
8

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