Music Trade Review

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58
Musical Merchandise Section of The Music Trade Review
Slogan Designs Now Available to Trade
' I *" H E Slogan Exploitation Committee of the
Music Industries Chamber of Commerce,
which for some weeks past has been working
out a campaign for the use of the thousand-
dollar prize-winning slogan of the industry,
"The Richest Child is Poor Without Musical
Training," has arranged an interesting series
"f attractive art designs incorporating the
h.
The richest child
is poor without
musical training
slogan and so arranged that the}' may be used
by manufacturers, jobbers and dealers in all the
lines of the industry.
So far seven varieties of design have been
prepared including a general symbol for the
use of associations, clubs, societies, etc., and
other symbols presenting the piano, the violin,
the saxophone, etc., and appropriate for use by
those officially concerned in presentation of
such instruments. The several symbols repro-
duced herewith give a general idea of the
character of the designs.
Material Available
For the convenience of the trade, and particu-
larly the dealers who arc depended upon to
give the slogan wide circulation, there have
been prepared by the committee stereotypes,
blocked and unblocked, stickers, rubber stamps,
and colored display cards all carrying the gen-
eral design. The stereotypes are furnished in
three sizes, one inch at 18 cents each; one inch
and a half at 22 cents; and two inches at 26
cents. Stickers are furnished at 80 cents a
thousand; rubber stamps at 50 cents each and
the colored display cards at 10 cents each, al-
though one card will be furnished to each
dealer without cost. The charges for materials
represent the cost price to the committee.
ages and shipping cases. Dealers are also
urged to distribute them among local women's
clubs, musical organizations and civic groups.
The rubber stamp may be used in a variety of
ways.
It is realized of course that the value of the
slogan rests entirely upon the general use by
all those interested in the industry and the
The richest child
is poor without
musical training
The richest child
is poor without
musical training
It is suggested that the stereotype be used
on all letterheads, direct-by-mail literature, local
display advertising, wrapping paper and sealing
paper, and that the stickers be used wherever
possible on similar material as well as on pack-
committee is making every etTort to indicate
ways and means whereby maximum service can
be rendered in the distribution of the slogan.
Co-operation Needed
It is up to every member of the trade to give
this official slogan of the music business the
widest possible scope of distribution, spreading
its message into every nook and corner of the
land.
There are numerous ways in which the slogan
can be used and very efficiently exploited, sonic
of which are listed in preceding paragraphs of
this article.
All of the designs can and should be used in
this promotional campaign, in which every
music merchant the country over should parti-
cipate. It is through 1 his means of co-operation
and only through this means that the most
good will accrue for the benefit of the entire
trade.
h
The richest child
is poor without
musical training
property stolen or taken feloniously by l^and
or with intent to steal or purloin, and a similar
penalty is provided for any person buy'ng, re-
ceiving, possessing, concealing, or selling or
Federal Measure Would Prescribe Heavy
disposing of any property which is moving in
Penalties for Interstate Transportation of
interstate or foreign commerce which had been
Stolen Merchandise
stolen, knowing the same to have been so
stolen, or any person buying, receiving, pos-
WASHINGTON, 1). C. May 18.—The interstate sessing, concealing, selling or disposing of any
or foreign transportation of stolen merchandise
such property under such circumstances as
would be made illegal under the terms of a
should put him upon inquiry as to whether the
bill introduced in the Senate by Senator GorT
same had been stolen, without making reason-
of West Virginia, which provides heavy pen-
able inquiry in good faith to ascertain the fact.
alties for violation of its provisions.
The bill is of particular interest to dealers
A fine of not exceeding $10,000 or imprison-
who sell merchandise on instalment and have
ment for not more than ten years, or both, is
difficulty in checking activities of so-called
provided for any person sending or transport-
"skips." It is a measure affording considerable
ing, in interstate or foreign commerce, any
more protection to retail stores.
New Bill of Interest to
Instalment Merchandisers
BACON
BANJOS
Paul Specht to Broadcast
From Philadelphia
Paul Specht and His Orchestra, exclusive
Columbia artists, after a record-breaking ap-
pearance at the Earle Theatre in Philadelphia,
have contracted to play at the Hotel Walton
in that city, during the summer, and will
broadcast every Monday, Wednesday and Fri-
day, over the Columbia chain of forty-nine sta-
tions. This interesting broadcast feature will
no doubt attract a great deal of attention.
San Angelo Music Co., San Angelo, Tex., ha-
been incorporated with capital stock of $6,00(1.
The incorporators are J. R. Sloconib, Kennel h
B. Cox and Cecil Taylor.
OIDEST AMDUBGBT HOUSE IN I K
Played by Leading
Musicians and Orchestras
Dependable
Sold by Representative
Mutic Merchants
BACON BANJO CO., Inc.
GROTON, CONN.
MUSICAL
MERCHANDISE
HAN
M
APPU
BRUNO Afc.vi;- SECURITY
ESTABLISHED I I 8 8 3 3 « «
SSon
'SSS FOURTH AVC -
'
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VICTOR
TALKING
MACHINES