Music Trade Review
Issue: 1929 Vol. 88 N. 21 - Page 6
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The Music Trade Review
MAY 25, 1929
CHICKERING
New Models
find Eager Buyers
Letters from dealers tell of public's warm admiration . . .
. . . and of new sales opportunities opened up.
First dealer deliveries less than four weeks ago, and already every mail brings enthusiastic word from dealers,
of customers flocking to admire these models . . . of sales already made . . . and of new business in sight.
From THE J. W. GREENE COMPANY,
Toledo, Ohio:
"Mr. Church and I looked
over the new Style 300 Chick-
ering Straight Grand and we
were very much delighted
with it. The case is very de-
lightful and especially do we
like the lighter shade of ma-
hogany—our hopes being that
the public will like them as
well and that you will contin-
ue to make them. We predict
this piano is going to be an
exceptionally good seller. You
have our congratulations."
. . and another dealer wires us:
NEW CHICKERING SAM-
PLES JUST RECEIVED
STOP IF PUBLIC WILL
SHOW ONLY FIFTY PER
CENT ENTHUSIASM EX-
PRESSED BY OUR SALES
FORCE WE SHALL SELL
MORE CHICKERING PI-
ANOS THAN FIGURE I
MENTIONED WHEN IN
YOUR OFFICE STOP
WANT TO CONGRATU-
LATE O F F I C I A L S OF
AMERICAN PIANO COM-
PANY INSTRUMENTAL
IN PRODUCING T H I S
WONDERFUL PIANO AT
MOST A T T R A C T I V E
PRICE ANY INSTRUMENT
THAT GRADE HAS EVER
BEEN SOLD STOP TO
SUPPORT MY ENTHUSI-
ASM ENTER FOLLOWING
ORDER FOR IMMEDIATE
SHIPMENT.
Telegram from BEN PI.ATT, Presi-
dent, Platt Music Company, Los
Angeles, Gal.:
"The first of the new Chicker-
ings have arrived and we were
delighted with them. We are
placing the Chickering line in
all of our outlets to insure
maximum benefit from the
sales possibilities thus pre-
sented.
"Individually,
the straight
grand is certainly unusually
artistic, and to me the most
attractive note in it is the re-
versing of the mahogany ve-
neer in the panel just above
the legs. That's really smart.
"The samples we have are be-
ing distributed, and we will
let you know as soon as re-
sults show just how things
are going. Meanwhile, suc-
cess to you in the new scheme
of things."
From BEN REYNOLDS & Co.,
Washington, Pa.:
"We received the new style
Chickering Grand on this date
and we congratulate you upon
its beautiful design and work-
manship. It certainly lives up
to its reputation and surpasses
the former Chickering designs.
We are pleased with it and
hope to be able to turn in
some fine Chickering business
in the future."
From J. D. POPE PIANO CO.,
Searcy, Arkansas:
"The Chickering Grand came
yesterday, and I am pleased
with it in every way."
Style—in dress, automobiles, homes, furnishings—
and, as a matter of course, in pianos—has come into
its own. Chickering, America's oldest piano, firmly
rooted in the respect and affection of the American
From JOHN B. BANIGAN, Manager
From ARTHUR JORDAN PIANO
Piano Dept., Quackenhush Com-
COMPANY, Washington, D. C:
p a n y , Paler son,
N. J.:
"Am indeed pleased to tell
you how enthusiastically the
new Chickering has been re-
ceived by our entire sales or-
ganization, as well as how
definitely it conforms with the
writer's idea of a most mar-
ketable addition to the Amer-
ican Piano Company's line.
"It is simple and dignified in
case design, and will, there-
fore, have a wide appeal. Yet
with this simplicity it has un-
usual character and individu-
ality that will attract the criti-
cal purchaser. Its modern
tendencies should stimulate
interest among those who
know what is 'style right.'
Needless to add its tone is
worthy of its illustrious name.
"Let me congratulate you,
Mr. Kavanagh, as sponsor of
this remarkable instrument."
From STOTLER MUSIC CO.,
Tulsa, Okla.:
"Please put me down for one
of the Chickering Florentines
with the Ampico, Style 376
walnut. The Chickering you
sent us is a beauty, and you
are certainly to be congratu-
lated for turning out such a
beautiful instrument."
From G. N. SNYDER, Snyder Music
Company, Wilkes-Barre, Pa.:
"The finest piano ever built
under the Chickering name.
"You have my congratula-
tions."
"Enclosed you will find our
order for two Chickering
Grands to be shipped as di-
rected. Permit me to say that
this little grand is a peach and
we are looking for a record
sale of Chickerings this year."
From STANLEY
H. AVEHIM., Man-
after Piano Department, Stewart
Dry Goods Co., Louisville, Ky.:
"We have just received the
new Chickering Grand piano
and we can hardly find words
to express our enthusiasm over
this gorgeous instrument.
"We wish to compliment your
division on producing such a
beautiful piano. The case is
exquisite, and we like it better
than any Chickering we have
ever seen. We like the new
style music desk, too, and be-
lieve this to be a great im-
provement over the old style.
"Frankly, we like every line
of the case. It is truly a work
of art, really a masterpiece. It
exceeds our fondest expecta-
tions, and it should enable us
to sell more Chickerings than
ever before."
From OTTO B. HEATON CO.,
Columbus, Ohio:
"Congratulate you upon the
new style Chickering, con-
ventional model grand re-
ceived a few days ago. This
piano is a little gem and should
meet with instant success."
people, is today more than ever the style leader
among pianos. With the introduction of these new
models the franchise of the Chickering dealer be-
comes even more valuable.
Three Beautiful Styles
The Conventional
Beautifully designed and extraordinarily
handsome.
Style 300. Conventional, in
richly grained mahogany—List, $1,095, plus
transportation.
Style 301. Conventional
Model in finest walnut—List, $1,145, plus
transportation. Length, 5 ft., 4 ins. Width,
4 ft., 7 ins. Height, 3 ft., VA ins.
The Florentine
A Rembrandt on the wall, an Aubusson
on the floor, could lend to a room no
greater distinction than this charming piano.
Style 326. Florentine, in handsome walnut
—List, $1,275, plus transportation.
Style
376. Florentine, with Ampico—List, $2,175,
plus transportation. Length, 5 ft., 4 ins.
Width, 4 ft., 7 ins. Height, 3 ft., \ l / 2 ins.
The Sheraton
Its graceful lines show why Sheraton de-
sign is so eagerly sought after. Style 325.
Sheraton in deep brown mahogany—List,
$1,275, plus transportation. Style 375. Sher-
aton, with Ampico—List, $2,175, plus trans-
portation. Length, 5 ft., 4 ins. Width, 4 ft.,
7 ins. Height, 3 ft., \y z ins.
For complete informtttion. write
CHICKERING & SONS
584 Fifth Avenue, New York
The Music Trade Review
MAY 25, 1929
CHICKERING
New Models
find Eager Buyers
Letters from dealers tell of public's warm admiration . . .
. . . and of new sales opportunities opened up.
First dealer deliveries less than four weeks ago, and already every mail brings enthusiastic word from dealers,
of customers flocking to admire these models . . . of sales already made . . . and of new business in sight.
From THE J. W. GREENE COMPANY,
Toledo, Ohio:
"Mr. Church and I looked
over the new Style 300 Chick-
ering Straight Grand and we
were very much delighted
with it. The case is very de-
lightful and especially do we
like the lighter shade of ma-
hogany—our hopes being that
the public will like them as
well and that you will contin-
ue to make them. We predict
this piano is going to be an
exceptionally good seller. You
have our congratulations."
. . and another dealer wires us:
NEW CHICKERING SAM-
PLES JUST RECEIVED
STOP IF PUBLIC WILL
SHOW ONLY FIFTY PER
CENT ENTHUSIASM EX-
PRESSED BY OUR SALES
FORCE WE SHALL SELL
MORE CHICKERING PI-
ANOS THAN FIGURE I
MENTIONED WHEN IN
YOUR OFFICE STOP
WANT TO CONGRATU-
LATE O F F I C I A L S OF
AMERICAN PIANO COM-
PANY INSTRUMENTAL
IN PRODUCING T H I S
WONDERFUL PIANO AT
MOST A T T R A C T I V E
PRICE ANY INSTRUMENT
THAT GRADE HAS EVER
BEEN SOLD STOP TO
SUPPORT MY ENTHUSI-
ASM ENTER FOLLOWING
ORDER FOR IMMEDIATE
SHIPMENT.
Telegram from BEN PI.ATT, Presi-
dent, Platt Music Company, Los
Angeles, Gal.:
"The first of the new Chicker-
ings have arrived and we were
delighted with them. We are
placing the Chickering line in
all of our outlets to insure
maximum benefit from the
sales possibilities thus pre-
sented.
"Individually,
the straight
grand is certainly unusually
artistic, and to me the most
attractive note in it is the re-
versing of the mahogany ve-
neer in the panel just above
the legs. That's really smart.
"The samples we have are be-
ing distributed, and we will
let you know as soon as re-
sults show just how things
are going. Meanwhile, suc-
cess to you in the new scheme
of things."
From BEN REYNOLDS & Co.,
Washington, Pa.:
"We received the new style
Chickering Grand on this date
and we congratulate you upon
its beautiful design and work-
manship. It certainly lives up
to its reputation and surpasses
the former Chickering designs.
We are pleased with it and
hope to be able to turn in
some fine Chickering business
in the future."
From J. D. POPE PIANO CO.,
Searcy, Arkansas:
"The Chickering Grand came
yesterday, and I am pleased
with it in every way."
Style—in dress, automobiles, homes, furnishings—
and, as a matter of course, in pianos—has come into
its own. Chickering, America's oldest piano, firmly
rooted in the respect and affection of the American
From JOHN B. BANIGAN, Manager
From ARTHUR JORDAN PIANO
Piano Dept., Quackenhush Com-
COMPANY, Washington, D. C:
p a n y , Paler son,
N. J.:
"Am indeed pleased to tell
you how enthusiastically the
new Chickering has been re-
ceived by our entire sales or-
ganization, as well as how
definitely it conforms with the
writer's idea of a most mar-
ketable addition to the Amer-
ican Piano Company's line.
"It is simple and dignified in
case design, and will, there-
fore, have a wide appeal. Yet
with this simplicity it has un-
usual character and individu-
ality that will attract the criti-
cal purchaser. Its modern
tendencies should stimulate
interest among those who
know what is 'style right.'
Needless to add its tone is
worthy of its illustrious name.
"Let me congratulate you,
Mr. Kavanagh, as sponsor of
this remarkable instrument."
From STOTLER MUSIC CO.,
Tulsa, Okla.:
"Please put me down for one
of the Chickering Florentines
with the Ampico, Style 376
walnut. The Chickering you
sent us is a beauty, and you
are certainly to be congratu-
lated for turning out such a
beautiful instrument."
From G. N. SNYDER, Snyder Music
Company, Wilkes-Barre, Pa.:
"The finest piano ever built
under the Chickering name.
"You have my congratula-
tions."
"Enclosed you will find our
order for two Chickering
Grands to be shipped as di-
rected. Permit me to say that
this little grand is a peach and
we are looking for a record
sale of Chickerings this year."
From STANLEY
H. AVEHIM., Man-
after Piano Department, Stewart
Dry Goods Co., Louisville, Ky.:
"We have just received the
new Chickering Grand piano
and we can hardly find words
to express our enthusiasm over
this gorgeous instrument.
"We wish to compliment your
division on producing such a
beautiful piano. The case is
exquisite, and we like it better
than any Chickering we have
ever seen. We like the new
style music desk, too, and be-
lieve this to be a great im-
provement over the old style.
"Frankly, we like every line
of the case. It is truly a work
of art, really a masterpiece. It
exceeds our fondest expecta-
tions, and it should enable us
to sell more Chickerings than
ever before."
From OTTO B. HEATON CO.,
Columbus, Ohio:
"Congratulate you upon the
new style Chickering, con-
ventional model grand re-
ceived a few days ago. This
piano is a little gem and should
meet with instant success."
people, is today more than ever the style leader
among pianos. With the introduction of these new
models the franchise of the Chickering dealer be-
comes even more valuable.
Three Beautiful Styles
The Conventional
Beautifully designed and extraordinarily
handsome.
Style 300. Conventional, in
richly grained mahogany—List, $1,095, plus
transportation.
Style 301. Conventional
Model in finest walnut—List, $1,145, plus
transportation. Length, 5 ft., 4 ins. Width,
4 ft., 7 ins. Height, 3 ft., VA ins.
The Florentine
A Rembrandt on the wall, an Aubusson
on the floor, could lend to a room no
greater distinction than this charming piano.
Style 326. Florentine, in handsome walnut
—List, $1,275, plus transportation.
Style
376. Florentine, with Ampico—List, $2,175,
plus transportation. Length, 5 ft., 4 ins.
Width, 4 ft., 7 ins. Height, 3 ft., \ l / 2 ins.
The Sheraton
Its graceful lines show why Sheraton de-
sign is so eagerly sought after. Style 325.
Sheraton in deep brown mahogany—List,
$1,275, plus transportation. Style 375. Sher-
aton, with Ampico—List, $2,175, plus trans-
portation. Length, 5 ft., 4 ins. Width, 4 ft.,
7 ins. Height, 3 ft., \y z ins.
For complete informtttion. write
CHICKERING & SONS
584 Fifth Avenue, New York
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