Music Trade Review
Issue: 1929 Vol. 88 N. 20 - Page 6
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Apex Radio Jobbers Hold Convention
Visit Plants in Indianapolis and Marion, Ind., and Discuss Sales and Advertising Plans
for the Year at Interesting Conclave
New Balkeit Receiver
Presented in New York
Several Hundred Metropolitan Dealers Gather
at Dinner to Witness Introduction of New
Model C
Several hundred radio dealers in the metro-
politan section of New York were the guests
of the Balkeit Radio Co., at an elaborate ban-
Apex Radio Jobbers in Convention at Indianapolis.
A PARTICULARLY successful convention
"**• was that held by the Apex Division of the
United States Radio and Television Corp. at
Indianapolis, on April 29 and Marion, Ind., on
April 30, when the company's jobbers gathered
to inspect the new line of radio receivers.
The delegates, from all over the country, first
assembled in Indianapolis and spent the day
inspecting the company's cabinet factory, one
of the largest of its kind in the world, and
conferring on advertising, sales and merchan-
dising plans for the coming season. W. C.
Perkins, president of the corporation, described
the new line, which he declared was remarkable
not only for its rich reproducing and tonal
qualities, but for the unusually fine cabinets in
which the various models were encased. He
also stressed upon the excellent values offered
the public at the prices asked for the various
instruments which are licensed under the RCA,
Hazeltine and Latour patents as well as being
covered by a number of patents owned by the
company itself.
Among the entertainment features of the
Indianapolis meeting was the noonday lunch-
eon at the Roof Garden of the Hotel Severin.
The banquet, in the same room in the evening,
was followed by lavish entertainment and cost-
ly favors.
On Tuesday morning the Apex special, an
eight-car train, took the delegates to Marion.
Breakfast was served en route on two dining
cars attached. Following the inspection of the
plant in Marion, a noonday luncheon was
served at the Marion Country Club. After the
business session in the afternoon dinner was
served at the Marion Coliseum, where music
was rendered by an orchestra, a band, and the
Marion $50,000 pipe organ.
The United States Radio and Television
Corp. is the result of the recent merger of the
Case Electric Co., the Robbins Body Corp.,
the Apex Radio Co. and others. A. G. Mes-
sick is chairman of the Board of Directors, W.
C. Perkins is president, H. T. Roberts is vice-
president in charge of Sales, Arthur E. Case is
vice-president in charge of Manufacturing,
Douglas De Mare is vice-president in charge of
Production, J. E. Pressley is in charge of the
engineering department.
Atwater Kent Distributor
Convention Next Week
resentatives of the furniture factories, and be-
tween the distributors and the Atwater Kent
sales department. Final adjournment and dis-
bandment of the convention is set for Saturday,
May 25, after luncheon.
After Inspecting New Sixteen-Acre Plant
Party Will Go to Atlantic City for Business
Conferences
The sixth annual Atwater Kent distributor
convention will take place in Philadelphia and
Atlantic City, opening in Philadelphia, Tues-
day, May 21, at 10.30 a. m., with an address
of welcome from A. Atwater Kent, followed by
an inspection of the new Atwater Kent plant.
Luncheon will be served at the plant, and for-
mal dedication of the new factory will be made
at 2 p. m.
After the dedication of the sixteen additional
acres of Atwater Kent factory, all distribu-
tors, together with the entire Atwater Kent
executive and sales staffs, and more than 100
representatives of the furniture factories will
board special trains at the plant and be taken
to Atlantic City, where the business sessions
will be held.
Wednesday, Thursday, and until noon Fri-
day, will be given over to business discussions,
leaving the balance of Friday open for informal
conferences among the distributors and rep-
More Directors for Ohio
Radio Trades Association
CLEVELAND, 0., May 13.—At the regular meeting
of the newly organized Ohio Radio Trades As-
sociation on Friday evening the following re-
tail dealers were elected to the board of di-
rectors of the Association; Irving Buescher,
Buescher's Music Store; H. J. Berger, Berger's
Department Store; Herman Lesser, H. Lesser
Co.; Frank Smerda, Smerda's Music House;
Louis Meyers, Louis Meyers and Son.
This completes the directorate of the Asso-
ciation, the jobber members having been elected
several weeks ago. There will be a special
meeting and dinner at Hotel Statler on May
15, when the engineers of the three Cleveland
broadcasting stations will be guests and the
subject of the probability of Station WTAM
blanketing northern Ohio when its new 50,000-
watt transmitter goes on the air will be dis-
cussed.
The New Balkeit Model C
quet and entertainment in the cascades atop
the Biltmore Hotel, New York, on Wednesday
evening of last week, on which occasion the
new Balkeit model C radio receiver was in-
troduced.
Ben Fink, general sales manager of the
Balkeit Sales Co., Inc., New York, spoke at
length, and in detail, regarding the company's
products and its sales policies, after which the
new receiver was displayed on the stage and
received with much enthusiasm.
The new receiver is a nine-tube super-neu-
trodyne, with five tuned stages, and using two
UX-245 in push-pull. It embodies a number of
interesting and special features and lists at
$175, less tubes. Following the display of the
new model, short talks were given by Glenn
W. Alspach, president of the Balkeit Radio
Co., and others, after which there was presented
the popular and entertaining Cotton Club Re-
vue with Bert Lewis as Master of Ceremonies.
New Magnavox Plant
CHICAGO, III., May 13.—The Magnavox Co.,
with headquarters at Oakland, Calif., has leased
a branch plant at 3931 South Winchester ave-
nue, in the central manufacturing district which
marks the entry into Chicago of one of the
largest manufacturers of radio loud speakers.
Thirty-two thousand square feet of space will
be occupied.
Kent's Furniture & Music Store, at present
located at 109 East Pine street, Fitzgerald, Ga.,
has leased new and larger quarters at Central
and Pine streets, to which the company will
move shortly.
Apex Radio Jobbers Hold Convention
Visit Plants in Indianapolis and Marion, Ind., and Discuss Sales and Advertising Plans
for the Year at Interesting Conclave
New Balkeit Receiver
Presented in New York
Several Hundred Metropolitan Dealers Gather
at Dinner to Witness Introduction of New
Model C
Several hundred radio dealers in the metro-
politan section of New York were the guests
of the Balkeit Radio Co., at an elaborate ban-
Apex Radio Jobbers in Convention at Indianapolis.
A PARTICULARLY successful convention
"**• was that held by the Apex Division of the
United States Radio and Television Corp. at
Indianapolis, on April 29 and Marion, Ind., on
April 30, when the company's jobbers gathered
to inspect the new line of radio receivers.
The delegates, from all over the country, first
assembled in Indianapolis and spent the day
inspecting the company's cabinet factory, one
of the largest of its kind in the world, and
conferring on advertising, sales and merchan-
dising plans for the coming season. W. C.
Perkins, president of the corporation, described
the new line, which he declared was remarkable
not only for its rich reproducing and tonal
qualities, but for the unusually fine cabinets in
which the various models were encased. He
also stressed upon the excellent values offered
the public at the prices asked for the various
instruments which are licensed under the RCA,
Hazeltine and Latour patents as well as being
covered by a number of patents owned by the
company itself.
Among the entertainment features of the
Indianapolis meeting was the noonday lunch-
eon at the Roof Garden of the Hotel Severin.
The banquet, in the same room in the evening,
was followed by lavish entertainment and cost-
ly favors.
On Tuesday morning the Apex special, an
eight-car train, took the delegates to Marion.
Breakfast was served en route on two dining
cars attached. Following the inspection of the
plant in Marion, a noonday luncheon was
served at the Marion Country Club. After the
business session in the afternoon dinner was
served at the Marion Coliseum, where music
was rendered by an orchestra, a band, and the
Marion $50,000 pipe organ.
The United States Radio and Television
Corp. is the result of the recent merger of the
Case Electric Co., the Robbins Body Corp.,
the Apex Radio Co. and others. A. G. Mes-
sick is chairman of the Board of Directors, W.
C. Perkins is president, H. T. Roberts is vice-
president in charge of Sales, Arthur E. Case is
vice-president in charge of Manufacturing,
Douglas De Mare is vice-president in charge of
Production, J. E. Pressley is in charge of the
engineering department.
Atwater Kent Distributor
Convention Next Week
resentatives of the furniture factories, and be-
tween the distributors and the Atwater Kent
sales department. Final adjournment and dis-
bandment of the convention is set for Saturday,
May 25, after luncheon.
After Inspecting New Sixteen-Acre Plant
Party Will Go to Atlantic City for Business
Conferences
The sixth annual Atwater Kent distributor
convention will take place in Philadelphia and
Atlantic City, opening in Philadelphia, Tues-
day, May 21, at 10.30 a. m., with an address
of welcome from A. Atwater Kent, followed by
an inspection of the new Atwater Kent plant.
Luncheon will be served at the plant, and for-
mal dedication of the new factory will be made
at 2 p. m.
After the dedication of the sixteen additional
acres of Atwater Kent factory, all distribu-
tors, together with the entire Atwater Kent
executive and sales staffs, and more than 100
representatives of the furniture factories will
board special trains at the plant and be taken
to Atlantic City, where the business sessions
will be held.
Wednesday, Thursday, and until noon Fri-
day, will be given over to business discussions,
leaving the balance of Friday open for informal
conferences among the distributors and rep-
More Directors for Ohio
Radio Trades Association
CLEVELAND, 0., May 13.—At the regular meeting
of the newly organized Ohio Radio Trades As-
sociation on Friday evening the following re-
tail dealers were elected to the board of di-
rectors of the Association; Irving Buescher,
Buescher's Music Store; H. J. Berger, Berger's
Department Store; Herman Lesser, H. Lesser
Co.; Frank Smerda, Smerda's Music House;
Louis Meyers, Louis Meyers and Son.
This completes the directorate of the Asso-
ciation, the jobber members having been elected
several weeks ago. There will be a special
meeting and dinner at Hotel Statler on May
15, when the engineers of the three Cleveland
broadcasting stations will be guests and the
subject of the probability of Station WTAM
blanketing northern Ohio when its new 50,000-
watt transmitter goes on the air will be dis-
cussed.
The New Balkeit Model C
quet and entertainment in the cascades atop
the Biltmore Hotel, New York, on Wednesday
evening of last week, on which occasion the
new Balkeit model C radio receiver was in-
troduced.
Ben Fink, general sales manager of the
Balkeit Sales Co., Inc., New York, spoke at
length, and in detail, regarding the company's
products and its sales policies, after which the
new receiver was displayed on the stage and
received with much enthusiasm.
The new receiver is a nine-tube super-neu-
trodyne, with five tuned stages, and using two
UX-245 in push-pull. It embodies a number of
interesting and special features and lists at
$175, less tubes. Following the display of the
new model, short talks were given by Glenn
W. Alspach, president of the Balkeit Radio
Co., and others, after which there was presented
the popular and entertaining Cotton Club Re-
vue with Bert Lewis as Master of Ceremonies.
New Magnavox Plant
CHICAGO, III., May 13.—The Magnavox Co.,
with headquarters at Oakland, Calif., has leased
a branch plant at 3931 South Winchester ave-
nue, in the central manufacturing district which
marks the entry into Chicago of one of the
largest manufacturers of radio loud speakers.
Thirty-two thousand square feet of space will
be occupied.
Kent's Furniture & Music Store, at present
located at 109 East Pine street, Fitzgerald, Ga.,
has leased new and larger quarters at Central
and Pine streets, to which the company will
move shortly.
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