Music Trade Review

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APRIL 20, 1929
Baldwin Radio Programs
PleasePresent Owners
Interesting Reaction to the Baldwin Radio
Hour Reported by Company—What One
Baldwin Owner Writes
The Baldwin Piano Co.'s radio programs on
Sunday evenings over Station WJZ, New York,
and the NBC network, have brought some in-
teresting results both in general interest and in
sales. The broadcast has been intended pri-
marily to interest new prospects and the public
at large, in the Baldwin pianos, but judging
from the following letter received from Ralph
Kremer, a tire dealer of Denver, Colo., the
Baldwin programs have also the effect of in-
creasing the satisfaction of Baldwin owners
in their instruments. Mr. Kremer writes:
"Since my selection of a Baldwin grand piano
for my home, I have been more than ever in-
terested to observe the constant progress of
this instrument in the favor of professional and
amateur musicians, both locally and nationally.
"Especially have I enjoyed the national
broadcasts every Sunday afternoon 'At the
Baldwin.' I feel that your company has helped
millions to realize that the piano is truly the
essential musical instrument in every home, and
I know that I value my Baldwin the more for
having heard Gieseking play one on your radio
prograaiis. I am delighted to know that this
artist is to appear again 'At the Baldwin' on
April 14.
"I can assure you that we have become very
greatly attached to our piano."
The Music Trade Review
JJ. C. Cox, Columbia Head, Points
"Broadcasting Is Stimulating the Demand for Discs," He Declares—Also Aided by
Sound and Musical Effects of Movies, Creating Love for More Music
T T C. COX, president of the Columbia Phono-
•*•• graph Co., who recently made a tour of
the South, included New Orleans in his itiner-
ary and while in that city was interviewed by
local reporters, taking occasion to declare that
America was gradually becoming a nation of
music lovers with a growing interest in classi-
cal music.
Contrary to what may be considered as the
general impression concerning the effect of the
radio upon the sale of phonograph records, Mr.
Cox said that instead of harming sales the radio
had done much to increase them.
"There were some bad years around 1922, in
the early radio days," he said, "but ever since
that time the yearly sales of phonograph
records have been steadily increasing. It is
my belief that much of this increase was
brought about by the radio, which, sending
music into hundreds of homes that had been
without music before, produced a genuine love
for it."
Another great stimulus to the phonograph
record business, Mr. Cox said, was the introduc-
tion of sound and musical effects to the motion
pictures.
"Take such a thing," he said, "as a so-called
'theme' song which is heard by hundreds of
people every day. It is not unnatural that this
song, if it is a good one, will cause people to
want to hear it over and over again, any time
they so desire. All of which means an in-
creased sale of phonograph records."
That a bright future is expected for the busi-
ness, Mr. Cox said, was indicated by the fact
that all manufacturers of radios are making a
combination set which will include a phono-
graph as well as a radio attachment. This, he
said, would also mean an increase in the sale
of records during the coming year, which is
expected to be one of the most successful in
the history of the industry. The surprising
thing, Mr. Cox said, was that classical music
was vying with that of a more popular nature
to an extraordinary extent, even though the
popular far outstrips the classical in point of
public approval at the present time.
Mr. Cox said he thought this increased appre-
ciation of the more solid musical compositions
was also brought about by the radio. "It
brought good music into innumerable homes
and fostered a love for that music that has con-
tinued to grow."
J. W. Jenkins' Sons Go.
Opens Fifteenth Store
New Plaza Store in Kansas City Is Decorated
in the Spanish Style—Paul W. Jenkins the
Manager
KANSAS CITY, MO., April 16.—The fifteenth store
of the J. W. Jenkins' Sons Music Co. was
opened formally here Saturday, April 6, in the
Plaza Theatre Building at Forty-seventh and
Wyandotte streets. This branch will be
known as the Plaza Store. A continuous group
of visitors filled the rooms throughout the day
and evening. The display rooms include first
and second floor space of four thousand square
feet, and the decorations throughout are in
Spanish effect. The entrance floor, with the
floor covering in flagstone, includes, beside the
display space, the sheet music and record de-
partments, and a small radio demonstration
PHILADELPHIA, PA., April 15.—A special promo-
room.
tion campaign has been launched by the local
The center display room, on the second floor,
branch of the Brunswick-Balke-Collender Co.
has been planned in patio effect through the
in the interest of Brunswick Panatropes, radios
use of window-awnings, flower boxes and a tiled
and combinations. L. C Gilman has come from
fountain, amber sidelights and side floodlights
the Chicago offices of the company and will
for this interior lighting. The model living
make his headquarters at the local branch, 40
room, for the display of Duo-Art instruments,
North Sixty-first street, for the next six months
shows a very attractive home-setting effect and
or so in order to develop close contact with
includes the showing of orthophonic Victrolas,
the dealers in the territories.
roll cabinet, benches and piano scarfs, pads and
floor lamps. There are two other display rooms
on this floor, one of them devoted to the band
instrument stock. One of the pleasant features
PHILADELPHIA, PA., April 15.—The formal open-
of this floor, which is to be installed at once,
Los ANGELES, CAL., April IS.—At a recent meet-
ing of the Board of Directors of the Southern ing of the new store of the J. R. Wilson Co. is the Aeolian Duo-Art pipe organ, with open-
California Music Co., J. Stanton Bietry was at 63 South Sixty-ninth street, was held last ings for the pipes so arranged as to throw the
appointed manager of the radio and phonograph Friday and it is estimated that close to 15,000 tone into either the patio room or the living
department. He has been in this line of busi- people visited the new quarters during the day. room. Paul Wesley Jenkins, son of J. W. Jen-
ness for the past five years. Mr. Bietry has The store is one of the most attractive in the kins, Third, is in charge of the Plaza Store.
been with the Southern California Music Co. city and is located in the heart of the pros-
since April 1, 1928, as assistant manager of the perous West Philadelphia section. It is hand-
radio and phonograph department, and previous somely equipped and provided with six demon-
to that he was with the Fitzgerald Music Co. stration booths for the convenience of custom-
His wide experience of sales promotion work ers. The main floor is given over to display
will add to his success. €. S. Pittenger, well sections for sheet music, talking machines and
BEAUMONT, TEX., April 15.—W. L. Pace, presi-
known in southern California music trade radios, and the upper floors are devoted to the dent of the Pace Piano Co., of Beaumont and
circles, is assistant manager of the radio and offices of the company officials, including Presi- Houston, Tex., died at his home here on April
dent L. R. Haas and General Manager J. A. 3. Burial was on April 4.
phonograph departments.
Stafford, who is charge of the four branches
Death came suddenly to Mr. Pace, who was
operated by the company. Representatives of sixty-three years old. He had returned a few
practically all the wholesale houses doing busi- days before from Chicago, where he had visited
ness with the Wilson Co. attended the cere- the offices and factories of the J. P. Seeburg
EAST LIVERPOOL, O., April 15.—Forrest A. Ben-
mony.
Piano Co., of which he was vice-president
nett, for several years identified with the Smith-
Acute indigestion was the fatal illness.
Phillips Music Co., has opened an exclusive
Mr. Pace was a pioneer piano man of Texas,
piano store at 114 West Fifth street. Mr.
having opened his first store in Beaumont thirty'
Bennett announces his line will include Bald-
years ago, which was moved from Denison,
DAYTON, O., April 15.—James Gerard, a veteran
win, Ellington, Hamilton, Howard, Monarch
music dealer of this city, died at home here Tex., where he had been engaged in the busi-
and Winton uprights, players and grands.
Formal opening of the store was held Satur- recently of heart trouble. He was sixty-eight ness for several years.
Some years ago a second store was opened
day and souvenirs were given the hundreds who years old and had spent most of his life in
Dayton. He is survived by a son. The funeral in Houston by Mr. Pace and his son, Charles
visited the store during the day.
A. Pace, who is vice-president of the stores, and
services were held here.
now general manager.
Congress Music Co., Leiter Building Stores,
Mr. Pace is survived by his wife and seven
The store of the Pawhuska Music Co., Paw-
Congress and State streets, Chicago, has been
incorporated. The incorporators are C. M. huska, Okla., has been entirely remodeled and children, four of these children being from an
earlier marriage.
redecorated.
Weile, H. L. Clancy and A. Leubke.
Strong Brunswick Campaign
Launched in Philadelphia
J. S. Bietry Named Manager
J. R. Wilson Go. Opens New
Quarters in Philadelphia
Death of W. L. Pace,
Veteran Texas Dealer
Opens New Piano Store
Death of James Gerard