Music Trade Review
Issue: 1929 Vol. 88 N. 14 - Page 10
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Bremer-Tully Radio Business Is
Purchased by Brunswick Interests
As Result of Important Deal Just Consummated All Facilities of Two Prominent Con-
cerns Will Be Co-ordinated Under One Management
A N announcement of unusual importance
by the Brunswick-Balke-Collender Co. is
to the effect that the company has purchased
the rntire capital stock of the Bremer-Tully
co-ordinated as to insure a superior character
f-f product at popular prices, and merchandised
on a thoroughly stable basis in keeping with
modern methods. The strong financial and
business organization of the Brunswick Co.,
successful manufacturers over a period of
R. T. Pierson
Mfg. Co. of Chicago, well known and success-
ful in the radio field, and in a particularly strong
position because of the holding of licenses
under the Hazeltine Latour Radio Corp. of
America, Westinghouse, General Electric and
Meisner Companies.
The new arrangement is particularly im-
portant in that it will mean that the respective
facilities of these two prominent companies in
the radio and cabinet production will be so
R. E. Smiley
eighty-four years, is too well known to require
comment.
The new line of Brunswick radio and Bruns-
wick Panatrope with radio will shortly be an-
nounced, and it is predicted that the line will
offer many features of exceptional interest to
both the trade and the public, and will be
priced on a basis that will enable the dealer
to enjoy a mass market. Under the new ar-
rangement, the Bremer-Tully Mfg. Co. will re-
tain its separate identity as heretofore. J. C.
Tully and H. A. Bremer retired from the com-
pany on March 31 and R. T. Pierson has been
elected president and R. E. Smiley, vice-presi-
dent in charge of sales. These executives will
be responsible for the manufacturing and mar-
keting policies of the company, and in co-op-
eration with Brunswick Co. officials, are ex-
pected to accomplish much.
This Dealer's Plan Ended
His Interference Troubles
Radio interference in Roswell, New Mexico,
had become so general lately that the local
Atwater Kent dealer, B. B. Ginsberg, adapted
a plan of attack worthy of emulation in com-
munities similarly afflicted.
Securing the support of the local newspaper,
a campaign was opened to secure the names
and addresses of all set owners who were an-
noyed by interferences of one kind or another.
A large map of the city was placed in the
dealer's window. On it every spot where in-
terference was reported was marked with a
black-head tack. White-headed tacks indicated
clear areas.
As reports in sufficient volume did not ma-
terialize as a result of newspaper publicity, a
staff of girls was employed to call every known
set owner for information. Eight hundred and
forty reports were secured in all, indicating
that a trifle over six hundred set owners were
getting poor reception due to local conditions.
Subsequent investigations showed just where
the trouble lay and the offending companies
quickly remedied the cause so that clear re-
ception is to-day enjoyed by all.
Midwest Radio Opens
MILWAUKEE, WIS., April 1.—The Midwest Radio
Co. has been opened at 4630 North avenue,
under the management of A. H. Knoblauch,
formerly secretary and manager of the Peerless
Electric Co., of Milwaukee. The new store
handles Majestic, Crosley and Graybar radios.
Incorporators are: E. W. Hoist, president;
Evelyn Knoblauch, vice-president, and A. H.
Knoblauch, secretary-treasurer. Mr. Hoist was
formerly vice-president and service manager of
the Peerless Electric Co.
Grain elevators and packing companies
throughout the Southwest are using radio to
keep in touch with market conditions. Among
big concerns in Arkansas using Atwater Kent
sets are the Keefe-LeSturgeon Packing Co. and
the A C Milling Co., of Arkansas City.
to
Atwater Kent Foundation
Announces New Auditions
Additional Scholarships and Increased Awards
to Be Featured in Radio Auditions to Be
Held This Year
The Atwater Kent Foundation of Philadel-
phia in announcing that another National Radio
Audition would be held this year along the lines
of the successful auditions held in 1927-28 states
that the successful contestants will have an
opportunity of realizing upon their talents in
I he Metro-Goldwyn-Mayer sound movie.
Plans for this year's audition provide addi-
tional scholarships as well as increased awards.
The prizes are: Winners of first place (one
boy and one girl), $5,000 each and two years'
tuition in an American conservatory; Winners
of second place, $3,000 each and one year's tui-
tion; Winners of third place, $2,000 each and
one year's tuition; Winners of fourth place, $1,-
500 each and one year's tuition, and winners of
fifth place, $1,000 each and one year's tuition.
During the Summer and early Fall local con-
tests will be held in the cities and towns of
every State, open to amateur singers from
eighteen to twenty-five. State Auditions will
follow and will be broadcast from a central
point in each State. Two winners, one boy and
one girl, will be selected to represent each
State in district contests, of which there will be
five, held at central points in the East, Middle
West, Southeast, Southwest and Far West. The
ten finalists (one boy and one girl from each
district) will be put on the air over a coast-
to-coast network in December, for final rating
by a board of musicians of national standing.
Joins Radio Store Chain
Samson's Six Stores in Milwaukee Have Been
Linked With American Stores Corp., Operat-
ing in Ten Cities
MILWAUKEE, WIS., April 1.—Samson's six radio
stores in Milwaukee and one in Janesville have
joined with thirty-five other stores in ten cities
to form the American Radio & Television
Stores Corp., whose stock has already been
listed at the Chicago stock exchange. Samuel
Shapiro, of Milwaukee, president of Samson's,
is vice-president and a director of the new cor-
poration. Joseph Frank, of New York, is presi-
dent.
According to Mr. Shapiro, the concern ex-
pects to have seventy-five or more stores by
the end of the year. Gross sales of more than
$8,000,000 are expected this year.
Capital of the company consists of 180,000
shares of common, which was brought out at
30^2. There is no preferred stock.
The chain includes stores in Chicago, Detroit,
New York, Philadelphia, Brooklyn, Washing-
ton, Baltimore, Jersey City, Yonkers and Cam-
den. The Milwaukee stores will continue to
operate under the name of Samson's.
Panatropes for Schools
The Will A. Watkin Co., Dallas, Tex., re-
cently sold forty Brunswick Panatropes for in-
stallation in the public schools of that city
where they will be used for music appreciation
courses and for other purposes.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
Bremer-Tully Radio Business Is
Purchased by Brunswick Interests
As Result of Important Deal Just Consummated All Facilities of Two Prominent Con-
cerns Will Be Co-ordinated Under One Management
A N announcement of unusual importance
by the Brunswick-Balke-Collender Co. is
to the effect that the company has purchased
the rntire capital stock of the Bremer-Tully
co-ordinated as to insure a superior character
f-f product at popular prices, and merchandised
on a thoroughly stable basis in keeping with
modern methods. The strong financial and
business organization of the Brunswick Co.,
successful manufacturers over a period of
R. T. Pierson
Mfg. Co. of Chicago, well known and success-
ful in the radio field, and in a particularly strong
position because of the holding of licenses
under the Hazeltine Latour Radio Corp. of
America, Westinghouse, General Electric and
Meisner Companies.
The new arrangement is particularly im-
portant in that it will mean that the respective
facilities of these two prominent companies in
the radio and cabinet production will be so
R. E. Smiley
eighty-four years, is too well known to require
comment.
The new line of Brunswick radio and Bruns-
wick Panatrope with radio will shortly be an-
nounced, and it is predicted that the line will
offer many features of exceptional interest to
both the trade and the public, and will be
priced on a basis that will enable the dealer
to enjoy a mass market. Under the new ar-
rangement, the Bremer-Tully Mfg. Co. will re-
tain its separate identity as heretofore. J. C.
Tully and H. A. Bremer retired from the com-
pany on March 31 and R. T. Pierson has been
elected president and R. E. Smiley, vice-presi-
dent in charge of sales. These executives will
be responsible for the manufacturing and mar-
keting policies of the company, and in co-op-
eration with Brunswick Co. officials, are ex-
pected to accomplish much.
This Dealer's Plan Ended
His Interference Troubles
Radio interference in Roswell, New Mexico,
had become so general lately that the local
Atwater Kent dealer, B. B. Ginsberg, adapted
a plan of attack worthy of emulation in com-
munities similarly afflicted.
Securing the support of the local newspaper,
a campaign was opened to secure the names
and addresses of all set owners who were an-
noyed by interferences of one kind or another.
A large map of the city was placed in the
dealer's window. On it every spot where in-
terference was reported was marked with a
black-head tack. White-headed tacks indicated
clear areas.
As reports in sufficient volume did not ma-
terialize as a result of newspaper publicity, a
staff of girls was employed to call every known
set owner for information. Eight hundred and
forty reports were secured in all, indicating
that a trifle over six hundred set owners were
getting poor reception due to local conditions.
Subsequent investigations showed just where
the trouble lay and the offending companies
quickly remedied the cause so that clear re-
ception is to-day enjoyed by all.
Midwest Radio Opens
MILWAUKEE, WIS., April 1.—The Midwest Radio
Co. has been opened at 4630 North avenue,
under the management of A. H. Knoblauch,
formerly secretary and manager of the Peerless
Electric Co., of Milwaukee. The new store
handles Majestic, Crosley and Graybar radios.
Incorporators are: E. W. Hoist, president;
Evelyn Knoblauch, vice-president, and A. H.
Knoblauch, secretary-treasurer. Mr. Hoist was
formerly vice-president and service manager of
the Peerless Electric Co.
Grain elevators and packing companies
throughout the Southwest are using radio to
keep in touch with market conditions. Among
big concerns in Arkansas using Atwater Kent
sets are the Keefe-LeSturgeon Packing Co. and
the A C Milling Co., of Arkansas City.
to
Atwater Kent Foundation
Announces New Auditions
Additional Scholarships and Increased Awards
to Be Featured in Radio Auditions to Be
Held This Year
The Atwater Kent Foundation of Philadel-
phia in announcing that another National Radio
Audition would be held this year along the lines
of the successful auditions held in 1927-28 states
that the successful contestants will have an
opportunity of realizing upon their talents in
I he Metro-Goldwyn-Mayer sound movie.
Plans for this year's audition provide addi-
tional scholarships as well as increased awards.
The prizes are: Winners of first place (one
boy and one girl), $5,000 each and two years'
tuition in an American conservatory; Winners
of second place, $3,000 each and one year's tui-
tion; Winners of third place, $2,000 each and
one year's tuition; Winners of fourth place, $1,-
500 each and one year's tuition, and winners of
fifth place, $1,000 each and one year's tuition.
During the Summer and early Fall local con-
tests will be held in the cities and towns of
every State, open to amateur singers from
eighteen to twenty-five. State Auditions will
follow and will be broadcast from a central
point in each State. Two winners, one boy and
one girl, will be selected to represent each
State in district contests, of which there will be
five, held at central points in the East, Middle
West, Southeast, Southwest and Far West. The
ten finalists (one boy and one girl from each
district) will be put on the air over a coast-
to-coast network in December, for final rating
by a board of musicians of national standing.
Joins Radio Store Chain
Samson's Six Stores in Milwaukee Have Been
Linked With American Stores Corp., Operat-
ing in Ten Cities
MILWAUKEE, WIS., April 1.—Samson's six radio
stores in Milwaukee and one in Janesville have
joined with thirty-five other stores in ten cities
to form the American Radio & Television
Stores Corp., whose stock has already been
listed at the Chicago stock exchange. Samuel
Shapiro, of Milwaukee, president of Samson's,
is vice-president and a director of the new cor-
poration. Joseph Frank, of New York, is presi-
dent.
According to Mr. Shapiro, the concern ex-
pects to have seventy-five or more stores by
the end of the year. Gross sales of more than
$8,000,000 are expected this year.
Capital of the company consists of 180,000
shares of common, which was brought out at
30^2. There is no preferred stock.
The chain includes stores in Chicago, Detroit,
New York, Philadelphia, Brooklyn, Washing-
ton, Baltimore, Jersey City, Yonkers and Cam-
den. The Milwaukee stores will continue to
operate under the name of Samson's.
Panatropes for Schools
The Will A. Watkin Co., Dallas, Tex., re-
cently sold forty Brunswick Panatropes for in-
stallation in the public schools of that city
where they will be used for music appreciation
courses and for other purposes.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
Future scanning projects are planned by the International Arcade Museum Library (IAML).