Music Trade Review
Issue: 1929 Vol. 88 N. 12 - Page 16
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16
The Music Trade Review
New York Music Dealers' Association
Addressed by Edwin Franko Goldman
p
FKANKO GOLDMAN, eminent
*—' band leader and conductor of the concert
band bearing his name, was a distinguished
guest at the regular monthly meeting of the
Associated Musical Instrument Dealers of New
York, Inc., held on Tuesday evening, March 19,
at the Fifth Avenue Hotel. Mr. Goldman spoke
informally all through the dinner on his various
experiences with professional and amateur
bands during the past twenty-five years, and
recounted many interesting happenings. Fol-
lowing the dinner, Mr. Goldman told of the new
American Band Masters Association, which is
being formed this Spring, and of which he is
temporary head until the organization meeting
in June.
This Association will be in a position to
accomplish much in the way of standardizing
band music, instrumentation, the size of a band
unit, and the like. There are considerably more
bands in the world to-day, he stated, than there
are orchestras, although it is generally con-
ceded that there are more good concert orches-
tras than there are competent bands. This is
partly due to the handicap the bands are under
in having to transcribe practically all the con-
cert pieces they use. Composers and pub-
lishers, he stated, have never fully appreciated
the fact that if their music were written espe-
cially for bands it would receive plenty of
exploitation.
Mr. Goldman harked back to the time when
the big American bands used only European
instruments, but pointed with pleasure to the
fact that to-day the leading bandmasters prefer
their men to play American-made instruments.
Following Mr. Goldman's talk, it was voted that
he be made an honorary member of the Asso-
ciation, as well as John Philip Sousa, Joseph E.
Plan Inter-High School
Orchestra for Chicago
As a development of class piano instruction
in the Chicago Public Schools, plans have been
made for an inter-high school orchestra. Prac-
tice is being conducted in North and South side
divisions and the combined orchestra will give
a concert this Spring. Superintendent of
Schools William J. Bogan points out that the
public concert or the public competition of
schools in chorus, orchestra, bands or solo is a
potent method of fostering a love of music in
high schools and bringing forward leaders in
the cause of music.
To Handle Armour Strings
PHILADELPHIA, P A , March 18.—The E. J. Al-
bert Co., 103 South Eleventh street, has been
appointed Philadelphia distributor for the Con-
cert Master Violin Strings made by the Music-
String Division, of Armour & Company, Chi-
cago, 111. Armour & Co. is tying in with the
promotion of the sale of these strings by a di-
rect mail contact with the musicians using the
violin and is advising them of the acquisition
for Home Management School
SPOKANE, WASH., March 15.— Music played ;i
prominent part in the program of the Home
Management School conducted recently in tin-
city under the auspices of the Spokane Daily
Chronicle, there being a special musical enter-
tainment offered each day by Sherman, Clay &
Co. which included selections by local school
bands and competent artists. This has aroused
much public interest.-
MARCH 23, 1929
Frank Campbell, Gibson
Manager, Visits East
Frank B. Campbell, sales and advertising
manager of Gibson, Inc., Kalamazoo, Mich.,
spent the past week in New York, attending to
business matters. Mr. Campbell is making his
annual pre-Spring visit to the Eastern trade, in-
troducing the new 1929 models of Gibson "Mas-
tertone" fretted instruments, which include
banjos, guitars, mandolins, etc. He reports that
there has been a marked improvement in the
demand for fretted instruments throughout the
East and Middle West, which is largely due to
the growing public interest in these types of in-
struments, and the formation of many school
and community clubs of fretted instrumental-
ists.
Merchandise Men Meet
at White Sulphur Spa
The annual meeting of manufacturers of
musical merchandise, representing the Eastern
and Western divisions, was being held late this
week at White Sulphur Springs, West Va., with
an attendance of several members from Chi-
cago as well as New York. The program
called for discussion of important association
matters, also a tourney for those who play golf.
In the next issue of The Review a complete
account of this meeting will be published.
Edwin Franko Goldman
Maddy and William J. Haussler, and the sec-
retary was instructed to notify them to this
effect. A. J. Neumann, president, stated that
he thought he could prevail upon Mr. Sousa
to attend one of the future meetings of the
Association, providing a full attendance were
assured. Owing to the meeting of the Musical
Merchandise Manufacturers Association at Hot
Springs, Va., during the current week, there
were no manufacturers present.
Planning Band Contests
NEW ORLEANS, LA., March 16.—A meeting oJ
the committee on National Music Week, to be
conducted in New Orleans in May, was held
on March 12 and plans were discussed for spon-
soring contests of bands throughout the city.
The contest will not be limited to any particular
class, but will be open to all bands, either pro-
fessional or amateur.
Segovia, Celebrated Guitarist,
Entertained by Guild in Boston
D O S T O N , MASS., March 18.—The American
Guild of Banjoists, Mandolinists, and Gui-
tarists, tendered an elaborate reception to
Andre Segovia, the eminent Spanish guitarist
now touring the United States, at the Hotel
Statler on Friday of last week. During the
course of the reception, which was attended by
many prominent musicians as well as by repre-
sentatives of the local music trade, Sig. Segovia
was made an honorary member of the Guild and
presented with a gold engraved token to com-
memorate the occasion, he being the first hon-
orary member of the Guild's rolls.
Adolph F. Johnson, secretary of the Guild,
presided at the meeting, and presented the
membership and token to the honored guest.
In making the presentation, Mr. Johnson re-
viewed briefly the history of the guitar, which
he declared had a pedigree dating back to 3000
B. C, and was used in religious and secular
celebrations by the Babylonians, Egyptians and
Hebrews. The instrument found its way from
Asia Minor to Greece and Rome, and later to
Spain, Italy and Genoa, and was the instrument
used by troubadour, king and peasant during
the middle ages.
To-day, he said, there are few eminent artists
who can say that they have appeared before the
public as celebrated guitarists, and Sig. Segovia
was to be congratulated upon being one of the
most noted of these. Mr. Johnson's speech was
interpreted for Sig. Segovia by Prof. Hall, head
of the language department of Boston Univer-
sity.
C. V. Buttleman took occasion to outline to
the guest the history and purposes of the Guild
w r hich was organized in 1902 in Boston, and
has since developed rapidly on national basis.
"The organization/' he said, "was designed to
promote, advance and maintain the artistic,
musical and mercantile interests of the instru-
ments from which the name of the Association
is derived."
Mr. Buttleman also took occasion to cite
some facts regarding the promotion campaign
now being carried on in the interests of fretted
instruments.
Among those present at the presentation
were: Adolph F. Johnson, the American Guild
national secretary, and editor of the Crescendo;
Clifford V. Buttleman, former secretary of the
Guild, and editor of Jacob's Orchestra Monthly;
Herbert Fandel, sales manager of the Vega Co.;
Fred Tessin, general manager of Homeyer's
Music Store and president of the Music Trades
Round Table of New England; Harold Burke,
manager of Oliver Ditson Co., musical instru-
ment department, Boston; Professor G. Hall,
head of the language department of Boston
University and E. Clayton Blake, local asso-
ciate member of the Guild.
Ludwig Traveler in N. Y.
David Davison, general traveling representa-
tive for Ludwig & Ludwig, Inc., Chicago, manu-
facturers of drums, banjos, drummers' accesso-
ries, etc., was a business visitor in New York
during the past week. He reports that busi-
ness conditions in the merchandise trade have
shown a marked improvement since the first
of the year, with a very promising outlook for
the Spring months. He stated that there is
widespread interest in drum corps activities all
over the land.
16
The Music Trade Review
New York Music Dealers' Association
Addressed by Edwin Franko Goldman
p
FKANKO GOLDMAN, eminent
*—' band leader and conductor of the concert
band bearing his name, was a distinguished
guest at the regular monthly meeting of the
Associated Musical Instrument Dealers of New
York, Inc., held on Tuesday evening, March 19,
at the Fifth Avenue Hotel. Mr. Goldman spoke
informally all through the dinner on his various
experiences with professional and amateur
bands during the past twenty-five years, and
recounted many interesting happenings. Fol-
lowing the dinner, Mr. Goldman told of the new
American Band Masters Association, which is
being formed this Spring, and of which he is
temporary head until the organization meeting
in June.
This Association will be in a position to
accomplish much in the way of standardizing
band music, instrumentation, the size of a band
unit, and the like. There are considerably more
bands in the world to-day, he stated, than there
are orchestras, although it is generally con-
ceded that there are more good concert orches-
tras than there are competent bands. This is
partly due to the handicap the bands are under
in having to transcribe practically all the con-
cert pieces they use. Composers and pub-
lishers, he stated, have never fully appreciated
the fact that if their music were written espe-
cially for bands it would receive plenty of
exploitation.
Mr. Goldman harked back to the time when
the big American bands used only European
instruments, but pointed with pleasure to the
fact that to-day the leading bandmasters prefer
their men to play American-made instruments.
Following Mr. Goldman's talk, it was voted that
he be made an honorary member of the Asso-
ciation, as well as John Philip Sousa, Joseph E.
Plan Inter-High School
Orchestra for Chicago
As a development of class piano instruction
in the Chicago Public Schools, plans have been
made for an inter-high school orchestra. Prac-
tice is being conducted in North and South side
divisions and the combined orchestra will give
a concert this Spring. Superintendent of
Schools William J. Bogan points out that the
public concert or the public competition of
schools in chorus, orchestra, bands or solo is a
potent method of fostering a love of music in
high schools and bringing forward leaders in
the cause of music.
To Handle Armour Strings
PHILADELPHIA, P A , March 18.—The E. J. Al-
bert Co., 103 South Eleventh street, has been
appointed Philadelphia distributor for the Con-
cert Master Violin Strings made by the Music-
String Division, of Armour & Company, Chi-
cago, 111. Armour & Co. is tying in with the
promotion of the sale of these strings by a di-
rect mail contact with the musicians using the
violin and is advising them of the acquisition
for Home Management School
SPOKANE, WASH., March 15.— Music played ;i
prominent part in the program of the Home
Management School conducted recently in tin-
city under the auspices of the Spokane Daily
Chronicle, there being a special musical enter-
tainment offered each day by Sherman, Clay &
Co. which included selections by local school
bands and competent artists. This has aroused
much public interest.-
MARCH 23, 1929
Frank Campbell, Gibson
Manager, Visits East
Frank B. Campbell, sales and advertising
manager of Gibson, Inc., Kalamazoo, Mich.,
spent the past week in New York, attending to
business matters. Mr. Campbell is making his
annual pre-Spring visit to the Eastern trade, in-
troducing the new 1929 models of Gibson "Mas-
tertone" fretted instruments, which include
banjos, guitars, mandolins, etc. He reports that
there has been a marked improvement in the
demand for fretted instruments throughout the
East and Middle West, which is largely due to
the growing public interest in these types of in-
struments, and the formation of many school
and community clubs of fretted instrumental-
ists.
Merchandise Men Meet
at White Sulphur Spa
The annual meeting of manufacturers of
musical merchandise, representing the Eastern
and Western divisions, was being held late this
week at White Sulphur Springs, West Va., with
an attendance of several members from Chi-
cago as well as New York. The program
called for discussion of important association
matters, also a tourney for those who play golf.
In the next issue of The Review a complete
account of this meeting will be published.
Edwin Franko Goldman
Maddy and William J. Haussler, and the sec-
retary was instructed to notify them to this
effect. A. J. Neumann, president, stated that
he thought he could prevail upon Mr. Sousa
to attend one of the future meetings of the
Association, providing a full attendance were
assured. Owing to the meeting of the Musical
Merchandise Manufacturers Association at Hot
Springs, Va., during the current week, there
were no manufacturers present.
Planning Band Contests
NEW ORLEANS, LA., March 16.—A meeting oJ
the committee on National Music Week, to be
conducted in New Orleans in May, was held
on March 12 and plans were discussed for spon-
soring contests of bands throughout the city.
The contest will not be limited to any particular
class, but will be open to all bands, either pro-
fessional or amateur.
Segovia, Celebrated Guitarist,
Entertained by Guild in Boston
D O S T O N , MASS., March 18.—The American
Guild of Banjoists, Mandolinists, and Gui-
tarists, tendered an elaborate reception to
Andre Segovia, the eminent Spanish guitarist
now touring the United States, at the Hotel
Statler on Friday of last week. During the
course of the reception, which was attended by
many prominent musicians as well as by repre-
sentatives of the local music trade, Sig. Segovia
was made an honorary member of the Guild and
presented with a gold engraved token to com-
memorate the occasion, he being the first hon-
orary member of the Guild's rolls.
Adolph F. Johnson, secretary of the Guild,
presided at the meeting, and presented the
membership and token to the honored guest.
In making the presentation, Mr. Johnson re-
viewed briefly the history of the guitar, which
he declared had a pedigree dating back to 3000
B. C, and was used in religious and secular
celebrations by the Babylonians, Egyptians and
Hebrews. The instrument found its way from
Asia Minor to Greece and Rome, and later to
Spain, Italy and Genoa, and was the instrument
used by troubadour, king and peasant during
the middle ages.
To-day, he said, there are few eminent artists
who can say that they have appeared before the
public as celebrated guitarists, and Sig. Segovia
was to be congratulated upon being one of the
most noted of these. Mr. Johnson's speech was
interpreted for Sig. Segovia by Prof. Hall, head
of the language department of Boston Univer-
sity.
C. V. Buttleman took occasion to outline to
the guest the history and purposes of the Guild
w r hich was organized in 1902 in Boston, and
has since developed rapidly on national basis.
"The organization/' he said, "was designed to
promote, advance and maintain the artistic,
musical and mercantile interests of the instru-
ments from which the name of the Association
is derived."
Mr. Buttleman also took occasion to cite
some facts regarding the promotion campaign
now being carried on in the interests of fretted
instruments.
Among those present at the presentation
were: Adolph F. Johnson, the American Guild
national secretary, and editor of the Crescendo;
Clifford V. Buttleman, former secretary of the
Guild, and editor of Jacob's Orchestra Monthly;
Herbert Fandel, sales manager of the Vega Co.;
Fred Tessin, general manager of Homeyer's
Music Store and president of the Music Trades
Round Table of New England; Harold Burke,
manager of Oliver Ditson Co., musical instru-
ment department, Boston; Professor G. Hall,
head of the language department of Boston
University and E. Clayton Blake, local asso-
ciate member of the Guild.
Ludwig Traveler in N. Y.
David Davison, general traveling representa-
tive for Ludwig & Ludwig, Inc., Chicago, manu-
facturers of drums, banjos, drummers' accesso-
ries, etc., was a business visitor in New York
during the past week. He reports that busi-
ness conditions in the merchandise trade have
shown a marked improvement since the first
of the year, with a very promising outlook for
the Spring months. He stated that there is
widespread interest in drum corps activities all
over the land.
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