Music Trade Review

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16
The Music Trade Review
Pacific Music Co., in Expansion
\
Program, Acquires Accordion Agency
MARCH 16, 1929
Buegeleisen in Cuba
Samuel Buegeleisen, of the music jobbing
concern of Buegeleisen & Jacobson, New York,
sailed on the "Cameronia" on Saturday, March
9, for Cuba, where he is enjoying a short vaca-
tion. He expects to return to the city before
the end of the month.
Music Store Changes Name
The name of the Harlington Music Co., San
luan, Tex., has been changed to the Valley
Radio Electric Corp., following the decision of
the company officials to dispose of its musical
instrument stock and deal only in radio re-
ceivers.
D. J. Flint has opened a new music store in
Sibley, la. He will carry Bush & Lane pianos,
Conn band instruments and other prominent
lines as well as sheet music.
0
Above: (1) A Veteran of the Soprani Factory.
(2) A Pacific Coast Girl Loves Her Accordion
and (3) Arthur B. Miller in Italy With Officials
of Soprani Factory. At Right: Arthur B.
Miller, Founder of the Company.
SEATTLE, WASH., March 9.—Founded four-
teen years ago in Spokane, Washington, in a
tiny shop, with a capital of one hundred dol-
lars, by Arthur B. Miller, the Pacific Music
Company has just moved into its handsome new
building" at 2206-10 Fourth avenue, Seattle, with
an area of 10,000 square feet of floor space. In
addition Mr. Miller maintains his own stores in
Taconia, Washington and Vancouver, B. C,
having closed the Spokane store when he
moved to Seattle a number of years ago. In
addition to his retail business he conducts a
wholesale business of national and inter-
national proportions, in several lines.
The new home of the Pacific Music Co. was
built to specifications, to properly house and
display the leading lines of musical merchan-
dise carried. Among these are the Buescher
Tru-Tone instruments, Paramount banjos, Lud-
wig drums, Soprani accordions and Dewey
saxophone stands, not to mention a fine col-
lection of rare old violins acquired by Mr. Mil-
ler on his recent trip to Italy, where he com-
pleted negotiations for the North American
rights to handle the Soprani piano accordion.
Ample display space is attractively arranged
on the ground floor which thus gives the entire
sixty-foot frontage the appearance of a huge
display window, and no windows are used as
such. Five large well-equipped rooms are
maintained for demonstrations. These are de-
voted to the various instruments and are equip-
ped accordingly.
Unusually commodious receiving and ship-
ping rooms occupy the rear portion of the
building, providing facilities for the handling
of the large wholesale interests built up by this
progressive young music merchant.
Several years ago Mr. Miller entered the
wholesale business in a large way in the mar-
keting of the Dewey Saxophone Stand. Two
years ago he placed the European rights for
this and the manufacture and shipping from
Seattle assumed such proportions as to demand
expansion.
With the acquisition of Soprani accordion
lines it soon became out of the question for
the old-established location of Pacific Music
Co., at 1615 Third avenue, to house the activi-
ties of the firm and negotiations were com-
pleted for the new location. A special depart-
ment devoted to Soprani accordions is one of
the outstanding features of the new location.
It is housed on the second floor of the building.
The Pacific Coast is fast becoming the im-
portant distributing point for many musical
OLIVER D1TSON CQ
BOSTON. T^iASS
D
Manufacturer!
Importers and Jobber* of
MUSICAL
MERCHANDISE
Attractive
Modern
Specialties
Service
ESTABLISHED 1884
DURRO
VIOUNS
BOWS
STRINGS
AND
STEWART
BANJOS
MANDOLINS
GUITARS
Largest Wholesale
Musical Merchandise
House in America
Buegeleisen & Jacobson
SEW YORK
S'7-9 Union Square
merchandise specialties. Late years have wit-
nessed a considerable change in the trend of
things. Previously it was considered neces-
sary to market all musical merchandise of con-
sequence from the Atlantic seaboard or cer-
tainly not farther west than Chicago. The last
few years have witnessed several important
activities in these lines, and the story of the
Soprani accordion and of the Dewey saxo-
phone stand are outstanding examples of this
fact. It may be said that Vancouver, B. C, is
the port of entry for these instruments to be
distributed throughout all of Canada, and now
the tables are turned and the Western dis-
tributor has an opportunity to give the East-
erner a taste of paying transportation charges
in the opposite direction.
Soprani, Inc., is the name of the company
through which this distribution is made. The
accordions, in Mr. Miller's estimation, are a
most important item for the music dealer dur-
ing the months to come and he cites one in-
stance where two-thirds of a retail dealer's
1928 profits were made during the last ninety
days of the year through Soprani sales. This
is indicative of the interest being displayed
in the piano-accordion, whose slogan is: "The
Piano Accordion of To-day is the Popular In-
strument of To-morrow."
The Soprani company is publishing a very
interesting course of instructions—the initial
lesson goes with the sale of the instrument and
the nine subsequent ones are mailed to the cus-
tomer direct, fortnightly.
Consult the Universal Want Directory of
The Review In it advertisements are inserted
free of charge for men who desire positions.
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