Music Trade Review
Issue: 1929 Vol. 88 N. 10 - Page 67
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Musical Merchandise Section oi The Music Trade Review
Here's Why
This Graphic Pictur-
ization of the Patent-
ed Gibson Truss Rod
tells its own story.
Prevents warping and
makes possible the
slim, graceful, "Non-
Tiring''
Gibson
Neck
Designing a $"500 Gibson Florentine
Banjo.
The decorative motif is the
first concern
Make
More Money for
the Music Merchant
W
HEN you offer Gibsons you are identi-
fying your store with a line of fretted
instruments that for more than thirty
years has stood out as representative of the high-
est ideals in fine instrument building.
Gibsons are the product of Master Craftsmen
—not of a factory "System". Many of the men
who create these royal Banjos, Guitars, Mando-
lins and other fretted instruments have devoted
their entire lives to this work. Their Creed is
quality above all other considerations.
The exclusive features found only in Gibsons
help you to attract attention, create desire and
close the sale. You not only sell more Gibsons,
but once out of your hands they are so satisfy-
ing to their owners that they in turn become your
boosters.
Thus you have a never-ending, ever-increasing,
fund of selling energy generated for you when
you are established as an authorized Gibson rep-
resentative. Write today for details.
THE ENGRAVER—The heavily gold-
plated parts are all hand engraved in
designs of exquisite beauty
THE CARVER—With sure deft strokes
(his able craftsman adds a touch of
individual character to each instrument
2
3
GIBSON COORDINATOR ROD — Enables
player to adjust strings to exact height de
sired. A patented and exclusive feature found
only on Gibson banjos
GIBSON, Inc.
Kalamazoo, Michigan
NOTE the special tension ring, making it
unnecessary to place brackets through the
rim and weakening it by boring holes through
the wood
FRONT OF BRIDGE,
SADDLE RAISED
THE ARTIST—Gibsons are hand-dec-
orated by expert artists. That is why
each Gibson presents the appearance
of an individual masterpiece
REAR OF BRIDGE,
SADDLE LOWERED
ADJUSTABLE BRIDGE for Guitar and Man-
dolin means perfect scale positions and string
adjustments
The GIBSON
"
TONE-MASTER
qhe BANJO
' * *
"Tonal Control Like an Organ"—That's what
it means to plav a hanio equipped with The
Tone Master. Rich, muted effects and beauti-
ful vibratos are easily obtained by any banjo-
lst by use of the arm-rest
UNBREAKABLE NECK
attached to head block
with special dove-tail,
lock-joint. Any amount
of string tension cannot
loosen ft
Send for This
New
Banjo Book
Just out—a book containing the
latest information about what's
new in Banjos and Banjo Sell-
ing. Send for it today
It's FREE
This is tbt
Home
of
the World-
Famous
Gibson
Frettea
Instruments
Musical Merchandise Section oi The Music Trade Review
Here's Why
This Graphic Pictur-
ization of the Patent-
ed Gibson Truss Rod
tells its own story.
Prevents warping and
makes possible the
slim, graceful, "Non-
Tiring''
Gibson
Neck
Designing a $"500 Gibson Florentine
Banjo.
The decorative motif is the
first concern
Make
More Money for
the Music Merchant
W
HEN you offer Gibsons you are identi-
fying your store with a line of fretted
instruments that for more than thirty
years has stood out as representative of the high-
est ideals in fine instrument building.
Gibsons are the product of Master Craftsmen
—not of a factory "System". Many of the men
who create these royal Banjos, Guitars, Mando-
lins and other fretted instruments have devoted
their entire lives to this work. Their Creed is
quality above all other considerations.
The exclusive features found only in Gibsons
help you to attract attention, create desire and
close the sale. You not only sell more Gibsons,
but once out of your hands they are so satisfy-
ing to their owners that they in turn become your
boosters.
Thus you have a never-ending, ever-increasing,
fund of selling energy generated for you when
you are established as an authorized Gibson rep-
resentative. Write today for details.
THE ENGRAVER—The heavily gold-
plated parts are all hand engraved in
designs of exquisite beauty
THE CARVER—With sure deft strokes
(his able craftsman adds a touch of
individual character to each instrument
2
3
GIBSON COORDINATOR ROD — Enables
player to adjust strings to exact height de
sired. A patented and exclusive feature found
only on Gibson banjos
GIBSON, Inc.
Kalamazoo, Michigan
NOTE the special tension ring, making it
unnecessary to place brackets through the
rim and weakening it by boring holes through
the wood
FRONT OF BRIDGE,
SADDLE RAISED
THE ARTIST—Gibsons are hand-dec-
orated by expert artists. That is why
each Gibson presents the appearance
of an individual masterpiece
REAR OF BRIDGE,
SADDLE LOWERED
ADJUSTABLE BRIDGE for Guitar and Man-
dolin means perfect scale positions and string
adjustments
The GIBSON
"
TONE-MASTER
qhe BANJO
' * *
"Tonal Control Like an Organ"—That's what
it means to plav a hanio equipped with The
Tone Master. Rich, muted effects and beauti-
ful vibratos are easily obtained by any banjo-
lst by use of the arm-rest
UNBREAKABLE NECK
attached to head block
with special dove-tail,
lock-joint. Any amount
of string tension cannot
loosen ft
Send for This
New
Banjo Book
Just out—a book containing the
latest information about what's
new in Banjos and Banjo Sell-
ing. Send for it today
It's FREE
This is tbt
Home
of
the World-
Famous
Gibson
Frettea
Instruments
Future scanning projects are planned by the International Arcade Museum Library (IAML).