Music Trade Review
Issue: 1929 Vol. 88 N. 1 - Page 8
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
REVIEW
Out January 12
Monthly
Magazine Issue
of
JANUARY 5, 1929
(Registered in the U. S. Patent Office)
Published Every Saturday by
Federated Business Publications, Inc.
at 420 Lexington Avenue, New York
President, Raymond Bill; Vice-Presidents, J. B. Spillane, Randolph Brown; Secre-
tary and Treasurer, Edward Lyman Bill; Assistant Secretary, L. B. McDonald;
Assistant Treasurer, Win. A. Low.
B. BRITTAIN WILSON, Editor
ra?FVIFW
W 1 \ L J IL-H
CARLETON CHACE, Business Manager
W M . J. DOUGHERTY, Managing Editor
RAY BILL, Associate Editor
F. L. AVERY, Circulation Manager
E. B. MUNCH, Eastern Representative
WESTERN DIVISION:
FRANK W. KIRK, Manager
E. J. NEALY
333 No. Michigan Ave., Chicago
Telephone: State 1266
Telephone: Lexington 1760-71
Vol. 88
The Progress of the Small Grand—
and Its Future
An outstanding figure in the small grand manufacturing
field comments upon the steady gains that have been
made by that type of instrument and declares that its
greatest day is still to come.
It's the Record That Is Sold—Not
the One Bought—That Counts
The head of the record department of a successful
Denver music store tells just how she manages to sell
that extra record to the customer who has come in
with the intention of buying only one.
Careful Checking Helps the Salesman
to Accomplish More
A Southern music house has developed a plan that shows
just what the salesman has done and is doing, keeps
him on his toes constantly and has proven that it really
produces more business.
Volume Sales in Popular Sheet Music
Can Be Realized
An Ohio store discovers that more copies of music are
sold when the songs are sung for customers and engages
worthwhile artists to do that work—Increased sales have
more than offset the cost.
The Musical Merchandise Section
of the Review
"A Good Mailing List Is an Asset," and an able musical
merchandise man tells just how to use it effectively:
"Don't Keep Your Line in the Dark" when the proper
lighting of the showcase will give the instruments a
stronger appeal. And there are other articles of equal
worth.
IN ADDITION
A number of other merchandising articles covering every
side of the music merchant's merchandising activities, and
The Monthly Piano Technical Department, an exclusive
feature of The Review.
Out January 12
BOSTON OFFICE:
JOHN H. WILSON, 324 Washington St.
Telephone: Main 6950
I
Cable: Elbill New York
January 5, 1929
Plate-Glass
No. 1
Salesmanship
S the window display a vital and important factor in the de-
velopment of any retail business ?
This is a question of prime import that merits the serious
consideration of every retailer. And how many merchants are
there in the music business who pay little or no attention to the
window dressing of their stores, at the same time complaining that
"sales are not what they should be"?
Effective window displays are one of the most important corner-
stones of any retail institution. Time and time again large enter-
prises have proved this beyond the shadow of any doubt. Take the
chain stores, or the largest retail houses of the country or any suc-
cessful retail business that you will, and the outstanding factor in
their success, it will be readily found, is attributed to the right
kind of plate-glass salesmanship they employ.
The Atwater Kent Manufacturing Co. has furnished us with
an eloquent as well as highly impressive testimonial to the impor-
tance of window displays. Firm believers in the selling power of
plate-glass display, this organization set as its desideratum for the
pre-holiday season a total of eight thousand windows as a means
toward Christmas selling of its radio sets and speakers.
The windows secured ranged from those of the most exclusive
stores in the metropolitan centers to those of the smaller towns
and in all instances the motif was a typical holiday trim. Co-op-
erating in the campaign were the entire Atwater Kent display staff,
the distributors, their display experts and sales staffs, together with
many concerns specializing in window work.
The window display idea had its incipiency in the Atwater
Kent offices and soon after its announcement spread from coast to
coast, every distributor taking it up and interesting the retailer.
With this united front of Atwater Kent retailers a great and
imposing sales message was flashed to the millions of holiday shop-
pers all over the nation and judging from the volume of holiday
business achieved in sales plate-glass display played no small part.
There is much food for thought for every music merchant in
this illustration of the power and effectiveness of proper window
displaying to bring customers into the store.
Why not make 1929 a year of genuine effort to put across
Music's message, first, by real window display, and secondly, through
sound merchandising activity?
The Music Trade Review
REVIEW
Out January 12
Monthly
Magazine Issue
of
JANUARY 5, 1929
(Registered in the U. S. Patent Office)
Published Every Saturday by
Federated Business Publications, Inc.
at 420 Lexington Avenue, New York
President, Raymond Bill; Vice-Presidents, J. B. Spillane, Randolph Brown; Secre-
tary and Treasurer, Edward Lyman Bill; Assistant Secretary, L. B. McDonald;
Assistant Treasurer, Win. A. Low.
B. BRITTAIN WILSON, Editor
ra?FVIFW
W 1 \ L J IL-H
CARLETON CHACE, Business Manager
W M . J. DOUGHERTY, Managing Editor
RAY BILL, Associate Editor
F. L. AVERY, Circulation Manager
E. B. MUNCH, Eastern Representative
WESTERN DIVISION:
FRANK W. KIRK, Manager
E. J. NEALY
333 No. Michigan Ave., Chicago
Telephone: State 1266
Telephone: Lexington 1760-71
Vol. 88
The Progress of the Small Grand—
and Its Future
An outstanding figure in the small grand manufacturing
field comments upon the steady gains that have been
made by that type of instrument and declares that its
greatest day is still to come.
It's the Record That Is Sold—Not
the One Bought—That Counts
The head of the record department of a successful
Denver music store tells just how she manages to sell
that extra record to the customer who has come in
with the intention of buying only one.
Careful Checking Helps the Salesman
to Accomplish More
A Southern music house has developed a plan that shows
just what the salesman has done and is doing, keeps
him on his toes constantly and has proven that it really
produces more business.
Volume Sales in Popular Sheet Music
Can Be Realized
An Ohio store discovers that more copies of music are
sold when the songs are sung for customers and engages
worthwhile artists to do that work—Increased sales have
more than offset the cost.
The Musical Merchandise Section
of the Review
"A Good Mailing List Is an Asset," and an able musical
merchandise man tells just how to use it effectively:
"Don't Keep Your Line in the Dark" when the proper
lighting of the showcase will give the instruments a
stronger appeal. And there are other articles of equal
worth.
IN ADDITION
A number of other merchandising articles covering every
side of the music merchant's merchandising activities, and
The Monthly Piano Technical Department, an exclusive
feature of The Review.
Out January 12
BOSTON OFFICE:
JOHN H. WILSON, 324 Washington St.
Telephone: Main 6950
I
Cable: Elbill New York
January 5, 1929
Plate-Glass
No. 1
Salesmanship
S the window display a vital and important factor in the de-
velopment of any retail business ?
This is a question of prime import that merits the serious
consideration of every retailer. And how many merchants are
there in the music business who pay little or no attention to the
window dressing of their stores, at the same time complaining that
"sales are not what they should be"?
Effective window displays are one of the most important corner-
stones of any retail institution. Time and time again large enter-
prises have proved this beyond the shadow of any doubt. Take the
chain stores, or the largest retail houses of the country or any suc-
cessful retail business that you will, and the outstanding factor in
their success, it will be readily found, is attributed to the right
kind of plate-glass salesmanship they employ.
The Atwater Kent Manufacturing Co. has furnished us with
an eloquent as well as highly impressive testimonial to the impor-
tance of window displays. Firm believers in the selling power of
plate-glass display, this organization set as its desideratum for the
pre-holiday season a total of eight thousand windows as a means
toward Christmas selling of its radio sets and speakers.
The windows secured ranged from those of the most exclusive
stores in the metropolitan centers to those of the smaller towns
and in all instances the motif was a typical holiday trim. Co-op-
erating in the campaign were the entire Atwater Kent display staff,
the distributors, their display experts and sales staffs, together with
many concerns specializing in window work.
The window display idea had its incipiency in the Atwater
Kent offices and soon after its announcement spread from coast to
coast, every distributor taking it up and interesting the retailer.
With this united front of Atwater Kent retailers a great and
imposing sales message was flashed to the millions of holiday shop-
pers all over the nation and judging from the volume of holiday
business achieved in sales plate-glass display played no small part.
There is much food for thought for every music merchant in
this illustration of the power and effectiveness of proper window
displaying to bring customers into the store.
Why not make 1929 a year of genuine effort to put across
Music's message, first, by real window display, and secondly, through
sound merchandising activity?
Future scanning projects are planned by the International Arcade Museum Library (IAML).