Music Trade Review
Issue: 1929 Vol. 88 N. 1 - Page 16
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
IN THE WORLD OF MUSIC PUBLISHING
Conducted by Fred B. Diehl
Issuing New Edition of
New Fox Orchestra Folio
"In the Garden of My Heart"
Proves Great Success
M. Witmark & Sons Announce Popular Edition
of Ernest R. Ball's Famous Song—Success
of Previous Revivals
CLEVELAND, O., December 31.—The big expecta-
tions expressed by Sam Fox, head of the Sain
Fox Publishing Co., Cleveland and New York,
for the success of the firm's new orchestra
The interesting announcement by M. Wit- folio have been justified, according to the orders
mark & Sons, New York, that this firm is received from the trade in the past few weeks.
issuing a new, popular edition of Ernest K. This work, called the Sam Fox All-Star Orches-
tra Folio Vol. 1, was designed for use espe-
cially by school orchestras seeking composi-
tions, such as overtures, suites and the like. J.
S. Zamecnik, professional director of the com-
pany, is responsible for the music and score
of the publication. The folio is published for
all orchestra instruments with a list price of
50 cents and a trade price of 25 cents* for cadi
part.
The numbers included in the folio are as fol-
lows: 1—-"Venetian Carnival," overture; 2—
"'June Night," serenade; 3—"Types," suite, (a)
"The Old Tar," (b) "Somebody's Sweetheart,"
(c) "The Clown" and (d) "The Maharajah''; 4--
"Surprise," intermezzo; 5—"Uncle Remus Tells
a Story," descriptive; 6—"The Scarlet Mask,"
overture; 7—"The Chinese Idol," characteristic;
8—"Sorority Informal," dance caprice; 9—
"Southern Miniatures," suite, (a) "Recruits,"
(b) "The Old Kentility," (c) "Colonel's Party"
and (d) "The Love of Caroline"; 10—"Dance
Persian"; 11—"Shooting Stars," nature scene;
12—"March of the Brave."
Ernest R. Ball
Hall's "In the Garden of My Heart" is certain
to be received by the trade with a great deal
of enthusiasm. Last year about this time the
Witmark house announced that general public
interest warranted a revival of Victor Herbert's
"Ah! Sweet Mystery of Life," and in a few
months this classic was outselling present-day
waltzes all over the country. The firm has
made the practice in recent years of waiting
for the precise time when a revival of a Black
and White favorite is most suitable, and then
the piece is repopularized by a detailed national
campaign. This has been done with several
Victor Herbert pieces, such as "Gypsy Love
Song," "Kiss Me Again" and others.
The lyric to "In the Garden of My Heart" is
considered by many to be as beautiful as the
musical setting and was written by Caro Noma
in her best manner. The new edition of the
song has a pictorial cover, which will draw at-
tention to it on music counters. This ballad
has always enjoyed a steady demand for con-
cert, theatre and radio use, and is available for
all vocal and voice combinations besides hav-
ing plenty of orchestra and band arrangements
in many kevs.
Release of Film "My Man'
Brings Revival of Song
A revival of interest in the song "My Man''
(Mon Homme) is vouchsafed for the trade with
the national release of the Warner Bros. Vita-
phone picture of the same title, starring Fannie
Brice, who did more than any other person to
popularize this number when it came out a few
years ago. "My Man" is published by Leo
Feist, Inc., New York, and has been a standard
seller in the Feist catalog for many years under
class C. The firm is prepared to assist the trade
in tying up with the Vitaphone picture and has
made available special window display material,
streamers and a large supply of sheet music.
The song is also available on the rolls and
records of practically every mechanical com-
pany.
No Chance for Forgetting
Things During Next Year
Songs that Sell
Irving Berlin, Inc.
Songs
ROSES OF YESTERDAY
By Irving: Berlin
HOW ABOUT ME? (New),
By Irving Berlin
BELOVED
TEN LITTLE MILES FROM TOWN
I WONDER
1 STILL KEEP DREAMING OF YOU
GET OUT AND GET UNDER THE
MOON
I CANT DO WITHOUT YOU
•TAINT SO, HONEY, 'TAINT SO
THE WHOLE WORLD KNOWS
LOVE YOU
I'LL GET BY
I
THE SPELL OF THE BLUES
OLD PALS ARE THE BEST PALS
AFTER ALL
REMEMBER ME TO MARY
LONELY LITTLE BLUEBIRD
JUST YOU AND ME
WHEN DREAMS COME TRUE
A SONG OF INDIANA
LITTLE ORPHAN ANNIE
WATCIIA GONNA DO, DO NOW
Picture Theme Songs
THKKE'S A RAINBOW 'ROUND MV
SHOULDER
from
"The
Singing
Fool"
I LOVED YOU THEN AS I LOVE
YOU
NOW
from
"Dancing
Daughters"
I'D RATHER BE BLUE OVER YOU
(Than Happy With Somebody Else>
from "My Man"
MARIE (By Irving Berlin) from "The
Awakening"
PALS, JUST PALS from "Submarine"
FLOWER OF LOVE from
"White
Shadows In the South Seas"
IN A LITTLE HIDE AWAY from
"Excess Baggage"
LONESOME from "Lonesome"
GIVE AND TAKE from "Give and
Take"
LOVE CAN NEVER DIE from "Man,
Woman and Wife"
LOVE, ALL I WANT IS LOVE from
"The Godless Girl"
HEART O* MINE from "Noah's Ark"
JU8T A SWEETHEART from "The
Battle of the Sexes"
I FOUND GOLD WHEN I FOUND
YOU, from "The Trail of '88"
LOVE BROUGHT THE SUNSHINE
from "The Wind"
Folios
UNIVERSAL DANCE FOLIO
No. 16
PETERSON'S UKULELE METHOD
WORLD'S FAVORITE SONGS
Due to the kindness of several music pub-
lishers and jobbers in sending us memorandum
books for the new year, there will be no pos-
sible excuse for occasional lapses of memory,
which are quite human without such reminders.
1607 Broadway New York City
Accordingly, we wish to acknowledge the receipt
of memo books from Leo Feist, Inc., Carl
Fischer, Inc., and Richmond Music Supply Corp.
By a happy coincidence their covers were all
of different colors, the Feist book being of red
Alfred Hasse, proprietor of the music pub- leather, the Richmond brown leather, and the
lishing house of Alfred & Co., 1658 Broadway, Fischer book of black leather, so all three will
Sam Lerner, one of the popular younger
New York, died recently at his home following be used.
executives of the firm of De Sylva, Brown &
an attack of pneumonia. Prior to turning
Henderson, Inc., New York, is returning next
music publisher Mr. Hasse was professional
week from a New Year's visit to his home town,
manager of the New York office of the Mc-
Detroit. Mr. Lerner, who has charge of the
Kinley Music Co. He started a small enterprise
organ and slide department of the firm, has
A full line of sheet music and musical instru- been responsible for much excellent exploita-
called the Orchestra Music Supply Co. about
six years ago, and later opened a publishing ments is carried in the new music store of Moe tion given the firm's big theme song successes
department to issue folios, instrumental num- Klaidman, just opened at 601 Main street, New during the past eight months, since he came
bers and specialties for various instruments. Rochelle, N. Y.
from Detroit to join the company.
IRVING BERLIN I,,,
Death of Alfred Hasse,
Head of Alfred & Go.
Sam Lerner Spends the
Holidays at Detroit Home
To Handle Sheet Music
16
IN THE WORLD OF MUSIC PUBLISHING
Conducted by Fred B. Diehl
Issuing New Edition of
New Fox Orchestra Folio
"In the Garden of My Heart"
Proves Great Success
M. Witmark & Sons Announce Popular Edition
of Ernest R. Ball's Famous Song—Success
of Previous Revivals
CLEVELAND, O., December 31.—The big expecta-
tions expressed by Sam Fox, head of the Sain
Fox Publishing Co., Cleveland and New York,
for the success of the firm's new orchestra
The interesting announcement by M. Wit- folio have been justified, according to the orders
mark & Sons, New York, that this firm is received from the trade in the past few weeks.
issuing a new, popular edition of Ernest K. This work, called the Sam Fox All-Star Orches-
tra Folio Vol. 1, was designed for use espe-
cially by school orchestras seeking composi-
tions, such as overtures, suites and the like. J.
S. Zamecnik, professional director of the com-
pany, is responsible for the music and score
of the publication. The folio is published for
all orchestra instruments with a list price of
50 cents and a trade price of 25 cents* for cadi
part.
The numbers included in the folio are as fol-
lows: 1—-"Venetian Carnival," overture; 2—
"'June Night," serenade; 3—"Types," suite, (a)
"The Old Tar," (b) "Somebody's Sweetheart,"
(c) "The Clown" and (d) "The Maharajah''; 4--
"Surprise," intermezzo; 5—"Uncle Remus Tells
a Story," descriptive; 6—"The Scarlet Mask,"
overture; 7—"The Chinese Idol," characteristic;
8—"Sorority Informal," dance caprice; 9—
"Southern Miniatures," suite, (a) "Recruits,"
(b) "The Old Kentility," (c) "Colonel's Party"
and (d) "The Love of Caroline"; 10—"Dance
Persian"; 11—"Shooting Stars," nature scene;
12—"March of the Brave."
Ernest R. Ball
Hall's "In the Garden of My Heart" is certain
to be received by the trade with a great deal
of enthusiasm. Last year about this time the
Witmark house announced that general public
interest warranted a revival of Victor Herbert's
"Ah! Sweet Mystery of Life," and in a few
months this classic was outselling present-day
waltzes all over the country. The firm has
made the practice in recent years of waiting
for the precise time when a revival of a Black
and White favorite is most suitable, and then
the piece is repopularized by a detailed national
campaign. This has been done with several
Victor Herbert pieces, such as "Gypsy Love
Song," "Kiss Me Again" and others.
The lyric to "In the Garden of My Heart" is
considered by many to be as beautiful as the
musical setting and was written by Caro Noma
in her best manner. The new edition of the
song has a pictorial cover, which will draw at-
tention to it on music counters. This ballad
has always enjoyed a steady demand for con-
cert, theatre and radio use, and is available for
all vocal and voice combinations besides hav-
ing plenty of orchestra and band arrangements
in many kevs.
Release of Film "My Man'
Brings Revival of Song
A revival of interest in the song "My Man''
(Mon Homme) is vouchsafed for the trade with
the national release of the Warner Bros. Vita-
phone picture of the same title, starring Fannie
Brice, who did more than any other person to
popularize this number when it came out a few
years ago. "My Man" is published by Leo
Feist, Inc., New York, and has been a standard
seller in the Feist catalog for many years under
class C. The firm is prepared to assist the trade
in tying up with the Vitaphone picture and has
made available special window display material,
streamers and a large supply of sheet music.
The song is also available on the rolls and
records of practically every mechanical com-
pany.
No Chance for Forgetting
Things During Next Year
Songs that Sell
Irving Berlin, Inc.
Songs
ROSES OF YESTERDAY
By Irving: Berlin
HOW ABOUT ME? (New),
By Irving Berlin
BELOVED
TEN LITTLE MILES FROM TOWN
I WONDER
1 STILL KEEP DREAMING OF YOU
GET OUT AND GET UNDER THE
MOON
I CANT DO WITHOUT YOU
•TAINT SO, HONEY, 'TAINT SO
THE WHOLE WORLD KNOWS
LOVE YOU
I'LL GET BY
I
THE SPELL OF THE BLUES
OLD PALS ARE THE BEST PALS
AFTER ALL
REMEMBER ME TO MARY
LONELY LITTLE BLUEBIRD
JUST YOU AND ME
WHEN DREAMS COME TRUE
A SONG OF INDIANA
LITTLE ORPHAN ANNIE
WATCIIA GONNA DO, DO NOW
Picture Theme Songs
THKKE'S A RAINBOW 'ROUND MV
SHOULDER
from
"The
Singing
Fool"
I LOVED YOU THEN AS I LOVE
YOU
NOW
from
"Dancing
Daughters"
I'D RATHER BE BLUE OVER YOU
(Than Happy With Somebody Else>
from "My Man"
MARIE (By Irving Berlin) from "The
Awakening"
PALS, JUST PALS from "Submarine"
FLOWER OF LOVE from
"White
Shadows In the South Seas"
IN A LITTLE HIDE AWAY from
"Excess Baggage"
LONESOME from "Lonesome"
GIVE AND TAKE from "Give and
Take"
LOVE CAN NEVER DIE from "Man,
Woman and Wife"
LOVE, ALL I WANT IS LOVE from
"The Godless Girl"
HEART O* MINE from "Noah's Ark"
JU8T A SWEETHEART from "The
Battle of the Sexes"
I FOUND GOLD WHEN I FOUND
YOU, from "The Trail of '88"
LOVE BROUGHT THE SUNSHINE
from "The Wind"
Folios
UNIVERSAL DANCE FOLIO
No. 16
PETERSON'S UKULELE METHOD
WORLD'S FAVORITE SONGS
Due to the kindness of several music pub-
lishers and jobbers in sending us memorandum
books for the new year, there will be no pos-
sible excuse for occasional lapses of memory,
which are quite human without such reminders.
1607 Broadway New York City
Accordingly, we wish to acknowledge the receipt
of memo books from Leo Feist, Inc., Carl
Fischer, Inc., and Richmond Music Supply Corp.
By a happy coincidence their covers were all
of different colors, the Feist book being of red
Alfred Hasse, proprietor of the music pub- leather, the Richmond brown leather, and the
lishing house of Alfred & Co., 1658 Broadway, Fischer book of black leather, so all three will
Sam Lerner, one of the popular younger
New York, died recently at his home following be used.
executives of the firm of De Sylva, Brown &
an attack of pneumonia. Prior to turning
Henderson, Inc., New York, is returning next
music publisher Mr. Hasse was professional
week from a New Year's visit to his home town,
manager of the New York office of the Mc-
Detroit. Mr. Lerner, who has charge of the
Kinley Music Co. He started a small enterprise
organ and slide department of the firm, has
A full line of sheet music and musical instru- been responsible for much excellent exploita-
called the Orchestra Music Supply Co. about
six years ago, and later opened a publishing ments is carried in the new music store of Moe tion given the firm's big theme song successes
department to issue folios, instrumental num- Klaidman, just opened at 601 Main street, New during the past eight months, since he came
bers and specialties for various instruments. Rochelle, N. Y.
from Detroit to join the company.
IRVING BERLIN I,,,
Death of Alfred Hasse,
Head of Alfred & Go.
Sam Lerner Spends the
Holidays at Detroit Home
To Handle Sheet Music
16
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