Music Trade Review
Issue: 1928 Vol. 87 N. 9 - Page 7
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
SEPTEMBER 1, 1928
New Brunswick Radio Models
Now Placed on the Market
New Table Model, a Cabinet Receiver, and an
Electro-Magnetic Speaker Recently Added to
Brunswick Line—To Be Heavily Advertised
The Brunswick-Balke-Collender Co. has re-
cently placed on the market several new models
of Brunswick radio receivers, samples of which
were first shown to the trade at the National
Music Industries Convention in New York,
and later at the National Radio Trade Show,
where they attracted much favorable attention.
A table model known as No. 5-KR has a
tuned radio frequency circuit entirely AC oper-
ated, single-valve control and the ability to
cover a wide broadcasting range. It is made
in two types, 25-40 cycle and 50-60 cycle, 105-
125 volts AC. The cabinet is* finished in ma-
hogany and walnut of rich design, and any
efficient speaker may be used with this receiver.
It is listed complete with tubes at $137.50.
Model 5-KRO, a cabinet model employing
three stages of tuned radio frequency amplifi-
cation, is also designed to cover a wide broad-
casting band, and the electrical equipment is
similar to that of the table model. It has one-
dial control, and the cabinet in walnut is un-
usually attractive. The reproducing unit is a
Brunswick "A" speaker of the electro-magnetic
type, affording great naturalness of reproduc-
tion. This model is listed at $237.50 with tubes.
The "A" speaker, which has been highly de-
veloped, is also attracting much attention as a
piece of equipment for receivers already in
operation. It is sturdily built, and at the same
time highly sensitive, which results in recep-
tion of a high order. It is listed at $35.
The placing of the two new radio receivers
and the new speaker on the market is to be
followed with an elaborate advertising cam-
paign in which both national magazines and
newspapers will be utilized.
In order that the dealers may receive the
benefit of this big campaign a number of dealer
helps have been prepared, including matrices
for local advertising, an elaborate brochure de-
scribing the new products, and many pieces of
effective advertising material.
Death of Daniel Mayer,
Noted Concert Manager
Daniel Mayer, internationally known concert
manager, who was first to introduce Paderew-
ski to English and later to American audiences,
died at his home in London early this week
in his seventy-second year. Mr. Mayer was at
one time in the piano business, first represent-
ing German pianos in England, and later be-
coming proprietor of the English houses of
Erard. It was his contact with artists while
in the piano business that moved him to take
up concert management. In that capacity he
had looked after the interests of many famous
musicians, including Kreisler, dePachmann,
Nikisch, Caruso, Carreno, Busoni and others.
Fourth Canton Radio Show
CANTON, O., August 27.—At a meeting this week
of members of the Canton Radio Dealers' Asso-
ciation, H. B. Fisher, secretary-treasurer of the
organization, was named to again be manager
of the fourth annual Canton radio show which
opens in the city auditorium, Saturday, October
6 to continue four days. Much of the display
space already has been sold to manufacturers,
retailers and jobbers.
Joins Music Photo House
PORTLAND, ORE., August 24.—Walter White has
gone to Grant's Pass, Ore., to join the force of
the Music Photo House of that place under
The Music Trade Review
the management of Stanton Rowell.
Mr.
White has been identified with the music trade
of Portland for the past twenty years, a num-
ber as piano salesman and Ampico technician,
and for the past several years has been with
the Hyatt Music Co. of this city.
Large Kimball Organ
for Memphis Auditorium
John B. Vesey Active in
Memphis Musical Circles
MEMPHIS, TENN., August 27.—At this time the
new $100,000 Kimball double-pipe organ is be-
ing installed in the Memphis Municipal Audi-
torium. It is being shipped in carloads from
Chicago, after being set up and played in the
Kimball factory there. E. Hagstrom and a
crew from Chicago arc installing it. Local
architects made structural changes for its place
in the great building. The organ has 8,000
pipes, one of them thirty-two feet long, the
main organ for the north hall, the supplemental
organ in the concert hall, the echo organ in
the extreme north end and a concert grand
piano feature, which can be played separately
and so arranged that all can be thrown into
one room when desired, though with consoles
for each hall. A dedicatory concert by Charles
Courbin, organist, is planned by Manager E. A.
McElravy for October this year. The organ
was purchased by the city of Memphis and
Shelby County and has been the subject of a
campaign by the musical and business public
of Memphis for several years. The auditorium
occupies an entire block on North Main be-
tween Poplar and Exchange and entertains
many conventions.
MEMPHIS, TENN., August 27.—The Vesey "Piano
Co., South Main street, headed by John B.
Vesey, has one of the beautiful stores in the
heart of the retail section where Baldwin
pianos, Kimball phonographs and Kimbal
pianos are shown. Mr. Vesey was one of the
organizers of noted Memphis Apollo Club, a
male orchestra of eighty members. He also
co-operated with the city and county in the
selection of the new Kimball pipe organ now
being installed in the Municipal Auditorium
here.
New Victor Plant in Brazil
The Victor Talking Machine Co has arranged
to build a new recording and record pressing
plant in Sao Paulo, Brazil, in order to facilitate
record distribution in that country. The work
is in charge of Wilson R. Buile, of the Camden,
N. J., plant, who has already left for Brazil.
The company is also completing another plant
in Buenos Aires
To Enlarge Memphis Store
Saul Bluestein, head of the Melody Music
Shop, Memphis, Tenn., has arranged for the
enlargement of his premises early in the Fall.
The store is finely equipped to handle Victor
talking machines and radio, Buescher band in-
struments, Leedy drums and Gibson string
goods.
Death of L. C. Gotthold
PHILADELPHIA, PA., August 28.—L. C. Gotthold,
founder and head of the Co-operative Music Co.,
publisher and distributor of teaching pieces for
the violin and piano, died at his home in this
city last week after several months of illness.
He was sixty-seven years old,, and widely known
as a composer of teaching music.
Instrument Costing $100,000 and Including
Many Novel Features Purchased by the City
Bolton's Music Store Opens
Branch in Lakewood, N . J.
Bolton's Music Store, 62 New Street, New
Brunswick, N. J., has opened a branch on Clif-
ton avenue, Lakewood, N. J., with Harry Wil-
son as manager. The new store carries pianos,
musical instruments and radios. Mr. Bolton,
who has been in business in New Brunswick
for seven years, reports a very satisfactory
volume of sales during the Summer, particu-
larly in band instruments and musical mer-
chandise.
Winters Enlarges Store
Rolf Winters, music dealer of San Anselmo,
Cal., has leased the store adjoining his present
quarters on Main street, and will enlarge the
establishment to take care of his business.
Amazing Profit in Gulbransen Radio
We asked 1500 dealers to give us The Facts
We asked 1,500 Gulbransen dealers to study the Gulbransen Radio, from their own stand-
point, and to tell us what possibilities they saw in it. Hundreds of them, after inspecting
the Gulbransen Radio and analyzing its salability, set surprisingly large quotas for themselves.
One of the questions on our questionnaire was: "How many Gulbransen Radio Sets
do you estimate you can handle yearly?"
Another: "Do you want us to authorize you as a franchised Gulbransen dealer?"
Many different angles of the Radio were covered by this questionnaire: Sales policy,
price practices, separation of radio activities from other departments, etc.
We felt it wise to face the facts—to get the true picture of the Gulbransen Radio
as dealers see it.
A full endorsement has been given the Gulbransen Radio by hundreds of merchants.
Others made valuable suggestions, the practical ones having already been put into effect.
J
The Gulbransen Radio has back of it one of the most substantial and successful
'
industries in the music business. We understand music merchants' problems. In
/
the piano business, Gulbransen has attained leadership that all recognize. Gul-
/
bransen has name value on any musical instrument.
y
Gulbransen stands for sound, sane methods. Gulbransen is now pre-
^
/
senting to the piano trade the most aggressive, most practical business-
^ */
building program that the piano trade has ever known.
»»>
These resources of a five-million-dollar company become yours
*S^s
when you hold a Gulbransen Radio franchise.
J&s
on.
n
Gulbransen Radio in table and console models—A.C. sets only. Gulbransen
* • /
ww w " r w
Radio Speakers. Unsurpassed cabinet work—real piano finish. A highly
£&/
A
Chi
A
selective set that radio experts and the lay public recognize as far
T»J*.
v e . , Cnicago
ahead of the ordinary run. We understand tone. We understand
AJ»T
nr-*u » ui- »•
eye-appeal.
Popular prices.
<*?/
Gulbransen Radio franchise requests from desirable dealers
are being filled in the order of their receipt. Use the handy
coupon and get complete information on a radio proposition
that will make money and build substantially for you.
GULBRANSEN COMPANY
3 2 3 2 W . Chicago A v e . , Chicago
_. _ ..
/
V
^ '
/
'
g
"
Without obligation, give
us
., fu11
Gulbransen
eaKer
' P
-
p
| L H ; ITA
Rad.o and
S
A JlT
G*ty and state....
...... ( ..,.^. 1 _,.,
SEPTEMBER 1, 1928
New Brunswick Radio Models
Now Placed on the Market
New Table Model, a Cabinet Receiver, and an
Electro-Magnetic Speaker Recently Added to
Brunswick Line—To Be Heavily Advertised
The Brunswick-Balke-Collender Co. has re-
cently placed on the market several new models
of Brunswick radio receivers, samples of which
were first shown to the trade at the National
Music Industries Convention in New York,
and later at the National Radio Trade Show,
where they attracted much favorable attention.
A table model known as No. 5-KR has a
tuned radio frequency circuit entirely AC oper-
ated, single-valve control and the ability to
cover a wide broadcasting range. It is made
in two types, 25-40 cycle and 50-60 cycle, 105-
125 volts AC. The cabinet is* finished in ma-
hogany and walnut of rich design, and any
efficient speaker may be used with this receiver.
It is listed complete with tubes at $137.50.
Model 5-KRO, a cabinet model employing
three stages of tuned radio frequency amplifi-
cation, is also designed to cover a wide broad-
casting band, and the electrical equipment is
similar to that of the table model. It has one-
dial control, and the cabinet in walnut is un-
usually attractive. The reproducing unit is a
Brunswick "A" speaker of the electro-magnetic
type, affording great naturalness of reproduc-
tion. This model is listed at $237.50 with tubes.
The "A" speaker, which has been highly de-
veloped, is also attracting much attention as a
piece of equipment for receivers already in
operation. It is sturdily built, and at the same
time highly sensitive, which results in recep-
tion of a high order. It is listed at $35.
The placing of the two new radio receivers
and the new speaker on the market is to be
followed with an elaborate advertising cam-
paign in which both national magazines and
newspapers will be utilized.
In order that the dealers may receive the
benefit of this big campaign a number of dealer
helps have been prepared, including matrices
for local advertising, an elaborate brochure de-
scribing the new products, and many pieces of
effective advertising material.
Death of Daniel Mayer,
Noted Concert Manager
Daniel Mayer, internationally known concert
manager, who was first to introduce Paderew-
ski to English and later to American audiences,
died at his home in London early this week
in his seventy-second year. Mr. Mayer was at
one time in the piano business, first represent-
ing German pianos in England, and later be-
coming proprietor of the English houses of
Erard. It was his contact with artists while
in the piano business that moved him to take
up concert management. In that capacity he
had looked after the interests of many famous
musicians, including Kreisler, dePachmann,
Nikisch, Caruso, Carreno, Busoni and others.
Fourth Canton Radio Show
CANTON, O., August 27.—At a meeting this week
of members of the Canton Radio Dealers' Asso-
ciation, H. B. Fisher, secretary-treasurer of the
organization, was named to again be manager
of the fourth annual Canton radio show which
opens in the city auditorium, Saturday, October
6 to continue four days. Much of the display
space already has been sold to manufacturers,
retailers and jobbers.
Joins Music Photo House
PORTLAND, ORE., August 24.—Walter White has
gone to Grant's Pass, Ore., to join the force of
the Music Photo House of that place under
The Music Trade Review
the management of Stanton Rowell.
Mr.
White has been identified with the music trade
of Portland for the past twenty years, a num-
ber as piano salesman and Ampico technician,
and for the past several years has been with
the Hyatt Music Co. of this city.
Large Kimball Organ
for Memphis Auditorium
John B. Vesey Active in
Memphis Musical Circles
MEMPHIS, TENN., August 27.—At this time the
new $100,000 Kimball double-pipe organ is be-
ing installed in the Memphis Municipal Audi-
torium. It is being shipped in carloads from
Chicago, after being set up and played in the
Kimball factory there. E. Hagstrom and a
crew from Chicago arc installing it. Local
architects made structural changes for its place
in the great building. The organ has 8,000
pipes, one of them thirty-two feet long, the
main organ for the north hall, the supplemental
organ in the concert hall, the echo organ in
the extreme north end and a concert grand
piano feature, which can be played separately
and so arranged that all can be thrown into
one room when desired, though with consoles
for each hall. A dedicatory concert by Charles
Courbin, organist, is planned by Manager E. A.
McElravy for October this year. The organ
was purchased by the city of Memphis and
Shelby County and has been the subject of a
campaign by the musical and business public
of Memphis for several years. The auditorium
occupies an entire block on North Main be-
tween Poplar and Exchange and entertains
many conventions.
MEMPHIS, TENN., August 27.—The Vesey "Piano
Co., South Main street, headed by John B.
Vesey, has one of the beautiful stores in the
heart of the retail section where Baldwin
pianos, Kimball phonographs and Kimbal
pianos are shown. Mr. Vesey was one of the
organizers of noted Memphis Apollo Club, a
male orchestra of eighty members. He also
co-operated with the city and county in the
selection of the new Kimball pipe organ now
being installed in the Municipal Auditorium
here.
New Victor Plant in Brazil
The Victor Talking Machine Co has arranged
to build a new recording and record pressing
plant in Sao Paulo, Brazil, in order to facilitate
record distribution in that country. The work
is in charge of Wilson R. Buile, of the Camden,
N. J., plant, who has already left for Brazil.
The company is also completing another plant
in Buenos Aires
To Enlarge Memphis Store
Saul Bluestein, head of the Melody Music
Shop, Memphis, Tenn., has arranged for the
enlargement of his premises early in the Fall.
The store is finely equipped to handle Victor
talking machines and radio, Buescher band in-
struments, Leedy drums and Gibson string
goods.
Death of L. C. Gotthold
PHILADELPHIA, PA., August 28.—L. C. Gotthold,
founder and head of the Co-operative Music Co.,
publisher and distributor of teaching pieces for
the violin and piano, died at his home in this
city last week after several months of illness.
He was sixty-seven years old,, and widely known
as a composer of teaching music.
Instrument Costing $100,000 and Including
Many Novel Features Purchased by the City
Bolton's Music Store Opens
Branch in Lakewood, N . J.
Bolton's Music Store, 62 New Street, New
Brunswick, N. J., has opened a branch on Clif-
ton avenue, Lakewood, N. J., with Harry Wil-
son as manager. The new store carries pianos,
musical instruments and radios. Mr. Bolton,
who has been in business in New Brunswick
for seven years, reports a very satisfactory
volume of sales during the Summer, particu-
larly in band instruments and musical mer-
chandise.
Winters Enlarges Store
Rolf Winters, music dealer of San Anselmo,
Cal., has leased the store adjoining his present
quarters on Main street, and will enlarge the
establishment to take care of his business.
Amazing Profit in Gulbransen Radio
We asked 1500 dealers to give us The Facts
We asked 1,500 Gulbransen dealers to study the Gulbransen Radio, from their own stand-
point, and to tell us what possibilities they saw in it. Hundreds of them, after inspecting
the Gulbransen Radio and analyzing its salability, set surprisingly large quotas for themselves.
One of the questions on our questionnaire was: "How many Gulbransen Radio Sets
do you estimate you can handle yearly?"
Another: "Do you want us to authorize you as a franchised Gulbransen dealer?"
Many different angles of the Radio were covered by this questionnaire: Sales policy,
price practices, separation of radio activities from other departments, etc.
We felt it wise to face the facts—to get the true picture of the Gulbransen Radio
as dealers see it.
A full endorsement has been given the Gulbransen Radio by hundreds of merchants.
Others made valuable suggestions, the practical ones having already been put into effect.
J
The Gulbransen Radio has back of it one of the most substantial and successful
'
industries in the music business. We understand music merchants' problems. In
/
the piano business, Gulbransen has attained leadership that all recognize. Gul-
/
bransen has name value on any musical instrument.
y
Gulbransen stands for sound, sane methods. Gulbransen is now pre-
^
/
senting to the piano trade the most aggressive, most practical business-
^ */
building program that the piano trade has ever known.
»»>
These resources of a five-million-dollar company become yours
*S^s
when you hold a Gulbransen Radio franchise.
J&s
on.
n
Gulbransen Radio in table and console models—A.C. sets only. Gulbransen
* • /
ww w " r w
Radio Speakers. Unsurpassed cabinet work—real piano finish. A highly
£&/
A
Chi
A
selective set that radio experts and the lay public recognize as far
T»J*.
v e . , Cnicago
ahead of the ordinary run. We understand tone. We understand
AJ»T
nr-*u » ui- »•
eye-appeal.
Popular prices.
<*?/
Gulbransen Radio franchise requests from desirable dealers
are being filled in the order of their receipt. Use the handy
coupon and get complete information on a radio proposition
that will make money and build substantially for you.
GULBRANSEN COMPANY
3 2 3 2 W . Chicago A v e . , Chicago
_. _ ..
/
V
^ '
/
'
g
"
Without obligation, give
us
., fu11
Gulbransen
eaKer
' P
-
p
| L H ; ITA
Rad.o and
S
A JlT
G*ty and state....
...... ( ..,.^. 1 _,.,
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